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As of August 2015 Google Will Discontinue PageSpeed Services

Google to Discontinue PageSpeed Services as of August 2015 Ann Arbor Graphic Design Fivenson Studios

Google has announced that, after 4.5 years, the PageSpeed Service team will be “refocusing their efforts” and PageSpeed services will be turned down as a result.

It’s important to note that if you’re currently using Google’s PageSpeed service, you will have to change your DNS by August 2015 otherwise your site will be completely unaccessible.

You can see detailed instructions on how to remove your site from PageSpeed Service here.

“We see much broader adoption of PageSpeed technology through our open-source products and have therefore decided to focus our efforts on improving those.”

These following alternatives are not affected by this announcement and will continue to be supported:

  • Provider Hosted PageSpeed: Many web hosting providers already integrate PageSpeed. If you are using such a web hosting provider, check your provider’s documentation.
  • Server side modules: If you run your own web server, you may have the option to install a PageSpeed module on it.
  • Apache: Google has developed the open-source Apache module mod_pagespeed.
  • Nginx: Google has also developed a plugin for Nginx. Due to the nature of Nginx.
  • IIS: The folks over at WeAmp have a commercial port of PageSpeed to Microsoft IIS.
  • Apache Traffic Server: WeAmp has ported PageSpeed to Apache Traffic server.
  • OpenLiteSpeed: OpenLiteSpeed supports a PageSpeed module that you can compile and load into your web server.
  • Cloud based alternatives: EdgeCast Edge Optimizer integrates Google PageSpeed with their CDN offering

 

We would love to hear your thoughts?

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

Umbrella Catering Logo

Logo for Umbrell Catering. Fivenson Studios Ann Arbor Graphic Design Studios

Fivenson Studios had the amazing opportunity to work with Umbrella Catering on there Logo and we are in the process of finishing up their website. Stay tuned.

Umbrella Catering is a full service catering company, we offer amazing food with full body, character, and amazing flavor.  Our company offers a unique service, with high quality products,

Everything is made fresh to order according to your needs and want’s, our staff is outgoing and exceptional.

From Weddings Christmas parties, dinner parties, and holiday parties to all business functions, our staff will take care of all your needs. We can assist you in coordinating all the services you need, from flowers, wedding cakes, photography, music, even a venue if you desire , we offer only the best at a lower cost than the competition let us know how Umbrella Catering can make your next event unforgettably amazing

Coming Soon. http://umbrellacatering.com/

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

MARKET LIKE THE YEAR WE LIVE IN

stop marketing like its 1999 and start marketing likes its 2015

It seems like every day there’s a new app, search engine update, or upgrade that marketers simply “must” incorporate into their marketing plan, often at the expense of other tactics.

Though paper flyers are an option for today’s marketer, technology has also made it possible for you to avail yourself of digital distribution options and opened the door for platforms like evite, where anyone with a computer can quickly draw up an event or occasion announcement and distribute it to thousands of email and social media contacts.

When it came to ROI in 1999, the bigger, brighter, and more noticeable your yellow pages’ ad was, the better.

(Yes, we know there was email marketing in 1999, but it was in its infancy.

Every day consumers see dozens – if not hundreds – of billboards as they drive to work, take their kids to soccer practice, head out for dinner, complete shopping errands, and so on.

Print catalogs worked in 1999, and they still work today.

As part of an omni-channel marketing strategy, catalogs (print or digital) can be used to drive brand awareness and impact consumers’ brand perception.

Full color newspaper and magazine ads, television ads, and radio spots took up a large chunk of the marketing budget for those that could afford them in 1999, and that hasn’t changed.

In 1999, business buyers had stacks of corporate brochures and folders on hand.

The corporate brochure can still be an effective tool today, but probably not in the 1999 format.

Given that consumers and B2B buyers alike nearly always begin the buying journey online, it’s critical for today’s marketers to recognize that today’s corporate brochure is their business website, and design it accordingly.

For organizations that reach farther afield, it could be a combination of local groups, tradeshows, conferences, and digital networking tools such as LinkedIn, Facebook, and other platforms that help them connect with buyers and marketing partners.

After all, these “old school” marketing tactics continue to provide new streams of revenue, holding their own as foundational elements of nearly any omni-channel marketing plan.

We would love to hear your thoughts?

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

HAPPY MEMORIAL DAY

Memorial Day isn't just about honoring veterans, its honoring those who lost their lives. Veterans had the fortune of coming home. For us, that's a reminder of when we come home we still have a responsibility to serve. It's a continuation of service that honors our country and those who fell defending it. Pete Hegseth

memorial day 2015  from frivenso studios graphic design and web design team(3)

Memorial Day History

Three years after the Civil War ended, on May 5, 1868, the head of an organization of Union veterans — the Grand Army of the Republic (GAR) — established Decoration Day as a time for the nation to decorate the graves of the war dead with flowers. Maj. Gen. John A. Logan declared that Decoration Day should be observed on May 30. It is believed that date was chosen because flowers would be in bloom all over the country.

The first large observance was held that year at Arlington National Cemetery, across the Potomac River from Washington, D.C.

The ceremonies centered around the mourning-draped veranda of the Arlington mansion, once the home of Gen. Robert E. Lee. Various Washington officials, including Gen. and Mrs. Ulysses S. Grant, presided over the ceremonies. After speeches, children from the Soldiers’ and Sailors’ Orphan Home and members of the GAR made their way through the cemetery, strewing flowers on both Union and Confederate graves, reciting prayers and singing hymns.

Local Observances Claim To Be First Local springtime tributes to the Civil War dead already had been held in various places. One of the first occurred in Columbus, Miss., April 25, 1866, when a group of women visited a cemetery to decorate the graves of Confederate soldiers who had fallen in battle at Shiloh. Nearby were the graves of Union soldiers, neglected because they were the enemy. Disturbed at the sight of the bare graves, the women placed some of their flowers on those graves, as well.

Today, cities in the North and the South claim to be the birthplace of Memorial Day in 1866. Both Macon and Columbus, Ga., claim the title, as well as Richmond, Va. The village of Boalsburg, Pa., claims it began there two years earlier. A stone in a Carbondale, Ill., cemetery carries the statement that the first Decoration Day ceremony took place there on April 29, 1866. Carbondale was the wartime home of Gen. Logan. Approximately 25 places have been named in connection with the origin of Memorial Day, many of them in the South where most of the war dead were buried.

Official Birthplace Declared In 1966, Congress and President Lyndon Johnson declared Waterloo, N.Y., the “birthplace” of Memorial Day. There, a ceremony on May 5, 1866, honored local veterans who had fought in the Civil War. Businesses closed and residents flew flags at half-staff. Supporters of Waterloo’s claim say earlier observances in other places were either informal, not community-wide or one-time events.

By the end of the 19th century, Memorial Day ceremonies were being held on May 30 throughout the nation. State legislatures passed proclamations designating the day, and the Army and Navy adopted regulations for proper observance at their facilities.

It was not until after World War I, however, that the day was expanded to honor those who have died in all American wars. In 1971, Memorial Day was declared a national holiday by an act of Congress, though it is still often called Decoration Day. It was then also placed on the last Monday in May, as were some other federal holidays.

Some States Have Confederate Observances Many Southern states also have their own days for honoring the Confederate dead. Mississippi celebrates Confederate Memorial Day on the last Monday of April, Alabama on the fourth Monday of April, and Georgia on April 26. North and South Carolina observe it on May 10, Louisiana on June 3 and Tennessee calls that date Confederate Decoration Day. Texas celebrates Confederate Heroes Day January 19 and Virginia calls the last Monday in May Confederate Memorial Day.

Gen. Logan’s order for his posts to decorate graves in 1868 “with the choicest flowers of springtime” urged: “We should guard their graves with sacred vigilance. ... Let pleasant paths invite the coming and going of reverent visitors and fond mourners. Let no neglect, no ravages of time, testify to the present or to the coming generations that we have forgotten as a people the cost of a free and undivided republic.”

The crowd attending the first Memorial Day ceremony at Arlington National Cemetery was approximately the same size as those that attend today’s observance, about 5,000 people. Then, as now, small American flags were placed on each grave — a tradition followed at many national cemeteries today. In recent years, the custom has grown in many families to decorate the graves of all departed loved ones.

The origins of special services to honor those who die in war can be found in antiquity. The Athenian leader Pericles offered a tribute to the fallen heroes of the Peloponnesian War over 24 centuries ago that could be applied today to the 1.1 million Americans who have died in the nation’s wars: “Not only are they commemorated by columns and inscriptions, but there dwells also an unwritten memorial of them, graven not on stone but in the hearts of men.”

To ensure the sacrifices of America ’s fallen heroes are never forgotten, in December 2000, the U.S. Congress passed and the president signed into law “The National Moment of Remembrance Act,” P.L. 106-579, creating the White House Commission on the National Moment of Remembrance. The commission’s charter is to “encourage the people of the United States to give something back to their country, which provides them so much freedom and opportunity” by encouraging and coordinating commemorations in the United States of Memorial Day and the National Moment of Remembrance.

The National Moment of Remembrance encourages all Americans to pause wherever they are at 3 p.m. local time on Memorial Day for a minute of silence to remember and honor those who have died in service to the nation. As Moment of Remembrance founder Carmella LaSpada states: “It’s a way we can all help put the memorial back in Memorial Day.”

 

We would love to hear your thoughts?

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

Optimize Your “About Us” Page For More Leads

Optimize Your about us page ANN ARBOR GRAPHIC DESGIN AND WEBDESIGN STUDIOSIf you haven’t paid much attention to your company’s “About Us” page or, worse yet, you don’t have a page stating your company’s mission statement, leadership roles, and goals as a business, now is the time to get to work.

If your “About Us” page is either completely missing or seriously thin on information, you are losing money. Studies have shown that visitors to that page were 5 times more likely to make a purchase; and when they did, they were likely to spend more on that purchase. If the company had a well-written and attractive “About Us” page, those numbers went up again.

Your “About Us” page is your “business card” to the world. It says who you are, what you do, and what you stand for as a company. Without one or with a poor version, visitors are less likely to stay on your website and in some cases might never return.

Sound like too much work? Never fear, here are some easy steps to optimize your “About Us” page, that can help make a first time visitor into a long time customer:

  1. Logo and Tagline
    At the top of the page have your logo and a catchy tagline about your company. Make it easy to remember.
  2. Introduction
    Write a short, 3 sentence paragraph describing what your company does. Keep it conversational and leave out the jargon. Also, don’t go straight into the sales pitch.
  3. A Story
    Stories are a great way for your customer to relate to your company. Talk about your company’s principles and goals as a way of establishing trust with the potential customer. You could also relate a customer success story or another anecdote.
  4. Photos and Videos
    Including photographs of yourself and your employees is a great way for the customer to see that they are dealing with real people. Make sure that they are professionally done photographs. Same goes for videos if they when included.
  5. Testimonial
    Include a great testimonial from a long-time customer, but considering keeping it to one or two. No one wants to read 5 testimonials that all say the same thing.
  6. Contact Information
    Be sure that the your contact information is on every page on your website, especially your “About Us” page. Don’t make your customers hunt for it, or they will just leave in favor of an easier-to-reach competitor.

If your About Us page is not the main page on the website, be sure to include a prominent link on the main page. In addition, optimize your page for SEO by using alt text and descriptive titles for your images and use keywords throughout the text.

Keep the layout simple and limit the amount of design features. Reducing page clutter makes it easy for the customer to zero in on the important information, which in turn helps them to make the decision to use your company. Lastly don’t forget a call to action button – like “request more information” or “schedule a consultation.” If your viewer likes what they see, they can find out more about your product or service.

Do you have any other tips for the “About Us” page? Anything we miss? Talk to us in the comments.

Mickie Kennedy is the author of the PR Fuel blog, and offers free PR eBooks and Whitepapers for small business owners and entrepreneurs of all kinds.

 

We would love to hear your thoughts?

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

Easy Money Or Quick Doom -Using Leverage Wisely

 

EASY MONEY OR QUICK DOOM USING LEVERAGE WISELY ANN ARBOR GRAPHIC DESGIN AND WEBDESIGN STUDIOS

One of the biggest benefits of all trading options is financial leverage. When you take a leverage, you are actually driving your investments to work harder for you, maximizing the profit. What it means is that you are creating leverage for bigger gains through a smaller amount of capital invested. Let’s expand this concept and explain its mechanics.

Definition of Leverage

Financial leverage is based on investing other people’s money in order to maximize future profits. For example, mortgages can be used to invest in real estate, and businesses may borrow money to expand their production. Leverage draws its benefit from increased property value, or higher company revenue which in return increases the value of stockholder’s shares.

How Leveraging Works

Financial leverage is usually created by using other people’s money in an effort to maximize future profits. Mortgages are used to invest in real estate, and companies borrow money to expand operations. The benefit of the leverage comes from increased property value, or higher company revenue which raises the value of stockholders’ shares. On the investor’s part buying options is an ultimate financial leverage. You as an investor can own a huge number of shares for the same initial investment, then if you bought the shares themselves. And the best thing is that you didn’t have to borrow additional capital.

Example

Let’s take an example where you want to invest $2,000 so you buy 10 shares of a company X, which number $200 per share. On the other hand, the option contracts may be valued at $400 for lots of 200 shares ($2.00 for option). That means that you’re your investment capital of $2,000, you could buy five options contracts that would increase your financial leverage by placing you in control of 1,000 shares instead of 10. Now, if the value of those shares surges during the option contract period, you can buy the shares that you have the right to buy at the agreed price, which will at that time be significantly lower than their market value.

Finalizing the Leverage

At that point, you can resell those shares that at market value, capitalizing on a vastly larger number of shares that if you purchased them originally if you had bought those 10 shares for $2,000. Still, bear in mind that you will need a lot more capital at your disposal if you want to pull the trigger on this trade, so you can buy the shares that you are entitled to by your options. And, of course, there is always the risk that the market place can suddenly plummet before you had a chance to resell the shares. In order to pull smart trading decisions, you are going to need a smart tool. You can sign up here to try out a new EquityFeed trading toolbox.

Risks Involved

There were numerous cases of a devastating effect of financial leverage on solvency, when a company that borrowed too much money was brought to the edge of bankruptcy during a business downturn. On the other hand, a company that has taken less leverage has higher liquidity and is more bankruptcy-proof. Leverage has seen a lot of popular prejudice by the people who borrowed a lot of money for personal needs, like overuse of credit cards. On the other hand, it’s worth remembering that in finance businesses borrow money for purchasing an asset with a higher return than the debt interest. By borrowing, a company in fact creates value, while taking debt for personal use there is no value creating, nor leveraging.

If you decide to trade options, you need a good understanding of financial leverage, its benefits and risks. A sound trading strategy can incorporate leverage as a tool for maximizing your profit, while keeping the risk as low as possible.
 

We would love to hear your thoughts?

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

Benefits of Video Blogging For Businesses

 

Benefits of Video Blogging For Businesses ann arbor grapic design and wed design company

Video blogging helps you connect with your viewers like no other blogging format. The close second is audio, however the combination of the prior and the visuals of a video creates a far more powerful formula with a longer lasting effect on the recipient.

Having your face behind your voice right in front of them is going to enable the viewer to feel closer to you, reaching out to them on a personal level. This way of blogging arguably gets across a better recognition of your underlining message and content.

Businesses of all sizes can benefit from video blogging, or ‘vlogging’ as it is often referred to.  By creating a regularly updated ‘vlog’ with quality content, will increase your business’ web presence.  This will also open up doors for potential customers that come across your content whilst browsing the web.

Video ideas

To get you started here are some popular concepts for video blogs:

  • Company updates: Keep the world informed and up to date with the latest services or products your business has on offer. You should also shout about your achievements, make noise! It looks really good to a potential customer to see that you’re getting recognition for your contributions in the business’ particular field.
  • Industry or world news: The vlogs don’t have to be all about your business. By creating content that appeals to a wide range of audiences you will be drawing more people in.
  • How-to videos: Demonstrate to your customers how to use your products or how to engage with your services. You can source videos off online and embed them within your vlog. However, if you’re feeling creative

The benefits 

  • Personal approach: If executives reach out regularly via the vlogs you’re giving a personal image to the business. By addressing your audience with a personal face to connect to you are breaking the boundaries and connecting with them on a deeper and authentic level.
  • Better customer communication: Instead of purely sending out press releases and advertising your business in traditional ways, vlogging opens up new doors. This form of communication appeals to a modern and tech-savvy audience that is important in this day and age.
  • Increased ranking in web searches: By posting your vlogs regularly and getting a decent number of followers, you will be increasing the web presence of your business. This will improve your ranking in web searches, increasing your web audience and brand awareness.

Final tips

  • Promote: As with every other aspect of your business such as new products or services, you must promote the vlog and make a noise for all to hear. Marketing and promotion are crucial to the success levels of your blog, so get promoting!
  • Stay up to date: Keep your blog current by regularly updating. Create a plan for posts, and be open to spontaneity as who knows what will be the next viral craze, but you want to be ready to discuss it. Plan on adding new content at least once a week to build up a regular audience and buzz around the vlog.
  • Embed ads: Running any business you will want to be making money. By embedding adverts within your vlog or on the vlog page you will be able to make profit off of the videos. If you wish to upload them to YouTube you will also make money if you’re video reaches over a certain amount of views.

 

Here at Cefar, we understand the importance for brands to have a visible and effective web presence. For any more advice or information, visit www.cefar.co.uk or give us a ring 01132515657

By Pearl Whitehead

 

We would love to hear your thoughts?

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

Building an Audience for Your Business

 

Building an Audience for Your Business (2)Small businesses which resort to social media for boosting their sales or marketing presence often have a daunting task of finding the right mode of operation. What works for big organizations and world brands needn’t work for small companies. These days there is a popular statistic that a Facebook fan is worth $174 to a business. Still, you can hardly find a startup company whose 300 fans are contributing $52,000 in the revenues. The ultimate question is where to start, and how to get the most effective audience buildup. These tips are the result of discussion with entrepreneurs and marketing strategists alike, who worked together in building successful social media strategies.

Pay-to-Play

Many self-proclaimed marketing experts will tell you that the greatest benefit of social media marketing is that it costs nothing. Platforms are free, no arguing about that, but the social tower is inclining towards pay-to-play arena. R.G. Logan, director of strategy at Carrot Creative says that it’s difficult to break to the surface if you are not putting money behind the push. This claim is followed by Facebook’s own confession that an average brand post is seen by just 16% of the followers. If you pay to promote, you are nailing your ad higher up the post.

Platform of Choice

The truth is that not every business will benefit from every platform. While some businesses will get a stunning potential from Pinterest, Instagram and YouTube, the others are more likely to hit the jackpot with Twitters 140-character announcements. It is worthwhile mentioning here that visual content will perform better that text-only messages, no matter where they are posted. Doug Quint, owner of Big Gay Ice Cream say that every business that is considering moving into the social media playground should first watch and analyze what pages to they like, and try to figure out why. And in the process eliminating the platforms that you don’t like, or feel they won’t resonate with your brand.

The Community of Believers

People like “liking” a Facebook brand page or following their favorite store or local venue on Twitter because they are to get rewarded by firsthand information about events, discounts, promotions and special offers. In return a brand is provided by a chance to show the audience its human face, to take them on a tour behind-the-scenes. A.J. Nichols, senior director of public relations and marketing at Rent the Runway says that their goal is to interact with their followers individually, nurturing a close community of brand insiders who feel comfortable talking to them on a regular basis.

Listening to fans is important. They take time to look you up online and their comments and suggestions should be taken seriously, even if they are negative. Only a poor PR manager will ever consider deleting customer feedback without giving thought and addressing the issues promptly.

 

Push it too Hard, You Lose it

Social media is not an advertising block in the prime time. One of reasons why more and more people are spending more time on social networks than in front of the TV is the matter of choice. They want to be able to browse the content they like and not what is forced unto them. One thing they don’t like is forced and aggressive advertising. They want content, not ads. If they suspect they are lured into buying something straight out, they’ll disperse. Talking too much about how awesome your company is will drive fans to unfollow you.  Rather try to appeal to audience’s emotions. A well placed and motivating social video will benefit you more than a hundred promotional posts.

Be there 24/7

Even when you flip the plate on your store door to “closed”, your audience is still out and about. The ultimate social media strategy doesn’t exclude the off hours and weekends. You can hardly develop and maintain long-term social presence and engage your customers if you aren’t posting, tweeting, reposting and then retweeting on daily basis. Of course if you are running business, you don’t need a team of hired watchmen who will respond to every single click, but going AWOL for certain periods will surely do you no good.

In conclusion, a good audience building approach should always be based on quality content and consistency, rather than being a-like nuisance in the news feed. Honesty is the best policy and learning how to communicate it properly can add a tremendous boost to your business reputation.

 

We would love to hear your thoughts?

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

How Micro-Moments Are Changing the Rules

HOW MICRO MOMENTS ARE CHANGING THE RULES FIVENSON STUDIOS GRAPHIC AND WEBDESIGN ANN ARBOR

Consumer behavior has changed forever. Today's battle for hearts, minds, and dollars is won (or lost) in micro-moments—intent-driven moments of decision-making and preference-shaping that occur throughout the entire consumer journey. Read more about this new mental model for marketing.

As mobile has become an indispensable part of our daily lives, we're witnessing a fundamental change in the way people consume media. What used to be our predictable, daily sessions online have been replaced by many fragmented interactions that now occur instantaneously. There are hundreds of these moments every day—checking the time, texting a spouse, chatting with friends on social media.

But then there are the other moments—the I want-to-know moments, I want-to-go moments, I want-to-do moments, and I want-to-buy moments—that really matter. We call these "micro-moments," and they're game changers for both consumers and brands.

Micro-moments occur when people reflexively turn to a device—increasingly a smartphone—to act on a need to learn something, do something, discover something, watch something, or buy something. They are intent-rich moments when decisions are made and preferences shaped. In these moments, consumers' expectations are higher than ever. The powerful computers we carry in our pockets have trained us to expect brands to immediately deliver exactly what we are looking for when we are looking. We want things right, and we want things right away.

Consider these findings from some recent research we conducted:

Of leisure travelers who are smartphone users, 69% search for travel ideas during spare moments, like when they're standing in line or waiting for the subway. Nearly half of those travelers go on to book their choices through an entirely separate channel.1

Of smartphone users, 91% look up information on their smartphones while in the middle of a task. 2

Of smartphone users, 82% consult their phones while they're standing in a store deciding which product to buy. One in 10 of those end up buying a different product than they had planned. 2

Of online consumers, 69% agree that the quality, timing, or relevance of a company's message influences their perception of a brand. 2

The successful brands of tomorrow will be those that have a strategy for understanding and meeting consumers' needs in these micro-moments.

Written by Sridhar Ramaswamy

 

We would love to hear your thoughts?

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

How Consumers Really Find and Use Your Apps

How Consumers Really Find and Use Your

People download apps every day, but the truth is that many of them are abandoned or never even used. New Google and Ipsos research uncovers how people discover and engage with apps—and what brands can do about it.

Before you enjoy that cup of coffee each morning, chances are you’ve already turned to a mobile app to start your day. Whether it’s finding your way to a meeting, logging your fitness routine, or even adding the cost of that latte to your weekly budget, one thing is clear:

Apps are now an integral part of our daily micro-moments, with people spending an average of 30 hours per month in them, according to Nielsen1. Apps play a key role in those I-want-to-know, I-want-to-go, I-want-to-do, I-want-to-buy moments.

They're also a powerful way for brands to build deeper relationships with their customers. A mobile app marketing strategy can complement a brand's offline experience (in-store special offers, for example), drive e-commerce, or simply help connect a brand with its loyal customers. Together with mobile websites, they've become important to both consumers and marketers.

So how can brands best tap into these vast app-consuming audiences? To find out how consumers are using apps, we conducted research with Ipsos MediaCT. Surveying 8,470 people with smartphones who had used apps in the previous week, we uncovered new insights about what drives consumers to install and engage with mobile apps. For example, one in four installed apps is never used, according to our research. So, what causes people to abandon an app?

Here we'll dig deeper into these insights so that you can develop an effective mobile app-marketing strategy. Two integral points in that strategy are boosting awareness of your app and keeping your app audience engaged.

#1: App discovery doesn't just happen in the app store

Marketers may assume that consumers head to an app store to find new apps—and a good portion do. In fact, 40% of smartphone users browse for apps in app stores. They remain a popular way to find new apps, from the latest in gaming to fitness tracking, music streaming, and much more. App stores are not the only way to discover apps, though.

People are finding out about apps in all kinds of instances while using their smartphones—when they're engaged in an app, searching for another specific app, watching a YouTube video, or even surfing a mobile website. Search is a major source for app discovery, according to our research: One in four app users discovers an app through search. Say, for example, a business traveler has to fly to Miami on short notice and needs to find a place to stay. He heads to Google Search to look for "hotels in Miami" and finds an app that lists available local hotel rooms and short-term rentals. Because he's a frequent traveler, he decides to download the app to help him book his stay.

Discovery through a search engine is especially prevalent for local apps, as are the tech (looking for reviews of new gadgets, for example) and travel (such as wanting to confirm trip details) categories. In these three categories, people are 26% (local), 59% (tech), and 30% (travel) more likely than the average to use search to find the apps they seek.

1-in-4-app-users-discovers-through-search

Source: Google/Ipsos, Mobile App Marketing Insights: How Consumers Really Find and Use Your Apps (U.S.), May 2015.

Take action: Make your app discoverable everywhere, including search

People not only turn to search to find new apps; they actually download apps because of search ads. They're among the most effective ad formats for driving app downloads: Of those who downloaded an app based on an ad viewed on their smartphone, 50% said they were prompted to do so by a search ad. This shift in how consumers find and learn about new apps paves the way for marketers to rethink their brand's approach to app discovery. And there's good reason to tap into search to help boost app awareness. Search ads don't just raise app visibility; they also drive app downloads—by being there at the exact moment when a consumer is actively looking for apps.

For marketers, this means making sure your app stands out wherever smartphone users are looking to discover apps relevant to their interests. And with Statista2 reporting that over 3 million mobile apps are currently available for download, that factor is more important than ever in today's flooded app market.

Ad Types Influencing App Downloads

Source: Google/Ipsos, Mobile App Marketing Insights: How Consumers Really Find and Use Your Apps (U.S.), May 2015.

How do you get your app noticed? You can increase visibility by focusing your app promotion on a consumer experience designed for downloads, using mobile app install campaigns, for example. This way, your brand is able to reach broader audiences while looking for an app similar to yours. In addition to search, extending your campaign across ad formats that drive app installations, including display and video, can help people discover your apps anywhere.

HotelsCombined, for example, introduced Google Search and AdMob to its mobile app marketing strategy in 2014. Downloads of its app, which compares hotel prices across hundreds of sites and apps for destinations all over the world, increased 150% from July to August, and there was a 20% lower cost per acquisition than on any other network. By implementing Google's search and display app promotion campaigns, HotelsCombined helped people discover its app on a global scale.

#2: App engagement and reengagement is key, as app users tend to lose interest

People turn to apps to ease their daily grind. And they're more likely to use them if they serve a specific purpose. Our research revealed that two in three will use an app frequently when it simplifies their lives. For example, you can use a retail app, such as that of Walgreens', to look for deals—sale items and coupons—while you're shopping in-store. Apps can be quite helpful during a customer's purchase journey. In fact, one in two app users turns to them to find information about a business or product or even to make a purchase.

The flip side is that apps can also be abandoned immediately after that transaction. Thirty-eight percent of those surveyed said they're likely to download an app when it's required to complete a purchase. Once they've completed that purchase, however, half will uninstall that just-downloaded app and move on.

So, what was it about an app that attracted users in the first place? How can brands ensure that their apps are used not just once but again and again? The answer is simple: Prove the value and utility of your app.

How Micro-Moments Are Changing the Rules

Brands can avoid getting lost in the app fog if they provide clear value. For example, Sephora enhanced its in-store shopping experience with an app that lets shoppers scan all products for additional information. The brand also offers in-store pickup of items purchased online. Sephora is sending a clear message that it understands what its customers want during every micro-moment of their purchase journey.

Take action: Make your app's value clear

App users need an incentive to reengage with an app they've abandoned. And there are ways to draw app users back to your brand. Thirty percent of those surveyed in our research say they'd start using an app again if they were offered a discount toward a purchase, and nearly a quarter of app users would return if they received exclusive or bonus content. This is particularly true for the travel and retail categories: Those surveyed said they would use a travel (40%) or retail (47%) app again if they received a discount or coupon offer.

Reengagement Drivers for App Use

reengagement-drivers-for-app-use

Source: Google/Ipsos, Mobile App Marketing Insights: How Consumers Really Find and Use Your Apps (U.S.), May 2015.

Mobile app engagement ads can help remind users about your app's value and get them back to your app. Let's say someone is about to participate in a marathon and needs a pair of running shoes so she searches for "women's running shoes." As it turns out, she already has a shopping app installed on her smartphone that she used to find a lightweight running jacket last summer. The same app could reach out to her through a mobile app engagement ad (across search and display), reminding her of its presence and alerting her to a discount on running shoes.

Another way to help people find what they're looking for is by addingdeep links to your ads. This way, the mobile app engagement ad links to the most relevant parts of your app. Take that shopping app we just mentioned, for example. A deep link could bring that marathoner directly to listings inside the app for running shoes for women.

Ultimately, by engaging your audience at the right time with content that's relevant to them, brands can keep their connection to app users alive.

Deep Links Within Mobile App Engagement Search Ads

deep-links-within-mobile-app-engagement-search-ads

Reengaging today's app users

Given the sheer number of apps available in the market, it's more challenging than ever to gain an app user's attention. That's why your app needs to stand out from the crowd—both in and outside of an app store—so people can find it and use it, again and again. To make sure your app makes the cut, it's important to show that it has clear value for your users, well past the initial app download. These findings from our research can help your brand develop mobile app marketing strategies that will be successful not only in attracting but also in keeping an audience—bringing tremendous value to your business.

See the "Mobile App Marketing Insights: How Consumers Really Find and Use Your Apps" study conducted by Google and Ipsos MediaCT for more information.

Methodology:

Google partnered with Ipsos MediaCT on custom research to uncover insights about mobile app user behavior, including app discovery, acquisition, usage, and abandonment. On September 12-22, 2014, an online survey was conducted of 8,470 smartphone users ages 18–64 who had used smartphone apps in the seven days prior to the survey as well as apps from various categories (entertainment, finance, gaming, local, retail, social, tech, or travel) in the previous 30 days.

Sources:

Nielsen, "Smartphones: So Many Apps, So Much Time," July 2014.

2 Statista, "Number of apps available in leading app stores," July 2014.

Written by James TiongsonProduct Marketing Manager, Performance Ads, Google

 

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