We know your time is limited, and marketing might not be in your specialty. We understand that running your business is your main focus, so we’ve taken the time to break down the top 8 strategies you should implement ASAP. For those of you interested in taking on the challenge, here are eight marketing strategies every small business owner should implement.
1. Content Marketing
In the process of planning your business’ key message, you probably spend a lot of time thinking about how to promote your services, products & specials. In the beginning it might sound like a good plan to inform your potential customers about the services you provide, but this is all self-serving and you need to realize that this should only account for a small portion of the information you share.
This is where content marketing comes into play. Content marketing is one of the best ways to engage with your customers without overselling. You are there to provide information that can help them out with a particular problem. You can do this several ways: producing how-to videos, blogging on your particular niche, hosting webinars and meetups with those interested in your content, etc. Please realize that your customers can only handle so many emails and social media posts about the work that you do before becoming annoyed with only seeing self-promotion. When businesses continuously self-promote, the message begins to feel like spam and potential customers are more likely to tune them out or unfollow their business. Consider, for example Groupon. When this service first came out, everyone was excited to get a daily deal delivered to their inbox. After a few months of receiving “deals”, people began to lose interest and stop caring. Many started filtering/sending to spam all the emails they received from them. That same example can be applied to your business; people want to be engaged instead of feeling as if they are always being sold something.
With content marketing, businesses can share interesting industry information that they think will keep their audience engaged. For example, a tire shop might post “10 Summer Road Trips You Should Take in 2016”, a photographer might share “5 Tips For Taking the Best Selfie”, a gardener could recommend “3 Plants to Keep Mosquitoes Away in the Summer”. While the information might not highlight what your company can do, it keeps your brand in front of your audience, making it easier for the customer to recall your business at the time of purchase.
Mastering content marketing takes time and practice. You need to learn what keeps your customers engaged and find a balanced strategy for sharing information about your own services. Stay tuned for the remaining 7 marketing strategies. If you need help implementing any of the strategies, please contact us and we will be more than happy to assist you.
Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.