Anyone who has spent any significant amount of time in the business arena knows that it’s a tough world out there. One of the mainstays of modern business is building brand awareness through a strong web presence. Apart from the ubiquitous social media, people are still managing to stay relevant through good old-fashioned websites and blogs. However, just providing great content – while always the basis – is not enough. SEO is the name of the game you need to play if you want success. However, things are far from simple. SEO is not static – it constantly changes and evolves. Big search engines, most notably Google, are dictating how to play the game, and you must keep track of all the newest changes and trends if you want to benefit from SEO. Here are the top SEO trends for 2017, and some tips on how to use them to improve user experience on your pages.
Provide dense content
Content is and always will be the cornerstone of web success. With such an incredible expansion of the web in the past few years, people are getting tired of fluff. More than ever, they are going to be looking for proper, informative and valuable content. Tweaking your web presence to perfection is a must. Social media profiles should be carefully curated and targeted. Content needs to be written to offer genuine value, better and more informative than anyone else’s. A memorable logo and a catchy name can’t hurt when you are building your brand awareness either. The best way to secure a stellar online presence is to consult a top branding firm.
Aim for rich answers
Rich answers have been gaining in popularity. Plenty of times, users are too impatient or lazy to click through a few links. They look only at the answer Google has provided at the very top of the page. Of course, Google has to take that answer from a reputable source. Aim to be that source. In 2017, we will see people trying to ride this wave and set up websites specifically for rich answers.
Recognize search intent
If you use Google search, you will see that autofill is gearing towards full questions rather than shorter phrases. User searches are getting very specific – they are geared specifically towards finding an answer to a question. The focus will no longer be just on finding exact keywords, but rather on predicting or guessing the intent and need hiding behind the keywords. Most of the internet giants have been dabbling with machine learning. That means that, in their fight over market share, users will benefit, and the SEO game will become more sophisticated than ever.
Optimize for handheld devices
Computers are increasingly giving way to smaller devices such as tablets and smartphones. Optimization for these devices has become the norm – especially because that is leading to a higher level of User Experience Optimization (UEO). Increased UEO is in a direct correlation with SEO – as search engines tend to favor pages that load fast and keep users longer. Enter the Accelerated Mobile Project – an open source project aiming to revolutionize loading speed with a few simple structural changes. We are talking about cutting down loading time four times – not bad, right? Of course, users are all about speed and comfort of use, so developers will be falling over themselves to implement this fresh new technology and reap the early benefits.
Being aware of how search engines are changing and evolving will elevate your visibility and help you get the upper hand over your rivals.
Dan Radak is a marketing professional with eleven years of experience. He is currently working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies. He is also a coauthor on several technology websites and regular contributor to Technivorz.
Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.