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Business News

Google Launches Customer Reviews

Google tells retailers the Trusted Stores program is shutting down. The new program, Google Customer Reviews, will be managed by Google Merchant Center. Last month, we reported that Google would be shutting down Google Trusted Stores, its six-year-old ratings and certification program, and replacing it with Google Customer Reviews. That time has come. Google announced the […]

Boom. Foursquare for the win.

After Years of Challenges, Foursquare Has Found its Purpose — and Profits Foursquare had always thought of itself as an app for consumers, but this treasure trove suggested something else to Glueck: The company needed to think of itself as a location data company. Enormous companies like Yahoo and Pinterest were using it a billion […]

What exactly does that ‘R’ in ROI mean?

Defining return on investment is as easy as subtracting dollars spent from net profit. If only it was that simple to measure social media ROI. Calculating social impact on current and potential customers is kind of like trying to figure out if you’re having any influence on the behavior of your teenagers. You’re pretty sure […]