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How To Pinpoint Your Marketing With Customer Data

Before the surge of data-driven advertising, programmatic marketing and real-time media buying, retail marketers faced challenges in effectively figuring out who was interested in purchasing their products. Historically, inventing “personas” based on demographic information and CRM systems was the way this was done. It went something like “An affluent, mother in Delaware purchased my product, […]

5 TIPS ON HOW TO RANK YOUR BLOG

  Everyone wants to get succeed with their blog, but few people know the “secret recipe.” Writing a great blog is one of those things that once you find your groove, you just don’t want to stop writing. However, all those great write-ups aren’t worth much if their visibility is poor. And this is one of […]

S.E.O. MYTHS VS REALITY

Almost everyone with a website has heard about search engine optimization (SEO). But what exactly does that mean, and why should you care? According to Thomas Holland, president of the online marketing agency The Dark Horse Group, SEO is the process and strategy websites use to rank high in search engine results for specific terms. […]