As a business owner, you don’t have time to single-task. At today’s pace, neither do your customers. That’s why mobile marketing is so effective for small businesses.
Mobile marketing tools allow you to manage your company without stepping away from your primary business. Meanwhile, your customers can keep up with you anytime, anywhere, through social media and smartphone apps. It’s a win-win proposition.
Your business can have a tremendous impact in your market by engaging potential clients on their smartphones and in real life. Digital and real-world experiences are integrated like never before. According to Nielsen’s recent U.S. Digital Consumer Report, consumers increasingly rely on their digital devices to comparison shop.
As a business owner, your challenge is to put your company in front of potential clients wherever they may be, whether it’s on the street or on their smartphones.
We use Facebook, Twitter, Instagram and a blog to reach customers—connections are essential. Social media is a large part of what we’re doing and how we’re doing it. We rely on that as a tool for communicating with our customers. We want to have a real conversation with them in those environments.
Social media allows you to get in front of the 47% of smartphone owners who log into sites like Facebook and Twitter daily. According to Nielsen, four out of five smartphone and tablet owners use their devices to shop, making mobile commerce crucial in capturing the attention of tech-savvy consumers.
The relationship that we build on Facebook feeds our brand. Social media is a wonderful thing if you pay attention to it. You can get out in front of problems. It keeps us on our toes because they will ask us questions and they will often make us aware of things that we’re not even aware of.
At the same time, it isn’t enough to market to today’s consumer through digital channels alone. Many business owners are returning to real-world tactics to reach customers at opportune moments—while they’re at a red light, for example.
Your business can leave a lasting impression with strong graphics on your company vehicle, according to the results of a recent survey by the American Trucking Association. The ATA found that 75% of people surveyed formed first impressions of businesses based on their vehicle graphics. Of those surveyed, 91% could recall the details of the vehicle wrap days after seeing it.
Many small businesses rely on word-of-mouth marketing and visibility at events to engage with customers. Having a vehicle wrap should be one of the main keys to your marketing strategy. It will give you visibility and recognition at events.
The Outdoor Advertising Association of America (OAAA) says that vehicle wraps offer businesses a higher return on investment than any other outdoor advertising. A wrap has the potential to reach up to 70,000 viewers daily and last several years on average, says the OAAA. That simple, one-time investment allows you to market every time you or your employees are on the road.
It’s a driving billboard. People will recognize you so much quicker because of wrapping your vehicle. It is an inexpensive way to build a brand. It serves as a tool for driving business to your website. It drives business to your phones. It drives business to your mobile site. It drives business to your Twitter account. People will take pictures of the vehicles and send them to us. Wrapping a vehicle is the smartest thing you can do.