Businesspeople should know that this is the time of technology. While young entrepreneurs realize how important it is to master at least some tech-related basics in the modern business world, their middle-aged and elderly colleagues often still treat tech innovations like a temporary incident. According to a study, our productivity has increased for more than 80% since the 1970s, as a result of unparalleled technological growth. So, how should a poorly educated business owner, tech-wise, start using modern business solutions?
Sales funnel automation
If you are planning to launch (and run a business) in the online space, you are probably not doing that for a charity. Every online business presence is meant to bring a profit. The tiny problem with this end goal is that thousands of businesses are trying to do the same. Therefore, you need to narrow down your marketing goals as much as possible and get a chance to cater a smaller number of well-aimed business targets. This is where sales funnel automation comes on stage. When your business efforts are enhanced with some cutting-edge software tools, your sales funnel can become an automated feature that generates new leads and increases your sales. Guys from Businessnewsdaily.com have made a resourceful overview of some modern CRM software tools for sales automation. You can have a better look at them here.
A smartphone world
The tagline of the modern world could be contained in the phrase ”A Smartphone World“, sung to that old Talking Heads tune ”Wild Wild Life“. Business owners whose mission is to keep giving their businesses a steady upward nudge in the years to come have to realize that smartphone services should be high on their list of priorities. No matter how unbelievable their potentials might sound, these devices should provide inspiration for new business moves. First of all, modern entrepreneurs should expose themselves to smartphone apps, just to get the gist of how they work. Secondly, they should start using business apps as work add-ons, too. They can speed up the entire work (and) organization process, as well as boost productivity. Finally, using smartphones at work has to be accompanied by proper utilization of cloud services.
The online data realm
The times when people used to work in computer-packed offices are behind us. The most incredible thing is that those times were reality only five years ago. Today, however, with the unbelievable expansion of the online data realm, also known as the cloud, business owners reduce the number of devices in their offices and go for a growing number of cloud packages. Cloud solutions are especially convenient for small business owners. Instead of wasting a fortune on software licenses, today you can simply “rent” a software service for a certain period of time (just like a movie from Netflix).
What is more, the option to use cloud storage space is threatening to send hard disks to an early grave, too. From free initial packages to terabytes of paid online space, using avant-garde cloud storage options can undoubtedly accelerate your business growth.
The essence of visuals
If you have at least average perceptual skills, you must have noticed how everything around us is turning visual. While TV-commercials and billboards are old news, the modern Internet knows no boundaries, so visual content dominates the World Wide Web today. This trend offers certain possibilities for business owners. For instance, you can adorn your website with some unique photos that will make a difference by inspiring your occasional visitors to become regulars. Since it is difficult to find original but affordable photos, this procedure can be done much faster through some user-friendly Bulkr options that will speed up the photo-seeking process and fit into every budget.
Of course, when it comes to visual business content, handy services for making concise video content, such as Vine, should also be taken into consideration.
Business owners who start using at least some of the services presented here can already consider themselves much tech-savvier than they were before they read this text. Have no fear of new technology and get to know it, so as to make it work for your business cause.
Dan Radak is a marketing professional with ten years of experience. He is currently working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies. He is also a coauthor on several technology websites and regular contributor to Technivorz.
Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.