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Nothing in the world can take the place of Persistence

Quote of the day.

"Nothing in the world can take the place of Persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and Determination alone are omnipotent. The slogan “Press On” has solved and will always solve the problems of the human race."

Calvin Coolidge

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The Benefits Of Blogging

Considering the marketing benefits gained with a blog, it’s an effort worth undertaking.

Getting your message out there is critical, and if you’re intimidated by starting a blog, you may want to reconsider—it’s much easier than you think. Since it involves writing, the thought might be a little overwhelming initially, but in reality, there’s probably little difference between blogging and what you’re already doing. And considering the potential benefits gained with a blog—such as heightening awareness of your business and establishing yourself as the go-to expert—it’s an effort worth undertaking.

The first thing to understand is that unlike your website, which remains fairly static, a blog is dynamic, requiring a fresh injection of content on at least a weekly basis. Also unlike your website, a blog is more about providing visitors with content they can use, rather than serving as a vehicle for selling your products and/or services. For example, a pool builder’s blog might provide tips for winterizing a pool. A hairstylist might talk about the latest trends in color or style. And a carpenter may list three ways to make stairs safer. You get the idea.

A blog should contain actionable advice, as well as information or tips relevant to your audience. Many people worry about giving too much away, concerned that they’ll lose a potential job, but they don’t need to worry. There might be some do-it-yourselfers that will take that information and use it, but many people lack the expertise and/or the time to do it themselves and will hire you instead.

How do you get started? Try a four-pronged process:

  • Consider your audience and what content would be relevant to them. What are they looking for?
  • Think about what you want to share with them, how often, and how much. (When it comes to the latter, err on the side of giving too much rather than too little. The more you give, the more positively people will view your business and remember you.)
  • Research and use one of the many established blogging services (e.g., WordPress, Blogger, and Tumblr).
  • Then, just start typing and hit submit. (But keep it short and use images.)

Blogs should be no more than 500 to 1,000 words. Also, including photos or other graphics, breaking up the text with white space or bullet points, and presenting the information in short paragraphs (with space in between those paragraphs), make a blog more visually interesting and easier to read. And be sure to focus on creating compelling headlines that will catch people’s attention.

We recommend that although you should stay mindful of grammar, spelling, punctuation and writing style, don’t let worries about these issues paralyze you. The best way to become a more confident writer is to jump in and do it. Get started, do your best and you will improve with practice. And if you just can’t handle the thought of tackling this on your own, consider hiring someone to do it for you.

Finally, don’t write about yourself. Content that is just about the writer is terrible. People are searching for information relevant to them, their needs and concerns. You need to write about the business in a way that is important to the readers. People want information before they will buy from you.

By Karen Austin

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Happy Valentine’s Day!

Every February 14, across the United States and in other places around the world, candy, flowers and gifts are exchanged between loved ones, all in the name of St. Valentine.

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency 

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

THE TOP 10 HIGHEST-PAYING COMPANIES FOR TECH JOBS

It's safe to say that tech skills are in demand. And some of the best known companies in the world are willing to pay for those skills. Job site Paysa analyzes over 35 million salary data points for over 100,000 companies along with tens of millions of résumés to paint a clearer picture of what employees can expect if they're looking to work in tech.

10.

 

This online restaurant-reservation service is based in San Francisco.

Average pay: $251,000

Average base salary: $138,000

Pay range: $165,000-$346,000

In 1999, the website began operations serving a limited selection of restaurants in San Francisco. It has since expanded to cover more than 30,000 restaurants in most U.S. states as well as in several major international cities. Reservations can be made online through its website. On June 13, 2014 the company announced it had agreed to terms with The Priceline Group to be acquired in an all-cash deal for $2.6 billion.

The company's home market consists of the United States. However, this has expanded in recent years to include Canada, France, Germany, Japan, Mexico, and the United Kingdom. Reservations are free to end users; the company charges restaurants flat monthly and per-reservation fees for their use of the system. According to the company, it provides online reservations for about 37,000 restaurants around the world and seats about 19 million diners per month

 

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Mix Up Your Marketing Strategy

If you want a healthy business, you need to mix up your marketing strategy to get customers talking.

The key to a healthy diet, according to nutritionists, is variety. Without this, you risk missing out on nutrients that can support your body’s energy and vitality. The same philosophy holds true when it comes to your business advertising. If you want a healthy and robust business, you need to mix it up, using a variety of vehicles—online and old-school—to get people talking.

But you can’t take a scattershot approach. In order for your advertising efforts to truly work and deliver results, the calculation is required. One of the best ways of doing this is the three Ts:

  • Target
  • Track
  • Test

Target advertising by drawing a clear picture of who your customers are. Think about what’s important to them. For example, are your customers on a budget and therefore price-driven? Or, are you selling to a high-end customer, where money isn’t a primary concern and instead, other attributes like prestige or high-quality or extraordinary customer service, resonate with them? Knowing your customers will help determine the best advertising vehicle to use.

Although it’s tempting to rely entirely on social media and your website to drive folks to your business, especially if your advertising budget is slim, this is a big no-no. You also need to reach people when they’re not online. So, think flyers, billboards people always read the bus and subway billboards—radio, and newspapers and magazines. You need to use a combination of social media and traditional advertising.

Your customer often defines the approach. For example the owner of a martial arts studio in Boston who wanted to reach the parents of younger children. Instead of traditional advertising, she went to the various elementary schools in the area and handed out flyers directly to parents as they were dropping off or picking up their kids. It was a huge success.

With time and ad dollars at a premium, tracking how well your advertising is working is essential. And tracking results doesn’t have to be a complicated effort. It can be as simple as asking customers where they heard about you or including a promotional offer that allows for tracking. For your online efforts, we recommend tracking via Google Analytics. The free (basic) service provides detailed statistics about website traffic and can help measure conversions and sales. You can use the data to figure out where people are coming from and enhance advertising for these channels.

Utilizing a variety of advertising vehicles and tracking the results allows you to test which tactic is right for your unique business. But remember, it’s important to give advertising initiatives enough time to hit home. Although you don’t want to let it go on too long, especially if you’re not getting the desired results, don’t pull the trigger too soon. For the most part, advertising is about repetition and consistency.

Finally, don’t forget one of the best, least expensive, and most old-fashioned forms of advertising available to any small business: word-of-mouth. Network every chance you get. If appropriate, ask people for referrals. Join your local chamber of commerce and small business groups. Go to community events. Hand out cards. Word-of-mouth is invaluable.

By Karen Austin

 

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency 

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

Dont dwell on your weakness

Quote of the day: "Don't dwell on your weaknesses ...Everybody else is doing that for you already"

 

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency 

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

How to Set Your Salary as a Small Business Owner

Deciding how much to pay yourself can be surprisingly tricky. Answering these questions will help small business owners find the right number.

Being your own boss comes with perks and challenges. Deciding how much to pay yourself falls into both categories: You have the flexibility and the responsibility of deciding just how much is enough.

How do you walk the line between taking enough for your personal expenses and savings, without overburdening your business? The answer will be different for every business owner, but here are some important questions to consider as you decide.

How Much Are You Worth?

It’s a good idea to find a ballpark number that represents your earning capacity based on your position and experience. Do your research, small business owners need to know what their labor is worth, even if it’s executive labor.

If you retire or sell the business, someone else will need to step into your role, and that will be much easier if your salary is already part of the company’s financial picture. Working with an HR consultant or career counselor cold help.

How Much Can Your Business Afford?

Of course, your ideal salary might be too high. How do you know for sure? Start by looking at your net profit (revenue minus cost of goods and operating expenses). That’s where your paycheck will come from. But first, you need to set money aside for taxes, emergencies, and reinvestment. Then you can use whatever is left to pay yourself.

When you do the math, you might realize your paycheck is discouraging. The great news is that you are in complete control. You have the freedom and ability to adjust your business as necessary to get your personal income where you want it to be.

What About Retirement?

Every small business owner should be saving for retirement. The amount you’re able to save can depend on how you pay yourself. When determining the owner salary amount, it is important to consider the type of retirement plan in place, so as not to limit the amount of that tax-deductible contribution. For example, if the owner has a SEP IRA, only 25% of his or her compensation can be contributed, so a low salary could be limiting for this contribution.

By Ivy Lamb

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency 

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

Get to Know Your Customer

Sales 101

Understanding your customers’ needs can help you deliver the level of personalization they expect. Answering these 7 questions will help you get started. The age-old marketing advice "know your customer" is about more than remembering the names of your business’ most loyal fans.

How can you deliver that level of personalization to your prospects? Ask these questions about your current and potential customers to help refine your marketing efforts and boost sales:

  1. Who are they (age, gender, location, income level)?
  2. What products and services do they need?
  3. Who else provides those products and services (your competition)?
  4. How can you set your products and services apart in a positive way customers will notice?
  5. How close are your target customers to buying what they want from your company?
  6. What will it take to get them to make that purchase?
  7. What will it take to retain their business?

Your answers to these questions will help you understand your customers’ needs and attract their business with products and services they want.

 

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency 

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

A man who stops advertising to save money is like a man who stops a clock to save time.

 

Quote of the day.

"A man who stops advertising to save money is like a man who stops a clock to save time.” Henry Ford

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency 

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

DuckDuckGo Hits Milestone 14 Million Searches Per Day

DuckDuckGo revealed it has hit a milestone of 14 million searches in a single day. In addition, the search engine is celebrating a combined total of 10 billion searches performed, with 4 billion searches conducted in 2016 alone.

For a niche search engine that many people don’t know exists, that’s some notable year-over-year growth. Around this same time last year, DuckDuckGo was serving 8–9 million searches per day on average.

DuckDuckGo is a search engine which has built its reputation on privacy and transparency. All searches are performed anonymously, meaning the company doesn’t track or record data about its users. It’s also one of the most transparent search engines in the sense that it makes its own data publicly available for everyone to see.

According to the company, it is growing faster than ever, which could be credited to the fact that people are actively looking for ways to reduce their digital footprint. DuckDuckGo cites a study from Pew Research which states: “40% think that their search engine provider shouldn’t retain information about their activity.”

Staying true to its mission, the company donated $225,000 to nine organizations that are also dedicated to raising the standard of trust online. DuckDuckGo is on the hunt for privacy-focused organizations to donate to this year, so if you have any in mind give them a shout.

 

The information below was taken from a The Garden article written a few years ago to give you a better understanding of the founder and the history of the company.

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Phone: (734) 224-9696
Address: 1214 S. University Ave Unit 4075 Ann Arbor, MI 48104

734-224-9696