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Beyond the Wage Gap: Staying Fierce in the Workplace

Men outearning women has been documented, but according to the New York Times, women face more struggles than just the wage gap. Research has shown that employers place a lower value on work done by women – so much so that when a field changes from being male-dominated to female-dominated, the pay for that job drops. Essentially, once women start doing a job, it’s seen as less important or requiring less skill. As if that weren’t enough to be concerned about, women entering the workforce also worry about finding a job, earning equal pay, gaining career advancement, battling sexism, and so much more.

Photo Credit: Unsplash, Pixababy

Advancing in Your Career

While some initiatives exist to help level the playing field, it’s often debated whether they do more harm or more good, says the Philadelphia Business Journal. Although the initiatives have good intentions, women can sometimes feel isolated and singled out based on their gender instead of their accomplishments and abilities. So how can you ensure you’re measured by your work?

You need to build a strong network of female peers. However, it’s also important to work with and learn from both men and women. Continually grow and use your network and connections. Also, advocate for yourself and be your own voice. Keep your resume up-to-date so you can leap at any open opportunities. Build a professional website that lists your skills and accomplishments. If you want more responsibilities, tell someone. If you want a raise, ask for it. If you want a promotion, present your case. Go for it!

Dealing with Sexism

Many women face subtle sexism on a daily basis. Women are “expected to tolerate sexist jokes and comments, pet names like ‘sweetheart,’ and comments about their appearances, for fear of being seen as humorless or uncooperative,” states Bustle. Women are also expected to take on office cleaning, planning office parties, being the note-taker in meetings, and other stereotypical roles. All of the examples above can be subtle sexism in the workplace.

Bustle suggests that one way to shut down sexism in the workplace is to first try turning the tables. For example, ask, “Do you comment on your male coworkers’ clothes?” If you’re always being asked to make coffee, ask why you’re always assigned that certain task but other coworkers never get asked to do it.

If someone makes a sexist comment, consider speaking with him or her about it in private. As Bustle points out, sometimes people speak before they think and don’t intend to be offensive; they just need a friendly reminder to not be inappropriate at work. Also, don’t laugh at the joke. You can also ask him or her to repeat it. By saying the comment again without the context that prefaced it, the person may realize how inappropriate it was. When a sexist joke is made, request an explanation by asking, “Why is that funny?” or “Why would you assume I’m menstruating?” Or you can just say, “That’s inappropriate,” and move on.

Bustle also recommends keeping a record of episodes of sexism and any discussions or confrontations you have about these episodes with coworkers or supervisors in case you ever need to go to HR or consult an attorney. If you go to a supervisor, explain what’s going on in a simple and factual manner. And if you kept records, use them.

Cracking the Glass Ceiling

According to Pew Research Center, about two-thirds of Americans say it’s easier for men than women to get into leadership positions. People think this occurs for two main reasons: women are held to higher standards than men, and companies’ lack of readiness to hire women for top positions.

Women can crack the glass ceiling by doing four things, says Business News Daily. First, step out of your comfort zone. Second, conquer your fears. Third, believe in yourself and your career. Lastly, act as if equality is reality. Stand your ground and demand the respect you deserve.

Author: Gloria Martinez

 

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency 

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

New Zoom Lens Design From Oppo Could kill Phone Camera Bumps

Oppo has announced a new camera technique designed to enable 5x zoom even in thin smartphones. The company’s "5x Dual Camera Zoom" technology gets around vertical height constraints — the biggest design challenge in smartphone cameras — with a periscope-style lens array that runs horizontally along the top of the device. The system appears to be based around a secondary longer prime lens like you get with the iPhone 7 Plus — the innovation here is in shrinking the module size while increasing the degree of image magnification. The optically stabilized telephoto lens is offset by 90 degrees, focusing light onto an image sensor after it travels through a prism. The catch is that Oppo hasn’t actually announced a device that will use this type of camera system, so it’s hard to know how it will affect the design of a real shipping phone and just how good the results will be. (Oppo released a 4.85mm-thick phone in 2014, so don’t pour one out for the camera bump just yet.) The company also isn’t providing details like specific focal lengths. But it’s a unique, outside-the-box approach to solving a legitimate phone camera problem, and we look forward to testing it out if an actual device ever emerges.

by

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency 

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

How Marketing Automation Increases the Number of Conversions

When it comes to marketing you need to set your priorities straight and realize that conversions are paramount. Your content may have thousands of likes, shares, and retweets, but this counts for nothing if at least some of these people don’t decide to actually buy your products/pay for your services. What you need to do is learn how to turn visitors and readers into paying customers and one of the things that can help you with that is marketing automation. Here are few ideas on how all of this works.

Numbers Don’t Lie

While some people may be skeptical about software’s ability to successfully deal with this vital task, numbers simply don’t lie. According to a recently conducted survey, companies that have efficiently automated this vital task experience over 53 percent increase in lead conversions. On annual basis, they have 3.1 percent higher revenue growth rate than their counterparts that still refuse to go with this technique. One of the reasons behind this is the fact that a machine is simply more productive. When programmed carefully, it is less likely to make a mistake or overlook an important schedule.

Visitor Profiling

In the past, most marketing campaigns have targeted demographics instead of individuals. Even though this simplifies things, it is much less effective. Today, however, most businesses recognize that their customers appreciate (and even require) a one-on-one approach. Still, in order to engage someone in the best way possible, you need to know a thing or two about them. This technique is known as lifecycle marketing because it observes the conversion process as a cycle with different stages through which the buyer moves. With modern analytics tools, you can easily acquire tons of raw data concerning people viewing your website, but in order to process them into information you can use, you will need the right marketing automation tool.

Always On Time

Although it sounds simple that a machine is less likely to forget about an important date, it can sometimes be completely game-changing. When it comes to B2B engagement, companies value the fact that you respond as soon as possible, since it means that you respect their time. Furthermore, there are some vital marketing dates (surrounding holidays and events) for which you need to start preparing in time. Forgetting to take this vital step can result in losing a lot of business during the most lucrative period of the year.

Your Own Templates

Finally, some people fear that this automation is something their clients will recognize and assume a negative stance towards. This particularly goes when it comes to emails directed to new or inactive members. Whether this is true or not is completely up to you. These tools will use your own templates and strategies, which means that you will still be very much in charge.

It Takes Time

One more thing you need to keep in mind when building a successful automation strategy is that it takes a lot of time. Even when you finally manage to get a grip on it, don’t expect the results right away. It is simply absurd to assume that the difference in revenue growth, conversions, and productivity can be visible just days after you have introduced all these changes. After all, Rome wasn’t built in a day, so don’t expect the same from your latest marketing strategy.

Conclusion

The bottom line is that marketing automation will take some of this burden off your staff, minimize the margin of error, and benefit your business as a whole. Marketing automation is a way of the future and sooner or later, everyone who wants to stay in the game will have to adopt it. By being a pioneer you can easily provide yourself with a head start that will place your head and shoulders above your competitors.

Dan Radak is a marketing professional with ten years of experience. He is currently working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies. He is also a coauthor on several technology websites and a regular contributor to Technivorz.

 

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency 

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

MARKETING 101

Don’t dive into your marketing strategy before developing a solid plan for promoting your business.

Although you wouldn’t want your entire marketing strategy centered on your online presence, your website and social media can be effective tools, especially if on a budget—delivering a sizable impact for very little money. An even bigger plus is that you can start getting the word out almost immediately. But as is the case with every aspect of owning a small business, you shouldn’t take the plunge or dive in deep without a plan.

As one of the first critical steps of any marketing plan considers identifying your target you have to know who you’re marketing to. Many small business owners believe they’re marketing to anyone and everyone who wants to buy their product or service. That’s what’s known as mass marketing and it doesn’t work in today’s social world. Not only does it force you to water down your marketing message to please the masses, but it’s much too expensive for the shoestring budget.

After determining who you’re aiming for, you should:

  • Identify the problem. What issues or problems do your targets have? What solutions are they looking for? What could make their lives easier? (Know their problems and you can show them your solutions.)
  • Craft your solution. Develop a simple and concise message that demonstrates to prospects that you understand their needs and can provide the remedy.
  • Add a website (if you don’t already have one). An online presence is essential, and there are many inexpensive and customizable solutions that make building a basic site a breeze.
  • Create free offers. Don’t let people leave your site empty-handed. Provide something engaging and valuable like an e-book, a top-10 list or a fun quiz. Be sure to ask for email addresses.
  • Develop meaningful content that serves, not sells. Position yourself as the expert and educate and inform rather than pitch. Help prospects understand how your business can provide the best solution to their most pressing concerns.

Content is king, but don’t let it overwhelm you. There are four basic types of content: written (blogs, articles, press releases, e-books and so on); audio (podcasts, teleseminars, audio lessons and interviews); video (webinars, screencasts, and explainer videos); and graphic (infographics, cartoons, pictures, graphs, and charts). Don’t try to dabble in everything, concentrate on what you can produce consistently that speaks to your audience. Focus on your marketing strengths and go from there. The type of content you produce doesn’t matter so much, just as long as it appeals to your target market.

The same goes for how you communicate. If it’s social media, you don’t necessarily need to spend hours a day on multiple platforms. Identify what’s most effective for your customers and start there. You can always broaden your reach as your resources increase. It’s important to balance investment, both time and dollars, with business value. And reevaluate often! Every aspect of your marketing plan needs to have a strong foundation, but be flexible enough to change as you learn about customers or needs change—it should grow and evolve right along with your business.

By Manta

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency 

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

A person often meets his destiny on the road he took to avoid it.

Quote of the day.
"A person often meets his destiny on the road he took to avoid it." Jean de La Fontaine

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency 

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

Reward Your Best Customers

A loyalty program can cement customers to your side and keep them returning over and over again.

Most famous for his salivating dogs, psychologist Ivan Pavlov had the right idea—if you want a behavior to persist, you have to reward it. It’s a powerful lesson that small business owners should use in their worlds. How so? A loyalty program can cement customers to your side and keep them returning over and over again. People like to be rewarded for their loyalty. “The reward doesn’t have to be huge, but it should show that you acknowledge and appreciate their business.

Please understand there’s no loyalty program in the world that will keep customers coming back in the face of rude or inept customer service, poor product quality or bad outcomes. That being said (and assuming you have an expert handle on those aspects of your business), implementing an effective loyalty program can provide a welcome boost to your bottom line.

A successful loyalty program should be:

  • Straightforward for customers, the business owner, and staff.
  • Meaningful to customers, not just any old value-add.
  • Easily obtainable, with few hoops to jump through.
  • Built on clear, and very specific, goals for the business.

There are oodles of loyalty program software options on the market. And these might be a good way to go for some small businesses but can prove expensive if just starting out. There’s nothing wrong with taking an old-school stamp or punch-card approach, which many small businesses still utilize. The stamp program is designed to encourage repeat visits, make sure the program is uncomplicated (for every $100 spent, $10  is taken off the next purchase), and easy for customers to remember and for the staff to track.

Before launching a program, a bit of homework is required, such as taking a look at customer traffic and inventory trends and identifying the behavior you want to encourage. We recommend figuring out how you’re going to track the behavior or purchases, the reward increments, and what you’ll reward.

There are also a few things to avoid, stay away from tiered programs, such as: spend $50 and you get ABC or spend $100 and you get XYZ. These can be too complicated and time-consuming to manage. Also, avoid an expiration date on your reward—remember the goal is to build retention, and the last thing you want to do is disappoint a customer. Points that expire are bad. You’re forcing the customer to purchase when they may not need to because if they don’t, they end up losing their points and starting over again. These kinds of programs can backfire. They end up annoying people and making them less loyal instead.

 By By Karen Vujnovic,

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency 

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

Social Media Mistakes To Avoid

Make sure you’re not making these common mistakes on social media—and weakening your efforts to reach new customers.

You’re likely quite proficient using social media in your personal life, but deploying it effectively for business purposes is an entirely different prospect. Appreciating this reality is one of the first steps when it comes to avoiding the kinds of social media mistakes that can undermine your brand.

Of course, you know not to post controversial or questionable content that could offend, insult or otherwise drive people away. And you also know to keep emotions in check, responding with professionalism to any critical comments about your products or services. But when it comes to social media, there are other, less apparent, missteps that small business owners commonly make that can weaken efforts to truly connect; errors that you might unknowingly be committing.

One of the most common gaffes is thinking about social media as a way to advertise, rather than as a tool for connecting with people. Using social media to broadcast a campaign or initiative isn’t social media. Businesses need to stop tweeting so much and listen to what their followers are saying about their brands on social media. Too many businesses put emphasis on how many Facebook or Twitter followers they have or how many impressions they can get from a social media campaign. They’re skipping the most important step … connection, which leads to trust, loyalty, and relationships.

Common social media mistakes:

  • Confining social media to short-term campaigns or initiatives.
  • Making decisions without knowledge or full understanding of social media.
  • Allowing interns to set strategy.
  • Giving a public relations agency full authority to handle efforts.

Businesses can’t only use social media when it’s convenient for them and expects customers to remain engaged. A perfect example was during the last Olympics, Procter and Gamble had an amazing campaign about women and what inspired them. It was real and engaging. But the minute the Olympics ended, the campaign ended. It could have been ongoing.

In order to make intelligent decisions about social media and what platforms to use, small-business owners should make a concerted effort to understand these platforms, their differences and the purposes they serve. Although it’s tempting to assign this task to just any employee, we caution against this, as well as giving interns free rein to devise the strategy. Just because your interns understand social media platforms, it doesn’t mean they understand your marketing and brand. It’s fine to let them execute your campaigns, especially in a small business that may not be able to afford a lot of employees, but don’t let the intern build your social media strategy.

Small-business owners should also appreciate the differences between a public relations agency and one that specializes in social media. Social media is about building connections and this involves a fair amount of thoughtful and well-planned sharing—which is in direct contrast to the mindset of most agencies. The DNA of public relations firms is ‘less is more and control the message.’ The DNA of social media that you want to embrace is to give out as much information as possible, see where it leads, and then join in and guide the conversation.

If there’s money in the budget for outsourced help, agencies specializing in social media are typically a better option, but it’s vital to confirm that the team understands your brand and voice and that they have sufficient personnel to handle the task and remember It’s not about numbers; it’s about connections. Focus on engagement, sharing and connection metrics.

By Manta

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency 

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

Life begins at the end of your comfort zone

 

It was Neale Donald Walsch who said: "Life begins at the end of your comfort zone."

And it cannot be truer if you think of life as the journey towards our purpose, our true calling, the fulfillment of our true potential.

Most people live out their lives in their comfort zones. Afraid to change, afraid to step out, afraid of the unknown, they stay where they feel safe and where they know all the rules of the game.

Then there are the rest, who take those steps, who embrace change and who leap into the unknown, for they know that true human potential knows no bounds.

They know that staying in your comfort zone is the greatest evil you could fall prey for.

Test your limits

How often do you test your limits?

Most of us live our lives within the limits that we have set for ourselves regarding what we are capable of achieving.

These limits are born out of fear. We dread what lies beyond what we already know. People are not even ready to imagine a situation where they overcome these fears.

What do you do when somebody asks you to run a marathon? What about writing a novel? What about speaking in public? And many other things like that?

Sure we admire people who do all these things. But when it comes to doing one of these ourselves, we invent a dozen excuses as to why “I” cannot be doing it.

The mere thought of doing something that they have not done before makes most of us uncomfortable and defensive. And then we see and hear only what makes us feel safe. All the possibilities that lie beyond the fear are not seen or considered.

“Don’t believe what your eyes are telling you. All they show is the limitation. Look with your understanding. Find what you already know and you will see the way to fly” – Jonathan Livingston Seagull.

Know that there is no human endeavor that is impossible for you.

You don’t need to always stand on the sidelines and admire the marathon runners. You could be running it too. You can write a novel. You can do a speech and receive a standing ovation from the crowd. No, not in a day, but definitely.

The first step is to step over the fear. Get out of your comfort zone.

Remember, what makes you comfortable never lets you grow.
Use comfort as a flag

One of the best ways to avoid falling prey to the lure of comfort is to use it against itself. Be aware of the time when life seems to be too comfortable. Look at the situation with the understanding that you are capable of achieving anything.

Most of the time, what we call comfortable is what our mind conditions us to believe is comfortable. Most of the time, we settle in our comfort zones, we are settling for mediocrity. Those boundaries that your mind constantly reminds you to not cross, those were placed there by your mind itself, and they do not in any way represent your potential.

And when you recognize this and deliberately push the limits you have set for yourself, you start seeing that there is a whole new world out there, that is far more satisfying than what you were comfortable with earlier.

Embrace change

If there is one thing that is sure to come your way in life, it is changing.

Everything in life is gonna change at one point. Even if you cannot fathom the reasons at this point in life, the changes are gonna happen whether you like them or not. The only way to deal with change is to embrace it.

Those who try to resist change are the ones who dwell in past and live in constant misery.

Being attached to your comfort zone can cause so much sloth and inertia that you start resisting change. When you are comfortable, it’s very easy to believe that change is something that happens to other people and that what you are enjoying now will remain so forever.

Even if you believe that change will come sooner or later, you may dismiss it with the thought that you will adapt to it when it arrives.

This is a mental trap. Not only will you be unprepared for the change, but when it comes, your attachment to your comfort zone will make you cling on to the past and make life miserable for you.

The best way to beat this is to embrace change even before it comes knocking on your door.

When you realize that you’ve been in the comfort zone for too long, when you recognize that your growth is stagnating, when you realize that you have not done anything new or exciting for the last one year, call Mr.Change in.

Make changes, big changes to your life. Learn where you want to take your life and move in that direction.

If that calls for a career change, do it. If that calls for a change in a relationship, do it. If that calls for a change in where you live, do it.

Make the changes that you were afraid to make all along.

Ask questions to yourself and realize the limits you have placed upon yourself. Push them. Break them.

Let go of the limiting beliefs and thought patterns that don’t serve you in attaining your goals.

This new year, trace the ends of your comfort zone and take the step beyond. Life begins there.

Written by Vinod.

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency 

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

How Your Small Business Can Compete With The Big Guys

You don’t have to compete on price with big corporations. Instead, focus on what makes your small business unique.

Thinking about the competition is enough to keep a small business owner tossing and turning all night. And based on what you know, this seems understandable. After all, how are you supposed to go up against larger, well-established competitors? What chance do you have? Just who do you think you are?

Well, it turns out you’re quite something! There are loads of reasons why competitors, no matter their size, should be losing sleep over you. There’s never been a better time for small businesses—and the movement to shop local and shop small is on the rise. Customers seek to make personal connections now more than ever, and it’s far easier to get this extra attention from a small business. Consider the popularity of farmers markets, or craft-beer breweries, or service companies that latch on to the local community for their brand.

Worry can paralyze people. If you pay too much attention to what the competition is doing, they end up guiding your strategy, not you. You do need to be aware of what they’re doing, but the key thing is to focus on what you’re doing right.

A common concern is pricing—it’s pretty much impossible to compete against the muscular purchasing power of large corporations. And although there will always be consumers who are entirely price-driven, for a great many people, pricing alone isn’t the determining factor. Capitalizing on areas where you can deliver a better experience can make all the difference.

Try to:

  • Focus on customer service with a personal touch.
  • Empower staff to get to know customers and act on needs.
  • Provide special perks and deliver personally (e.g., educational seminars online or in-person).
  • Get involved in the community beyond donating funds (e.g., staff volunteer days or sponsor a local sports team).

Since they are generally closely connected, small businesses are more responsive to customers. They can act swiftly as there aren’t layers of management to work through in order to make specific customer accommodations. This kind of speed and agility ranks high with most consumers. Isolating what changes you can make to set your business apart from the big guys, whether that’s in your sales cycle, general customer service or retention strategies, (and actually making those changes) will set your business apart.

The size of your business doesn’t necessarily matter. Sure bigger companies have lower prices, but if you’re a small business, you’re operating in a whole different way and going after a different customer. Focus on really knowing your customers, giving them what they want, serving them well and wowing them. You’ll find there’s plenty of room for competition.

By Manta

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency 

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

How to Get the Most out of the Marketing Agency you Hire

If you, as a business owner or manager, are able to find the right marketing agency, this new relationship will probably result in great things for your company. However, just finding the right marketing agency is not enough. You also need to have a great relationship where you get the most out of the professionals you hire, their expertise, their tools and their experience.

This is exactly what we will be talking about today –getting the most out of the marketing agency you hire.

Make Sure They Are the Right Hire

Even in today's world, where the web is packed full of information on just about anyone and anything, there are businesses and business decision-makers who hire the wrong marketing agency, for whatever the reason. Sometimes they think the most expensive is the best or that the cheapest will get them at least something. Others do not bother to find out how this marketing agency fared in their industry in the past, while some do not even bother sitting down with the agency people.

In order to have a great relationship with your marketing agency and get everything you deserve from them, you have to be 100% sure they are the right agency for you. Or at least 98% sure. They need to be experienced (sometimes a super-fresh agency can also be good), they have to know your industry or at least be ready to learn about it, and they need to be up to date on the latest marketing developments and trends.

Above everything else, they need to be willing to tell you exactly what they will do for you and what kind of results they will provide for you. If they start throwing buzzwords at you and they do not give you cold, hard numbers, search on.

Be Clear Where You Stand

A relatively common issue in the client-agency relationship is that the client either does not know what they want or they do not know how to convey it to the agency they hired.

Because of this, it is always a good idea to find out something about the basics of marketing, if nothing else. Depending on the kind of work your company needs doing, this can involve everything from branding, advertising to online marketing and some more specialized types of the art.

When conveying your message to the agency, it is absolutely crucial to be as direct and as forward as you can be. If you are looking for an increase in customer base, tell them what you had in mind. If you are looking for a specific increase in revenue, tell them that. Make sure everyone is on the same page when KPIs are in question.

They will let you know whether they can do it or not. It is essential you agree on the basics and that nothing is left unsaid because you think there is no need to say it out loud.

Nurture Constant Communication

Once you talk about your macro goals with your marketing agency, your relationship has only begun. It is now time to keep the lines of communication open and make sure everyone is clearing up everything that might be unclear.

For example, if someone from your company notices that the new marketing campaign is perhaps misinterpreting some of the data or a relationship you have with your customers; it is essential that you inform your marketing agency of this and that they make a correction.

If your marketing agency needs something from you, they need to know that they can approach you or your team any time of day and night. Your people should also be encouraged to provide a helping hand to your new partners if ever the need should arise.

Constant communication is key if you want your marketing agency to provide you with the service they are capable of.

Stay On Top Of Things

While it is important to be in a two-way helpful relationship with your marketing agency, it is just as important to remember that they are providing you with a service and that you have every right to make sure you are getting what you paid for.

This is not saying that you should become a hawk, obsessing over every single move that your marketing agency makes, of course. Still, you should definitely stay involved and find out whether you are being provided with great service.

Mistakes are human and sometimes, even with the best of intentions, something can go wrong. Other times, the best people from the agency may not be working on your account and you need to make sure you get the biggest experts.

There are a number of ways in which you can do this, from having regular meetings with the people from the agency to employing tools that will track how efficient they have been. If the marketing agency uses Basecamp or a Basecamp alternative, find out whether you might be given access to projects that have to do with your account, simply to make sure they are giving their best.

Closing Word

You should always keep in mind that these are professionals you are dealing with and that they are, in the vast majority of cases at least, looking to do the best job possible. Your job is to help them do the best they can do for you.

Dan Radak is a marketing professional with ten years of experience. He is currently working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies. He is also a coauthor on several technology websites and a regular contributor to Technivorz.

 

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency 

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

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Contact us

Design must reflect the practical and aesthetic in business but above all... good design must primarily serve people. Let's start serving you.

Keep in touch with us

Lets get social. We would love to meet you! We Are Currently Open Monday-Sunday 8am-11pm Christopher@FivensonStudios.Com

Name: Christopher
Phone: (734) 224-9696
Address: 1214 S. University Ave Unit 4075 Ann Arbor, MI 48104

734-224-9696