We are all very well aware that the SEO landscape is one that is always changing. Keeping up with the Googles and Bings of the world is a job that requires constant management and upkeep.
For those of us who work in the industry, it’s easy to forget what are our roles are when servicing client needs. This is why over the years, and moving forward, the role of the SEO becomes more than just ranking web pages at the top of search engine results. Our roles need to factor in what our clients are really looking for, which usually involves more sales and more money in their pockets.
Understanding these client needs and how to properly service them is the key to any successful digital marketing agency. Let’s discuss some key factors that help you build a strong relationship with your clients. Tip number three.
Communication is Key
Finally, understanding the best way to communicate with each of your clients can ultimately be the deciding factor in your success. Many SEO’s have to learn this the hard way – you have clients that will be fine with periodic emails and then you’ll have clients who need to have face-to-face meetings or constant phone calls in order to properly understand where exactly their money is going to.
Setting the precedent at the beginning of your relationship with each client will be key in order to understand how to properly communicate your ongoing SEO and reporting efforts. Also, understand and assess what level of expertise your clients may have in SEO and other channels.
Some clients may completely understand SERPs and want to know very specific data points. To other clients, SEO is secret voodoo magic spells that you are casting and really don’t understand what any of it means. Read your clients and learn how to talk about your efforts to them, so that you ensure that you’re not talking down or above to them.
Written by Albert Costill
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Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.