Email marketing will receive a revived focus.
With social networks reducing the quantity of visibility brands and businesses get on their platforms, and with search engines discouraging business owners and marketers with ever-increasing quality of their ranking algorithms, businesses can come to the one marketing asset that they will control entirely; their email list.
One way in which they’ll try this is to repost existing content into downloadable PDFs such as whitepapers or eBooks, which may be offered as opt-in incentives to build an email list.
This revived specialise in email marketing will intertwine with content marketing to blur the lines between email and content marketing.
In 2015, brands can begin to understand the need of differentiating themselves from their competitors when it involves email they can.
As brands notice the worth of content marketing, they’ll begin to get ways in which to streamline their email content so as to avoid redundancy.
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Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.
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