Restaurant & Hospitality
How a Michigan Restaurant Increased Online Orders 156% With a New Website & Local SEO
From outdated site to digital-first dining experience in 6 weeks
156%
Increase in Online Orders
89%
More Website Traffic
Top 3
Google Map Pack Position
4.2x
Return on Investment
The Challenge
- Outdated website that wasn't mobile-friendly — 70% of traffic was mobile
- No online ordering system, losing customers to competitors with apps
- Buried on page 2-3 of Google for "restaurants near me" searches
- Google Business Profile was incomplete with inconsistent NAP data
- Social media wasn't integrated with the website
- No way to collect customer email addresses for promotions
Our Solution
- Built a stunning mobile-first website with mouth-watering food photography
- Integrated online ordering with real-time menu management
- Full local SEO overhaul — optimized GBP, citations, and on-page content
- Built location-specific landing pages for surrounding neighborhoods
- Added email capture pop-ups with a "10% off first online order" incentive
- Connected Instagram feed and Google Reviews to the homepage
Project Timeline
Week 1-2: Discovery & Strategy
Menu photography, competitor analysis, keyword research for local restaurant searches, and site architecture planning.
Week 3-4: Design & Development
Mobile-first design with online ordering integration, reservation system, and SEO-optimized menu pages.
Week 5: Local SEO Setup
Google Business Profile optimization, citation building across 50+ directories, and schema markup for restaurants.
Week 6: Launch & Optimization
Site launch, staff training on online order management, and initial Google Ads campaign for online ordering.
The Results
- Online orders grew from 15/week to 38/week within 3 months
- Website traffic increased 89% with 62% from organic search
- Ranked in Google's Local 3-Pack for 12 target keywords
- Email list grew to 2,400 subscribers in 4 months
- Average ticket size for online orders was 23% higher than walk-ins
- Google Business Profile views increased 210%
- Social media referral traffic up 145% from Instagram integration
- Page load time reduced from 8.2s to 1.9s on mobile
"Fivenson Studios completely transformed how we do business. The new website and online ordering system have been a game-changer — we went from barely getting online orders to it being a major revenue stream. The local SEO work means we finally show up when people search for restaurants in our area."
Key Takeaways
- Mobile-first design is critical for restaurants — over 70% of food searches happen on phones
- Integrated online ordering can significantly increase average order values vs. phone orders
- Local SEO and an optimized Google Business Profile are the #1 drivers of new customer discovery
- Email marketing with incentives builds a direct channel to repeat customers
- Professional food photography dramatically improves conversion rates
Ready to Fill More Tables & Grow Online Orders?
Let's build a website that makes hungry customers click "Order Now."
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