We are all very well aware that the SEO landscape is one that is always changing. Keeping up with the Googles and Bings of the world is a job that requires constant management and upkeep.
For those of us who work in the industry, it’s easy to forget what are our roles are when servicing client needs. This is why over the years, and moving forward, the role of the SEO becomes more than just ranking web pages at the top of search engine results. Our roles need to factor in what our clients are really looking for, which usually involves more sales and more money in their pockets.
Understanding these client needs and how to properly service them is the key to any successful digital marketing agency. Let’s discuss some key factors that help you build a strong relationship with your clients. Tip number three.
Don’t Lie About the Numbers
Now that we’re talking about reporting and how to properly report to each of your individual clients, it’s important to create trust with the numbers. If you’re an agency that is just reporting traffic data to your clients ongoing performance based on the traffic data, you could actually be providing them a disservice if you’re not disclosing what the numbers actually mean.
There might be a month where a client’s web site gets hit with spam bot traffic that skews their traffic data. If all you’re doing is reporting traffic to them, are you actually providing real value for their business? Are you disclosing where this traffic spike might be coming from?
More often than not disclosing exactly where and what is happening with website traffic to your client, even if it’s a drop in traffic or an artificial spam related spike in traffic, will create a sense of trust and create a stronger bond with your clients.
Focus on explaining the numbers in every report you send to them. They understand every business has it’s natural ups and downs and the better you explain movement in numbers, the more trust you will build.
Your job is to create a positive experience throughout your reporting, and sometimes being honest and open about all activity is the best way to go about doing that. The integrity you’ll earn is worth it.
Written by Albert Costill
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Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.