When people think about branding, they often visualize the Nike swoosh or the iconic golden arches of McDonald’s. But, when you get to the heart of the matter, while an amazing logo certainly helps, in the end, your brand is all about the relationship you have with your customers. It’s your brand promise.
Remember when Comcast had a bad (a very, very bad) customer service experience go viral? Unfortunately, customer service is a new form of marketing, and that huge mistake is now what many people equate with the broadcasting giant. It’s become part of its brand. Like it or not.
Branding goes beyond a swanky logo, top-notch color-scheme and ideal imagery—it’s a commitment you make to your customers, and it’s your customers who help spread your brand’s word. The good and the bad.
By Karen Vujnovic
Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.