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Save Time & Boost Revenue

Boost Revenue & Save Time desinged by fivenson studios in ann arbor michigan

Business owners are skilled, knowledgeable and hardworking, but most are not experts at everything. So, it’s okay to fill in the gaps where expertise is not up to par, or it’s eating up too much time, with outsourcing. Let someone else mind things that you cannot (or should not) to free up time to focus on core business initiatives and bringing home the bacon.

Take a realistic look at strengths, available time and business needs. Even if you’re capable of creating a brochure, but it takes twice as long as a professional designer, evaluate time and money lost. And don’t underestimate the available options. Outsourcing opens you up to a massive freelance community, well beyond the talent available in your area. So, even if you’re in Toledo and they’re in Tacoma, the power of the Internet connects you to the workforce you need.

Outsourcing allows you to:

  • Delegate peripheral work to focus on the company’s main objectives.
  • Farm out one-time projects and get quality work from an expert.
  • Reach unique talent not available within your zip code.

Relinquishing control may initially be a challenge, but once you’re over the hurdle, you’ll be off to the races with more time on the clock to cultivate your business.

 

Talk to us in the comments.

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

10 Must-Read Blogs for Business Owners

 

10 Must read blogs by fivenson studios graphic design

Keeping your business not only afloat, but successful and ahead of the pack, can be tough. Let’s face it, everybody knows something but nobody knows everything. That being the case, connecting with a handful of reliable outside resources can be a game changer. Fortunately, there’s plenty of accessible expertise out there.

Here are ten must-read blogs smart business owners will find especially useful.

  • Noobpreneur. This award-winning blog/small-business magazine shares trends, insights, ideas and tips from business owners, experts and other professionals. Recent posts include “Make Your Attitude Maximize Your Potential in the Business World” and “Why Should I Build a Mobile Version of My Website?”
  • LinkedIn Today. LinkedIn uses your profile information to tailor blog posts to your professional interests. Recent examples include “Are You a Broke Entrepreneur Like Me? Here Are Some Options” and “4 Business Metrics Everyone Needs to Know.”
  • Jackie Huba. Jackie Huba devotes her blog to building customer loyalty and turning customers into brand ambassadors. Among other topics, she recently posted on “Gaining Loyalty: Sometimes It’s as Simple as Responding When a Customer Reaches Out” and “Study: Outstanding Customer Service = $$ and More Word of Mouth.”
  • Entrepreneur Latest. Housed on content- and resource-rich Entrepreneur.com, this blog covers a mind-boggling array of topics, from “8 Ways to Clear Your Mind of Stress” to “Don’t Let Adversity Keep You Down. Here’s What Every ‘Comeback Kid’ Knows.”
  • Small Biz Survival. Although blogger Becky McCray and her contributors primarily target small-town entrepreneurs, this site offers a wealth of information useful to all business owners. “Doing and Growing,” for example, talks about hiring your first employee, while “Leveling Up,” addresses steps to take when you’re read to kick it up a notch.
  • Small Business Brief. This is an action-oriented blog is designed to lay out concrete how-tos for small-business owners and their employees with posts like “9 Landing Page Goofs that Make You Lose Business” and “4 Summertime Email Tactics to Spur Sales.”
  • Duct Tape Marketing. John Jantsch is a nationally recognized (by Forbes and Huff Post, among others) marketing strategist who offers tips and advice that have proven effective in the dog-eat-dog world of small business. His posts include “How to Build a Newsletter People Will Actually Read” and “Will Online Marketing Help You Save Money?”
  • Killer Startups. From startup to beyond, this blog offers a smorgasbord of great information and useful tools for business owners. Recent posts include “A Brand New Way to Find Bloggers to Write about Your Startup” and “Are You Ready to Boost Your Productivity?”
  • Copyblogger. The blog where content is king and strategic advice on ways to increase traffic, subscribers and revenue abounds. Sample posts include “How to Use LinkedIn to Drive Leads and Make Sales” and a Q&A with the audience.
  • Google for Small Business. A great blog if you want to stay current on new releases and learn how to use Google tools. You’ll also find posts like “Five Ways to Grow Your Business this Small Business Week” and “It’s Time to Put America’s Small Businesses on the Map.”

Jack Signorelli is the owner of soundviewadvice.com and is an expert at business coaching.

 

What blogs do you recommend? Talk to us in the comments.

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

Marketing Tips

marketing with a human connection-desinged by fivenson studios ann arbor graphic and web design studios

Good marketing is more than analyzing data, A/B testing and targeting the perfect audience. Now, don’t misunderstand, all of those things are important. But the one thing that shouldn’t get lost, yet often does, is the human connection. Not only is it the preeminent thing that gets us through life, but it can also boost business.

So, set the human component to maximum when you create content. Here’s how:

Get your story straight. You know your story—tell it. Share your history, your goals and your values. Offering up details about you and your business legitimizes your company and builds trust.

Be a chatterbox. Whether it’s in person, over the phone, via email or on social media, make your mark. Always be friendly—engage customers and make them feel valued.

Tap into empathy. Understanding customers’ struggles puts you on the same level, seeing eye-to-eye, and raises you up from business owner to someone who really understands and cares. That alone helps create loyalty.

Remember, the days of hard-nosed selling and pushy preaching are like faded advertisements on dilapidated brick buildings. Let bygone marketing rest in peace and bring your marketing into the human realm.

What are your marketing strategies? Talk to us in the comments.

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

From Social Networks To Market Networks

FROM SOCIAL NETWORKS TO MARKET NETWORKS-flyer done by fivenson studios ann arbor michigan graphic design

Most people didn’t notice last month when a 35-person company in San Francisco called HoneyBook announced a $22 million Series B*.

What was unusual about the deal is that nearly all the best-known Silicon Valley VCs competed for it. That’s because HoneyBook is a prime example of an important new category of digital company that combines the best elements of networks like Facebook with marketplaces like Airbnb — what we call a market network.

Market networks will produce a new class of unicorn companies and impact how millions of service professionals will work and earn their living.

What Is A Market Network?

“Marketplaces” provide transactions among multiple buyers and multiple sellers — likeeBay, Etsy, Uber and LendingClub.

“Networks” provide profiles that project a person’s identity, then lets them communicate in a 360-degree pattern with other people in the network. Think Facebook, Twitter andLinkedIn.

What’s unique about market networks is that they:

  • Combine the main elements of both networks and marketplaces
  • Use SaaS workflow software to focus action around longer-term projects, not just a quick transaction
  • Promote the service provider as a differentiated individual, helping to build long-term relationships

Currier1

An example will help: Let’s go back to HoneyBook, a market network for the events industry.

An event planner builds a profile on HoneyBook.com. That profile serves as her professional home on the web. She uses the HoneyBook SaaS workflow to send self-branded proposals to clients and sign contracts digitally.

She then connects to that project the other professionals she works with, like florists and photographers. They also get profiles on HoneyBook, and everyone can team up to service a client, send each other proposals, sign contracts and get paid by everyone else.

Currier2

This many-to-many transaction pattern is key. HoneyBook is an N-sided marketplace — transactions happen in a 360-degree pattern like a network. That makes HoneyBook both a marketplace and network.

A market network often starts by enhancing a network of professionals that exists offline. Many of them have been transacting with each other for years using fax, checks, overnight packages and phone calls.

By moving these connections and transactions into software, a market network makes it significantly easier for professionals to operate their businesses and clients to get better service.

We’ve Seen This Before

AngelList is also a market network*. I don’t know if it was the first, but Naval Ravikant and Babak Nivi deserve a lot of credit for pioneering the model in 2010.

On AngelList, the pattern is similar. The startup CEO can complete her fundraising paperwork through the AngelList SaaS workflow, and everyone in the network can share deals, hire employees and find customers in a 360-degree pattern.

Joist is another good example. Based in Toronto, it provides a market network for the home remodel and construction industry. Houzz is also in that space, with broader reach and a different approach*. DotLoop in Cincinnati shows the same pattern for the residential real estate brokerage industry.

Looking at AngelList, Joist, Houzz, DotLoop and HoneyBook, the market network pattern is visible.

Currier3

Six Attributes Of A Successful Market Network

Market networks target more complex services. In the last six years, the tech industry has obsessed over on-demand labor marketplaces for quick transactions of simple services. Companies like Uber, Mechanical Turk, Thumbtack, Luxe and many others make it efficient to buy simple services whose quality is judged objectively. Their success is based on commodifying the people on both sides of the marketplace.

However, the highest value services — like event planning and home remodeling — are neither simple nor objectively judged. They are more involved and longer term. Market networks are designed for these types of services.

People matter. With complex services, each client is unique, and the professional they getmatters. Would you hand over your wedding to just anyone? Or your home remodel? The people on both sides of those equations are not interchangeable like they are with Lyft or Uber. Each person brings unique opinions, expertise and relationships to the transaction. A market network is designed to acknowledge that as a core tenet — and provide a solution.

Currier4

Collaboration happens around a project. For most complex services, multiple professionals collaborate among themselves — and with a client — over a period of time. The SaaS at the center of market networks focuses the action on a project that can take days or years to complete.

Market networks help build long-term relationships. Market networks bring a career’s worth of professional connections online and make them more useful. For years, social networks like LinkedIn and Facebook have helped build long-term relationships. However, until market networks, they hadn’t been used for commerce and transactions.

Referrals flow freely. In these industries, referrals are gold, for both the client and the service professional. The market network software is designed to make referrals simple and more frequent.

Market networks increase transaction velocity and satisfaction. By putting the network of professionals and clients into software, the market network increases transaction velocity for everyone. It increases the close rate on proposals and expedites payment. The software also increases customer satisfaction scores, reduces miscommunication and makes the work pleasing and beautiful. Never underestimate pleasing and beautiful.

Social Networks Were The Last 10 Years. Market Networks Will Be The Next 10.

First we had communication networks, like telephones and email. Then we had social networks, like Facebook and LinkedIn. Now we have market networks, like HoneyBook, AngelList, Houzz, DotLoop and Joist.

You can imagine a market network for every industry where professionals are not interchangeable: law, travel, real estate, media production, architecture, investment banking, personal finance, construction, management consulting and more. Each market network will have different attributes that make it work in each vertical, but the principles will remain the same.

Over time, nearly all independent professionals and their clients will conduct business through the market network of their industry. We’re just seeing the beginning of it now.

Market networks will have a massive positive impact on how millions of people work and live, and how hundreds of millions of people buy better services.

I hope more entrepreneurs will set their sights on building these businesses. It’s time. They are hard products to get right, but the payoff is potentially massive.

Written by  /TechCrucnch

 Talk to us in the comments.

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

U.S. Hispanics are ahead of the curve when it comes to digital.

U.S. Hispanics are ahead of the curve when it comes to digital. They lead in adoption of new devices. They are power users ann arbor graphic design and web design

U.S. Hispanics are ahead of the curve when it comes to digital. They lead in adoption of new devices. They are power users of mobile and over-index in video consumption. But despite the facts, these consumers are vastly underserved, and the opportunities to reach them through digital remain largely untapped. But what, exactly, should marketers be doing?

You've likely heard the numbers: a 163% increase in population between 2010 and 2050, making up 30% of the population by July 1, 2050. One trillion dollars in buying power in 2010, rising to $1.5 trillion next year (an increase of 50% in just five years). I'm talking about U.S. Hispanics, of course, a consumer segment that's on the radar of every Fortune 500 CMO.

U.S. Hispanics are ahead of the curve when it comes to digital. They lead in adoption of new devices. They are power users of mobile and over-index in video consumption. "Many marketers may think they trail the so-called general market in adoption of new tech, when in fact they are far ahead and should be among the first prospects for marketers seeking to grow their consumer base," says Marla Skiko, senior vice president and director of digital innovation at SMG Multicultural. Despite the facts, U.S. Hispanics are a vastly underserved market, and the opportunities to reach them through digital remain largely untapped.

Still, most brands didn't have a marketing strategy for this audience, and most agencies were advising clients to invest in reaching them either "somewhat" or "not at all."

It's clear that brands need to go from taking notice to taking action and that digital is a huge opportunity.

U.S. Hispanics are ahead of the curve when it comes to digital. They lead in adoption of new devices. They are power users of mobile and over-index in video consumption.

Written by Lisa Gevelber

 

What are your marketing strategies? Talk to us in the comments.

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

TYPOGRAPHY TIPS FOR MARKETERS

Professional design can make the difference between a successful campaign and a failure-ann arbor graphic design and wed design studios

In this series, we’ll be taking a glimpse into the world of graphic design, ensuring each and every one of your marketing campaigns looks as good as possible. Professional design can make the difference between a successful campaign and a failure, no matter your offer, copy, or execution.

Running a successful campaign means having more than just solid copy and good call-to-actions. Having a professional looking landing page, contest or popup can make a world of difference for conversions, brand trust, loyalty, and professionalism.

Typography

There have been entire courses dedicated to typographic ideas, all of them with many complex principles and an overwhelming amount of information. However, even learning the basics of typography will set you miles ahead of your competition in the marketing world.

Branded Typography

First and foremost, if your company or client has a branding guideline booklet, follow it as closely as possible. The designer that worked with the company would have already done all the legwork of selecting and coloring type for the brand. Keeping this consistent in your campaign lets your visitors know that the page they’re on isn’t some shady phishing scheme looking to sell their information. If your business doesn’t have a branding guide, try and match your website’s font choice as closely possible. Try using a Chrome extension (something like WhatFont) which allows you to easily see a page’s font:

Creating Something New

If you’re looking to create something from scratch, you just need to stick with a few best practices:

Choose two contrasting (though also complementary) typefaces:
  • Contrast in font choice will allow your visitors to easily parse a page’s information.
  • A good sense of contrast is also a good way to make your page look more dynamic and exciting to the eye.
  • Try using one of the typefaces for headers and the other for body copy.
  • Though choosing nice contrasting fonts is a learned skill, there are many tools online to help you choose something nice, just like Google Web Fonts Typographic Project and Fontpair.
If you are looking for a more traditional feel, use some serif fonts like PT Serif or Merriweather
  • These fonts work fantastically for more traditional mediums like newspapers or for newer businesses looking to capture an old-school look.
A couple examples from the New York Times and CIRQ vineyards:
Brands that are looking for a more clean, modern look will often choose san-serif typefaces like Open Sans or Lato.
  • These fonts promote a minimal and elegant feeling.
Conclusion

Typography is an essential component of component of good design. Working towards good typography can do wonders to set your business apart from your competition

Written by Jerry Ho

 

 

What are your top three fronts you use?

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

HOW CRAIGSLIST MAKES MONEY AND THE BEST TIMES TO POST

how craigslist makes money and the best times to post by fivenson studios graphic design studios in ann arbor michigan

Many Craigslist users have wondered how the site generates revenue. On the surface, it appears that Craigslist does not charge a fee for anything and that view is almost correct. The site charges fees only for a handful of classified sections, while posting in most sections remain free. Many financial analysts have prompted Craigslist to boost revenues by adding things like banner advertising, but the site has so far resisted any attempt to commercialize itself.

Income Streams

Craigslist makes money only through a handful of revenue streams. It charges a $25 fee to post a job listing in six major U.S. cities. It charges $75 for a job listing in the San Francisco area. Last, the company charges a $10 fee to list an apartment rental in New York. The revenues generated from these fees cover only the operating expenses of Craigslist. The company has not made a profit since its inception. This is intentional -- Craigslist president Jim Buckmaster has stated that creating a superior user experience is more important to the company than making money.

Potential Income Streams

Craigslist is considering other revenue streams like including banner advertising or Google text ads. However, the company still hesitates to do so because it fears advertisements would take away from the quality of the site. Craigslist president Jim Buckmaster notes that the site deliberated for years about charging fees for job listings; thus, a shift to banner advertising may take time to unfold.

Confusion Over Business Model

Some Wall Street analysts like UBS have been confused about Craigslist's business model. Buckmaster has stated that generating a profit is not a central goal for the company. The revenues it takes in from job listings cover operating costs, but the organization has yet to make a profit in its history.
The company does not see problem with this however because they focus almost exclusively on maintaining and improving the website. It also does not need more revenue as it has no plans to hire more employees. Craigslist operates with only two dozen workers.

Effect on Newspaper Classified Ads

Since Craigslist's inception in the late 1990s, the revenues generated from newspaper classifieds have dropped significantly. A study by the Newspaper Association of America found revenues between 2000 and 2010 dropped from $19.6 billion to $6 billion. That represents a 70 percent decrease, and the trend does not appear to be slowing. Although many factors contributed to this decline, the association believes sites like Craigslist played a large role in cutting into newspaper revenues. This makes sense considering that it costs consumers nothing to post on Craigslist while newspaper ads can be very costly.

The Best Times To Post

Craigslist has a more unusual pattern.  It sees a steady flow during the day between 9am to 10pm.  Traffic will however continue up until 1-2am in most cases.  The peak times to post are 10am to 11am in the morning or at 6pm to 9pm.  This changes over Friday and Saturday to 8pm to 10pm in the evening.

The way craigslist works, recent posts get on top, and there's a limit on reposting the same item.

Therefore, you want to post just before everybody looks. Because shopping for craigslist items tends to involve driving around, and most people only have time for that on weekends, the weekly craigslist rush happens when people get up on Saturday. Friday night is the best time to post on craigslist.

1.  Day of the Week
Personal Ads tend to do best on Thur, Friday and Saturday.
Job posts tend to do well on Monday/Tuesday
Furniture ads tend to do well anytime during the week.

2.  Time of Day
Work/business related things - Afternoon
Leisure/Personal related things - Evenings/Nights

Written by By by Keith Patrick 

 

What do you see the best results from your post? Talk to us in the comments.

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

Five Ways To Get More Followers

five ways to get more followers fivenson studios ann arbor michigan graphic design studios

Unless you’re a celebrity like Justin Bieber or Hillary Clinton, you’re going to have to work at building an initial following on Twitter. So what’s the secret? Instead of a slow-and-steady progression, treat your Twitter account like a short-term addiction. Make it your top priority for a month or two, double down and create lots of content.

That’s because studies have shown that the more you tweet, the more followers you’re likely to have (users who have written under 1000 tweets typically have fewer than 100 followers, while those who have tweeted more than 10,000 times usually have followings of between 1000-5000 people).

That initial immersion will pay off in terms of “market research,” as well: you’ll sharpen your editorial voice, get more comfortable with the medium and its quirks (hashtags, @ replies, and more), and learn the types of content that appeal to and engage your followers.

Indeed, if you’re a small business or brand, Twitter will actually help bring in new customers. By a margin of 64 percent, users are more likely to buy from brands they follow on Twitter, according to an infographic by analytics company KISSmetrics. (It also works for individuals; Daniel recently inked a major consulting contract with someone he met on Twitter.)

To help grow your initial base of followers quickly and easily, here are some additional methods you can try.

Written by By Dorie Clark and Daniel Vahab

What are some of your tips to getting more followers on Twitter? Talk to us in the comments.

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

Happy Father’s Day

HAPPY FATHERS DAY FROM YOUR FRIENDS AT FIVENSON STUDIOS GRAPHIC DESIGN IN ANN ARBOR MICHIGAN-

Father's Day is such a well-recognized holiday it can seem like it's always been around — but it's actually pretty recent. And once upon a time, lots of the country's dads were opposed to it.

The holiday was invented by a woman who really liked her dad. Sonora Smart Dodd, a woman from Spokane, WA, was inspired to create Father's Day after listening to a Mother's Day sermon in 1909. "Don’t you think fathers deserve a place in the sun, too?" she is said to have asked the minister. Dodd's own mother had died and she and her siblings had been raised by their father.

Dodd picked June for the celebration (the month of her dad's birthday) and in 1910, the first Father's Day was celebrated in Spokane. The day didn't become official nationwide until 1972, when Nixon officially declared the third Sunday of every June Father's Day.

Apparently, part of the delay was due to male resistance to the idea. NBC writes, "American historian Timothy Marr wrote in American Masculinities: A Historical Encyclopedia that in the holiday's early decades, men 'scoffed at the holiday’s sentimental attempts to domesticate manliness with flowers and gift-giving, or they derided the proliferation of such holidays as a commercial gimmick to sell more products — often paid for by the father himself.'"

Evidently, those attitudes have changed — Wikipedia lists over 130 countries that celebrate Father's Day throughout the year. Besides the United States, 75 others celebrate on the third Sunday of June. These include China, India, Japan, Mexico, and the United Kingdom.

Hallmark estimates that 80 million cards will be exchanged this Sunday, making it the fourth biggest card-sending day of the year. If you're not among that 80 million, just remember: late is better than never!

Written by NINA WOLPOW

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

We’re in the middle of a second creative revolution driven by Code

art copy and code fivenson studios ann arbor michigan graphic design

There have been enormous changes in the way brands and agencies approach marketing on the web. We're in the middle of a second creative revolution driven by technology. "Code" is being added to the core creative team of art and copy, and the work being made isn't like the ads we're used to. Code is enabling the re-imagination of everything. It's connecting everyday objects to the web, telling more personal stories with data, and making our lives easier and more fun. How will this shape the future of advertising? We're partnering with the innovative brands, storytellers and makers to find out.

In the 1960's, advertising went through a creative revolution that changed everything simply by partnering up art directors and copywriters. The idea of a creative team made up of art and copy was born.

Today, it's happening again. We're in the midst of a second creative revolution, driven by technology. Code is being added to the core creative process, enabling new forms of brand expression and engagement. Art, copy and code is the creative team for the connected world.

What hasn't changed is the need for human insights, breakthrough ideas and emotional stories. Code facilitates new kinds of experiences, but it doesn't replace the storytelling skills the advertising industry has honed over the past fifty years. Our connected world is giving brands more dimensions and touch points, but they still need something compelling to offer in order to create a real connection.

How will the modern web shape the future of advertising? Over the next year, Google is partnering with the innovative brands, storytellers and makers who are defining it to find out. We'll explore the following themes in partnership with forward thinking creatives & cultural game changers in and outside the ad business, and invite you to see what we're up to at artcopycode.com.

Connected Objects: Let's get phygital
It used to be that there was the 'real' world and the digital world and the two rarely met. Not anymore. Thanks to ever-evolving technologies like NFC, RFID and Bluetooth, as well as some folks with big imaginations, the offline and online worlds are increasingly rubbing shoulders. Physical events are triggering actions online, and vice-versa, creating new opportunities for marketers to invite people to interact with their products through the web.

By bringing the personalization and intelligence of the web to everyday things, we can make them more useful and entertaining. These connected and smart objects are sharing relevant information with us, turning chores into games and making us healthier. Not to mention giving us more acronyms to casually drop in conversations.

To explore the world of connected objects, we partnered with artist Zach Lieberman and YesYesNo to create a smart sneaker with personality that talks back and can connect the wearer's activity to the web, if the wearer chooses to. Using an accelerometer, a gyroscope, Bluetooth and some other off the shelf technologies, the Talking Shoe translates the wearer's movements into funny, motivating and timely commentary.


Re-imagined Canvases: Growing new ideas in familiar ground
Innovation doesn't always have to mean inventing something new. Bringing fresh thinking to established media and ad formats can be an easy and inexpensive way to stand out in a connected world.

Sometimes it's about the unexpected marriage of an idea and an existing technology. Or it can be a matter of taking a well-known ad space and making it sing with an innovative creative approach. Whether you're crafting surprising experiences with pre- roll, giving the classic printed circular an online dimension, or simply bringing wit and charm to search ads, there are plenty of opportunities on the modern web that are coding-optional.

Useful marketing: Creating tools, not just ads
Marketing has become less about talking and more about doing. While ideas about branded utility have been tossed around for a while, lately they've been getting more serious attention. Brands, even the non-techy ones, are launching mobile, web and hardware products. And these products are being built by agencies, though you'd be forgiven for thinking they're the result of Silicon Valley hackathons rather than traditional marketing campaigns.

Tools that make people's lives easier, more productive and more fun can bring a brand's promise to life in tangible ways. Whether they're leveraging data to help users exercise more, tracking a pizza delivery, or making driving a social experience, the most loved brands of the future will create real value for their audiences through marketing.

To bring this idea to life, we've partnered with Volkswagen to bring more fun to the everyday drive with Smileage, the first social driving app.

Audiences of one: Crafted just for you
People can now decide if, when and how they interact with brands. Consequently, our definition of great creative work is changing. Today, people can choose the ads they want to engage with, which opens the door to fresh thinking about how to make them more relevant.

The best storytellers have always been able to make us feel as if they're speaking to each one of us individually. Can technology take that idea further? Using real-time data and cues like time of day, location and interests, we can already tailor and personalize ads in ways that make them more valuable and meaningful. Instead of creating messages aimed at audiences, consumer segments and personas, we can now simply talk to people the way they want to be talked to. How wonderfully old fashioned.

Collaborative storytelling: The audience is part of the show.
It's an old maxim that ideas can come from anyone and anywhere, but the web has been great proof of it. Given the opportunity, people have consistently surprised us with their boundless creativity. In traditional media, audiences are passive spectators. They sit back and watch a story created by someone else. But on the web, we can harness their desire to co-create with us by building platforms that bring ideas to life which could never be accomplished alone. More and more, inspiring this kind of participation is going to be crucial for brands.

By putting a piece of themselves into the work to create something meaningful, consumers forge deeper connections with brands. So it only makes sense that we should embrace them, encourage them and give them the tools to create alongside us. In other words, we build the sandbox – and they fill it with really amazing sandcastles.

What hasn’t changed is the need for human insights, breakthrough ideas and emotional stories. From where we see things, it’s clear that the need to tell compelling stories has actually never been more important. Our connected world is giving brands more dimensions and touch points, but they still need something compelling to offer in order to create a real connection.

Data stories: The emotional life of numbers
Every day, we create 2.5 quintillion (that's 2,500,000,000,000,000,000) bytes of data. To put that in perspective, ninety percent of the data in the world today has been created in the last two years. It's a crazy thought, but it's also an exciting one.

We've begun using this knowledge for things like beautiful data visualizations and targeted messaging, but we've only scratched the surface of what's possible. In the right hands, data can be used to tell emotional stories that grow and change over time. And, because data-driven executions are grounded in cold, hard facts, they're tough to argue with. Which is also kind of a plus.

It's a pretty exciting time to be creating advertising and marketing- and we can't wait to see what happens next.

Written by Aman Govil

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

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Lets get social. We would love to meet you! We Are Currently Open Monday-Sunday 8am-11pm Christopher@FivensonStudios.Com

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734-224-9696