With every page you “Like,” every quiz you take, Facebook gathers more data on your persona that they then share with their partners–who pay dearly for that data. For digital marketers that kind of intelligence can be the difference between a campaign that falls flat and a viral sensation. In fact, this data collection is […]
In 2014, the New York attorney general announced that almost 23 million private records of his fellow New Yorkers had been exposed in the previous eight years, due to numerous security breaches of personal data. Today every single business that works with people’s personal data is in danger of being hacked and digitally robbed. As […]
Small business owners begin with a hefty startup investment just to get off the ground. The last thing you want to think about is more spending. But the old adage that “it takes money to make money” holds some truth, especially for young companies. In order to ensure your success, you’ll need to assess what […]
As a business owner, you make important choices daily, and also the buck stops with you. What if the decisions you are about to make isn’t the right one? Should the cost be raised or lowered? Will the new promo message work? Should your website’s checkout page be redesigned? A great way to decide is […]
Why Should I Get a Parallax Site & What Are The Benefits? Webmasters who has viewed a parallax website always ask the same question what’s the point? 99% of the time someone who views a parallax website is blow away. The one problem that webmasters face is whether it’s worth it to change the whole layout […]
Fivenson Studios has some of the greatest design services on the market and their blog allows readers to learn new things about business, design, and technology. It would be a wonderful idea to read their post on what makes a good boss. It can almost be guaranteed that your company or place of work […]
Before the surge of data-driven advertising, programmatic marketing and real-time media buying, retail marketers faced challenges in effectively figuring out who was interested in purchasing their products. Historically, inventing “personas” based on demographic information and CRM systems was the way this was done. It went something like “An affluent, mother in Delaware purchased my product, […]
Everyone wants to get succeed with their blog, but few people know the “secret recipe.” Writing a great blog is one of those things that once you find your groove, you just don’t want to stop writing. However, all those great write-ups aren’t worth much if their visibility is poor. And this is one of […]
One cannot underestimate the power of email marketing even as social media is becoming a trend. People still do check emails and prefer it as a mode of communication since social media does have privacy issues. But like many marketers, you may be contemplating about giving up on email marketing after launching campaigns that eventually […]
We are all very well aware that the SEO landscape is one that is always changing. Keeping up with the Googles and Bings of the world is a job that requires constant management and upkeep. For those of us who work in the industry, it’s easy to forget what are our roles are when servicing […]
