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Top Valentine’s Day Marketing Ideas For Small Businesses

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Most small businesses are going to want to capitalize on every holiday they can. Big sales, special merchandise, and even themed music are great ways to lure people into your store for Christmas and Halloween shopping.

But what do you do for Valentine's Day, especially if your business is not focused on things such as flowers, candies, or greeting cards? Is there anything you can do at all to stimulate some business on the day of love?

Yes there is! Check out our tips below for stimulating some money flow in early February. You may be surprised what you can do to bring some love to your business.

Hold A Sale Or Run A Promotion

One of the easiest things you can do is simply run a promotion or hold a sale if you move merchandise. Don't know how selling insurance will help people think of love? Remind them that getting life insurance (during your special promotion, of course) is giving a gift to the rest of the family. What about web design services? Offer to create a web page about your client's spouse or lover for cheap. This can lead to good reviews and more possible business in the future.

Create Valentine's Versions Of Your Products... Or At Least Angle Them That Way

Sell products? Do what you can to make them more festive for the Valentine season. Beginning in mid-January, launch an alternative version of your product that offers some love for, well, love!

But what if you sell a product like lumber? (Or something else that is very non-Valentine's.) Now is your chance to romanticize some types of lumber. Have a big stack of cherry woods? Remind your buyers that you are running a sale on it so they can build beautiful items for their loved ones. If you offer some pre-fab items, create furniture with feminine motifs.

Use your imagination to come up with exciting ways to add some love to your products. If lumber can be made romantic, anything can!

Have A Contest

Sometimes pumping business during this time of year is as simple as running a contest. Offer people who come into your shop a chance to win a romantic getaway weekend with every purchase. Can't quite afford that? A "love basket" full of soaps, candies, and candles can make a great raffle or giveaway gift. Your imagination is the only thing inhibiting your ability to come up with a great prize for your regulars.

There a million marketing opportunities every Valentine's Day. To write them off because you don't have a traditionally "romantic" product or service is seriously selling yourself short. Take a look at what you offer and decide how you can morph it into something everyone will want this Valentine's Day. Sales, special products, or even running a contest to bring people into your store will all go a long way in making your red February look a little more black - and that's good for business.

Author : Aria Meyer is a freelance write and an active blogger. She writes mainly about fashion and technology, but she also writes about other topics too. She is currently working with several ecommerce websites to help them with content. Aria got her Bachelor Degree from Cal State Long Beach and currently living in Walnut, CA. Right now, she is working closely with Somervilleline to help them grow the marketing department.

 

We would love to hear your thoughts?

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

2014 Global Consumer Report

2014 consumer report

At the end of 2014 Global consumer confidence came in at a score of 96 which declined two index points from the last quarter. Overall the global index closed at a positive two points from 2013 which closed at 94 in the 4th quarter. Consumer confidence went down one point in North America and Asia-Pacific to (106 in the 4th quarter). Also in the Middle East/Africa it went down to (95). In Latin America (88) and in Europe (76). Overall Compared to 2007 the global consumer confidence has gone up form (94 to 96)

 

We would love to hear your thoughts?

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

Let's Get Social | http://fivensonstudios.com |(734) 224-9696

6 Tips to Having a Great Website

Fivenson Studios Amazing Website

It’s essential to have a website that looks good; however, it’s even more important to have a website that is accessible and usable for visitors. Following the six tips below will help you create a more user-friendly webpage.

1-Design a mobile-friendly/ responsive website.

In 2015, having a website that is mobile-friendly is key to a company’s success. Studies show that 80% of people access the web via mobile devices. Google has made it clear that it will penalize anyone who doesn’t have a mobile-friendly website. This week, the company sent out a warning through webmaster tools alerting anyone who doesn’t have a mobile friendly website to “fix mobile usability issues found on www.yourdomain.com”. If you would like to see if your website is mobile-friendly, click the link below: https://www.google.com/webmasters/tools/mobile-friendly/

2 -Design with HTML5 and CSS rather than table-based layout.

HTML5 & CSS-based layouts will make your website more accessible to a higher number of users. All internet browsers support HTML5 & CSS, and it is more flexible for various devices than table-based design. Pages designed with HTML5 & CSS will also load faster and are easier for search engines to index than table-based pages.

3- Create great content

In order for your site to stand out you will need to provide rich content.  Your site must focus on the user’ interests. To accomplish this, you will need to become a story teller weather it’s about a products or services, everything has a story and you need to be the one telling it. Writing great content will be a lot of work but it will pay off in the end. It will increase your ranking on Google, Bing and Yahoo. You should decide how you are going to reach and communicate with your clients and customers: will they purchase products, read articles, subscribe to newsletters, communicate through blogs and online communities? If a business fails to provide rich content on its website expect that site’s effectiveness to greatly diminish. For example, a site that is well-designed without great content is like having a Ferrari without an engine. You will get no were and you will be penalize by search engines.

4 – Include a contact form on your site.

One of the keys to usability is allowing visitors to submit feedback. A simple contact form is an appropriate way to receive questions and comments from your visitors. At the least, your website should list a contact email address for visitors to submit comments and/or questions.

5 – Use site-wide search engines and/or sitemaps.

Larger websites can make their content easier to navigate by including a search engine. Google and Bing both provide a free service that allows you to create a specialized search engine for your site. Smaller websites may find a sitemap to be more useful and effective.

6 – Use logical and consistent navigation.

Usability is increased when visitors can quickly and easily navigate through your website.  This is usually accomplished with a navigation menu that appears on every page. Changing the navigation and its location from page to page can frustrate visitors and cause them to leave your site. Consider using a similar menu design on each page to provide your visitors with logical and consistent navigation.

We would love to hear your thoughts?

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

Top 7 Marketing Trends Of 2015

Ann Arbor Graphic Design Fivenson Studios

 

Mobile-optimization is the new future. Optimizing pertaining to mobile has become an important concern to companies in 2014, nevertheless 2015 stands out as the calendar year that mobile strategies will proceed beyond the basic development of a mobile friendly site as well as apps for mobile. Business will primarily focus on content, mobile optimization and social media marketing. The compiles, brands and other business that don't get on board with these changes will get left behind. In 2015 we will see a great number of business popping up calming to do "content management and social media content development"

This year we will see a lot of changes that take place within the development of the "internet" with all these changes taking place Google has already changed its webmasters tools, adding in a section called Mobile Usability. Google has make it clear if you don't have a mobile friendly website, it will affect your ranking. In other words it’s relevant for search engine optimization to have a mobile friendly site.

I forecast that in 2015 companies and brands will become more aware of how important social media, along with mobile optimization will be to the future of its success.  Businesses will begin to realize the need of having social media marketing method that relates to its mobile audience. Social media marketing ads will increase as brands realize the importance of what social media can offer them.

In the beginning part of 2014, we saw Facebook reporting increased ad revenue of ten percent. As organic post reach continues to slip, and as Facebook restricts what types of posts are shown in users’ feeds, paid advertising is solely on the brink to increase as businesses struggle to take care of traffic and sales from social media channels.

Businesses are seeing positive results from their investment in social media, with large exposure and traffic to sites. Twitter’s new advertising options is currently in beta mode, where payment is triggered by specific actions like web site clicks, email opting in, along with downloads of apps. This will mean small to medium-sized businesses are going to be more likely to invest in these objective-based campaigns

According to the Business to Business (B2B) Content marketing Benchmarks report, ninety three percent of Business to Business (B2B) marketers said they used content marketing in 2014, and forty two percent said they thought-about their strategy effective (up from thirty six percent last year).

As marketers still see the advantages of their content strategies PPC, SEO and social media are re-allocated to content marketing efforts. A significant struggle, however, are finding ways to stand out amidst the throngs of different content vying for attention.  Online video content, research-intensive content, and also content that abides from the 12 quality metrics are usually just what provides firms a plus around their competitors.

Businesses are increasingly willing to invest in mobile content, together with making short-form content that’s easily readable on mobile devices, being familiar with the audience’s mobile habits as well as positioning additional focus on online video as well as images that’s purely consumed through mobile.

Businesses can come to the one marketing asset that they will control entirely; their email list. One way in which they’ll try this is to repurpose existing content into downloadable PDFs such as whitepapers or eBooks, which may be offered as opt-in incentives to build an email list. This revived specialize in email marketing will intertwine with content marketing to blur the lines between email and content marketing.

In 2015, brands can begin to understand the need of differentiating themselves from their competitors when it involves emails. As brands notice the worth of content marketing, they’ll begin to streamline their email content so as to avoid redundancy.

The lines between content marketing, SEO, & social media will become more smudged. Content marketing has been depicted by a few as the "new SEO;" which is to some degree exact. SEO and content marketing will proceed as two different things, however interlaced trains that depend on one another for achievement. That said, content marketing is now the primary influencer of search visibility. Organizations that don't put resources into a robust content marketing will find that their SEO battles are inadequate at best, and harming to their pursuit of visibility.

SEO will come to be seen more as a subset of online marketing, dealing with technical aspects such as meta tags, indexing issues, penalty recovery, and keyword research. Social media then again will come to be seen as an important speaker of any substance system. While organizations have been centered around making great content, less center has been given to advancing and conveying that content.

Organizations will likewise understand the other advantages of social media marketing, including expanded brand recognition and brand power, enhanced client experiences and higher change rates. Companies & Brands will scramble to humanize itself. Brands who engage and develop relationships with their fans, followers and email subscribers will see tremendous benefits, all of which will ultimately increase their bottom line.

Brands that are able to connect with their audience on a human-level will enjoy higher conversion rates, better brand loyalty, faster audience growth, and happier customers. The rise of social media, brands will realize that their customers are on social media channels to interact with other people, not with brands and corporate-sounding lingo. I believe a company’s ability to humanize their brand will be the single most important factor in their success using social media.

Get on board or get left behind!

We would love to hear your thoughts.

We would love to hear your thoughts?

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

#1 OF THE TOP 7 MARKETING TRENDS TO STAY AHEAD OF THE GAME

#1 OF THE TOP 7 MARKETING TRENDS TO STAY AHEAD OF THE GAME (Graphic Design Ann Arbor) Michigan

Mobile-optimization is the new future.

Optimizing pertaining to mobile has become an important concern to companies in 2014, nevertheless 2015 stands out as the calendar year that mobile strategies will proceed beyond basically developing of a mobile friendly site as well as apps for mobile. Business will primarily focus on content, mobile optimization and social media marketing. The compiles, brands and other business that don't get on board with these changes will get left behind. In 2015 we will see a lot of business popping up calming to do "content management and social media content development" This year we will see a lot of changes that take place within the development of the "internet" with all these changes Google has already changed its webmasters tools adding in a section called Mobile Usability. Google has make it clear if you don't have a mobile friendly website, it will affect your ranking. In other words it’s relevant for search engine optimization

I forecast that 2015 companies and brands will become more aware of how important social median, along with mobile optimization will be to the future of its success.  Businesses will begin to realize the need of having the social media marketing method that relates to its mobile audience

Get on board or get left behind.

We would love to hear your thoughts.

We would love to hear your thoughts?

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

#2 OF THE TOP 7 MARKETING TRENDS TO STAY AHEAD OF THE GAME

#2 OF THE TOP 7 MARKETING TRENDS TO STAY AHEAD OF THE GAME(Ann Arbor Michigan Graphic Design Company)

Social media marketing ads will increase as brands realize the importance of what social media can offer them.

In the beginning part of 2014, we saw Facebook reporting increased ad revenue of ten percent. As organic post reach continues to slip, and as Facebook restricts what types of posts is shown in users’ feeds, paid advertising is solely on the brink to increase as businesses struggle to take care of traffic and sales from social media channels.

Businesses are seeing positive results from their investment in social media, with large exposure and traffic to sites. Twitter’s new advertising options is currently in beta mode, where payment is triggered by specific actions like web site clicks, email opting in along with downloads of apps . This will mean small to medium-sized businesses are going to be more likely to invest in these objective-based campaigns.

We interested to hear your forecasts for 2015. Stay tuned for the rest of this years top seven marketing trends. At the end of the week we would like to know what patterns would you add to this rundown?

We would love to hear your thoughts.

We would love to hear your thoughts?

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

#3 OF THE TOP 7 MARKETING TRENDS TO STAY AHEAD OF THE GAME

#3 of the bTop 7 Marketing Trends to Stay Ahead of the Game(Ann Arbor Michigan Graphic Design Company FIvenson Studios)

Content marketing will be bigger than anyone expected

According to the Business to Business (B2B) Content marketing Benchmarks report, ninety three percent of Business to Business (B2B) marketers said they used content marketing in 2014, and forty two percent said they thought-about their strategy effective (up from thirty six percent last year).

As marketers still see the advantages of their content strategies, cash previously earmarked for search engine PPC, SEO and social media are re-allocated to content marketing efforts. a significant struggle, however, are finding ways to stand out amidst the throngs of different content vying for attention.  Online video content, research-intensive content, and also content that abides from the 12 quality metrics are usually just what provides firms a plus around their competitors.

Businesses are increasingly willing to invest in mobile content, together with making short-form content that’s easily readable on mobile devices, being familiar with the audience’s mobile habits as well as positioning additional focus on online video as well as images that’s purely consumed through mobile.

We interested to hear your forecasts for 2015. Stay tuned for the rest of this years top seven marketing trends. At the end of the week we would like to know what patterns would you add to this rundown?

What would you add to this list

We would love to hear your thoughts?

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

#4 OF THE TOP 7 MARKETING TRENDS TO STAY AHEAD OF THE GAME

#4 of the bTop 7 Marketing Trends to Stay Ahead of the Game(Ann Arbor Michigan Graphic Design Company Fivenson Studios

Email marketing will receive a revived focus.

With social networks reducing the quantity of visibility brands and businesses get on their platforms, and with search engines discouraging business owners and marketers with ever-increasing quality of their ranking algorithms, businesses can come to the one marketing asset that they will control entirely; their email list.

One way in which they’ll try this is to repost existing content into downloadable PDFs such as whitepapers or eBooks, which may be offered as opt-in incentives to build an email list.

This revived specialise in email marketing will intertwine with content marketing to blur the lines between email and content marketing.

In 2015, brands can begin to understand the need of differentiating themselves from their competitors when it involves email they can.

As brands notice the worth of content marketing, they’ll begin to get ways in which to streamline their email content so as to avoid redundancy.

What would you add to this list

We would love to hear your thoughts?

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

#5 OF THE TOP 7 MARKETING TRENDS TO STAY AHEAD OF THE GAME

#5 of the bTop 7 Marketing Trends to Stay Ahead of the Game (Ann Arbor Michigan Graphic Design Company Fivenson Studios)

The lines between content marketing SEO, & social networking will get to be more smudged.

Content marketing has been depicted by a few as the "new SEO;" which is to some degree exact. SEO and content marketing showcasing will proceed to coincide as two different however interlaced trains that depend on one another for achievement. That said, content marketing is now the primary influencer of search visibility. Organizations that don't put resources into a robust content marketing will find that their SEO battles are inadequate, at best, and harming to their pursuit of visibility.

SEO will come to be seen more as a subset of online marketing, dealing with technical aspects such as meta tags, indexing issues, penalty recovery, and keyword research. Social networking, then again, will come to be seen as an important speaker of any substance system. While organizations have been centered around making great substance, less center has been given to advancing and conveying that substance.

Organizations will likewise understand the other imperative advantage of the social media network, including expanded brand recognition and brand power, enhanced client experiences and higher change rates.

What would you add to this list

We would love to hear your thoughts?

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

#6 Of The Top 7 Marketing Trends to Stay Ahead of the Game

#6 of the bTop 7 Marketing Trends to Stay Ahead of the Game (Ann Arbor Michigan Graphic Design Company Fivenson Studios)

Companies & Brands will scramble to humanize itself.

Brands who engage and develop relationships with their fans, followers and email subscribers will see tremendous benefits, all of which will ultimately increase their bottom line.

Brands that are able to connect with their audience on a human-level will enjoy higher conversion rates, better brand loyalty, faster audience growth, and happier customers.

With the rise of social media, brands will realize that their customers are on social media channels to interact with other people, not with brands and corporate-sounding lingo.

I believe a company’s ability to humanize their brand will be the single most important factor in their success using social media.

What would you add to this list

We would love to hear your thoughts?

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

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Design must reflect the practical and aesthetic in business but above all... good design must primarily serve people. Let's start serving you.

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Lets get social. We would love to meet you! We Are Currently Open Monday-Sunday 8am-11pm Christopher@FivensonStudios.Com

Name: Christopher
Phone: (734) 224-9696
Address: 1214 S. University Ave Unit 4075 Ann Arbor, MI 48104

734-224-9696