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Which Content Features Will Dominate the Web in 2017

According to the Live Stats real-time calculator, there are about 58,000 Google searches performed every single second. Due to the fact that the number of websites and Internet users are constantly growing, Web competition is getting harsh, as many businesses and freelancers try to find their place in the online cloud. That’s great news for ordinary Internet users since online content is dramatically improving. But what should ambitious Web marketers pay attention to in 2017, in order to produce resourceful and informative content?

The reign of UX

User experience (UX), i.e. the way people perceive and use your content will have a strong influence on the online market in 2017. Every single step consumers or visitors take on your website will be determined by UX. This is why it’s important not to launch a website or any other online feature before it’s been properly tested. Also, during the process of website creation, you need to work closely with the web designer, so as to direct them towards the website outlook and functionality you want to get. Additionally, take a look at examples of exquisite web design in a post brought to us by Hongkiat. They might help you and your design team find inspiration for your website.

The value of literary creativity

The aforementioned benefits that Internet users will have a fiercer competition on the Web are perhaps most obvious when it comes to content writing. As a result of the improved Google algorithm, texts published on the Internet need to actually carry some value and relevance. We can expect that in 2017, the bar will be raised in this field of work. Consequently, only the most valuable writers and websites will manage to make ends meet on the Web. If you want to get aboard this ark of content survivors, work hard to produce catchy headlines and subheadings, as well as to conduct thorough research on every piece you publish on your, or any other, website.

The potential of the mobile market

The number of users who search the Internet via smart gadgets is rapidly growing. When you search the Web on your smartphone, you have different expectations than an average PC user. Websites need to load faster, otherwise, they’ll be abandoned if they provide mobile surfers with irrelevant content features. In a nutshell, everything happens faster on mobile phones and tablets. Therefore, entrepreneurs and content creators should focus on the potential of the mobile market. While responsive design is still something that can improve your position in mobile search, it would be smart to go with the flow and make a mobile app. You can ask your website designer to make it for you, or use one of the many app-building tools available and make it on your own.

A strategy for the future

Even if you follow in the footsteps of the most renowned marketers and entrepreneurs, it doesn’t mean that their strategies will work for you. What you need to do first is decide what you want to achieve with your website content. Is it increasing your online sales or do you just want to generate more traffic on your website and earn some money from ads? Those questions should be answered before you start making any content. Alternatively, if you can’t set all the goals by yourself, it’s always useful to ask for assistance. As explained by the Leafcutter digital gurus, website owners first need to identify the number of platforms they want to target and then start implementing their strategy. It’s a rational approach to business planning and budgeting. Of course, getting advice from your employees and friends can also bring some useful results.

Website owners and entrepreneurs shouldn’t take content for granted. The fact that Google pays special attention to it shouldn’t worry them, as much as the increased awareness of regular Internet users. Therefore, keep an average Jane/John Doe in your mind while creating your content features. This might help you come up with the right content for reaching your online goals.

 

Dan Radak is a marketing professional with ten years of experience. He is currently working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies. He is also a coauthor on several technology websites and a regular contributor to Technivorz.

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There’s no reason in 2017, to do s**t you hate. NONE!

Many emails I receive start with, "I hate doing X, but..." and go on to explain that the sender wants to figure out how to force themselves to do something they don’t like in order to achieve something else. Here’s the thing: stop doing shit you don’t like. Stop wasting your time and energy. Especially if you work for yourself. Especially if you have the choice not to do that thing you hate. Especially if it doesn’t feel right for your personality or jive with your values. Ditch that networking event. Stop saying yes to every single project that falls into your lap. Decline interviews if you’d rather be in heads-down, work mode. Don’t use that software tool just because others do. Most of us, at some point in our lives, don’t have a choice to stop doing things we don’t like. Rent needs to be paid, food needs to be eaten — and often — it’s more than just ourselves that depend on us. Do what it takes to get yourself out of those situations, to get a point where you do have a choice. That choice is what I’m talking about here — having a choice and picking the wrong one, just because someone else said it was right. At the end of the day, it's your life and you only have one life to live. You can choose whether that life is going to be filled with things you don't want to do or things you absolute want to do. I hope you chose the latter.

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5 Things That Make a Perfect Teleworker

The development of modern technologies has changed the way business people look at work organization. The rigid and strict attitude that dominated the corporate world in the past is being replaced by a laid-back and flexible policy. One of the pivotal innovations is undoubtedly the introduction of teleworking. Although this concept and practice have always been present in some fields of work, they’ve become a widespread trend in the last twenty years. Working remotely requires some special organizational and tech features. So, here are some crucial things that make a great remote worker.

Full understanding of tasks

This is the core of every work, especially if it’s remote and via the Internet. Teleworkers need to fully understand the tasks assigned by their employers and clients. Of course, you won’t be able to process the information received properly if your English isn’t good. So, if you’re planning to work as an online worker for a foreign company, start improving your English.

If you don’t understand a task, don’t hesitate to repeatedly ask the client to break it down to you in simple terms.

Strict time management

The fact that you don’t have to waste your time commuting to work will fill your heart with joy. However, it’s very important to be disciplined so that you avoid procrastination. In order to ensure you meet your business goals, you have to set a detailed work HYPERLINK "http://www.inc.com/jayson-demers/10-habits-to-work-from-home-effectively.html" schedule. What’s more, you have to stick with it. First and foremost, always get up at the same time during work days. That way, you’ll get used to having obligations. Secondly, make breaks at the same time, as well. Thirdly, add some social or sports activities after work. That will help you let off some steam. Finally, don’t work at weekends and spend them doing only the things you enjoy.

Using project management software

If you have to search through email to find your tasks, you’ll probably get frustrated and perform your tasks poorly. Also, it’s a time-consuming way for task distribution. Therefore, you should use project management software. Such a tool will yield multi-fold benefits to your work. Firstly, you will be able to follow your progress and see what tasks you still haven’t done. Also, some of those tools have integrated tracking options. Those can be helpful when determining your work hours since they’ll show you when your productivity is on the highest level.

Apart from that, many project management solutions also have billing options, so that you can create and send invoices without launching any new tools.

Fast flow of information

Information is the most important bit (literally) of every teleworker’s office. Here, the formula is quite simple – the more practical information you exchange with the world, the higher revenue you will have. Because of that, you have to master various ways of ensuring a smooth flow of information. The first prerequisite for achieving this objective is getting a reliable and fast Internet connection. After that, ensure that you have enough cloud space for your business needs.

Also, if you’re planning to live abroad for some period of time, make sure you don’t lose the comfort of fast information exchange. Many foreign companies offer great packages for international users. For instance, Orange provides Internet and cloud services that can be pretty handy if you’re visiting Asia. So, check out different options and never fall behind your competition when it comes to access to fresh data.

Devoted virtual assistant

No matter if you’re a remote worker in a company or you work for several clients, it might happen that you can’t handle all the tasks you have to cope with. At that point, you’ll probably think that you have to pass on some of the tasks on other workers or decline some of the projects. However, this doesn’t have to be the case if you hire a virtual assistant. Instead of refusing tasks, you can save time on the errands that aren’t essential part of your work tasks (appointments, replying to emails etc.). That way, you’ll have more time for your projects and add new accomplishments to your portfolio.

If you’re among millions of workers who’re migrating to the Web, you should take care of online work-related features before you start your teleworking career. The more organized and tech-educated you get, the better results you’ll have. Bear that in mind and make a great business story as a remote worker.

 

Dan Radak is a marketing professional with ten years of experience. He is currently working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies. He is also a coauthor on several technology websites and a regular contributor to Technivorz.

 

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency 

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

Three key tactics to get eyeballs on your emails

Beautiful looking emails, filled with engaging messages and fantastic offers, can only be appreciated by their reader if they are opened in the first place.  As far as success metrics go, open rates shouldn’t be used as a stand-alone statistic. However, widening the funnel at the top is certainly beneficial towards boosting arguably more meaningful engagement & click through rates.

There are several ways you can approach raising those open rates, from top level targeting to fine-tuning your wording.  This blog aims to help you structure your tests to get the most meaningful results.

Think Strategically

The first way you can make sure your emails are being opened is to ensure your customers know who you are – make your ‘friendly from’ name clear to avoid being missed in the inbox.

If your open rates benchmark low against the industry average or are steadily declining, it could indicate that your customers are no longer engaging with your brand. If you see this trend, you should look to remove disengaged customers from your list or give them preference options to regulate how often they hear from you for further segmentation. Not only is this best practice for managing customer lifecycles, but repeatedly emailing disengaged users will risk you hitting SPAM traps – damaging your brand and deliverability reputation.

Think Tactically

If your contact strategy is geared towards marketing to the right people, next you should be thinking of tactics to grab your customers’ attention in their crowded inbox.

A solid test & learn strategy should determine the optimum time to reach customers, as this will be different by industry sector & individual brand.

Your data should tell you when your customers are opening, and you should use this information to target them accordingly.  If your readers prefer enjoying your newsletter at home on a Sunday evening, that’s the time to target. It can also make all the difference to hit the inbox while they’re on their morning commute, rather than getting forgotten over lunch time.

Once you’ve figured out your optimum time to get the mailing, be consistent.  It will build brand trust over time as your customers look forward to hearing from you.

Think Delivery

You’ve figured out the strategy and top level tactics; now it’s time to get noticed.

You haven’t got much text to play within a subject line so it’s important to make every letter count.

The careful use of numbers & punctuation can be eye catching to the reader, but be careful not to overdo it and stray into SPAM territory.  If it works with your brand you can make the most of the growth in mobile and experiment with some emojis.

Humour, wordplay, and personalisation help you stand out from the crowd (if you don’t already, check out Paperchase emails for great examples of this).  However, if your copywriting isn’t that creative, make sure you front load your strongest offer/message so it doesn’t get overlooked

Whatever ideas you may take from this blog, remember to keep testing and keep learning.  What works for your customers now may not in 6 months, so pay attention to how they’re engaging with you and hone your strategy, tactics, and delivery accordingly.

Article was written by DotMailer

 

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency 

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

5 Hacks for Local Business Branding

When you’re starting a business, you’re probably thinking big. Targeting a wide audience and international fellow businesses is a great way to pave your way to the top. Nevertheless, starting out with such an ambitious promotional strategy might be too optimistic. As a result, this overzealous beginning might turn out to be a complete branding blank and not hit a single target. Therefore, you should start from the local level.

Visible online and in person

You have to know that your contacts are the connective tissue of your new brand. Even before social media took the most important place in business promotion, creating a network of business associates and clients was the crucial part of every business story. Because of that, it’s vital to be noticeable if you want to gain more trust from your audience. Needless to say, you need promotion in social media. However, adapt those posts to the local audience. The percentage ratio of your posts should be 70%-30% in favor of local affairs.

Moreover, appear on as many live occasions as possible. Be it local sports tournament, open-air markets or gigs, you need to see and be seen.

Local SEO strategy

Having a local SEO strategy is the key to success on the local level. Here, things have to be nudged a bit to get them going. For instance, start with shorter pieces about topics related to your business and try to place them on relevant local websites – a classic content-based SEO strategy. It will result in a large number of backlinks. What’s more, the more local Internet users see you, the more natural backlinks you’ll have. In return, this will translate into a higher number of visits to your website and a higher local conversion rate. Consequently, it will all make both your website and your startup a distinguished local business brand.  

Branding-directed strategy

Don’t let the previous paragraph lead you down the garden path – don’t base your branding on mere advertising. On the contrary, everything you do has to be at the service of your local community. Only when they see that your business is doing a great job on the local level should they start endorsing you. Therefore, get engaged in local events as much as possible. For instance, offer special deals to local citizens and organize contests that will make your brand resonate in the local community. As for the brand name, you should also make a compilation of business name ideas, so as to choose the most powerful one. When your name perfectly reflects what you do, coming up with a catchphrase is a piece of cake.

Embrace controversy

While you shouldn’t abandon PC (political correctness) rules, you should react to some open questions on the local level. For instance, no speed bumps in sensitive areas or problems with the water supply system are local affairs that need special attention. By this, we don’t mean using public issues to gain points for your business. Again, the process is quite the opposite. If you fight for the good cause and raise controversy on some local issues, your reputations will grow. A piece brought by the Guardian shows that the owner’s reputation can affect the status of their business.

Collaboration with national brands

As you’ve established the four previous strategies as the pillars of your local business, it’s time to promote on the national level, as well. What’s more, if those previous actions have been done properly, you’ll already be getting different business offers. They will range from collaborations and investments to serious financial opportunities, such as being taken over by a larger business. No matter what course you take here, remember that your local community gave you the initial nudge when you were at the beginning of your business quest.

Your development has to start from your hometown. Except for Web-based, IT-businesses, this is the only way for the majority of businesses. When you’ve mastered all the branding skills on the local level, you can move onto the next stage of your development. Nevertheless, always nurture those special connections with your hometown community and make your business a local household name.

Dan Radak is a marketing professional with ten years of experience. He is currently working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies. He is also a coauthor on several technology websites and a regular contributor to Technivorz.
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How to Choose the Best Hosting Option for Your Online Business

 

When a rookie in the field of online entrepreneurship has to choose from a wide range of hosting options, they can get quite confused with different terms used in this area. This is why it’s important to spend some time learning more about website infrastructure. After reading this piece, you should get a general idea on the pros and cons of each and every hosting solution.

Your host, their packages, and the server

A business owner who wants to launch a website first has to find a host. This is usually a company that provides Internet users with an agreed number of services that will make a website work. Those are programming features and design solutions that keep the underlying structure of the website, as well as the content published on the website, such as texts and visuals.

Therefore, the host has to rent or buy a server. This is basically a large, powerful computer on which hosts keep the data from their clients’ websites. Also, servers can be located anywhere in the world. Remember well this piece of information and learn why it’s important here.

Virtual private server (VPS) and cloud options

This type of service is recommended for businesses that have already reached a certain level of financial independence. This is so because having your own VPS requires paying a monthly fee. This can vary from $10-15 to several hundred dollars. What you get with a private cloud-based server is a higher level of privacy and security. For instance, having a VPS means that a special part of a large server is reserved only for your business needs. Although there are also other clients and their websites on that server, their presence doesn’t affect yours in any way whatsoever. Moreover, having a VPS includes a high level of scalability, meaning you can change a number of resources, such as RAM, storage space and CPU features on the spur of the moment.

Apart from that, VPSs and cloud options are easily managed and launched these days. For instance, you can work in Italy and find a Web hosting provider in Australia, so as to get the best package for your current budget and business needs.

Dedicated server for big companies

Unlike the aforementioned VPS and the shared server that we’re going to discuss later in the text, a business can rent an entire server. This option is called a dedicated server since it belongs only to one user. On the positive side, you’re in charge of everything happening on that server. From website management to data storage, you have free rein to completely adapt this machine to your preferences. On the negative side, this freedom could turn out to be a disadvantage if you fail to learn how to use it. Because of that, you should learn a lot about hosting and servers or hire a specialist to manage this dedicated server.

Shared server for rookies

The most communal solution of all the hosting options, shared server packages are perfect for small businesses or bloggers. They’re communal mainly because dozens or even hundreds of websites are hosted on the same server, using all its resources at the same time, like some sort of a hosting kibbutz. The main advantage of this hosting option is that it’s affordable. The main drawback, on the other hand, is its public nature. For instance, if you share your server with 100 other website owners and some of them have more than one website, the total number of websites on this server might get up to 300. If only one experiences problems, everybody in its surroundings will suffer. This is called a bad or risky hosting neighborhood and should be avoided. Still, since this kind of hosting is affordable for business beginners, they should at least opt for well-known providers of shared servers. That way, you’ll reduce the potential risk of website downtime.

Your final decision will depend on your budget and business policy. While cheap and publicly open hosting solutions might work for smaller businesses, established enterprises will incline towards VPS, cloud and dedicated options to ensure better privacy and a higher degree of online independence.

Dan Radak is a marketing professional with ten years of experience. He is currently working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies. He is also a coauthor on several technology websites and a regular contributor to Technivorz

 

 

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, Branding, Advertising & Full-Service Agency 

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

How to Handle an Online Rebrand

There comes a time when a company will need a rebrand and in today's world, much of this happens online. For many companies, especially startups, their online brand is pretty much their entire brand and in such cases, handling a rebrand needs to be done as carefully as possible. Today, we will be looking at everything that you need to keep in mind if you wish to handle your rebrand the right way and not lose customers.

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Moreover, if you do it just right, you can rest assured that new customers will come flocking.

Know Your Reasons

Before any rebrand, it is absolutely crucial that the people who decide it is necessary know why they have made this decision. There are many companies out there that do their own little rebrands because they think it's time for it. They do it for the fun of it, which is the never a good reason for a rebrand.

There are many reasons why companies rebrand. Perhaps it has decided to go another way with its products or service. Perhaps it has grown from a 3-person startup into a 300-person company. Perhaps it is changing the address and moving to another country where the current logo and color palette may seem insensitive.

Of course, there is always the chance a company does it because the consumers are not responding to it. However, if this is the case, you need to be sure that they are not responding to the brand as such. In order to be sure, you need numbers and not just a hunch. For example, you can have someone do paid surveys for you and tell you exactly what your consumers and potential consumers think about your brand. If it is really due to your brand, then rebrand.

The important thing is that you do not change your brand dramatically just because you feel like it. You will be losing valuable customers.

Approach Professionals

We live in a world where everyone thinks they know everything. Nowhere is this more noticeable than in the world of web-based companies and "experts" who think that just because they played with a website creator of some kind, they know how to pull off a thorough rebrand.

There is a reason why there are branding companies out there. Building a brand and especially rebranding an already existing company is intricate work and something people perfect for years and decades.

For example, a logo is not just a pretty picture and the name of the company. Just take a look at this great example from Fivenson Studios. It is a great logo and the insights that are provided in this article show exactly how much work a single logo is. Let alone an entire rebrand.

Because of this, you will always want professionals to handle your rebrand. The chances are you need a rebrand because the people who did your original brand were not exactly the masters of their trade. It does not even matter. A rebrand needs to be done fantastically sensitively so as not to alienate existing fans of the brand while opening it up for others.

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Keep Social Media In Mind

Today, when companies rebrand, there is another outlet they have to keep in mind and that is the social media. In 2011, the Qwikster/Netflix rebrand was handled very poorly on social media, most prominently due to the fact that the new name was already taken by a high-school pothead on Twitter.  It was hardly the biggest problem of this disastrous rebrand, but it happened nonetheless.

Social media profiles need to follow the rebrand step-by-step and they should be at the forefront of the rebrand when customers are in question. In fact, social media profiles can be a great way to gauge what people think of your new ideas. If you think that people enjoy your rebranding efforts on social media, it is probably a sign you are going in the right direction.

Of course, the professionals that you have hired to do your rebrand will take care of the visual aspects of rebranding you on social as well and this should never be ignored.

A great example of good rebranding and utilizing the social media to move it along was Airbnb's 2014 rebrand that started off less than spectacularly, with people knocking on their new logo. However, with a great social media campaign that followed, people forgot all about their qualms about the logo. Airbnb's social media storytelling saved the day.

In short, if you want a rebrand that will make sense for you, make sure you are doing it for the right reasons, hire professionals to handle the biggest part of it and do not forget to rebrand on social media.

Dan Radak is a marketing professional with ten years of experience. He is currently working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies. He is also a coauthor on several technology websites and regular contributor to Technivorz.

 

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, Branding, Advertising & Full-Service Agency 

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

How the Web Helps Smaller Companies Attract and Retain Top Talent

Attract and Retain Top Talent-fivenson studios graphic design and web design studios ann arbor michigan

You will often hear managers and CEOs of large companies say how their employees are their most valuable asset. Then, a week later, they will fire a thousand people because their last quarterly revenue was 0.005% lower than was expected.

The good news is that the situation is somewhat different in small-to-medium businesses where owners and managers need to capitalize on every little advantage they might have over the competition. In many cases, this turns out to be a particularly effective team or even a single employee.

Unfortunately, for many SMBs, it has been historically difficult to attract top talent in their industry and even more difficult to keep these talented people from leaving for greener pastures. Over the last two decades or so, we see this starting to change and a huge part of this process has been the web.

Becoming More Visible

Probably the most obvious way in which the web has changed the way companies attract top talent is that they become more visible thanks to their online presence.

The way people looked for jobs was very different before the proliferation of the internet and the vast majority of job seekers stayed in their own area when looking for business. Small-to-medium companies had very limited options when trying to attract people from other parts of the country, let alone the world.

Today, companies can put their listings on directories and job websites around the world, finding a way to people who would not be aware of them two decades ago. They can also use social media and blogging to make people take notice of them and consider them as their new employer. They can start a YouTube channel where they will talk about their industry and thus widen their reach, so to say.

The options are endless and the best thing is that they allow for a reach that is historically unprecedented.

Sending a Message Across

Simply being present online is not enough to attract talented people who will want to become your employees. Your online presence needs to be accompanied by a message that will let them know this is the place where they will thrive.

For example, a modern website with a great design will definitely cause people to sit up in their chairs. The design should always be appropriate and give the potential employee the exact feel of what they might expect from this company. About Us pages are very important, as are the pages where the company's team is introduced.

A company also needs to be very careful about their social media presence, displaying a certain business philosophy that will help attract top talent. For example, if they wish to come across as a laid-back place where individuality is valued, the company will display this side of them on the social media by posting funny content and making everything seem more like fun than work. A company that wishes to come across as the beacon of professionalism and the leading expert in the field will not be posting gifs of cats and babies.

Also, companies need to be careful not to be lame on social media.

Keeping the Employees on Board

Once a company steals the heart of the top person for the job and they become an employee, the second part of the job starts, i.e. keeping this new employee on board and satisfied. Once again, the web can play a huge role here.

For one, your company can give this new employee a way to show off their expertise and knowledge. Ask them to be featured on the company blog. Make sure to announce their hiring as big news for your company. Make them feel welcome. People appreciate being welcome online.

Of course, it goes beyond this. Internet also allows you to give your top talent a bit of leeway when it comes to working from home. With a bit of help from quality employee management software (that does most of its stuff online), your new employee will be able to concentrate on their work and not pointless admin.

While it may feel a bit like snooping, you can also check your new employee's social profiles from time to time and try to gauge their feelings about the new workplace. If you feel they are not content and might be pondering leaving, this can help you make all the right moves to dissuade them from this.

Closing Word

The internet has become an inseparable part of the work culture and it would be outright ridiculous to try and ignore this fact. For employers, it can become a great ally when it comes to attracting talented people and keeping them happy.

And the best thing is that it costs almost nothing.

 

AUTHOR: James D. Burbank has spent years in marketing, both traditional and online and he has been blogging about his experiences and insights for some time now. Check him out on Twitter - @JBurbank2019.

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, Branding, Advertising & Full-Service Agency 

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

Quote Of The Day

Don't Dwell On Your Weaknesses, Everybody Else Is Already Doing That For You- gary v- designed by fivenson studios web design and graphic design studios michigan

Don't Dwell On Your Weaknesses, Everybody Else Is Already Doing That For You by Gary Vaynerchuk

 

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, Branding, Advertising & Full-Service Agency 

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

How to Prepare Your Business for the Online Debut

How to Prepare Your Business for the Online Debut -designed by fivenson studiosFivenson Studios Michigans #1 Graphic Design, Web Design, Branding, Advertising & Full-Service Agency

Improvisation is not a desirable feature in the business world. What is appreciated in this environment are clear and straightforward goals. Moreover, you also need practical and simple strategies for achieving those goals. On top of it all, they all have to be ready before you launch the business. So, here are some must-do things before you start your business enterprise.

 
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Where are you off to?

The process of daydreaming about your future business can bring more benefits than it might seem. While you are imagining your own company, your employees and the work itself, try to set your main goals. Where do you want to get in the first six months? How about the first two years? Write down your visions and concerns. Also, think of the worst scenario that could happen. By going through different options in your head, you will develop a defense mechanism that will keep you stable when you come across some obstacles.

 

SEO and magic words

The most important aspect of your online presence is the visibility of your website. It can be compared to the location of an offline store. If it is secluded far away from the eye of the public, it will not sell too many products. Speaking in online terms, what you want to reach is the first page of search engine results. Everything below that level is considered an SEO failure. To get there, you need to understand how search engines work and make them find your website by using the most important keywords for your niche. Because of that, before you start a big business website, try to learn more about SEO, keywords and all that stuff by launching a blog on one of the free blogging platforms.

 

Pick your market targets

When you are thinking about having a company of your own, that vision has to contain the products you want to sell and the people that are going to buy them. The more you think about them, the clearer concept you will get in your mind. Therefore, as you sit down to write your business plan, you have to incorporate the most important information on that target audience into it. For instance, their age, social groups, interests and professions should all be included in that plan. Also, if you need to address new clients and markets, think about implementing some handy telemarketing techniques into your business agenda and see how they can help you find the right market targets.

 
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In-advance sales strategies

Selling your knowledge packed in the products and services you offer is the ultimate goal of your entire business effort. This is why you should know in advance what and how you will be selling. Moreover, your entire business has to be ready for the moment Internet users start visiting your website and ordering things from you. To ensure smooth traffic that will yield high revenue, your website has to be a well-organized unit, accessible from different gadgets. Also, equipping your website with several payment options will turn potential customers into buyers. Because of that, include such solutions into your website.

 

Now that you have prepared all the features recommended in this piece, you are ready for the online debut. Get ready for a rollercoaster of requests, complaints, purchases, successes and failures. However, if you run your business with devotion and determination, your ride to the peak will be smooth and easy.

 

Dan Radak is a marketing professional with ten years of experience. He is currently working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies. He is also a coauthor on several technology websites and regular contributor to Technivorz.

 

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

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