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Writing Web Content For Search Engine

In the present era, the world of quality search engine optimization depends on the key mantra of genuine and fresh content on the website. Without quality content on the site concept on search engine optimization is a myth. The content, playing the role of a silent salesman can either make or break your website. So, here we present to you a few effective ways which will definitely help in persuading the users.

If you prefer to listen to this article please click the link Writing Web Content For Search Engine

1. Identify A Topic

This is of course key when it comes to developing a successful series. Pick a manageable topic that will serve as your website niche. An SEO (Search Engine Optimized) website has a defined niche. Pick one topic or theme that will be covered on your website. If you are targeting leads in a specific geographic location, then choose one and I do mean the one main area that will serve as your niche.

2. Do Keyword Research

Use a keyword research tool to determine what keywords and keyword phrases are being searched for most. I recommend the following tools: Google Keyword Research Tool - Free Wordtracker - Free Trial (I find that it's a bit overkill for typical SEO jobs) Yahoo! Keyword Tool - Gives precise numerical activity of searches. The goal of your keyword research is to obtain a list of keyword phrases relevant to your website's theme. Note the levels of searches being conducted for the various phrases. This will help you determine what you want your keywords to be. TIP: Google's Keyword Research Tool allows you to add your keywords to a list and export them into an Excel file.

3. Determine Main Keyword Phrase (Main KP)

First, rank the keyword phrases you discover in the order of importance. The keyword phrases that are searched for the most should get a higher ranking than the ones with no searches. Second, you should always rank the keyword phrases in terms of competition. If you find a phrase with a high search volume but a small amount of advertiser competition, you can bet that it will likely have less competition in the natural search area as well. Choose your keyword phrase to be the Main keyword phrase of your site that does all of the following:

  • Have the most searches with the least competition
  • Accurately describe your web site's chosen theme
  • Describes your product or service in a very common way
  • Includes your main geo-target (city, state, country)
4. Determine Your Secondary Keyword Phrases (Secondary KPs)

The remaining keyword phrases play an important role in the content of your website. Keep your ranked list handy for integrating into your website's content. In fact, these secondary KPs will later become your main KPs of the interior pages of your Web site.

5. Pick A Title

Start writing the content of your websites interior pages before you write the home page. Decide how many pages of content your site will have and select one keyword phrase from your research that most closely relates to your theme and meets your objectives. Starting with only 3-5 pages when you first launch the website. You can always add more pages later.

6. Start Writing Interior Pages

Start by putting your keyword phrase on the page. This will be your title. Research your page topic and write basic facts pertaining to the keyword phrase. Keep in mind that it's facts that people are looking for and stay away from all forms of puffery. Give the facts without a lot of hype. This will naturally pull more keywords into the equation. Feel free to weave keywords into your content, but be careful not to overdo it as you can set-off Google's penalty triggers. If you find yourself writing sentences just to incorporate keywords-don't. Stop yourself and get back to the topic. If you are really writing on the topic, keywords should flow naturally.

WEB CONTENT WRITING TIPS

Write scannable text! People scan the web; they don't read it so write text that can be scanned:

  • Use bullets like they are on sale two for one.
  • BOLD KEYWORDS.
  • Use a combination of compelling and keyword rich headings.
  • Use headings liberally (practically for each paragraph).
  • Write short and choppy sentences (long ones are for print)
  • Use the shortest word possible to get your point across.
  • Write at the 9th-grade level.
Remember Your Goal Is To Provide Information

The search engines today have become answer engines. People come online wanting an answer to their question. Providing the answer to these information-hungry visitors will help you put them at ease, gain credibility and build rapport. Credibility online can lead to the same in person when that visitor becomes a lead. Incorporate KPs and Keywords - Add keywords liberally, but don't make it sound unnatural. It's wise to add them to the beginning of sentences, paragraphs, and headings. The very end of the page is also important. Staying on topic is one sure way to get more than enough keywords on the page. Be sure not to over do it you need a keyword density of 6% per phrase to get real recognition from search engine crawlers. More than that can get you penalized. Don't try to sell too soon or too hard! - Save your sales copy for the end. "Give to get." Provide the information they crave and at the end, offer your services. Do this as opposed to selling from line one which puts people off and puts them on guard. Be the one to give people the answers they are looking for and they'll respect you for it and be more open to your soft sell approaches at the end of the page or in the right and left columns. Keep your opinions to yourself - Using words like "fantastic" or "incredible" too often sounds fishy. Take a look at the successful Wiki's and notice that there is very little opinion going on. Of course, your opinion is valuable, but it's more important to give the facts. Edit to the bone- Please do not put copy that's destined for print on the web. Yuck! Copy written for print is just totally different than that on the web. The web is more succinct, choppier and less visceral, so get out your pencil and click "delete" to many of those extra words you don't need. Be original- You can't get away with copying the content of someone else. Google will catch you, and if they even remotely THINK your content is duplicated, your page may never see the light of day. Try to take an angle that no one else is taking. Be thorough and go the extra mile to bring content to the table from sources other than the web (like the newspaper, the tv news or Barnes and Noble). Do a spelling and grammar check - This goes without saying since it's easy to get in a hurry when writing on the web.

7. Write An Introduction To The Series

In it basically, 2 main things are done- Firstly it is outlined where one will be headed over the coming days. This might even include announcing your actual topics (if you are that organized) but could be more general also. Secondly (and more importantly) the main focus of the introductory post is to help highlight the need that the series will help to address.

8. Interlink Your Posts

Always apply interlinking whenever you can. Here are a few of them: Central Page - In this case, you have one page/post on your blog that you link to from each post in your series that lists links to each post in the series. For examples of this check out my blogging for beginners series central page and the 31 days to building a better blog central page. Another variation of this is to make your introductory post the central page and as you write other posts add them to it.

Linking at the beginning and or end of posts

In this strategy, each post in your series will link to other posts in the series. There are two ways of doing this. You can either just link to the post before and after the post in the series or you can link to all the posts in the series from each post (for example my AdSense for blogging series and my blogging for change series for two variations on this).

9. Finish Your Series Well

While it might sound obvious to finish your series It’s important to do this well. Readers like closure and so do bloggers. it's often good to finish a series with a short summary of what’s been written and/or some reflections on the process of writing the series itself. Especially helpful in a concluding post (or just a concluding paragraph in the last post) is the invitation for readers to add their own thoughts and points. In my experience, a series could have other posts added to it and so it's a good thing to acknowledge this and invite others to continue it in comments (or on their own blog). In this way, you not only get reader interaction but also develop a more well-rounded coverage of the topic as your readers add their own expertise and experience.

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency 

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

Top SEO Trends to Follow and Utilize in 2017

Anyone who has spent any significant amount of time in the business arena knows that it’s a tough world out there. One of the mainstays of modern business is building brand awareness through a strong web presence. Apart from the ubiquitous social media, people are still managing to stay relevant through good old-fashioned websites and blogs. However, just providing great content – while always the basis – is not enough. SEO is the name of the game you need to play if you want success. However, things are far from simple. SEO is not static – it constantly changes and evolves. Big search engines, most notably Google, are dictating how to play the game, and you must keep track of all the newest changes and trends if you want to benefit from SEO. Here are the top SEO trends for 2017, and some tips on how to use them to improve user experience on your pages.

Provide dense content

Content is and always will be the cornerstone of web success. With such an incredible expansion of the web in the past few years, people are getting tired of fluff. More than ever, they are going to be looking for proper, informative and valuable content. Tweaking your web presence to perfection is a must. Social media profiles should be carefully curated and targeted. Content needs to be written to offer genuine value, better and more informative than anyone else’s. A memorable logo and a catchy name can’t hurt when you are building your brand awareness either. The best way to secure a stellar online presence is to consult a top branding firm.

Aim for rich answers

Rich answers have been gaining in popularity. Plenty of times, users are too impatient or lazy to click through a few links. They look only at the answer Google has provided at the very top of the page. Of course, Google has to take that answer from a reputable source. Aim to be that source. In 2017, we will see people trying to ride this wave and set up websites specifically for rich answers.

Recognize search intent

If you use Google search, you will see that autofill is gearing towards full questions rather than shorter phrases. User searches are getting very specific – they are geared specifically towards finding an answer to a question. The focus will no longer be just on finding exact keywords, but rather on predicting or guessing the intent and need hiding behind the keywords. Most of the internet giants have been dabbling with machine learning. That means that, in their fight over market share, users will benefit, and the SEO game will become more sophisticated than ever.

Optimize for handheld devices

Computers are increasingly giving way to smaller devices such as tablets and smartphones. Optimization for these devices has become the norm – especially because that is leading to a higher level of User Experience Optimization (UEO). Increased UEO is in a direct correlation with SEO – as search engines tend to favor pages that load fast and keep users longer. Enter the Accelerated Mobile Project – an open source project aiming to revolutionize loading speed with a few simple structural changes. We are talking about cutting down loading time four times – not bad, right? Of course, users are all about speed and comfort of use, so developers will be falling over themselves to implement this fresh new technology and reap the early benefits.

Being aware of how search engines are changing and evolving will elevate your visibility and help you get the upper hand over your rivals.

Dan Radak is a marketing professional with eleven years of experience. He is currently working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies. He is also a coauthor on several technology websites and regular contributor to Technivorz.

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency 

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

Improving Your Website

 

Your website is your virtual storefront. It is the place where many customer relationships begin. The following guidelines will help you enhance your website and encourage visitors to do business with you.

1. Be A Good Host.

Do not impose too much puffery and 'chest-beating' messages on your readers. Explain to them how you are going to solve THEIR problems and address THEIR needs. Substitute "We are" with "You will get." You may lead your copy with "If you" statements, such as "If you are trying to gain more visibility in a highly competitive marketplace." That is how you connect with your readers and build rapport from the start.

2. Make Sure Your Offers Are Easily Accessible.

Even if you are trying to capture your visitors' emails as a part of a lead-generation strategy, remove long and tedious registration forms. If you have an interesting report or a terrific white paper, make it easy to download. This way you will substantially increase the number of downloads.

3. Your Website Should Be Mobile-Friendly

It's quite hard to navigate and read content on websites that aren't mobile-friendly. Make sure your visitors don't get turned off by your non-responsive website. Also having a website that is mobile-friendly is beneficial to your site ranking. Google, Bing, and Yahoo prefer it.

4. Your Contact Info Should Be Easy To Find.

Sounds like a basic tenet. It astonishes us how often we have to poke around looking for contact information. Put your contact details: physical address, email, phone number, fax, and website-- at the bottom of EVERY page.

5. Educate Your Visitors.

People who visit your website are usually looking for meaningful content. Do not hesitate to share some valuable information, important tips, or industry reports with your readers. This will encourage them to spend more time on your website and learn more about you and your services. Keep boasts and promises to the minimum. 6. Offer a subscription to a regular ezine (electronic newsletter). This is a valuable retention device, allowing you to keep your name in front of your prospects and clients. In addition, online newsletters are simple and inexpensive. How to drive more traffic to your website

6. Offer A Subscription To A Regular Newsletter.

This is a valuable retention device, allowing you to keep your name in front of your prospects and clients. In addition, online newsletters are simple and inexpensive.

If you need help designing a website please contact us.

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency 

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

Know Your Audience

As a sales or marketing professional, knowing your customer is vital for success. Taking extra care to understand what your clients and customer values are will help you to communicate in an effective manner with him or her. They want to receive assurance about certain things before they purchase a product or invest in a service. Customers may want to know that a product or service is reliable, will remedy a certain problem or has an extensive warranty in place.

Your task as a marketing or sales professional is to point to the specific functions of a product or service that exemplify these values. Perhaps a product has a lifelong guarantee and may be replaced for any reason. You may want to make this a major selling point on a website or in an email advertisement.

Understanding What Your Audience Wants to Hear

There are numerous ways in which you can become knowledgeable about what your audience wants to hear. You may want to run an online survey that tracks the opinions of consumers. An online survey can help you figure out your demographic audience and also the reasons why people invest in your company’s products or services. This information can be useful as you create ad campaigns. You will likely create an ad campaign targeted at stay-at-home mothers that are very different than an ad campaign targeted at an elderly population.

Another strategic way to build responses to a survey is to offer a promotional product, discount or credit to customers for filling out a survey. Customers will be more likely to fill out a survey indicating their interest in purchasing a product if they will receive something in return.

Surveys assist marketers in understanding what customers want to hear and what they dislike. Knowing these two extremes can be useful as marketers seek to create highly-focused ad campaigns. They should also keep the main message of an ad campaign in mind. The bottom line is the ultimate selling point of a product. Marketers should try to think about the specific action that they want to promote. Typically, the “call to action” entails encouraging an audience member to purchase a product or service. Calls to action may also entail donating to an organization, volunteering for an event or participating in a sale. The call to action should always be the last message impacted to customers in a written ad campaign so that it sticks in the minds of customers.

How Knowing an Audience Benefits Professionals

Knowing your audience helps you to create a marketing campaign that increases the sale of your business or increases activist for a nonprofit organization. Marketing professionals should carefully track the performance of an ad campaign and base future decisions on evidence of the campaign’s success. If a certain demographic is not responding to an ad campaign, then marketers may need to further research the values, desires, and dislikes of that demographic audience. Taking these steps will ensure that a marketer creates a relevant ad campaign that audience members appreciate in the future.

 

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency 

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

The 80/20 Rule

The 80/20 principle, also known as the Pareto principle, has been an extremely useful means of focusing on what matters. General examples of this principle are:

“80% of wealth is owned by 20% of people”
“80% of traffic is on 20% of our roads in our city”

In business, this principle is also useful:

“80% of your profit comes from 20% of your sales”
“80% of your complaints come from 20% of your customers”
“80% of sales come from 20% of your clients”

No doubt you are nodding your head with these examples and could come up with much more besides.

Now there is another principle: 120/20 principle which implies 20% of your effort produces 120% of your results. The other 80% is actually a loss to you. In other words, the 20% subsidizes the remaining 80%.

Let’s take one of the examples above and rewrite it:

“120% of your profit comes from 20% of your sales” and every sale above the 20%, you start losing money. This loss may not just be an accounting loss which you may discover when complete cost allocation is made of all your business overheads. It can also include opportunity cost for time spent with low-value customers since:

“120% of your profit comes from 20% of your customers”

Which means that trying to make the sale and deliver the service for the other 80% is costing you money. That doesn’t mean you should drop the other 80%, but you certainly should take a hard look at what you are doing with them and see whether you can change your model.

Under the 80/20 rule, you may still continue with the other 80% of your customers, because you believe there will still be a profit contribution, but the 120/20 rule says the 80% are actually subtracting from your bottom line, not adding to it.

By Chapman

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency 

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

How To Analyze Your Business Profit & Loss Statement

LISTEN TO AUDIO OF HOW TO ANALYZE YOUR BUSINESS  PROFIT & LOSS STATEMENT

For many business owners, the Profit and Loss statement is something their accountant prepares each year for the tax department, the sole purpose of which is to reveal just enough to the bureaucrats so that their tax can be minimized. However, this powerful tool is probably the most underutilized one in a small business owners’ arsenal.

The P&L I usually see is just: Income – Expenses = Net Profit. That’s all the tax office actually need. They don’t care if some parts of your business are more profitable than others. If you have obvious opportunities to increase sales. That you are charging enough to cover the costs of all services. But YOU should.

Starting with the basics, for many business owners, their wage is what is left over after they have paid everyone else. This is no way to run a business. Your wage needs to be built into your invoices. By including your wage, plus the full costs of running your business, not just what the Tax Office needs in your P&L, you can determine how much you need to charge.

Next, where are you making money and where are you losing it? Almost all businesses have multiple products and services, so these need to be segmented in your P&L to reveal where the money makers are, and which are the black holes. This enables you to clarify your target markets and to quantify targets for your marketing.

Segmentation of your business also enables a better understanding of your Points of Difference, essential if your objective is not to be the lowest price vendor. This kind of analysis allows a laser focusing of your marketing greatly reducing cost and effort in generating new inquiries.

Typically the opportunities identified through this process cost little to nothing to implement which is why it’s a shame owner don’t identify them and implement the immediately. This kind of analysis makes decision making easy allowing you to implement with confidence driving dollars directly to your bottom line.

To achieve these outcomes you must have a model for your business that will:

– Build Your Wage into your Invoices
– Identify the gold mines and black holes in your business
– Enable you to create a laser-focused marketing strategy
– Create a tool that will enable you to make decisions with confidence about your business

By Chapman

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency 

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

TIPS FOR WEBSITE DESIGN AND HOSTING

CLICK HERE TO LISTEN TO TIPS FOR WEBSITE DESIGN AND HOSTING 

When it comes to your website, extra attention should be paid to every minute detail to make sure it performs optimally to serve its purpose.

Here are seven important rules of thumb to observe to make sure your website performs well:
1) Do not use splash pages

Splash pages are the first pages you see when you arrive at a website. They normally have a very beautiful image with words like “welcome” or “click here to enter”. In fact, they are just that — pretty vases with no real purpose. Do not let your visitors have a reason to click on the “back” button! Give them the value of your site up front without the splash page.

2) Do not use excessive banner advertisements

Even the least net savvy people have trained themselves to ignore banner advertisements so you will be wasting valuable website real estate. Instead, provide more valuable content and weave relevant affiliate links into your content, and let your visitors feel that they want to buy instead of being pushed to buy.

3) Have a simple and clear navigation

You have to provide a simple and very straightforward navigation menu so that even a young child will know how to use it. Stay away from complicated Flash based menus or multi-tiered dropdown menus. If your visitors don’t know how to navigate, they will leave your site.

4) Have a clear indication of where the user is

When visitors are deeply engrossed in browsing your site, you will want to make sure they know which part of the site they are in at that moment. That way, they will be able to browse relevant information or navigate to any section of the site easily. Don’t confuse your visitors because confusion means “abandon ship”!

5) Avoid using audio on your site

If your visitor is going to stay a long time at your site, reading your content, you will want to make sure they’re not annoyed by some audio looping on and on your website. If you insist on adding audio, make sure they have some control over it — volume or muting controls would work fine.

6)  Host only with a Reliable Hosting Provider.

Before Choosing a Web Hosting provider, read its reviews and always check the top 10 hosting providers.

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency 

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

Mobile Marketing For Small Business

Click Here To Listen To Mobile Marketing For Small Business 
As a business owner, you don’t have time to single-task. At today’s pace, neither do your customers. That’s why mobile marketing is so effective for small businesses.

Mobile marketing tools allow you to manage your company without stepping away from your primary business. Meanwhile, your customers can keep up with you anytime, anywhere, through social media and smartphone apps. It’s a win-win proposition.

Your business can have a tremendous impact in your market by engaging potential clients on their smartphones and in real life. Digital and real-world experiences are integrated like never before. According to Nielsen’s recent U.S. Digital Consumer Report, consumers increasingly rely on their digital devices to comparison shop.

As a business owner, your challenge is to put your company in front of potential clients wherever they may be, whether it’s on the street or on their smartphones.

We use Facebook, Twitter, Instagram and a blog to reach customers—connections are essential. Social media is a large part of what we’re doing and how we’re doing it. We rely on that as a tool for communicating with our customers. We want to have a real conversation with them in those environments.

Social media allows you to get in front of the 47% of smartphone owners who log into sites like Facebook and Twitter daily. According to Nielsen, four out of five smartphone and tablet owners use their devices to shop, making mobile commerce crucial in capturing the attention of tech-savvy consumers.

The relationship that we build on Facebook feeds our brand. Social media is a wonderful thing if you pay attention to it. You can get out in front of problems. It keeps us on our toes because they will ask us questions and they will often make us aware of things that we’re not even aware of.

At the same time, it isn’t enough to market to today’s consumer through digital channels alone. Many business owners are returning to real-world tactics to reach customers at opportune moments—while they’re at a red light, for example.

Your business can leave a lasting impression with strong graphics on your company vehicle, according to the results of a recent survey by the American Trucking Association. The ATA found that 75% of people surveyed formed first impressions of businesses based on their vehicle graphics. Of those surveyed, 91% could recall the details of the vehicle wrap days after seeing it.

Many small businesses rely on word-of-mouth marketing and visibility at events to engage with customers. Having a vehicle wrap should be one of the main keys to your marketing strategy. It will give you visibility and recognition at events.

The Outdoor Advertising Association of America (OAAA) says that vehicle wraps offer businesses a higher return on investment than any other outdoor advertising. A wrap has the potential to reach up to 70,000 viewers daily and last several years on average, says the OAAA. That simple, one-time investment allows you to market every time you or your employees are on the road.

It’s a driving billboard. People will recognize you so much quicker because of wrapping your vehicle. It is an inexpensive way to build a brand. It serves as a tool for driving business to your website. It drives business to your phones. It drives business to your mobile site. It drives business to your Twitter account. People will take pictures of the vehicles and send them to us. Wrapping a vehicle is the smartest thing you can do.

By Manta
Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency 

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

Optimism Is The Key

“A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty.”– Winston Churchill

Fill your life with optimism. Optimism will keep you going and make life more enjoyable. This doesn’t mean everything that happens is good. It’s more about keeping the big picture in mind, having faith that good things will happen. And recognizing that many good things are happening right now.

We have to ignore the setbacks and keep moving forward, expecting that good thing will happen. Counting our losses and obsessing over why certain things happen will prevent us from seeing good things that are right under our nose.

We’re capable of creating a positive state of mind for ourselves. But we have to stay away from negative influences. When we’re around other people we are entering their world — their perception of reality. That perception may be quite different from our own.

We have no choice but to be optimistic. The alternative offers us no advantage. Pessimism is not a viable option. There’s plenty of reason to be pessimistic. But there’s also plenty of reason to be optimistic. Being optimistic starts with appreciating what you have. Everyone has something to be grateful for.

P.S. I’m not talking about down-side risk. It’s important to consider the potential downside to decisions we make. But our overall outlook on life should be optimistic.

By Dan Pederse

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency 

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

Google Launches Customer Reviews

Google tells retailers the Trusted Stores program is shutting down. The new program, Google Customer Reviews, will be managed by Google Merchant Center.

Last month, we reported that Google would be shutting down Google Trusted Stores, its six-year-old ratings and certification program, and replacing it with Google Customer Reviews. That time has come. Google announced the transition in a blog post-Monday.

About Google Customer Reviews

The new, leaner program picks up the seller rating piece of the Google Trusted Stores program only. It is available through Google Merchant Center, the hub for advertisers’ product feeds used to power shopping ads.

The Google Customer Reviews program solicits and collects ratings and feedback from customers through Google surveys on behalf of advertisers. Advertisers place the code that triggers a survey opt-in after a customer completes a transaction. The surveys are emailed to customers with questions about the shopping experience. Those reviews will count toward a merchant’s seller rating, aggregated ratings across a number of review sources.

The new Google Customer Reviews badge.

Participating merchants have the option of displaying the Google Customer Reviews badge on their sites showing the aggregate seller rating if enough are available.

The consumer protection piece of the Trusted Stores program has been retired. The Trusted Stores icon is no longer appearing in shopping ads, and former Trusted Stores participating sites now have the Google Customer Ratings badges showing in their footers.

Last August, Google raised the minimum number of reviews needed for seller rating stars to display in shopping and text ads from 30 to 150 in the past 12 months.

How to get started

Merchants that were already in the Trusted Stores program have been migrated automatically.

New merchants can access Google Customer Reviews through Merchant Center. Click the three-dot menu option in the upper right-hand corner of the dashboard and select “Merchant Center Programs.” There you’ll find the new option for Google Customer Reviews. Once you agree to the terms, you’ll get the survey opt-in code to add to your site, along with the optional badge code.

Google Customer Reviews is available in 23 countries, including the United States, France, Germany, the United Kingdom, Japan and Australia.

By Ginny Marv

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency 

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

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Contact us

Design must reflect the practical and aesthetic in business but above all... good design must primarily serve people. Let's start serving you.

Keep in touch with us

Lets get social. We would love to meet you! We Are Currently Open Monday-Sunday 8am-11pm Christopher@FivensonStudios.Com

Name: Christopher
Phone: (734) 224-9696
Address: 1214 S. University Ave Unit 4075 Ann Arbor, MI 48104

734-224-9696