Obtaining a client is paramount for business efforts today, and it has always been. But, this is only a half way to success, and sometimes an easier part of the job. To keep the customers coming back, one must invest a great deal of time and resources, and these are scarce in modern business. Failing to do this leads to the downfall of many companies. They make the mistake of not asking themselves the question: What happens if all those consumers decide to jump ship the next day?
May I have your attention, please?
What many do not know is that the costs of keeping the customer is much lower than acquiring a new one. It makes great sense money wise to focus on the former, and to put together a retention strategy. You will not be able to form lasting relationships without putting it in black and white first. Only then is the time to spread the word and make your promise.
Never underestimate the people, and make the promises you can keep. Today, they are quite adept at securing the best deals possible, and they have a myriad of ways to gain information about you or your competition. To grab attention, you also need a good marketing strategy, and to select the right avenues to deliver your messages.
So, open the communication channels with customers as they like to be well-informed. Consider your skills, manpower, and knowledge to figure out the realistic course of action. You will not get anywhere without competent and motivated staff that is always on task and prepared to go an extra mile. This often means investing in employee training, but this will pay off in the long run.
A golden tongue is not worth much if you do not nurture business excellence in everything you do. Your products and services must have good quality written all over them. Show integrity and consistence, and clients will not even think about switching to your competition. A great customer service can do wonders for your reputation, and enable you to gain an edge.
One of the most important things is to appear trustworthy. Otherwise, nobody will want to pay a dime for your products and services. Furthermore, companies that hold other people’s money or feature payment services must be extra vigilant. It is crucial to choose a reliable and efficient method of payment, and popular choices include an Escrow, credit cards, and services like PayPal and Amazon Payments.
A loyal customer will provide verbal referrals and do some of the marketing for you free of charge. He also tends to purchase other products you offer and develop a strong trust in your brand. The rewards are many indeed, but do not forget to provide some yourself to your most loyal customers. Incentives like vouchers, discounts, special pricing and gifts could do the trick.
A promised land
Customer retention is a decisive factor in today’s market teeming with competition. Bear in mind that actions speak louder than any words. You need to come up with the great customer service, and impeccable product quality. Having said that, knowing how to present and deliver them is all but irrelevant.
Make an effort to foster strong and lasting relationships with customers, because their loyalty is what will enable you to stay way ahead of the competition. Do not promise the world if you do not have it under your feet. Keep up the good work and you might get there.
Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.