Fivenson Studios has some of the greatest design services on the market and their blog allows readers to learn new things about business, design, and technology. It would be a wonderful idea to read their post on what makes a good boss.

It can almost be guaranteed that your company or place of work would absolutely crumble if it lost internet access or suffered a massive data breach. Despite this, many businesses and decision makers aren’t investing nearly enough time and energy into internet security and protecting sensitive data.

You can have a chance to contribute to the company and tell your superiors just what could be done about the matter, the inexpensiveness of doing so, and the consequences if changes aren’t made.

Here are five tips that you will want to tell your boss at the next opportunity:

Set Up a Security Review

Does your company have a regular time where they go over the security of the company as a whole in terms of internet policies? This should be the case of every company, no matter their reliance on technology. Such times are perfect for training employees on new procedures and even if they are tacked onto another standard meeting they are well worth the investment.

The main reason that you need to tell your boss to make this a priority is the quickly changing nature of data security. You can’t afford to wait every year or when the time feels proper when there are new threats coming out every day and thousands of attacks attempted every hour. Such things that should be considered are making sure employees use strong passwords, prohibiting use of personal devices for work use, and keeping shared files away from employees who have no need for them.

Make Sure Employees Have a Virtual Private Network

If you have employees that work while they travel or meet clients regularly in a café or restaurant, you will want to make sure that their devices are equipped with a Virtual Private Network (VPN) in order to ward off hackers and other cybercriminals who might attack them over unprotected networks. What a VPN will do is connect a person’s device to an offsite secure server. This server will mask the IP address of the device in question while using an encrypted “tunnel” of a connection to safely transfer any data that is necessary, allowing clients to see important data should they need it without any risk of interception by a hacker with the right receiver.

Along with the security offered by a VPN there are other benefits you will want to mention such as getting by regional restrictions and government censorship (great for travelling employees). Your company may even benefit from the enhanced privacy it offers. When you are discussing getting one with your boss, you will also want to have one picked out considering the number available, so read some reviews to give your boss some options.

Reconsider the Services and Programs Your Company Uses

Your company already has contracts or agreements with various IT companies to manage their data or their computer setup. This arrangement allows for maximum efficiency on both ends, but have you and your boss considered the security precautions that each of those services take with your data? Do they secure that data as well as they would their own?

Go through each of the different services that your company uses. See if there are security concerns or if there is a bad reputation that has been developed since your company began the business relationship. If there are major concerns, then bring them up with your boss and see what they think. It might be time for a change.

Review the Training of Every Employee

Are you and your boss aware that 95 percent of data breaches are caused by human error? A misplaced flash drive or a password on a sticky note are all that is needed to lead to thousands of leaked files. Perhaps younger employees are well-versed in the basics of internet security, but this might not be always the case. The best solution for this is to ask every individual employee what they know and then train them according to their needs.

Your company should also have an internet security manual available at all times for its employees, and it should also have an open culture of inquiry where it comes to technology in the company. Not everyone has the same experience or expertize when it comes to internet security, so there should be no discouraged questions.

Have Safe and Reliable Backups

At some point something is going to happen to your company’s systems, be they caused by human or nature, that will damage or destroy important company data. There is no safeguard or habit that will prevent this from eventually happening, and you should not let it keep you or your boss up at night.

It is for this reason that you should make sure to ask your boss about data backup options should they not already be in use. They are not nearly as expensive as they were in previous years, and there are numerous options available to companies. For small amounts of data, a flash drive locked away when it is unneeded is the sensible option. Many cloud backup services will automatically back up files when the computers aren’t being used; although they have a reputation for poor data security. For a maximum amount of security for company files, an external hard drive that is backed up and locked away or secure company databases are the best option.

Once you consider some solutions to security risks your company might have, you will be able to look fantastic to the whole company and put yourself in a better position. Thank you for reading.

We would love to hear your thoughts?

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Let's Get Social | https://www.fivensonstudios.com | (734) 224-9696 | [email protected]

Before the surge of data-driven advertising, programmatic marketing and real-time media buying, retail marketers faced challenges in effectively figuring out who was interested in purchasing their products.

Historically, inventing “personas” based on demographic information and CRM systems was the way this was done. It went something like "An affluent, mother in Delaware purchased my product, so let’s find more affluent Delaware moms." In the contemporary digital marketing world, we know that personas and demographics are only rough proxies for the people who are currently in-market to purchase your products. Marketers who use personas alone risk not reaching, engaging and influencing high-valued shoppers.

By using data, we know that people are searching for and absorbing information about your products before they ever reach your website and make a purchase. We also know what they have already purchased or considered purchasing through on-site interactions. Data and mathematics often yield results that are not intuitive, especially when using statistical models – which are exactly the sort of models used to tract consumer intent at large scale.

A famous example is called the "birthday paradox": how many people do you need to put into a room before you have a 50/50 chance that two of them have the same birthday? Most people say about 150. But if you use statistics and probability theory, you’ll find out the number is actually 23. We can’t use our instincts to figure out what the right answer is because our instincts are not designed to operate at the scale that marketing works on today.

The most effective way to reach and influence your target audience is to observe the trails they leave on the web and on their devices. These trails leave behind intent data, which can enhance your marketing efforts in several different ways.

1. Enhanced acquisition.

A recent report conducted by Forrester on behalf of Magnetic showed that 64 percent of marketers claim that they need better data for prospecting and 67 percent cited that customer acquisition is more challenging than retention.

Additionally, the report also found that marketers are using both demographic and site level data for acquisition, neither of which is the best source of intent data for prospecting strategies. Intent comes in many forms and from multiple locations, including a retailer’s web site, offline sales, product reviews, shopping comparison sites and search activity from thousands upon thousands of online entities. However, if you aren’t using the right sources of intent for acquisition, you simply can’t leverage digital to its full potential. Search data captured across ecommerce, pricing comparison and product review sites is one of the strongest signals of intent and best sources for new customer acquisition.

For example, a husband may want to buy a purse for his wife’s upcoming birthday. The only way to know that he is in market for this is by looking for his intent clues across the web. Has he searched for a specific brand, product, price, etc.? You want to reach him before he concludes his research and moves on to make his purchase, either online or offline.

Using intent from outside retailers’ properties will give your acquisition strategy a lift and competitive edge. Not only does it tell you when someone is in-market, but also it allows you to identify people who are interested in making a purchase based on real data, regardless if they are one of your brand’s target audiences. If you tried to target using demographic personas you would not target this man as a probable buyer of women’s purses!

2. Stronger retention.

Intent data can show a lot about what a person is looking to buy and even inform you about what they’ve bought in the past. However, coupling this information with other consumer signals, such as what channels (email, video, mobile web, etc.) and devices they engage with and peak times of day that they browse or buy, allows retailers to deliver information that people want, where and when they want it.

Cross-sell and up-sell opportunities also rely heavily on past purchase data and purchase intent. If you know someone purchased a new suit, and recently searched for a new pair of men’s dress shoes, wouldn’t you want to inform them of a special shoe promotion or offer them a tie to go with that purchase? Or, if you knew someone purchased a luxury item and saw that they are in market for a summer dress, wouldn’t you want to recommend additional products to them across display advertising on mobile and desktop web, within email alerts, and customize their experience on your website?

If you can make the experience more efficient by delivering information that customers want, you can drive customer loyalty and strengthen your retention strategy.

3. Re-activate customers.

What happens when customers never return to your website and/or make a purchase offline? Observing intent data that is captured beyond a retailer’s website helps marketers re-activate past customers.

For example, I purchased skis last year and have never returned to the retailer, either on and offline. However, this year I was in-market for a new helmet. If that retailer knew I was in-market, they could have delivered relevant information to me via email or display ads on desktop or mobile to try getting me to return to their store. Additionally, enticing customers with special offers on seasonal items or those items that have an expiration date is another way to boost re-activation.

The consumer you are reaching today might have entirely different interests tomorrow even though his or her persona hasn’t change at all. Having access to intent data will give retailers a comprehensive view of their audience and help them ultimately expand their customer base and increase sales.

Written by James Green

We would love to hear your thoughts?

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Let's Get Social | https://www.fivensonstudios.com | (734) 224-9696 | [email protected]

Everyone wants to get succeed with their blog, but few people know the “secret recipe.” Writing a great blog is one of those things that once you find your groove, you just don’t want to stop writing. However, all those great write-ups aren’t worth much if their visibility is poor. And this is one of the reasons why majority of the blogs fail; they think that SEO is no more important and “keyword research” is a waste of time.

Because of the Google‘s frequent refinements for updating algorithm, most of the bloggers are pissed off. People need to realize that, there’s one thing that’s remained pretty much unchanged as far as website optimization for increased visibility is concerned: “keyword research.” To put it more accurately, the need for keyword research hasn’t changed, rather how you do it has.

Follow these keyword research steps and narrow down your own list to include terms you need to target. Through this approach, you can establish and execute a head-on keyword strategy that will help your audiences find you for the search terms which apply and are relevant, depending on your niche or area of expertise.

Step 1: Based on Your Niche, Make a List of Relevant Topics

Think of the topics which you want to be ranked for – let’s refer to this as “generic buckets.” Come up with five to ten topic buckets you feel are relevant to your blog. Then, use the topic buckets to come up with specific keywords later.

If you happen to be a regular blogger, the topics you chose are the ones your blog revolves around. Picture this from your reader’s perspective: what type of topics would your niche audience search that you’d want your blog to be found for? For instance, if your blog is all about graphic design companies in your area, you’ll probably have general topic buckets like “graphic design,” “logo design,” “website design,” “flyer design,” “marketing” or “social media marketing.”

Step 2: Fill the Topic Buckets with Keywords

You have the topic buckets you need to focus on, now you need to identify a few keywords that are relevant to those buckets. These should be keyword phrases you feel are necessary to rank for in the SERPs (search engine results pages), since your target audience may be conducting searches using those keyword phrases or terms.

Let’s take the last topic bucket for graphic design companies near me which our blog is tailored – we need to brainstorm keyword phrases people might type in as far as the blog goes. This might include:

• Best graphic design company in Ann Arbor Michigan
• Logo design for new business
• Best website design in Ann Arbor Michigan?
• Social media marketing in Ann Arbor

And on it goes. The general idea here isn’t to prepare a final list of keyword phrases but rather brainstorm a bunch of phrases you think people might key-in to look for content related to the topic bucket – in this case, your graphic design blog. Later down the process, we’ll be narrowing down these lists.

Google encrypts an increasing amount of keywords each day, though another clever way of discovering keyword ideas is to find out which keywords your website is already ranking for – i.e. getting found by users keying in certain terms and phrases. Thanks to “Not provided,” we couldn’t be able to get that treasure any more but there are ways to become a Jack Sparrow.

This will help you identify keywords people are using to find your website. You can repeat this drill for as many topic buckets as you like.

Step 3: Dig up Related Search Terms

Here’s another way of filling those topic bucket lists:

Go to Google and check out the related search terms found on the bottom of the page, which you get once you’ve entered a keyword. These are suggestions for searches that are related to the original keyword you entered. These related keywords can really help you come up with even more ideas as far as collecting your keyword/topic bucket lists are concerned.

Want to take this to another level? Click on a related keyword suggestion, and check out its related keywords on the bottom of the search page! Endless possibilities.

You should also check the Google wildcard suggestions for better understanding of people’s intent around your search terms.

Bonus Tip: Keywordtool.io and Uber Suggest are the tools that you should use for this. They provide very useful data that most of the time Google Keyword planner doesn’t show.

Step 4: Pinpoint Head Terms and Long Tail Keywords in Each Bucket

If you’re not already aware, it’s important to understand how head terms or keywords differ from long-tail keywords.

Head terms can be defined as keyword phrases which are generic and generally not more than a word or two long, depending on the type of phrase entered. Long tail keywords on the other hand, are as you guessed it, longer keyword phrases – three words or more – which typically take the form of a short sentence or question.

You need to have a good mix of head terms and long tail keywords in your bucket lists. Why? So that you’ll have a well-balanced keyword strategy which translates into short-term gains as well as long-term goals.

You see, head terms are usually searched more by people, as you can imagine, which usually makes them far more competitive and also harder to rank as opposed to long tail terms. Let’s think about this for a moment: in your opinion, which one of these terms would be harder to rank?

1. Website design and logo design companies in Ann Arbor Michigan
2. Graphic Design

You probably went with “graphic design,” and you’re completely right. However, it’s important to understand that even though head terms generate more search volume (which means higher potential for driving traffic to your blog or site), the traffic you’re going to get from “website design and logo design companies in Ann Arbor Michigan” is actually more desirable. Let’s expand further.

A person who’s searching for something more specific makes him/her a more qualified searcher for what you’re selling (the blog), compared to someone who’s just looking for something generic. Since long tail keywords are more specific, it’s easier to guess what people using them are looking for. Now, on the other hand, a person just looking for “graphic design” may be looking it up for a host of reasons which could be almost completely unrelated to your blog or website.

Therefore, always make sure your keyword lists contain a good mix of head terms as well as long tail keywords. So, as a rule: long tail keywords for some quick wins, and more complex head terms for the long haul.

Step 5: How Your Competitors Rank Keywords

You don’t need to follow in your competitor’s footsteps just because something is working for them. This especially applies to keywords. Though, you still need to understand which keywords your competitors are ranking for.

If your competitors are ranking for the same keywords as your list, you need to work on bettering your ranking for those. However, this is not to say you should be ignoring the keywords your competitors aren’t using, as this could be an excellent opportunity to for you to grab market share based on those keyword terms.

Bonus tip: Cyfe is one of the tools that can gives you all the insights of your competitor including web analytics, SEO performance, rankings, content strategy, email marketing strategy and social media strategy.

So keep in mind that finding the right balance will definitely ensure quick wins but also in the process, help you move towards bigger and more challenging SEO goals.

One of the best ways to determine what keywords your competitors are ranking for is SEMrush, which lets you run unlimited reports and display top keywords for any given domain. This way, you get a good sense of the kinds of terms your competitors are striving to rank for.

The above points will certainly guide your blog on the road of success. Did I miss something important? What’s your best approach in keyword research these days? Let’s talk about under the comment section!

Umar Khan

We would love to hear your thoughts?

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Let's Get Social | https://www.fivensonstudios.com | (734) 224-9696 | [email protected]

One cannot underestimate the power of email marketing even as social media is becoming a trend. People still do check emails and prefer it as a mode of communication since social media does have privacy issues. But like many marketers, you may be contemplating about giving up on email marketing after launching campaigns that eventually fail. You may not know it then, but it could be that from the start, your email marketing campaign was doomed to fail. To help you understand what you could’ve done wrong and how to avoid these mistakes in the future, know these 14 reasons behind your failed attempts.

Indications of a campaign that is destined to fail

1. Your emails appear to be spam.

Despite having good content, your message can be perceived as spam by your contacts. Without knowing it, you may be giving your message the appearance of a spam. Have you been typing your subject line or message body in all caps? Do you think your subject line may appear to be ambiguous from the point of view of your readers? If you answer yes to both of these questions, then chances are high that you are being perceived as a spammer by your recipients!

2. Your email lacks a human touch.

Even if your viewers can not see you, they can sense the tone behind your email. You set the tone of your email by the words you choose to use. Readers would surely love to read something personalised so they can feel that they are appreciated.

3. Your personalised emails make your readers feel awkward rather than comfortable.

Though you should be approaching your clients through a friendly email, you should not over-do it. A good marketer knows how to set the pace and tone in delivering crucial information. He can distinguish when the email should sound casual or when it should sound formal.

4. You never tidy up your email lists.

Clearing out your email lists with unnecessary contacts is a must. Unnecessary contacts mean those people whose accounts are either closed or full. Sending out emails to them is not only a total waste of time but can damage your sender score too. In worse cases, you may end up being blacklisted by big email clients.

5. Your content is of little value.

This is self-explanatory. You don’t want your readers to quit clicking on your emails just because they’re expecting that it will be the same piece of worthless content that you previously sent. Work on the quality of your content and do not compromise it for quantity.

6. You are being deceptive.

If you are offering a free personalised shirt as a promotional product, you better make sure that your recipients will get exactly that. Do not trick them by providing an eBook instead. Believe me. Word will go out.

7. You deliberately do not provide an opt-out option.

Providing an opt-out option in your email can assure your clients that your company is not some desperate business looking out for money. It will earn your clients’ respect as it will give them the impression that you, too, are respecting their decision in case they want to unsubscribe eventually.

8. You deny the fact that you’re advertising.

It is definitely better if you can make your message less of an advertising material and prevent it from being too commercialised. However, when asked, never deny that you are advertising. It could do more harm than good to you as a marketer. You should find a balance between that of getting a customer, plain and simple and that of getting a customer’s trust.

9. Your emails are not optimized for mobile devices.

A third of marketers say their subscribers read emails on mobile devices at least 50% of the time. As a marketer, you should know the impact of mobile phones in today’s digital world. Never underestimate its power and optimise your email marketing via mobile phones.

10. You purchase email lists from unreliable sources.

Do not go buying email lists just because a company offers them at a cheap price. Do research to avoid falling prey to disreputable list companies. Having to respond to spam complaint caused by dirty email lists can cost you even more money than you imagine.

11. You never sort the email so your contacts get irrelevant data.

Remember that your contacts may have different preferences. A client who wants to know more about your company’s product will not be overjoyed reading an email about your company’s teambuilding or about a company party that only people in your organisation can relate to.

12. You fail to welcome new members.

The key to successful email marketing is not just to keep your loyal contacts but to keep building your email lists. Welcome new members and make them feel really valued.

13. You never indicate vital company information such as address and contact number.

Not providing these details can cause your contacts to suspect that your business is a non-existent one.

15. You never set your heart to it.

The greatest folly that you can commit in email marketing is doing this marketing campaign half-heartedly. If you really are determined to succeed, you should believe from the start that you are, after all, not doomed to fail.

Learn from your mistakes and move forward

If you recognise the mistakes you committed in your past email marketing campaigns, then it’s time to reform using these guides and you will surely be taking the right track form hereon.

Masroor is conversion optimization analyst at Invesp. Founded in 2006, Invesp Marketing has successfully implemented 400+ conversion optimization projects with an average uplift of 65%

We would love to hear your thoughts?

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Let's Get Social | https://www.fivensonstudios.com | (734) 224-9696 | [email protected]

We are all very well aware that the SEO landscape is one that is always changing. Keeping up with the Googles and Bings of the world is a job that requires constant management and upkeep.

For those of us who work in the industry, it’s easy to forget what are our roles are when servicing client needs. This is why over the years, and moving forward, the role of the SEO becomes more than just ranking web pages at the top of search engine results. Our roles need to factor in what our clients are really looking for, which usually involves more sales and more money in their pockets.

Understanding these client needs and how to properly service them is the key to any successful digital marketing agency. Let’s discuss some key factors that help you build a strong relationship with your clients. Tip number three.

Communication is Key

Finally, understanding the best way to communicate with each of your clients can ultimately be the deciding factor in your success. Many SEO’s have to learn this the hard way – you have clients that will be fine with periodic emails and then you’ll have clients who need to have face-to-face meetings or constant phone calls in order to properly understand where exactly their money is going to.

Setting the precedent at the beginning of your relationship with each client will be key in order to understand how to properly communicate your ongoing SEO and reporting efforts. Also, understand and assess what level of expertise your clients may have in SEO and other channels.

Some clients may completely understand SERPs and want to know very specific data points. To other clients, SEO is secret voodoo magic spells that you are casting and really don’t understand what any of it means. Read your clients and learn how to talk about your efforts to them, so that you ensure that you’re not talking down or above to them.

Written by Albert Costill 

We would love to hear your thoughts?

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Let's Get Social | https://www.fivensonstudios.com | (734) 224-9696 | [email protected]

We are all very well aware that the SEO landscape is one that is always changing. Keeping up with the Googles and Bings of the world is a job that requires constant management and upkeep.

For those of us who work in the industry, it’s easy to forget what are our roles are when servicing client needs. This is why over the years, and moving forward, the role of the SEO becomes more than just ranking web pages at the top of search engine results. Our roles need to factor in what our clients are really looking for, which usually involves more sales and more money in their pockets.

Understanding these client needs and how to properly service them is the key to any successful digital marketing agency. Let’s discuss some key factors that help you build a strong relationship with your clients. Tip number three.

Don’t Lie About the Numbers

Now that we’re talking about reporting and how to properly report to each of your individual clients, it’s important to create trust with the numbers. If you’re an agency that is just reporting traffic data to your clients ongoing performance based on the traffic data, you could actually be providing them a disservice if you’re not disclosing what the numbers actually mean.

There might be a month where a client’s web site gets hit with spam bot traffic that skews their traffic data. If all you’re doing is reporting traffic to them, are you actually providing real value for their business? Are you disclosing where this traffic spike might be coming from?

More often than not disclosing exactly where and what is happening with website traffic to your client, even if it’s a drop in traffic or an artificial spam related spike in traffic, will create a sense of trust and create a stronger bond with your clients.

Focus on explaining the numbers in every report you send to them. They understand every business has it’s natural ups and downs and the better you explain movement in numbers, the more trust you will build.

Your job is to create a positive experience throughout your reporting, and sometimes being honest and open about all activity is the best way to go about doing that. The integrity you’ll earn is worth it.

Written by Albert Costill 

We would love to hear your thoughts?

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Let's Get Social | https://www.fivensonstudios.com | (734) 224-9696 | [email protected]

We are all very well aware that the SEO landscape is one that is always changing. Keeping up with the Googles and Bings of the world is a job that requires constant management and upkeep.

For those of us who work in the industry, it’s easy to forget what are our roles are when servicing client needs. This is why over the years, and moving forward, the role of the SEO becomes more than just ranking web pages at the top of search engine results. Our roles need to factor in what our clients are really looking for, which usually involves more sales and more money in their pockets.

Understanding these client needs and how to properly service them is the key to any successful digital marketing agency. Let’s discuss some key factors that help you build a strong relationship with your clients. Tip number three.

Provide Curated, Custom Reporting

Once you understand their business goals, explain the value your service can provide, and have explored and implemented multi-channel digital marketing strategies, your next goal is to properly report your efforts to your clients.

Hitting the download PDF button from Google Analytics and emailing that to your client without any sort of analysis or explanation as to what exactly is going on is not providing the proper value. Sending them an automated ranking report without any sort of insight to how it affected lead generation or conversion is also not providing the proper value.

Your job at the end of the day is to provide your clients with the information that impacts their business. CEOs and business owners might “talk the talk” when it comes to SEO or search engine traffic, but the most important information that they want to know is related to how many new customers or leads you can bring them every month.

Create custom reports that focus on the business goals you have discussed and make those the priority in each report. Many of your clients will not spend the time to dig into traffic analysis or search engine rankings and some of them might get overwhelmed by all the data. Create and curate reports that quickly and effectively show them how the performance of your marketing campaigns are contributing to the success of their business.

Written by Albert Costill 

We would love to hear your thoughts?

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Let's Get Social | https://www.fivensonstudios.com | (734) 224-9696 | [email protected]

We are all very well aware that the SEO landscape is one that is always changing. Keeping up with the Googles and Bings of the world is a job that requires constant management and upkeep.

For those of us who work in the industry, it’s easy to forget what are our roles are when servicing client needs. This is why over the years, and moving forward, the role of the SEO becomes more than just ranking web pages at the top of search engine results. Our roles need to factor in what our clients are really looking for, which usually involves more sales and more money in their pockets.

Understanding these client needs and how to properly service them is the key to any successful digital marketing agency. Let’s discuss some key factors that help you build a strong relationship with your clients. Tip number two.

Go Multi-Channel

Once you understand the importance of reporting on the numbers that make sense for your clients, you’re also going to want to ensure that you’re protecting the traffic your clients and projects are receiving from your search marketing efforts. Many times, SEO agencies rely solely on organic or paid search traffic as a means to generate leads and customers for their clients.

The reality is relying just on these channels is not a good long-term business strategy. Over the years most successful marketers have built out the proper multi-channel processes in order to provide a robust, full-service marketing service to their clients.

Even if you don’t want to go full-service, there is a few questions you should ask. If your search engine traffic isn’t converting, what are you doing to capture those visitors and turn them into future customers? Do you have an email marketing and acquisition strategy in place? Are you using Facebook ads and retargeting as a way to continue the conversation with these visitors and bring them back in the future? Are you keeping your nose to the grindstone on new and cutting edge digital marketing opportunities?

Any SEO worth their salt is not just focused on the organic search traffic their efforts are contributing to. They’re looking at how to convert this traffic in as many different ways as possible with a focus on their client’s business goals.

Written by Albert Costill 

We would love to hear your thoughts?

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Let's Get Social | https://www.fivensonstudios.com | (734) 224-9696 | [email protected]

We are all very well aware that the SEO landscape is one that is always changing. Keeping up with the Googles and Bings of the world is a job that requires constant management and upkeep.

For those of us who work in the industry, it’s easy to forget what are our roles are when servicing client needs. This is why over the years, and moving forward, the role of the SEO becomes more than just ranking web pages at the top of search engine results. Our roles need to factor in what our clients are really looking for, which usually involves more sales and more money in their pockets.

Understanding these client needs and how to properly service them is the key to any successful digital marketing agency. Let’s discuss some key factors that help you build a strong relationship with your clients. Tip number one.

Understand Their Business Goals

Perhaps the most misunderstood aspect of managing SEO clients is understanding how they perceive the value of the services you provide. Many SEOs, especially those who are just starting out, tend to focus on search engine rankings as the main metric to report progress to their clients.

However, as search engine marketing has evolved, rankings alone no longer impact the client’s bottom line like they did in the past. With the “Google dance” and the fluctuation of search engine rankings, most business owners really don’t understand how rankings are impacting their bottom line unless the SEO agency is heavily involved in understanding customer acquisition and return on investment.

If you want to provide actual value to your clients, you need to understand their business and how it operates. You should also understand how much leads and customers are worth and then correlate that information into the work you’re doing as an SEO. If you can show your clients how both organic and paid search marketing campaigns are leading to increased sales or leads and then also understand the value of those sales and leads, your clients will always see the value in the service that you’re providing.

In short, you need to understand what your client considers valuable. 

If your client cares about leads, and you are sending ranking reports every month, your clients quite possibly will ask themselves, “What am I paying for?” or “How is this SEO service providing value to my company business and bottom line?”

In order to prevent this situation from arising, set the example from the get-go when you start working with managing a client. Talk to them about how their business operates, how they value the traffic and leads from their website, and other digital marketing channels. Discuss with them at length how important it is for you as an SEO to understand their business models.

Written by Albert Costill 

We would love to hear your thoughts?

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Let's Get Social | https://www.fivensonstudios.com | (734) 224-9696 | [email protected]

An increase in mobile device users

We are all used to browsing the Internet via computers or when we have a large screen nearby, but people are starting to use mobile devices more avidly. For those who create Internet content, they have to think about the implications of mobile devices and how it will change the way we perceive and view the Internet. Using responsive web design is the new way of coding and making sure that all of the Internet’s content can be viewed easily and without any additional installations from your side.

How different is responsive web design

Adjusting and in some cases even removing the limitations of the medium used to view content over the Internet is only part of what responsive web design allows coders to do for you. On the other hand, it is important that you can realize just how powerful this feature is and how limitless the new possibilities will be. However, there are still going to be a few restrictions which cannot be overcome, but there is a chance that it can be dampened in a way that will allow mobile device users to have more freedom.

Bigger is not always better for devices

Working with responsive web design means that you will have to take all kinds of screen sizes into account, and perhaps the most interesting ones will be android tablets. Not only because you have to adjust to the current operating system, but also to the different screen sizes, and in some cases the big ones will be hard to adjust to all, especially when new sizes are being modeled daily. However, if your web design is done right, it will be possible to adjust almost no matter what happens, and your customers will be happy when browsing.

The biggest problem is to get the images to act more responsively

One of the biggest problems web designers will face is to make sure that pictures and images are fluid, meaning that they will adjust to all sizes, and that you can view them without having to go through additional trouble. However, keep in mind that it is not possible to have all the images altered, and some will stay as they are, no matter what. Even with mobile devices, it will be possible to view almost all content unhindered, even if not everything is part of responsive design.

Many implications of responsive web design

At the end of the day, there are plenty of implications of responsive web design, especially if you think about how much work is done via mobile devices. Moreover, with increased speed and responsiveness, it will be possible to increase efficiency and to make sure that people get a better chance not only at browsing Internet content, but to work more productively. On the other hand, such web design will forever change how we view content and how it will affect our everyday life, not just on the Internet but also how we conduct business.

Dan Radak is a web hosting security professional with ten years of experience. He is currently working with a number of companies in the field of online security, closely collaborating with a couple of e-commerce companies. He is also a coauthor on several technology websites and regular contributor to Technivorz.

We would love to hear your thoughts?

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Let's Get Social | https://www.fivensonstudios.com | (734) 224-9696 | [email protected]