The core piece on all your marketing efforts is your logo. Your company's logo is the first place where prospects will have contact with your company. If your logo is out of date or poorly constructed then you can be sure that you will lose business from your prospects or target audience. Many times an innovative and intriguing logo is what will make your prospects interested enough in your company to want to do business with you or at least find out what it is you do.
Our approach is to create fresh, innovative logos for our clients that establish branding identity, capture the attention of your target audience and tell the story of your business
What Makes a Great Logo Design?
The Nike Swoosh, the Coca-Cola cursive, and Apple’s apple: great brands have great logos. These logos convey the brand’s message to millions of people every day, just by being visible.
If your company is looking to make an impression and grow in the marketplace, you’ll need a logo. Our graphic design team can create one for you. While the price tags for those famous logos we mentioned earlier vary widely, you can get a logo designed for a budget price. Creating a logo is about more than eye-catching pictures. There are many things to consider when choosing the right logo for your company.
Unless your logo is internationally recognized like Nike or Apple, adding your name to the graphic is crucial to building your brand awareness. That means you’re going to need some text. The words you include in your logo do more than just convey your message, for starters. They also represent the “look” of your brand. Our team knows how to use different fonts to convey different meanings and emotions to your audiences. Being legible isn’t enough, unfortunately. Your text has to convey a notion as well, and we can help you find the right text for your logo.
Colors aren’t just for sports teams. Companies can and should have colors as well, and those colors should be represented in the logo. It’s important, of course, to choose your colors wisely. The colors you select can have a big impact on your company’s future business success.
Start by remembering that certain colors convey certain emotions. If your goal is to make your logo look young and exciting, you may want to select a bright color like red or yellow. However, if your goal is to have your logo look cool and refined, darker colors, like blue, are the better choice. Color psychology is very real and we research every client's nitch to give them the advantage in front of their competition.
Finally, just like your text, simplicity is king when it comes to selecting colors for your logo. That means limiting your color selections to 3 or fewer; it’s worth noting that a single color may be all you need. A great logo should look as good in black and white as it does in any color shade.
Creating a Great Graphic
When most people think of a brand’s logo, they think of the graphic, We make your graphics count. Our professional graphic designer can help you create a graphic that also looks good on stationery, apparel, advertisements and on the Web.
Graphics that possess these qualities are professionally created, not clip art. They are also scalable and, like the text and color selections, simple. Perhaps most importantly, a good logo graphic is also timeless. Your company is going to be around for generations, and so should your logo.
For your business to grow and build brand reputation, you need a great logo – something that symbolizes your company every time it appears and conveys the message you want to your customers, now and for the years ahead. But that doesn’t mean your logo has to cost you thousands of dollars. Fivenson Studios design team has been empowering companies for years by creating one-of-a-kind logos for affordable prices. Give us a call today 734-224-9696