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  • May 16, 2015
  • By Fivenson Studios
  • Comments Off on How Consumers Really Find and Use Your Apps
  • in Blog

How Consumers Really Find and Use Your Apps

How Consumers Really Find and Use Your

People download apps every day, but the truth is that many of them are abandoned or never even used. New Google and Ipsos research uncovers how people discover and engage with apps—and what brands can do about it.

Before you enjoy that cup of coffee each morning, chances are you’ve already turned to a mobile app to start your day. Whether it’s finding your way to a meeting, logging your fitness routine, or even adding the cost of that latte to your weekly budget, one thing is clear:

Apps are now an integral part of our daily micro-moments, with people spending an average of 30 hours per month in them, according to Nielsen1. Apps play a key role in those I-want-to-know, I-want-to-go, I-want-to-do, I-want-to-buy moments.

They're also a powerful way for brands to build deeper relationships with their customers. A mobile app marketing strategy can complement a brand's offline experience (in-store special offers, for example), drive e-commerce, or simply help connect a brand with its loyal customers. Together with mobile websites, they've become important to both consumers and marketers.

So how can brands best tap into these vast app-consuming audiences? To find out how consumers are using apps, we conducted research with Ipsos MediaCT. Surveying 8,470 people with smartphones who had used apps in the previous week, we uncovered new insights about what drives consumers to install and engage with mobile apps. For example, one in four installed apps is never used, according to our research. So, what causes people to abandon an app?

Here we'll dig deeper into these insights so that you can develop an effective mobile app-marketing strategy. Two integral points in that strategy are boosting awareness of your app and keeping your app audience engaged.

#1: App discovery doesn't just happen in the app store

Marketers may assume that consumers head to an app store to find new apps—and a good portion do. In fact, 40% of smartphone users browse for apps in app stores. They remain a popular way to find new apps, from the latest in gaming to fitness tracking, music streaming, and much more. App stores are not the only way to discover apps, though.

People are finding out about apps in all kinds of instances while using their smartphones—when they're engaged in an app, searching for another specific app, watching a YouTube video, or even surfing a mobile website. Search is a major source for app discovery, according to our research: One in four app users discovers an app through search. Say, for example, a business traveler has to fly to Miami on short notice and needs to find a place to stay. He heads to Google Search to look for "hotels in Miami" and finds an app that lists available local hotel rooms and short-term rentals. Because he's a frequent traveler, he decides to download the app to help him book his stay.

Discovery through a search engine is especially prevalent for local apps, as are the tech (looking for reviews of new gadgets, for example) and travel (such as wanting to confirm trip details) categories. In these three categories, people are 26% (local), 59% (tech), and 30% (travel) more likely than the average to use search to find the apps they seek.

1-in-4-app-users-discovers-through-search

Source: Google/Ipsos, Mobile App Marketing Insights: How Consumers Really Find and Use Your Apps (U.S.), May 2015.

Take action: Make your app discoverable everywhere, including search

People not only turn to search to find new apps; they actually download apps because of search ads. They're among the most effective ad formats for driving app downloads: Of those who downloaded an app based on an ad viewed on their smartphone, 50% said they were prompted to do so by a search ad. This shift in how consumers find and learn about new apps paves the way for marketers to rethink their brand's approach to app discovery. And there's good reason to tap into search to help boost app awareness. Search ads don't just raise app visibility; they also drive app downloads—by being there at the exact moment when a consumer is actively looking for apps.

For marketers, this means making sure your app stands out wherever smartphone users are looking to discover apps relevant to their interests. And with Statista2 reporting that over 3 million mobile apps are currently available for download, that factor is more important than ever in today's flooded app market.

Ad Types Influencing App Downloads

Source: Google/Ipsos, Mobile App Marketing Insights: How Consumers Really Find and Use Your Apps (U.S.), May 2015.

How do you get your app noticed? You can increase visibility by focusing your app promotion on a consumer experience designed for downloads, using mobile app install campaigns, for example. This way, your brand is able to reach broader audiences while looking for an app similar to yours. In addition to search, extending your campaign across ad formats that drive app installations, including display and video, can help people discover your apps anywhere.

HotelsCombined, for example, introduced Google Search and AdMob to its mobile app marketing strategy in 2014. Downloads of its app, which compares hotel prices across hundreds of sites and apps for destinations all over the world, increased 150% from July to August, and there was a 20% lower cost per acquisition than on any other network. By implementing Google's search and display app promotion campaigns, HotelsCombined helped people discover its app on a global scale.

#2: App engagement and reengagement is key, as app users tend to lose interest

People turn to apps to ease their daily grind. And they're more likely to use them if they serve a specific purpose. Our research revealed that two in three will use an app frequently when it simplifies their lives. For example, you can use a retail app, such as that of Walgreens', to look for deals—sale items and coupons—while you're shopping in-store. Apps can be quite helpful during a customer's purchase journey. In fact, one in two app users turns to them to find information about a business or product or even to make a purchase.

The flip side is that apps can also be abandoned immediately after that transaction. Thirty-eight percent of those surveyed said they're likely to download an app when it's required to complete a purchase. Once they've completed that purchase, however, half will uninstall that just-downloaded app and move on.

So, what was it about an app that attracted users in the first place? How can brands ensure that their apps are used not just once but again and again? The answer is simple: Prove the value and utility of your app.

How Micro-Moments Are Changing the Rules

Brands can avoid getting lost in the app fog if they provide clear value. For example, Sephora enhanced its in-store shopping experience with an app that lets shoppers scan all products for additional information. The brand also offers in-store pickup of items purchased online. Sephora is sending a clear message that it understands what its customers want during every micro-moment of their purchase journey.

Take action: Make your app's value clear

App users need an incentive to reengage with an app they've abandoned. And there are ways to draw app users back to your brand. Thirty percent of those surveyed in our research say they'd start using an app again if they were offered a discount toward a purchase, and nearly a quarter of app users would return if they received exclusive or bonus content. This is particularly true for the travel and retail categories: Those surveyed said they would use a travel (40%) or retail (47%) app again if they received a discount or coupon offer.

Reengagement Drivers for App Use

reengagement-drivers-for-app-use

Source: Google/Ipsos, Mobile App Marketing Insights: How Consumers Really Find and Use Your Apps (U.S.), May 2015.

Mobile app engagement ads can help remind users about your app's value and get them back to your app. Let's say someone is about to participate in a marathon and needs a pair of running shoes so she searches for "women's running shoes." As it turns out, she already has a shopping app installed on her smartphone that she used to find a lightweight running jacket last summer. The same app could reach out to her through a mobile app engagement ad (across search and display), reminding her of its presence and alerting her to a discount on running shoes.

Another way to help people find what they're looking for is by addingdeep links to your ads. This way, the mobile app engagement ad links to the most relevant parts of your app. Take that shopping app we just mentioned, for example. A deep link could bring that marathoner directly to listings inside the app for running shoes for women.

Ultimately, by engaging your audience at the right time with content that's relevant to them, brands can keep their connection to app users alive.

Deep Links Within Mobile App Engagement Search Ads

deep-links-within-mobile-app-engagement-search-ads

Reengaging today's app users

Given the sheer number of apps available in the market, it's more challenging than ever to gain an app user's attention. That's why your app needs to stand out from the crowd—both in and outside of an app store—so people can find it and use it, again and again. To make sure your app makes the cut, it's important to show that it has clear value for your users, well past the initial app download. These findings from our research can help your brand develop mobile app marketing strategies that will be successful not only in attracting but also in keeping an audience—bringing tremendous value to your business.

See the "Mobile App Marketing Insights: How Consumers Really Find and Use Your Apps" study conducted by Google and Ipsos MediaCT for more information.

Methodology:

Google partnered with Ipsos MediaCT on custom research to uncover insights about mobile app user behavior, including app discovery, acquisition, usage, and abandonment. On September 12-22, 2014, an online survey was conducted of 8,470 smartphone users ages 18–64 who had used smartphone apps in the seven days prior to the survey as well as apps from various categories (entertainment, finance, gaming, local, retail, social, tech, or travel) in the previous 30 days.

Sources:

Nielsen, "Smartphones: So Many Apps, So Much Time," July 2014.

2 Statista, "Number of apps available in leading app stores," July 2014.

Written by James TiongsonProduct Marketing Manager, Performance Ads, Google

 

We would love to hear your thoughts?

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Let's Get Social | https://www.fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

  • May 14, 2015
  • By Fivenson Studios
  • Comments Off on Facebook All New Instant Articles
  • in Blog

Facebook All New Instant Articles

FACEBOOK

Today Facebook is excited to introduce Instant Articles, a new product for publishers to create fast, interactive articles on Facebook.

Instant Articles makes the reading experience as much as ten times faster than standard mobile web articles.

Facebook is working with nine launch partners for Instant Articles: The New York Times, National Geographic, BuzzFeed, NBC, The Atlantic, The Guardian, BBC News, Spiegel and Bild.

Instant Articles is launching on Facebook for iPhone with a special set of stories published by The New York Times, BuzzFeed, National Geographic, NBC and The Atlantic

Introducing Instant Articles from Facebook on Vimeo.

 

Fast and Responsive

Leveraging the same technology used to display photos and videos quickly in the Facebook app, articles load instantly, as much as 10 times faster than the standard mobile web.

Interactive and Immersive

Powerful new creative tools bring your stories to life. Instantly zoom into high-resolution photos and tilt to explore in detail. Watch autoplay video come alive as you scroll through the article. See where it all happened with interactive maps. Hear the author’s voice with embedded audio captions.

Simple and Scalable

Using existing production tools and standard markup language, you can publish any type of article, from daily news coverage to longform features. Harness standard HTML and RSS feeds to scale entire content libraries in the Instant Articles format and provide a fast, interactive experience for all of your readers on Facebook.

Control and Customization

You maintain control over your content and your business model. Sell ads in your articles and keep the revenue. Earn comScore traffic credit and bring your own analytics tools. Customize how your brand identity is represented from News Feed into the article.

 

We would love to hear your thoughts?

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Let's Get Social | https://www.fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

  • May 13, 2015
  • By Fivenson Studios
  • Comments Off on 5 Productivity Hacks for Small Business
  • in Blog

5 Productivity Hacks for Small Business

5 Productivity Hacks for Small Business ann arbor graphic design and web design fivenson studios

Running a business is not an easy task - it can be extremely stressful. Identifying and resolving the problems that arise within and outside the organization is important to uplift business productivity. You need to be as efficient and productive as possible. Here are 5 productivity hacks to help you kick your small business into gear.

Limit distractions

Stephen King famously said that he is very easily distracted and to keep interruptions to a minimum his office is telephone- and computer-free. While most of us can’t really afford to completely shut the outside world, we can still achieve some kind of serenity.

Do you jump to your inbox every time the ‘new mail’ icon pops up on your screen? Schedule a time slot for emails and only check them then.

Does your mobile phone ringing prevents you from focusing on a task for longer than 20 minutes at a time? Put it on silent for a few hours.

A to-do list

Some people hate them, some people love them but the truth is they are really useful.

Even if you don’t scratch off every single item, the actual act of writing a to-do list helps you prioritize your assignments for the day, stay focussed and organized.

And to-do lists are a lot more fun and interactive than what they used to be. You don’t have to be limited to the old pen and paper. Try Evernote or the InTouch Calendar tool to stay up-to-date on important tasks. You can set yourself reminders as to what is due when and colour-code tasks based on importance. Turn organizing your day into fun!

Delegate

As much as we all want to be involved in every single thing that happens in our business, delegating is essential. So leave your ego at the door and allow your employees to do their jobs. Learn to trust others by giving them the power to make and execute decisions without having to consult you all the time.  Do you really want to be disturbed and asked about every little assignment or would you rather have an efficient team that can get stuff done?

Avoid micro-managing by giving team members clear goal and objectives. Don’t forget that different people have different working styles so give team members the freedom to approach tasks in the style that fits them best. Resist the urge to interfere. Once you have given somebody a task, don’t nudge them every half hour to see how they get on. Don’t be that boss.

Be mindful of bad habits

Look at how you spend your time and soon enough you’ll begin to discover habits that you may not have been conscious of. As the old saying goes, the first step to solving a problem is recognizing you have one. Recognize your bad habits. Maybe what you think is only five minutes spent on Twitter usually turns out to be forty-five.

Perhaps you discover you get your best thinking done when you go for a walk. If this is the case, then you can start to schedule more outdoor time.

Use clever apps to make your life easier (and more efficient)

There are so many apps out there that can help you work in a much more clever and efficient manner. Like automation.

Be it social media automation or marketing automation.  Automation can be a life-saver to a business. Tools like Buffer and HootSuit allow you to schedule social media updates instead of having to log in every time you want to post something.

Writing the same old repetitive emails is a thing of the past too. With InTouch CRM you can automate follow up emails, you can schedule campaigns and so much more!

Instead of you having to spend time every day, writing monotonous emails, why not add this task to your To Do list and spend few hours preparing the content of emails and a few email campaigns, schedule them for when they need to go live and voilà! The rest will be taken care of by the software! Let the marketing system do your job for you!

So check out these apps and they might just shave off a few hours of your anyway busy day!

We live in an age of distraction, making it more difficult than ever to stay focused and be productive. Hopefully these 5 tips will help you combat the onslaught of disruptions and help you stay focused so you can take care of business.

About the author:

Didi is the Content and Digital Marketing Executive at InTouch CRM – the leading small business CRM and Email Marketing Automation provider.

 

We would love to hear your thoughts?

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Let's Get Social | https://www.fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

You Want To Know Who Your Real Friends Are?

YOU WANT TO KNOW WHO YOUR FREAL FREINDS ARE FIVENSON STUDIOS GRAPHIC DSIGN ANN ARBOR MICHIGAN

You Want To Know Who Your Real Friends Are? Start Your Own Business And Ask For Their Support

 

We would love to hear your thoughts?

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Let's Get Social | https://www.fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

  • May 10, 2015
  • By Fivenson Studios
  • Comments Off on Happy Mother’s Day
  • in Blog

Happy Mother’s Day

happy mothers day

The roots of Mother's Day history can be traced in UK where a Mothering Sunday was celebrated much before the festival saw the light of the day in US.

Early Christians celebrated a Mother's Day of sorts during the festival on the fourth Sunday of Lent in honor of the Virgin Mary, the Mother of Christ.

History of Mother's Day: Mothering Sunday Here a Mothering Sunday was celebrated annually on the fourth Sunday of Lent (the 40 day period leading up to Easter) to honor mothers.

Julia tirelessly championed the cause of official celebration of Mother’s Day and declaration of official holiday on the day.

Though Anna Jarvis never married and never had kids, she is also known as the Mother of Mother’s Day, an apt title for the lady who worked hard to bestow honor on all mothers.

Anna Jarvis got the inspiration of celebrating Mother’s Day from her own mother Mrs. Anna Marie Reeves Jarvis in her childhood.

A loving daughter, Anna never forgot her mother’s word and when her mother died in 1905, she resolved to fulfill her mother’s desire of having a mother’s day.

By 1911, Mother's Day was celebrated in almost every state in the Union and on May 8, 1914 President Woodrow Wilson signed a Joint Resolution designating the second Sunday in May as Mother's Day.

There is also a tradition of gifting flowers, cards and others gift to mothers on the Mother’s Day.

It is unfortunate to note that Ms. Anna Jarvis, who devoted her life for the declaration of Mother’s Day holiday was deeply hurt to note the huge commercialization of the day.

 

We would love to hear your thoughts?

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Let's Get Social | https://www.fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

  • May 7, 2015
  • By Fivenson Studios
  • Comments Off on Optimising Office (And Desk) Storage For A More Effective Work Space
  • in Blog

Optimising Office (And Desk) Storage For A More Effective Work Space

Office (And Desk) Storage For A More

Optimising Office (And Desk) Storage For A More Effective Work Space

Whether you’re running a rented office or you’re working from home from your kitchen table, optimising your space makes sense. Yet few of us do it. In the rush to start being productive, we put things in place ‘just for now’, and it ends up being permanent.

There is a better way. Spending a little time getting organised will boost motivation, increase productivity, and ultimately create a more profitable and enjoyable work space.

Take Stock of the Working Environment

The first part of this exercise involves noticing working practices and processes. If you’re forever walking across the room to retrieve a document or item of stationery, you’re wasting time. Rearrange the furniture so needed items are closer to hand.

Likewise, if you spend too long answering emails to colleagues who need access to records or database information, you’re doing a job they could do themselves. Give them cloud access to the database they need so they can get the information themselves.

Storage, both physical and digital, should work with you, not against you. If you can’t access what you need because things you don’t need are in the way, it’s time for a little reorganisation.

Effective Use of Space

In home offices: A dedicated work area is vital. Having a space where you ‘go to work’ breaks the psychological barrier between work and leisure, something that many home workers battle with.

You don’t need a separate room (although this is the ideal), but you do need to earmark a section of a room that’s your office. There are a few ways to do this:

Create room dividers with bookcases or furniture such as the sofa in living rooms. It’s not so much to create privacy as to put up a dividing line. In front of the sofa, you relax. Behind the sofa, you work.

Install wall shelves for documents, reference books, or stationery items. Keeping all those items together prevents unnecessary wandering when you need to check a fact or look up a record. It also promotes a professional atmosphere and attitude when all the tools of your trade are around you.

Make rules for other household members so that’s what is in your work space, stays there. Items must not be ‘borrowed’ without permission.

In rented offices: Create separate zones for different activities. Have all the stationery near the printer or photocopier. Install desks with drawers rather than tables or workstations, as these allow employees to keep often-used small items to hand.

Maximising Profits With Storage

Creating productive, pleasant workspaces often means reducing the number of furniture items by removing those that are not strictly needed.

At home, you could create an office room by removing bedroom furniture to make way for a desk, for instance.

In rented offices, making greater use of cloud storage for digital records would mean fewer filing cabinets. Removing banks of filing cabinets could make room for an additional desk, which you could rent out. The trend for rented desk spaces is growing, and works well for both businesses and small enterprise owners who need dedicated working spaces. For those renting out desks, incoming rental revenue helps to pay overhead expenses.

Practical Storage Solutions

As needs evolve and change, so do storage needs. If you’re moving out filing cabinets or items of home furnishings, you may not wish to permanently dispose of them. Self storage is one flexible solution, offering short term contracts on a wide range of storage-space sizes.

For online retailers, it’s also an ideal solution to the stock storage dilemma. When stock levels fluctuate, during seasonal demands for instance, you need to up- or down-size your storage needs at short notice. With self storage it’s easy to add on a small room or move completely into a larger or smaller unit.

If you decide to investigate this option, ask about additional services for business owners, such as photocopying, courier services, or having your deliveries accepted and stored during those times you can’t be there.

Optimising your office and desk storage takes a little effort, but the rewards in terms of efficiency and productivity not only create more harmonious offices, they can enhance profit margins too.

Drew writes for Big Yellow Self Storage.

 

We would love to hear your thoughts?

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Let's Get Social | https://www.fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

Celebrating Mom: Mother’s Day Gift Trends

We want only the best for Mom on her special day.

Searches for the “best mothers day gift” in May 2014 were up nearly 40% from the previous year. And Mom would be so pleased: People actually started looking for gift ideas earlier (April searches were up 53% YoY).1 On mobile, searches for “best mothers day gift” were up 51% YoY.2

Flowers are no longer the go-to gift for Mother’s Day.

Over the past four years, search interest for flowers around Mother’s Day has decreased (down 19% since 2011).

On the other hand, arrangements of the edible variety are growing in popularity: Search interest in “fruit baskets” grew nearly 20% in May 2014 YoY.4

Moms are favoring an experience over flowers

Millennial moms just want some peace and quiet…

Millennial moms said they looked forward to Mother’s Day as a chance to rest.5

And what better way to help Mom relax than a day at the spa? That seems to be the general thinking, as the #1 day for “spa” searches is Mother’s Day.6

…while older moms favor food and family

Moms ages 35 and up say a “meal with family” would be their ideal gift.7

That special meal starts with a reservation: After Valentine’s Day, the most searches related to reservations happen most often on Mother’s Day.8

No gift? With less than a week to go, you’re not alone.

Weeks turn into days, and before you know it, Mom’s special day is just around the corner. Mother’s Day ranked third (behind Christmas and Valentine’s Day) for “last minute” searches related to gifts.

MOTHER DAY

MOTHER DAY 2 MOTHER DAY 3 MOTHER DAY 4

Sources 1 Google Trends, January 2012–March 2015, United States. 2 Google Data, May 2013–May 2014, United States. 3 Google Trends, January 2011–March 2015, United States. 4 Google Trends, January 2013–March 2015, United States. 5 Google Consumer Survey, March 2015 (n=2,058). 6 Google Trends, January 2013–March 2015, United States. 7 Google Consumer Survey, March 2015 (n=2,058). 8 Google Trends, January 2013–March 2015, United States. 9 Google Trends, January 2013–March 2015, United States


We would love to hear your thoughts?

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Let's Get Social | https://www.fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

  • May 5, 2015
  • By Fivenson Studios
  • Comments Off on WANTREPRENEUR OR ENTREPRENEUR?
  • in Blog

WANTREPRENEUR OR ENTREPRENEUR?

wantrepreneu vs entrepreneur Fivenson Studios graphic design ann arbor michigan

WANTREPRENEUR? OR ENTREPRENEUR?

Article Coming Soon: What It Takes To Be An Entrepreneur vs The Wantrepreneur.

Stay Tuned.

We would love to hear your thoughts?

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Let's Get Social | https://www.fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

  • May 1, 2015
  • By Fivenson Studios
  • Comments Off on Advantages & Disadvantages of Hashtags
  • in Blog, Marketing Tips

Advantages & Disadvantages of Hashtags

Hashing Out The Almighty #Hashtag

  • Hashtags make it easier for people to find and follow discussions about brands, events, and promotions
  • They allow brands to track the performance of promotions across social media.
  • They started out on Twitter, but have spread to Facebook, Google+, Instagram, Google search, and other platforms.
  • Individuals can see a 100% increase in engagement by using hashtags while brands can see a 50% increase.

 

Using Hashtags On Twitter

  • Tweets with hastags get 2 times more engagement than tweets without.
  • Tweets with one or two hashtags have 21% higher engagement than those with three or more hashtags.
  • But when you use more than two hashtags, engagement drops by an average of 17%

 

Using Hashtags On Instagram

  • Instagram, the opposite of Twitter, shows posts with 11 or more hashtags have the highest interactions.
  • Use LOTS of hashtags on Instagram to build your community.

 

Using Hashtags On Facebook.

  • Facebook post without hashtags outperform those with hashtags.
  • Rarely use hashtags on Facebook to categorize (for business- oriented followers) or build a community (for community-oriented followers).
  • Too many hashtags on Facebook leads to fewer interactions.

 

Tips For Successful Hashtag Campaigns.

What is a good hashtag?

  • Memorable
  • Unique
  • Relevant to your campaign.

 

Find A Balance

  • Hashtags should be distinctive and simple for followers to remember
  • Don’t use generic hashtags, like food, people, or places they are too broad and too hard to track.

 

Create An Easy-To-Understand Message:

  • Craft a hashtag around one particular message.
  • Keep it short.
  • Make the call-to-action clear, consistent, and easy.
  • Avoid anything too abstract.
  • Capitalize multi-word hashtags

 

Create Your Own Momentum:

  • Identify your audience’s influencers.
  • Look to you fans to inspire new campaign hashtags.

 

Utilize Your Band:

  • Consider using your brand’s name in a hashtag.

 

Double Check:

  • Consider your hashtag means something else entirely
  • Steer clear of slang.
  • Before you finalize a list of hashtags, check if yours are being used elsewhere in an entirely different context.

 

Proofread Them Proofread Again:

  • If a hashtag can be misread, it will be.
  • Make sure when capitalization is removed, the words in a hashtag do no create other words or messages.

 

Have A Backup Plan:

  • Test a hashtag before heavily marketing it.
  • Have an alternative campaign prepared if your initial idea is co-opted

 

Incorporate Hashtags Into Traditional Media:

  • Consider using hashtags on billboards, television commercials, etc.

 

Monitor The Conversation:

  • Follow hashtags to keep track of trends in your industry.
  • See what your competition does, what influencers say, and how customers react.

 

Live Tweet During A Big Event:

  • Find a way to incorporate your hashtag into elections, sports championships, awards shows, and other major events.

Hashtags can be a great way to engage with followers on the proper platform, to introduce new products or services, and gain traction for an event. #UseHashtags.

Fivenson Studios Ann Arbor Graphic Design Web Design Logo Design How To Use Hashtags

We would love to hear your thoughts?

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Let's Get Social | https://www.fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

Greatness Comes From Adversity

Greatness comes from adversity

 

What are your favorite motivation quotes?

We would love to hear your thoughts?

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Let's Get Social | https://www.fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

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Design must reflect the practical and aesthetic in business but above all... good design must primarily serve people. Let's start serving you.

Keep in touch with us

Lets get social. We would love to meet you! We Are Currently Open Monday-Sunday 8am-11pm fivensonstudios@gmail.com

Name: Christopher
Phone: (734) 224-9696
Address: 1214 S. University Ave Unit 4075 Ann Arbor, MI 48104

734-224-9696