Browsing tag:

Small Business

Tips On How To Build A Strong Employee Work Ethic

Looking for employees with strong work ethic? Start by defining what it means to you. Search “work ethic” on Indeed.com and you’ll get hundreds of thousands of results. Why? Because employers want it. In fact, they want it so much that it’s often listed above education and experience. But guess what? Work ethic doesn’t exist. […]

Influencer marketing

Influencer Marketing is on the rise. Are Social Media Star’s part of your strategy for the year ahead? Last year Google announced that it had acquired FameBit, a technology platform company that specializes in connecting creators and brand for sponsorships and paid promotions. In light of this acquisition, I thought we could look at the growth of […]

Understand The Numbers

To ensure the health of your business, you need to understand the numbers behind your expenses and revenue. If you’re like many small business owners, you probably have a somewhat rudimentary understanding of business accounting. But wrapping your head around the numbers, especially for those math-avoidant types, can be the least favorite part of owning a […]

Increase Your Sales

How is the best way to increase your sales? Should you advertise more? Perhaps a new website is needed. Is there some product improvement necessary? Or should you reduce your prices? Does your staff need sales training? Which should you do first, or do you have to do everything at once? The answer to all […]

Social Media Mistakes To Avoid

Make sure you’re not making these common mistakes on social media—and weakening your efforts to reach new customers. You’re likely quite proficient using social media in your personal life, but deploying it effectively for business purposes is an entirely different prospect. Appreciating this reality is one of the first steps when it comes to avoiding […]