MARKET LIKE THE YEAR WE LIVE IN
It seems like every day there’s a new app, search engine update, or upgrade that marketers simply “must” incorporate into their marketing plan, often at the expense of other tactics.
Though paper flyers are an option for today’s marketer, technology has also made it possible for you to avail yourself of digital distribution options and opened the door for platforms like evite, where anyone with a computer can quickly draw up an event or occasion announcement and distribute it to thousands of email and social media contacts.
When it came to ROI in 1999, the bigger, brighter, and more noticeable your yellow pages’ ad was, the better.
(Yes, we know there was email marketing in 1999, but it was in its infancy.
Every day consumers see dozens – if not hundreds – of billboards as they drive to work, take their kids to soccer practice, head out for dinner, complete shopping errands, and so on.
Print catalogs worked in 1999, and they still work today.
As part of an omni-channel marketing strategy, catalogs (print or digital) can be used to drive brand awareness and impact consumers’ brand perception.
Full color newspaper and magazine ads, television ads, and radio spots took up a large chunk of the marketing budget for those that could afford them in 1999, and that hasn’t changed.
In 1999, business buyers had stacks of corporate brochures and folders on hand.
The corporate brochure can still be an effective tool today, but probably not in the 1999 format.
Given that consumers and B2B buyers alike nearly always begin the buying journey online, it’s critical for today’s marketers to recognize that today’s corporate brochure is their business website, and design it accordingly.
For organizations that reach farther afield, it could be a combination of local groups, tradeshows, conferences, and digital networking tools such as LinkedIn, Facebook, and other platforms that help them connect with buyers and marketing partners.
After all, these “old school” marketing tactics continue to provide new streams of revenue, holding their own as foundational elements of nearly any omni-channel marketing plan.
We would love to hear your thoughts?
Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.