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HOW TO GET LONG-TERM CUSTOMERS

Long-term customers make a difference. A big difference. There’s no way around the fact that investing in your faithful customers pays off. However, getting more traffic in the door (virtual or bricks and mortar) can’t take a back seat. Small business owners agree—a recent Manta surveyfound 50 percent rank ‘acquiring new customers’ as their top […]

Good Boss or Bad Boss?

Most of us can recall at least one great teacher who really made a difference in our lives. Bosses can be the same. There are the bosses who teach, mentor, guide and help you grow in your career, and then there are those who rule more like Genghis Khan and make life miserable. Where you […]

Save Time & Boost Revenue

Business owners are skilled, knowledgeable and hardworking, but most are not experts at everything. So, it’s okay to fill in the gaps where expertise is not up to par, or it’s eating up too much time, with outsourcing. Let someone else mind things that you cannot (or should not) to free up time to focus […]

10 Must-Read Blogs for Business Owners

  Keeping your business not only afloat, but successful and ahead of the pack, can be tough. Let’s face it, everybody knows something but nobody knows everything. That being the case, connecting with a handful of reliable outside resources can be a game changer. Fortunately, there’s plenty of accessible expertise out there. Here are ten […]

Marketing Tips

Good marketing is more than analyzing data, A/B testing and targeting the perfect audience. Now, don’t misunderstand, all of those things are important. But the one thing that shouldn’t get lost, yet often does, is the human connection. Not only is it the preeminent thing that gets us through life, but it can also boost […]

TYPOGRAPHY TIPS FOR MARKETERS

In this series, we’ll be taking a glimpse into the world of graphic design, ensuring each and every one of your marketing campaigns looks as good as possible. Professional design can make the difference between a successful campaign and a failure, no matter your offer, copy, or execution. Running a successful campaign means having more […]

Five Ways To Get More Followers

Unless you’re a celebrity like Justin Bieber or Hillary Clinton, you’re going to have to work at building an initial following on Twitter. So what’s the secret? Instead of a slow-and-steady progression, treat your Twitter account like a short-term addiction. Make it your top priority for a month or two, double down and create lots […]