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Lead Generation Through Email Marketing

If you really want to add power to your email campaign, while increasing response, there are a few simple tips to follow which will increase your reader's sense of interest and your click-through rate, thus increasing the number of leads generated or sales made.

Give your letters a human feel and personal touch. Otherwise, they look mass produced and no-one feels special reading a mass-produced piece. For the same reason, avoid flash. Flashy pieces say "mass-marketing", while simple pieces feel more individual. After all, if you sat down to write an individual letter to your granny, would you put a flashing banner ad at the top, with 10 different font colors and sizes throughout, trying to grab her attention? Not likely. So keep it simple.

Having said that though, you will want to avoid your pieces appearing boring and bland. You do need to hold the reader's interest, after all. To do this, add an occasional change in font size or color. Or break up your piece with bullet points. Play around with design by changing your margins or centering your text. Just remember rule number 1 (to keep it simple, rather than screaming) and use design changes sparingly.

If you know your reader's name, use it. Nothing personalizes a letter like using the reader's name. But again, do it sparingly. Overuse is not only annoying but again, the letter tends to take on the feel of an auto-produced, mass-market piece. If your reader feels like they are part of a small select group of recipients, they are more likely to respond to your offer.

There are two schools of thought regarding length. Some say the longer the letter, the longer you can hold the reader's attention and the more likely they are to click through to your offer. This may be true until the point the reader decides he is way too busy to read all the way through that HUGE and cluttered mountain of words and just clicks the delete button.

The second school of thought says to keep it short and sweet - no more than a sentence or two. For example, yesterday I received a marketing email that said simply, "click here to read a letter I wrote" and then it had a link. That was it. Nothing more. Now it's possible in some cases, this might pique a reader's curiosity, but for me, it's not enough. Sadly for the writer, I deleted the email without clicking through. I mean, why would care if he wrote a letter, much less want to read it?! You have to give me some reason to care. What is the subject matter of the letter he wrote? Is it a subject I care deeply about? Is it something that will solve a problem I have? In other words, give me a reason to click through!

The point of your email letter campaign is to keep your reader attentively engaged in what you have to say just long enough to get them to click through to your offer. So with that in mind, keep your piece as long as it needs to be but no longer and by all means keep it straight to the point. Any superfluous fluff not only adds length to the piece, risking the loss of interest but also gets the reader off track, decreasing click-through rate.

Devise a subject line that captures interest. You'll want to get your reader to open the email in the first place, right? If your subject line gets the reader curious, they'll want to open the email to find out more. Using the above example, if my subject line says something like "see the letter I wrote", unless this email came from your sister, and especially if it is a stranger, you are most likely to delete it and may possibly take the extra initiative to add them to your junk/spam filter. Not what you want as a writer. If your subject line captivates the reader, they'll want to find out more. So, for example, if your subject line reads, "The number one way to get your teenager to communicate with you", your reader is going think, "Now that's something I want to know more about!" They won't be able to open your email fast enough!

Consider the use of graphics. A single well-placed photo or drawing is just enough to capture the reader's interest, but not so much that it makes the letter look mass-produced or too busy.

Include a call to action! All marketing pieces, be it your website, a flyer, an article, a paid-for ad, etc, should always contain a call to action. What is it you wish the reader to do as a result of reading your piece? Click on the link? Buy your product? Call you? What? Do not leave the reader with any doubt as to what you wish them to do.

By incorporating these few simple rules into your email campaign, you should see a large jump in your click through rate, and assuming you have a strong landing page on the other side of the click, hopefully also see an increase in your uptake, as well. Happy emailing!

 

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency 

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

The Fundamentals of Quality Link Building

 

Links are the connection between two pages across the web. In fact, all the web pages available on the Internet are connected via one or more links. These links play a crucial role in the search engine optimization as the search engines count on the links to award the web pages for their relevance and credibility. Generally, the links are considered as votes for a web page and hence, more the number of link to a site the more useful it is for the visitors. Therefore, the search engines consider the links as one of the important criteria while ranking a web page for a particular keyword. Sometimes, the links become the important means to bring visitors, including search engines, to a website. Hence, the best SEO company strategically develops the link building programs for any SEO campaign.

Links are another important SEO term and the different features of the links are discussed bellow.

Links- Internal, Inbound and Outbound

In a layman’s term, you can use incoming and outgoing links for the inbound and outbound links of a website. As it is discussed, the incoming links are like votes for a website and can significantly improve the rank of a web page on the search engine result pages. So, the webmasters try their level best to secure numerous incoming links to their sites. A couple of years ago, there were numerous ethical and unethical techniques of link building. But, the search engines have grown smart with their changing algorithms and counting only quality links of a web page. Outbound links are also equally important and if you are linking to any reputed website, you are referring your visitors to an informative and useful page. The internal links of a website also have a major role to play in making all pages of the site get indexed by search engines.

Source Page and the Anchor Text of the Link

There are two parts of a link- a source page and a destination page. The source page of the link is called linking page and the destination pages are called linked page. While evaluating a link the search engine takes into account both the source as well as destination page. And, when the quality of the link is considered, the source page, its PR, and relevance are the features that are important. The text the link starts from is also an important feature for the search engines. You may get a link from one of the reputed sites but the anchor text can make a lot of difference to the quality of the link. Therefore, the best SEO company gives importance to use the keyword in the anchor text.

The Don’ts of Link Building Strategies

As the mechanism behind the search engine algorithms has changed a lot, now the search engines are able to differentiate between the qualities of the links. Any unethical practice of link building can lead your site to get penalized by the search engines. Purchasing links and building links from the links firms should be avoided. Even links from a web page with numerous outbound links are not effective for a site.

Make a careful strategy for link building or take help of the best SEO company in this regard to enhance your site ranking on the SERPs.

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency 

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

Target Marketing

What's the single most important factor in the success of a marketing campaign? How clever are the advertisements? How good the product or service is? The price being charged?

If you said "none of the above", then I have to agree with you. The most important factor in marketing is targeting.

You simply have to know what to sell, and to whom to sell it.

If you're selling something that doesn't appeal to the people you're speaking to, then you can forget about a good return. Regardless of how good your product is, regardless of how brilliant the advertisements are, and regardless of the price you're charging, if your targeting is off, then your whole marketing campaign will be missing the mark.

Moldy Grape Juice or Heavenly Elixir?

If I offered you a bottle of 1995 Domaine de la Romanée Conti La Tâche for $500, would you buy? For the non-oenophiles among us, the Domaine de la Romanée Conti is a producer of wine in Burgundy in France. They make some of the finest and most highly coveted wines in the world, and La Tâche is one of their finest. But at $500, would you buy?

Some people might, but many others wouldn't. And fair enough. Some would argue that no wine is worth that kind of price. Some people just don't like the taste of wine and wouldn't buy no matter how highly esteemed the wine was. And others, for whatever reason, just don't drink alcohol.

But if I make my offer to some serious wine-lovers, to people who have no problem dropping a hefty wad of cash on a great bottle, then however many bottles I have available will be gone soon. That's because a bottle of 1995 La Tâche for $500 is a steal.

But it's only a steal to the people who are interested in that sort of thing. So if I want to sell my bottles, I have to do everything I can to make my offer to people who are interested.

Targeting: The Key to Effective Marketing

So how do I get my offer in front of people who are interested? That's where targeting comes in.

If I were to advertise the bottles of wine that I wanted to sell in Car and Driver magazine, I'm sure you'd agree that I'd be wasting a lot of my advertising dollars.

I'd have a better, more targeted audience if I were to advertise in a wine-oriented publication such as Wine Spectator. This magazine's readers are obviously interested wine, and many of them are probably even interested to the extent that a mere $500 for the wine I'm pitching would have them licking their lips and dusting off the Riedel glasses.

All this stands to reason. You're obviously going to get a better response advertising high-end fine wine to an audience that is at least predisposed towards wine. But can we do better?

While Wine Spectator caters to wine lovers, not all of them will be sufficiently loaded to seriously contemplate dropping that kind of moolah on a single bottle of wine. In other words, I'll be paying for the privilege of advertising to Wine Spectator's millions of readers, when all I really want to do is advertise to the five percent or so who are likely to be interested in my offer.

With Car and Driver, I was way off-target. Wine Spectator is on-target, but I'm using a shotgun. To get the most bang for my buck, I want to find a way to put my offer only in front of people likely to be interested. I want to use a rifle to hit my target and nothing but my target.

There are several ways I could do this. Obviously, if there were a publication geared more specifically to wine collectors, that would be a good place to advertise.

Another excellent alternative would be to send a mailing to my existing customers. I could search through my customer database and select only those customers whose buying-history indicated an interest in the wines on sale and send the mailing to them. If I didn't have a large customer list, I could find additional prospects by arranging for access to a related business' customer list. In this case, a company specializing in wine cellar installation might be a good choice.

As you can see, the mailing would be going out to a very select group of people. By zeroing in on my target market, I can get the results I need much more cost-effectively than if I either failed to target altogether or took the shotgun approach.

And that's really all there is to it. The more you can target your offer, the better your response will be.

How to Target Your Marketing

As you can see, the concept of targeting is pretty simple. Take your product or service and offer it to people who are likely to be interested. But there are a few things you'll want to keep in mind.

Narrow Your Niche

I don't care what you sell; your market is smaller than you think. A large percentage of the population owns a car, but a much smaller percentage is in the market for a new car this month. Many people use an accountant, but far fewer are looking to switch accountants.

If you blast away with the shotgun approach and try to hit everyone, you won't like the results.

You might argue that even if people aren't in the market yet, you should still try to expose them to your advertisements so that when they are, your company's name will be at the top of their minds. This is a really dangerous approach for a small business to take for several reasons.

1. The response to your advertisements (if there even is any) won't be immediate and will be much more difficult to track. You'll, therefore, have a much harder time determining whether the advertisement is working for you or not. Anytime you can't tell if your money is well-spent, you're dicing with death.

2. The investment required to effectively achieve top-of-mind awareness is usually enormous. There are cheaper ways to get good results.

3. People are really good at ignoring advertising. When an advertisement does finally get their attention, it's frequently because the advertisement is selling something that will be of immediate benefit to them. In other words, good luck getting them to pay attention to your advertisements and remember your name when they aren't even interested in what you're selling yet.

To avoid these problems, do yourself a favor and take dead aim at a much smaller target by narrowing your niche.

In the above example, we went from advertising a wine to millions of Wine Spectator readers, to send out a mailing to only those people whose buying-history demonstrated an interest in the specific wine we were pitching. We went from everyone interested in wine to only those interested in high-end red Burgundy. That's a much smaller niche!

The accountant mentioned above might market to people who are unhappy with their current accountant for one specific reason. Alternatively, she might narrow her niche by marketing directly to one specific type of customer, such as dentists.

Narrowing your niche doesn't mean that you won't also do business with customers outside that niche, it just means that a given marketing campaign or an individual advertisement might not be aimed directly at them. Instead, your marketing takes dead aim at a much more specific target that is a whole lot easier to hit.

Determine Your Ideal Customer

One of the best ways to get your marketing aimed at a smaller target is to identify your ideal customer and market only to prospects that fit that profile.

This is actually one of the healthiest things you can do for your business. We all end up doing business with customers who are not ideal. In many cases, we do business with customers who are far from ideal. These customers are often difficult to deal with, unprofitable, and extremely hard to please.

Now imagine an influx of your ideal customers. More angels who always pay their bills on time, who revere the work you do for them, and who provide word-of-mouth recommendations frequently. Wouldn't that help your business?

If you don't know what your ideal customer looks like, think about which of your current customers are most profitable. With whom do you most enjoy doing business? Who can benefit most from your product or service? It shouldn't take long to form a picture of your perfect client.

Putting It into Practice

Start taking dead aim with your marketing today. Here are some suggestions:

Targeting Your Website

Review the content on your website. Are you addressing everyone or are you zeroed in on your target market?

Make some changes to your pay-per-click advertising. Don't just use the same advertisement for everyone. Instead, create different advertisements for the different types of prospect you're targeting.

Experiment with different landing pages. Landing pages are the pages that people who click on your advertisements are taken to. You should create targeted landing pages for each type of prospect in your target market.

Targeting Your Print Advertising

Don't run the same advertisement everywhere. If you're targeting different types of customer, create an advertisement that addresses each customer type directly and then does everything you can to get the advertisement in front of the prospect it's targeted on.

If your advertisements reference your website, you might consider setting up different landing pages for the different versions of your advertisements. Doing so would enable your prospects to continue experiencing highly-targeted communication.

Experiment with different publications. One publication might have a smaller circulation, but it could be much more targeted for your advertising.

Targeting Your Direct Mail

Break your mailing list into segments based on demographics such as the type and size of business or the income level of the household. Any actual buying-history data should also be factored in. You can then target your mailings based on these factors. If your offer is likely to appeal to customers who have purchased a specific product before, you can extract those names from the list and send the offer only to them.

Establish relationships with non-competing, but related businesses and get permission to market to their clients. In the wine example above, I suggested building a mailing list by gaining access to the customer database of a wine cellar installation firm. If you can arrange for a letter from the other company introducing you (and recommending you) your response will soar. Just be sure you've agreed on details such as a commission on any sales and what happens to the list after the campaign is over. Typically you'll get to keep any customers who respond to your mailing, but the master list stays with the other business.

If you direct people to the website for more information, don't let the targeting stop with your letter. Create mailing-specific landing pages so that prospects continue to experience highly targeted communication.

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency 

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

Search Engine Ranking Factors

As someone who makes a living improving search engine rankings, I can tell you that there is a lot of bad information out there about SEO. What if I were to tell you that the road map for achieving top rankings was within your grasp? The holy grail of rankings is not imaginary. As is true with any major success, it leaves clues.

By working with literally hundreds of small and medium-sized websites, I have found that top ranked sites have a number of factors in common. What are they? I’m about to share these factors with you and explain what separates those in the top Google positions and those that are never found on page one of search results.

The first search engine ranking factor has to do with the anchor text of all inbound links to your website. Google and other search engines use the anchor text from other sites linking in to determine what your site is about and what it should rank well for. If websites link in only using a URL, and not your keywords in the anchor text, email them and ask them to update your link. The link should always appear with your most important keywords.

The second most important ranking factor is using keywords in your title tag and other meta tags. Meta tags still have an impact on your search rankings. Although the weight of meta tags may be minimal, they are effective in categorizing your page and identifying what search engines should expect to find when they spider website pages. Make sure your tags are constructed properly and include your keywords.

The third ranking factor to consider for your website is link popularity. This phrase has been talked about in search engine circles for a while but can be equated with Page Rank. The concept of Page Rank or link popularity for that matter takes a number of factors into consideration to identify the quality of web pages from an external perspective. The largest factor that influences search engine rankings is the number and quality of links that are pointing to a website or web page.

The fourth ranking factor is the diversity of domains that link to your website. For many search engines, it’s not only what links you have to your site but making sure they are from different domains. This represents more popularity associated with your website and therefore is judged to be a better search result. When link building, try to focus on generating inbound links from different websites.

The final ranking factor is keyword use in the root domain. Although it's possible to use a subdomain or dedicated pages to get your keywords in a URL, nothing beats having them in your root domain.

All of these factors are important for top search rankings. Don’t overlook any of them if trying to improve your search rankings for particular keywords or keyword phrases. Also, be sure to continually read up on the subject or consider any one of a number of SEO training programs that can show you how to have more impact with your optimization efforts.

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency 

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

Tips On Running A Successful Membership Marketing Campaign

Membership is a "push" product. This means that prospects need to be pushed or encouraged to join. That is why direct response media like direct mail and email are the channels of choice to acquire new members.

But just like any tool, these channels can be used poorly or effectively. I have distilled some of the experiences that I have found in direct response membership marketing down into eight tips. I hope you find them helpful.

1. Begin each and every campaign by thinking creatively and asking "WHO MIGHT BE INTERESTED IN JOINING?" Then search out lists that contain these potential members. Not taking the time to research and test mail and email lists is the single biggest mistake in membership recruitment. In any given outreach, the results from one list to the next can vary by 1,000%. Even if you primarily promote to an in-house prospect list, try some direct response rental lists and compare results. You may be very surprised at the results from tapping into a new file of prospective members. Some of the best outside lists to test are members of similar associations, subscribers to industry magazines, and buyers of books related to your association. Tip: Ask current members what other professional literature that they read and test these lists first.

2. Once you have found the best lists, carefully develop a strong Unique Selling Proposition (USP) to drive the positioning and copy of your promotion. The USP answers the prospect's question of "WHY THIS ASSOCIATION?" The USP is the big benefit that your association can deliver compared to any other group. Tip: Ask someone who is not familiar with your organization to read your copy and define the USP in one sentence. If they can't, go back to the drawing board.

3. Develop a special offer to answer your prospect's question: "WHY TO JOIN NOW?" After many tests, one of the best offers continues to be a limited-time, introductory dues discount. Ideally, this discount will bring the dues down to a psychological price point - a dues amount that ends with a dollar amount of a "7" or "9". For example, an acquisition price of $139 will typically generate more revenue and members than a price of $150. But be sure to offer something. Direct response marketing is offer driven.

4. Build your promotion around a metaphor -- something a prospect will recognize and know what to do with. Try using an invitation, survey, certificate, or temporary membership card format. People process information by putting it into mental boxes. They make a split second decision on whether a promotion is important or not, so you need to get their attention. An invitation, for example, typically requests a response and goes in the mental box that says: "I NEED TO RSVP".

5. After you have found your lists and selected a format, the time has finally come to write. As you write your promotion think of a conversation between a salesperson and a prospective member. (Tip: Sometimes it is helpful to dictate or "talk through" the first rough draft of the letter on a tape recorder.) Ask and answer the questions any prospective member would ask. And be sure to deal directly with typical sales objections (e.g., "IT SEEMS TOO EXPENSIVE", or "I'M NOT SURE IT WILL BE USEFUL TO ME.") As you write, also be sure to include specific proof. Support your USP by answering the prospect's question, "HOW DO I KNOW I CAN BELIEVE YOU?" with real examples, numbers, product data, and testimonials.

6. Now it is time to design the promotion. If you are using direct mail, make the investment in a computer-personalized format (i.e., lasering the name and address on the letter and reply). In membership recruitment, personalization will out pull a "Dear Colleague" letter by as much as 30% while the cost of producing the package will typically increase less than 10%. If you are using email, create a personalized landing page that highlights the prospects particular interests and the special offer that the email features. Maintain the tone, look, and message of the email on your landing page.

7. As you near completion of your promotion, don't give into the desire to put a "cute" phrase or "teaser" on the envelope or in the email subject line. Pre-test the subject line on a few hundred emails and measure the open rates. Based on this roll out the top performing line. With mail, a teaser will generally not increase response for a membership recruitment piece. Instead, maintain the personal business correspondence look of the mailing.

8. Finally, before you send out your promotion, be sure to set up a system to accurately track responses. Accurate tracking and analysis remain one of the most underdeveloped areas in association marketing. Yet, it is the key to validating all of the work that has gone into creating a promotion. If computer personalization is used for a mailing, then assigning a specific key code to be added to each reply form is simple. A separate code needs to be used for each list and for each test segment (i.e. copy test, offer test). Then as response comes back, the codes need to be recorded. Email responses can be tracked by adding a cookie to the email that populates the code field in your application or by setting up unique urls for each test segment. The ultimate goal of tracking and analysis is to determine what lists, copy, packages and offers to produce the best return on investment for each marketing dollar spent.
Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency 

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

Keep Your Company Branding Current

The one constant in business is changing. Nearly every product, service or solution gets replaced by something newer, better, and "different-er" than before. Take mobile texting for example. Teenagers live on it, spelling out each cryptic message in a matter of nanoseconds. They prefer it to email, or worse yet, utilizing verbal communication technology (formerly known as "making a phone call"). But they are the new norm, the reality of the marketplace. They are adapting to new ways of connecting, new methods of networking. They are not doing it "wrong," or inefficiently. They are simply doing it differently. And that's what constitutes change.

A speaker at a business meeting I attended a few years back shared that 40 percent of the average business's revenue stream would be coming from an entirely new source in five years. That was an amazing statistic to me. Yet most businesses are operating based on old models and old ways of doing business.

So the question I have for you this month is exactly that . . . "What is your new revenue stream?" What is it that you can build, develop, create or extend that would keep your company and your products relevant to the market? For clues, look at what you already do well and ask yourself if there's a better way to deliver those same benefits. Encyclopedias did not go out of fashion because the information was no longer needed. They became obsolete because of the way they delivered the information. The same holds true for everything from cassette tapes to typewriters. Those who hold tightly to the current way they deliver products and services will most likely miss the innovations that emerge in how they are delivered. We will always need energy in order to move from point A to point B, but will it necessarily be in the form of gasoline? Or will it shift to the wind and solar? Or garbage, grain, water, and manure?

If you're wondering what this has to do with branding, quite simply, it has everything to do with it! Your brand is the core benefit, your key promise, one that you consistently deliver to your customer. The good news is that they still want that benefit, but the method in which they want it is subject to change. Are you aware of that shift? If so, how are you responding? How can you extend your current brand so that it remains the consistent provider of your core benefit?

These are the important questions that can lead to substantial company growth in the long haul. Adapt and you will continue to thrive. The world needs your services or you wouldn't have a current business -- just look for new ways to provide these services. Viewing change in this light is often less threatening, and more rewarding, than living in constant resistance to what is evolving around us. So discover new ways to expand and serve your customers' needs by extending your brand's promise. You'll find it's often a change for the better.

 

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency 

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

Podcast Marketing

If you prefer to listen to this article please click the link Podcast Marketing

Every business owner I know wants to get into Podcast marketing and does not have a really solid understanding of what this technology has to offer. Many believe that it is just an MP3 file that is placed directly on the website, however, podcasts are strategically placed MP3 or audio type files on your site created with an RSS feed. The RSS feed is used to mass distribute the audio file to podcasting sites like iTunes, Soundcloud, Yahoo Podcasts, and tons more. It is a fairly simple technology that requires some amount of know-how, it can be a very effective tool for you to attract customers to your website.

The idea of podcasting is simple enough, and as a marketer, you will want to consider podcasting as another means of reaching your client base. Obviously, the more directions in which you attack the marketing problem, the better. Whether it is television, the radio, or the internet, you will need to be able to reach your target audience from several different outlets. Podcasting offers a new way of reaching the internet market. It is a way to reach your viewers without making them have to read through countless pages of website material. As of today, podcasting has not fully realized its potential in the business world and most podcasts have been used for only personal purposes. It remains an untapped technology that many business owners may not have yet considered.

What I am referring to is Podcast Marketing. Through Podcast Marketing, the objective is to broadcast your audio file to as many listeners as you can possibly reach. Web sites that use podcasting technology have taken off like a rocket over the last few years and they have now become so important that even presidential candidates are using their services to reach out to the internet viewer. Most of what you find on podcasting and various other open media sites are limited to personal downloads meant only for entertainment, and they have not reached their full potential as advertising venues. For example, many situational comedy shows now offer podcasts that can be played while viewing a live episode. This type of podcast is mainly used to enhance the experience of the viewer, and they are usually played for entertainment purposes only. To find a list of Podcast Marketing sites search online for podcast list.

Before I get into the technical details of podcasting, I would like to note that there are several companies out there that are selling these services without the proper knowledge or expertise to really help you. They do not have a full understanding of how podcast marketing really works, or what it can offer to you, the client. This guide will help you in this regard. You will be able to see that we do have a breadth of knowledge concerning this service and that our expertise is worthy of your attention. We want to ensure that you have to spend as little time as possible in researching podcasting. Simply review our guide and you will see that we can clearly help you.

The 5 Steps of Powerful PodCast Marketing:
  1. Always have a plan of attack. There are various formats used to create a podcast and you need to understand exactly what format will benefit you the most. You can post an audio file of an Interview or Commercial to boost your product. In addition, you can just make a recording of yourself as you talk about your particular industry. In any case, make sure your recordings are informative and interesting to listen to. Also be sure to mention your domain name clearly in the podcast so your listeners will know exactly where to find the services that you offer.

  2. Have a few of your friends or colleagues listen to your podcast and give you their feedback on their interest level, the clarity of the audio and other factors. Keep in mind that it doesn't have to be an absolutely perfect audio file. So long as your message is clear you will find success.

  3. Make sure to have a valid RSS / XML feed created on your site and upload your mp3 directly onto the site as well. Be sure to include a title and brief description of the recording to go along with your podcast. You can always go with WordPress and have a special podcasting plugin installed.

  4. Test your audio file and make sure that it can be heard by other listeners. In addition, you will want to ensure that the RSS / XML feed validates. Do a simple search online for podcast RSS validator.

  5. Finally, submit your RSS / XML feed to as many podcast directories as you possibly can. This may be a bit tedious and a time-consuming process, but it will be worth it because the end results can be quite remarkable. In many cases, you will be required to choose a category and add some details, but the work should not be that difficult.

Now that your podcast is broadcasted, the marketing effect will really begin to kick in. This is a very effective and powerful way to market your product online. The more avenues with which you can market your products or services will only be a benefit to you. The recent advances in mobile device technology,  as well as many other devices, will help ensure that podcasting will remain a staple for your core marketing needs. Why not give it a try? You have everything to gain for only a minor investment or your time.

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency 

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

How To Get Your Content Marketing To Attract Your Ideal Clients

If you prefer to listen to this article please click the link How To Get Your Content Marketing To Attract Your Ideal Clients

Is it possible to attract an ideal client just by web copy? We all know that a website needs to be easy to navigate and pleasing to the eye, but how does copywriting on a web page help you find an ideal client?

Copywriting on a website is another marketing tool - a very important tool that not all website owners pay attention to. Good web copy can not only help you maintain older clients but it can help new clients find you.

Copy on a website can definitely help attract clients. You should connect with the website visitor fast. You have just 3 seconds to catch a website visitor's attention, so each and every word counts." How the copy is set on the page matters also. If you want your web pages to work for you, then make sure you have plenty of sub-headings and bullets to break up the text and describe benefits (why your product/service is going to help the reader).

It is important to create credibility with a potential client. We suggest doing this by including testimonials in the web copy. This brings up another question in regard to copy on a website--how do you know why people are buying specifically from you?

You should be quite sure why people buy you and your services. If you're not sure, ask some of your existing or previous clients 'What is it about my services that made you want to work with/buy from me?' Be prepared to be surprised - it's not always what you were expecting! Once you know why they buy, you can be fairly sure that this will appeal to other potential clients. So, use this information to create your headline. Oh yes - as an added bonus - asking your clients for this information should also get you some really good testimonials!

Web copy can also help your site come up higher in search engines. If you want to rank higher in the search engines, write carefully crafted copy that not only entices the reader to take action but is also search engine friendly. Meaning, when qualified prospects search the internet, your site pops up as being relevant to what they are looking for. When they get to your site, your copy answers their question or solves their problem. If not, they will leave faster than it takes to click a mouse.

In no way underestimate the power of good web copy. As one last reminder Never, ever forget a call to action. Do you want visitors to sign up for your mailing list? Call for more information? Make a purchase? Ask and ye shall receive!

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency 

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

Best Ways to Advertising for Free

If you prefer to listen to this article please click the link Best Ways to Advertising for Free

New marketers often come online, hoping to make their fortune, but the success rate is slim. The reasons for that difference between the successful and the unsuccessful are myriad, but one reason is that folks don’t advertise enough or in the right ways. Did you know that there are some great free ways to get all the visitors you need?

The best free advertising online today comes from three distinct practices:

* Writing a blog
* Writing articles
* Using traffic exchanges

Let’s look at these three methods a bit closer.

Writing a blog is simple and anyone can do it. “Weblogs,” or as we’ve come to call them—blogs, can be about anything, but I’d advise you to write about something you know well. What’s your passion or hobby? Do you have some specialized knowledge that you can rely on to write a blog that others will subscribe to and enjoy? Those are good places to start. But whatever the subject may be, you can capitalize by advertising the site you want to promote in a sidebar to the blog, where space is provided for you to enter links and text ads. Or, you can include information about a product that complements what you’re writing about from another source. For instance, if you’re writing a blog about fly fishing, use it to advertise books about fly fishing that are available at Amazon.com with an affiliate link.

The second avenue to great free advertising is article writing. Again, you’ll want to write about things you know. For instance, if you’re the head of the PTA, you may have some great ideas about fund-raising. Or, if you’re a banker, you may want to write about different types of investment opportunities. Whatever you write about should be accurate and concise for two reasons: you want the article to be accepted by distribution sites and you want people to enjoy your writing. This may prompt them to find other articles that you have written online and allow you to build a following. Once you have a regular reader core and have branded yourself as an author, people are more willing to join your program or pay for your product. Plus, once distributed, your article may sit on dozens of sites, rather than just one, giving you much broader exposure. Use a “resource box,” which is article-jargon for “signature file,” to advertise your opportunity because unlike blogs, you can’t write whatever you want. Articles should never be blatant advertisements.

When it comes to attracting visitors, traffic exchanges have a similar effect, though the results are more immediate. The premise of a traffic exchange is that you view other advertisers’ sites so that they will view yours. This is accomplished via many different means from clicking on words, numbers, or symbols to move to the next ad, or with some, by clicking text ads. Other than “pro” traffic exchanges, which charge for memberships, most traffic exchanges are free to join. The amount of advertising you receive is only limited by the amount of time you want to “surf” others’ sites. It’s a fast, easy way to get the job done.

Because each method of advertising has a unique way of attracting visitors, spending time cultivating all three options is advisable. Yet, if you want to be taken seriously, it’s best to learn how to write cogently before plunging in headlong. A negative first impression can color a reader’s opinion of you forever. Make that first encounter a good one. Since traffic exchanges take no time and little consideration to produce results, start there and expand to the other avenues of traffic as your writing ability grows. Next thing you know, you’ll need more bandwidth to accommodate all the visitors clamoring to support you!

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency 

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

Bing Search Engine Optimization

If you prefer to listen to this article please click the link Bing Search Engine Optimization

Now that search engines like Bing are being talked about more readily, it’s clear that people want to know how to optimize for Microsoft’s search. Those who visit Bing will find that the site provides general search and a category search. Other than a large graphic, the search engine doesn’t appear to have a lot behind it. However, Microsoft has reported a more intelligent search engine and new search experience.

The question that website owners want to be answered is how the engine produces results differently than the previous search engine and what optimization techniques should be used compared to those used for Google and Yahoo! I’ve done quite a bit of research on the subject and it appears that there are only a few factors that might influence Bing results compared to Google. The thing to keep in mind is that following SEO best practices will rule the day.

When looking at top ranked websites, an in-depth analysis can be done to see which factors vary between top results. A recent comparison that I viewed showed that the number one ranking website on Bing was able to keep a leg up on the competition by having an older domain age and having inbound links from websites that included the primary keyword in the referring site’s title tag. In short, the top website was successful in building inbound links from other SEO sites and directories as opposed to being from unrelated websites.

What I find particularly interesting is that Bing is relying on many of the same factors that Google has been using from day one. The factor you should be most concerned with is inbound linking. Both search engines like inbound links. More importantly, they like relevant inbound links. Use this information to guide your SEO campaigns and determine which sites to target for link exchanges.

Organic search should be at the top of your list. If it is then you know where you need to focus, inbound linking. If you haven’t gotten on the organic rankings bandwagon, then start with on page optimization. Once your site is formatted appropriately, start with off page optimization and link building.

The other place you want to focus is content. Quality content is vital. But trying to attract users with quality content alone is not enough to rank on top for competitive keywords. Make is easy for others to link to your content and give them a reason to do so. Add time to your daily efforts to acquire links from relevant and authoritative sites to increase your rankings and keep you on top of search engine results.

You may be asking yourself which search engine you should be optimizing your website for. Based on what I’ve seen, I’m encouraged by preliminary Bing related findings. I believe that Bing is using many of the same factors that Google uses to evaluate a site’s relevance to a search query. As always, focus on white hat methods to optimize your site and follow SEO basics.

If you’re looking for a quick way to rank out on top for Bing, Google, or Yahoo! for that matter, consider leveraging existing websites that have some age, a number of inbound links from authority websites, and quality content.

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency 

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

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Lets get social. We would love to meet you! We Are Currently Open Monday-Sunday 8am-11pm Christopher@FivensonStudios.Com

Name: Christopher
Phone: (734) 224-9696
Address: 1214 S. University Ave Unit 4075 Ann Arbor, MI 48104

734-224-9696