If your website traffic plummets suddenly, you can blame it on “Mobilegeddon.”.
A website ranked No. 1 or No. 2 in a search query could hypothetically fall to ninth or 10th place, causing a loss of thousands of dollars in potential business, says independent analyst Greg Sterling.
In 2012, Demand Media posted a $6.4 million loss in an earnings report, and blamed the loss on changes to Google’s Panda update, which removed the firm from top spots.
Overall, “as many as 40% of top websites are not currently mobile-friendly,” says Sterling.
Today, Google is flipping the proverbial switch and is rolling out its mobile-friendly update – something that could potentially affect over 40 percent of Fortune 500 websites, according to recent tests.
And after running some tests this year, it appears that progress has been slow – as noted above, just over half (52 percent) of the Fortune 500 operated mobile-friendly websites ahead of Google’s update.
According to eMarketer, the number of smartphone users worldwide will surpass 2 billion in 2016, and will come close to hitting that mark this year.
In 2015, the firm said there will be over 1.91 billion smartphone users across the globe.
Google’s decision to force website owners to make their sites work better on mobile devices, then, isn’t just about making web searchers happier; it’s about making sure that Google can retain its position as a useful service in the age of mobile.
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