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10 New Year’s Resolution Ideas

The New Year is minutes away, and the holiday season is coming to a close. All around you, you hear people reevaluating some of their life choices and you being to do the same.  New Year’s resolutions are the perfect opportunity for all those who have failed to start making the changes that they said they […]

Debunking Marketing Myths

Marketing and branding are the processes that make and break most of the modern companies. We still write plans in black and white, do road shows and host events, yet the wind of change is upon us. The tools, channels and strategies have been transformed in the last decade, and many are predicting the bright […]

How to Make Your Website a (Ran)King

  If you are not online, you are not a serious business player. Then again, you might be online and stay completely invisible for search engines and Internet users. A business or an individual that wants to take part in the online race should know that the whole thing depends on the process of search […]

Talk is Cheap—and It Works

Marketing comes in all shapes, sizes and budgets—and one of the very best, and least expensive, is influencer marketing, or word-of mouth. According to Suzanne Fanning, president of Word of Mouth Marketing Association (WOMMA), influencer marketing is the practice of reaching out to a small group of individuals to influence the rest of your audience. […]

Keeping Your Brand Promises

When people think about branding, they often visualize the Nike swoosh or the iconic golden arches of McDonald’s. But, when you get to the heart of the matter, while an amazing logo certainly helps, in the end, your brand is all about the relationship you have with your customers. It’s your brand promise. Remember when […]

5 Free Startup Marketing Growth Hacks

Everybody knows that startups have no money… Which begs the question: how are you supposed to acquire users? Luckily this question has been answered by many wise and intelligent people in the startup world that came before us that have devised methods that either take a little bit of time and quite a bit of […]

Keep Your Customers Satisfied

Obtaining a client is paramount for business efforts today, and it has always been. But, this is only a half way to success, and sometimes an easier part of the job. To keep the customers coming back, one must invest a great deal of time and resources, and these are scarce in modern business. Failing […]