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Content Marketing Is The Key To Ranking Higher On Search

Content Marketing Is The Key To Ranking Higher On Search desigend by fivenson studios in ann arbor  michigan

Search engines are smarter than they used to be. Once upon a time, all a small business needed to get to the top of Google or Bing was a lot of keywords stuffed onto a web page. Today's search results—and today's website visitor—expect more value from websites. This is a great opportunity to engage your customers by sharing more about your products and services through content marketing.

Content marketing is a bit like having a TV station and a newspaper dedicated exclusively to your business. (In a good way—no negative stories here!) If you're DIY-ing your small business' marketing, you can develop good content in as little as half an hour a week by setting up a company blog. Take a few minutes each week to share a few paragraphs, a photo or a video on your blog. Don't overthink it. Here are a few things your clients would love to learn in your company updates:

  • New or improved products or services
  • Specials or sales that customers can take advantage of
  • A video tour of your space or an introduction to your staff

You'll be surprised at how simple it is to produce content about your business. Who knows, you may even enjoy it!

By Ford Commercial Vehicles

We would love to hear your thoughts?

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

HOW TO HACK YOUR CUSTOMER’S BRAIN

HOW TO HACK YOUR CUSTOMER'S BRAIN- designed by fivenson studios based in ann arbor michigan

With every page you "Like," every quiz you take, Facebook gathers more data on your persona that they then share with their partners--who pay dearly for that data. For digital marketers that kind of intelligence can be the difference between a campaign that falls flat and a viral sensation. In fact, this data collection is probably more pervasive than you realize, because it has consequences off-line, as well.

When you check out in a retail store, your purchases are logged by the merchant, and this data is correlated with your email address.

Relax--your personal data is safe, but this Big Data matrix means that there is an unprecedented amount of consumer data available to digital marketers. When this data is correlated with social media, it allows savvy marketers to capture sophisticated market research insights about you and other consumers.

Given any selection of people on Facebook, you can find out: Demographics, Gender & Age Predominance, Lifestyle (personas), Relationship Status, Education Level, Job Title, Page Likes & Categories, Location, Cities, Countries, Languages, Facebook activities, Device use, Household, Household Income, Home ownership, Household Size, Home Market, Value, Spending Methods, Retail pending, Online Purchases, Purchase Behavior, In Market For a Vehicle.

Until now, that kind of data research was limited to big companies. Now you can use the same methodology to find your sales prospects and identify their personas. This is data that some big companies have paid at least $10,000 to obtain, you can now do the same with Facebook ads for free.

We would love to hear your thoughts?

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

Tech-Savvy Solutions for Increasing Online Business Security


Tech-Savvy Solutions for Increasing Online

In 2014, the New York attorney general announced that almost 23 million private records of his fellow New Yorkers had been exposed in the previous eight years, due to numerous security breaches of personal data. Today every single business that works with people's personal data is in danger of being hacked and digitally robbed. As technology steps rapidly forward, hackers and online thieves keep pace, so business owners have to make all the necessary precautions to secure their clients' data.

fivenson studios graphic design studios

Why hacking small businesses?

Hackers whose hobby or job is stealing data on the Internet like attacking small businesses, because they think that way they will easily obtain social security numbers, credit card numbers and e-mail addresses. Why, you might ask? To sell them to whomever who might be interested in that kind of information.

Another feature that attracts hackers to small businesses is a widespread sloppiness in their approach to data security, often caused by their budget restrictions. The worst outcome of such a situation is that small businesses lose their clients' precious data and, consequently, their trust.

Increase password awareness

Have you every opened an email account, trying to sign in, to find out that a colleague of yours is already signed in? Employees sometimes forget to sign out, in the middle of office chaos. However, it can lead to serious personal and business data leak. It can be prevented through a string of briefings on email and password awareness. Posting notes on everybody's computer with a big "log out" title on them might also help in making people more aware of the danger behind such tiny mistakes.

business-security-systems1-fivenson studios ann arbor michigan

Antivirus and antimalware coalition

A serious business owner will either form a special IT team to take care of the computers and software solutions for the business or outsource a professional company to do that. Servers and local personal computers cannot be left unprotected. It is like offering the data to hackers on a silver platter. Choose some of these protection solutions to ensure that everything that is downloaded or transferred to your computer is scanned with the most powerful antivirus tools.

Cloud storage and encryption

Some employers already keep all of their data online. Some of you might consider such a decision crazy, but they save a high amount of money by using affordable packages for online storage. Thanks to a wide range of cloud providers that have emerged over the last few years, businesspeople get attractive cloud offers. But before you decide to put your previous business data into a stranger's hand, check out their reviews and other people's experiences. If you want to get a backup support, encryption and a huge amount of online space, start using affordable and quality services offered by pCloud.

Check on third parties

Even if your own business IT systems are properly saturated with all the necessary security measures, it is still possible to become a victim of data theft, by hiring third parties. So, before you decide to hire another business for hardware or software maintenance of your business equipment, do a thorough inspection of their previous work. Only the most praised third parties should be gained access to your business premises and devices. Never fall for marketing tricks, but rely solely on facts. The guidelines issued by the Canadian government on outsourcing can be helpful for small businesses, as well.

Prevention is always less expensive than healing, especially in business terms, since in this field major flaws are usually untreatable. Failing to meet security standards would be like approving your own death penalty. In a nutshell – use our advice, search for additional tips and increase the online security of your business.

Dan Radak is a web hosting security professional with ten years of experience. He is currently working with a number of companies in the field of online security, closely collaborating with a couple of e-commerce companies. He is also a coauthor on several technology websites and regular contributor to Technivorz.

We would love to hear your thoughts?

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

How much should a Small business owner spend on Marketing?

How Much Should You Spend on Marketing designed by fivenson studios ann arbor michigan graphic and wed design company

Small business owners begin with a hefty startup investment just to get off the ground. The last thing you want to think about is more spending. But the old adage that “it takes money to make money” holds some truth, especially for young companies. In order to ensure your success, you’ll need to assess what expenses to build into your budget.

Begin by considering the expense question from two angles:

  1. What business spending is necessary for my operation’s success?
  2. What investments will produce a return for my company?

The first question is one of fixed costs. You’ve likely already evaluated the labor, equipment and location spending your company needs to operate. Next, weigh the investments that will bring the most return—such as marketing.

“Whether you run a small business or a multimillion-dollar corporation, marketing is essential to your profitability and growth,” says the U.S. Small Business Administration (SBA). In general, the SBA recommends small businesses with under $5 million in revenue allocate 7% to 8% to marketing. Depending on your business goals (fast growth vs. slow growth) and the size of your target market, you may need to adjust your marketing budget up or down. But the SBA’s recommendation—for instance, $75,000 in marketing for a business with $1 million in revenue—provides a starting point from which you can evaluate this important investment.

We would love to hear your thoughts?

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

The best way to A/B Test Your Way to Success

The best way to AB Test Your Way to Success - Designed by fivenson studios in ann arbor michigan

As a business owner, you make important choices daily, and also the buck stops with you. What if the decisions you are about to make isn't the right one? Should the cost be raised or lowered? Will the new promo message work? Should your website’s checkout page be redesigned? A great way to decide is A/B testing.

When doing A/B test you should take a portion of your customers and divide them into two groups the control and the test for a period of time. The group you are testing gets the new price the new message and anything else you want to test. The other group is your control group which doesn't see any change to it.

In order to have a successful  A/B test you should establish some sort benchmark to measure against. Your benchmark should include things like revenue, the open rate of your emails, and the amount of people that purchase something on your website. That way when you have completed your A/B testing you will have measurable results to compare it to. Once you see the results of your testing you can move forward with your plans to succeed.

We would love to hear your thoughts?

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

Parallax Web Design

Why Should I Get a Parallax Site & What Are The Benefits?

Webmasters who has viewed a parallax website always ask the same question what’s the point? 99% of the time someone who views a parallax website is blow away. The one problem that webmasters face is whether it’s worth it to change the whole layout of their website.

Then again, this is a decent question. All things considered, back when flash was the standard on sites, guests were compelled to stay there and watch these inconvenient and pointless introductions.  We soon understood that people didn't want to waste their time on pointless animations so the minimalist transformation began.

Does the parallax site fall into the same classification as flash did? Is it going to slow down your site? The answer is no, on the grounds that the impact uses perfect and lightweight code to guarantee that your pages load rapidly, yet despite everything you get a fun approach to pull in guests.

Connect with Your Visitors and Convince Them to Buy or Learn More

A parallax impact serves as to some degree a landing page for your content. Since a large portion of these topics give parallax boxes that cover the entire screen, individuals don't comprehend what's in store from your site until they scroll and reveal it underneath the parallax page.

You'll additionally find that parallax sites provide call to action buttons and overlaying content modules for writing call to action and convince individuals to tap on the buttons. These call to actions can lead to anyplace on your site for example your landing page blog or special offers you may have going on. The thought is to convey consideration regarding your most valuable deals and utilize the parallax impact to motivate individuals to stop and pay attention.

There's Something Hypnotic about It

Each time I see a parallax site I stop and look at it for a few moments, to perceive how it meets expectations and how the organization incorporated it with their content. I'm not certain why, but rather the parallax impact knows how to make individuals pay attention.

Other than stopping individuals to see more, it includes that additional intelligent measurement that makes individuals grin. I like to compare the parallax impact with that of Google's homepage. You'll discover liveliness, diversions, and a wide range of fun changes of the Google landing page. Despite the change, it generally makes you stop and interact with it.

This is the same way a parallax site lives up to expectations, since users are for the most part in a rush to move rapidly while on the web, however then out of the blue, something cool gets their attention. Regardless of the possibility that it just makes them stop for a brief moment, this can be the difference between a sale and no sale.

Great for Presenting Products

At the point when the client looks down, the parallax impact works like an amplifying glass, filtering the foundation and showcasing the subtle elements of the thing. This is an eminent chance to show your items. Case in point, you could place something like a dress out of sight, permitting individuals to look all over the dress to highlight the best components.

Bringing Customers on a Journey

Numerous organizations utilize the parallax impact like this, and it looks wonderful when actualized appropriately. The thought is to consider every one of the components or advantages your organization gives and to carry your clients on an excursion with those advantages.

Since a parallax site is split up into modules as users look down the page, you can highlight an alternate item or service. As the parallax impact moves down the page it uncovers another item for your user to look at. Also, they can tap on call to action to see more about the things.

Parallax Is A Great Storytelling Tool for Creative Businesses

This ties into taking your users on a voyage, yet that excursion doesn't need to include services. The best piece of parallax is that you can get very creative and attempt to bring your users through time, or unite with their feelings.

Parallax Works Nicely for Displaying Company History

An organization history is a course of events perspective of how your business came to be. A couple plugins exist for this, yet why not get a subject that backings staggering presentations made only for this? Essentially, you would begin the story with how your business started, then as clients looked down, the parallax impact would disclose the next years, conveying them up to the present.

Parallax Guides Line of Site

In case you're hoping to send individuals through a sales channel, parallax is your best friend. The developments and unmistakable components draw your users in. You shouldn't have any issue enhancing your business with a parallax design.

It Turns Your Website into Something Worthwhile and Fun

Clearly you need your site to look charming, so why not flavor it up with one of the most effortless ways? Like I said before, a parallax site is very lightweight, and it brings out enthusiasm for your users.

We would love to hear your thoughts?

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

5 Internet Security Tips to Share with Your Boss

5 Internet Security Tips to Share with Your boss-ann arbor graphic desing and web design company

 

Fivenson Studios has some of the greatest design services on the market and their blog allows readers to learn new things about business, design, and technology. It would be a wonderful idea to read their post on what makes a good boss.

It can almost be guaranteed that your company or place of work would absolutely crumble if it lost internet access or suffered a massive data breach. Despite this, many businesses and decision makers aren’t investing nearly enough time and energy into internet security and protecting sensitive data.

You can have a chance to contribute to the company and tell your superiors just what could be done about the matter, the inexpensiveness of doing so, and the consequences if changes aren’t made.

Here are five tips that you will want to tell your boss at the next opportunity:

Set Up a Security Review

Does your company have a regular time where they go over the security of the company as a whole in terms of internet policies? This should be the case of every company, no matter their reliance on technology. Such times are perfect for training employees on new procedures and even if they are tacked onto another standard meeting they are well worth the investment.

The main reason that you need to tell your boss to make this a priority is the quickly changing nature of data security. You can’t afford to wait every year or when the time feels proper when there are new threats coming out every day and thousands of attacks attempted every hour. Such things that should be considered are making sure employees use strong passwords, prohibiting use of personal devices for work use, and keeping shared files away from employees who have no need for them.

Make Sure Employees Have a Virtual Private Network

If you have employees that work while they travel or meet clients regularly in a café or restaurant, you will want to make sure that their devices are equipped with a Virtual Private Network (VPN) in order to ward off hackers and other cybercriminals who might attack them over unprotected networks. What a VPN will do is connect a person’s device to an offsite secure server. This server will mask the IP address of the device in question while using an encrypted “tunnel” of a connection to safely transfer any data that is necessary, allowing clients to see important data should they need it without any risk of interception by a hacker with the right receiver.

Along with the security offered by a VPN there are other benefits you will want to mention such as getting by regional restrictions and government censorship (great for travelling employees). Your company may even benefit from the enhanced privacy it offers. When you are discussing getting one with your boss, you will also want to have one picked out considering the number available, so read some reviews to give your boss some options.

Reconsider the Services and Programs Your Company Uses

Your company already has contracts or agreements with various IT companies to manage their data or their computer setup. This arrangement allows for maximum efficiency on both ends, but have you and your boss considered the security precautions that each of those services take with your data? Do they secure that data as well as they would their own?

Go through each of the different services that your company uses. See if there are security concerns or if there is a bad reputation that has been developed since your company began the business relationship. If there are major concerns, then bring them up with your boss and see what they think. It might be time for a change.

Review the Training of Every Employee

Are you and your boss aware that 95 percent of data breaches are caused by human error? A misplaced flash drive or a password on a sticky note are all that is needed to lead to thousands of leaked files. Perhaps younger employees are well-versed in the basics of internet security, but this might not be always the case. The best solution for this is to ask every individual employee what they know and then train them according to their needs.

Your company should also have an internet security manual available at all times for its employees, and it should also have an open culture of inquiry where it comes to technology in the company. Not everyone has the same experience or expertize when it comes to internet security, so there should be no discouraged questions.

Have Safe and Reliable Backups

At some point something is going to happen to your company’s systems, be they caused by human or nature, that will damage or destroy important company data. There is no safeguard or habit that will prevent this from eventually happening, and you should not let it keep you or your boss up at night.

It is for this reason that you should make sure to ask your boss about data backup options should they not already be in use. They are not nearly as expensive as they were in previous years, and there are numerous options available to companies. For small amounts of data, a flash drive locked away when it is unneeded is the sensible option. Many cloud backup services will automatically back up files when the computers aren’t being used; although they have a reputation for poor data security. For a maximum amount of security for company files, an external hard drive that is backed up and locked away or secure company databases are the best option.

Once you consider some solutions to security risks your company might have, you will be able to look fantastic to the whole company and put yourself in a better position. Thank you for reading.

We would love to hear your thoughts?

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

How To Pinpoint Your Marketing With Customer Data

How To Pinpoint Your Marketing With Customer Data ann arbor michigan web design and graphic design company

Before the surge of data-driven advertising, programmatic marketing and real-time media buying, retail marketers faced challenges in effectively figuring out who was interested in purchasing their products.

Historically, inventing “personas” based on demographic information and CRM systems was the way this was done. It went something like "An affluent, mother in Delaware purchased my product, so let’s find more affluent Delaware moms." In the contemporary digital marketing world, we know that personas and demographics are only rough proxies for the people who are currently in-market to purchase your products. Marketers who use personas alone risk not reaching, engaging and influencing high-valued shoppers.

By using data, we know that people are searching for and absorbing information about your products before they ever reach your website and make a purchase. We also know what they have already purchased or considered purchasing through on-site interactions. Data and mathematics often yield results that are not intuitive, especially when using statistical models – which are exactly the sort of models used to tract consumer intent at large scale.

A famous example is called the "birthday paradox": how many people do you need to put into a room before you have a 50/50 chance that two of them have the same birthday? Most people say about 150. But if you use statistics and probability theory, you’ll find out the number is actually 23. We can’t use our instincts to figure out what the right answer is because our instincts are not designed to operate at the scale that marketing works on today.

The most effective way to reach and influence your target audience is to observe the trails they leave on the web and on their devices. These trails leave behind intent data, which can enhance your marketing efforts in several different ways.

1. Enhanced acquisition.

A recent report conducted by Forrester on behalf of Magnetic showed that 64 percent of marketers claim that they need better data for prospecting and 67 percent cited that customer acquisition is more challenging than retention.

Additionally, the report also found that marketers are using both demographic and site level data for acquisition, neither of which is the best source of intent data for prospecting strategies. Intent comes in many forms and from multiple locations, including a retailer’s web site, offline sales, product reviews, shopping comparison sites and search activity from thousands upon thousands of online entities. However, if you aren’t using the right sources of intent for acquisition, you simply can’t leverage digital to its full potential. Search data captured across ecommerce, pricing comparison and product review sites is one of the strongest signals of intent and best sources for new customer acquisition.

For example, a husband may want to buy a purse for his wife’s upcoming birthday. The only way to know that he is in market for this is by looking for his intent clues across the web. Has he searched for a specific brand, product, price, etc.? You want to reach him before he concludes his research and moves on to make his purchase, either online or offline.

Using intent from outside retailers’ properties will give your acquisition strategy a lift and competitive edge. Not only does it tell you when someone is in-market, but also it allows you to identify people who are interested in making a purchase based on real data, regardless if they are one of your brand’s target audiences. If you tried to target using demographic personas you would not target this man as a probable buyer of women’s purses!

2. Stronger retention.

Intent data can show a lot about what a person is looking to buy and even inform you about what they’ve bought in the past. However, coupling this information with other consumer signals, such as what channels (email, video, mobile web, etc.) and devices they engage with and peak times of day that they browse or buy, allows retailers to deliver information that people want, where and when they want it.

Cross-sell and up-sell opportunities also rely heavily on past purchase data and purchase intent. If you know someone purchased a new suit, and recently searched for a new pair of men’s dress shoes, wouldn’t you want to inform them of a special shoe promotion or offer them a tie to go with that purchase? Or, if you knew someone purchased a luxury item and saw that they are in market for a summer dress, wouldn’t you want to recommend additional products to them across display advertising on mobile and desktop web, within email alerts, and customize their experience on your website?

If you can make the experience more efficient by delivering information that customers want, you can drive customer loyalty and strengthen your retention strategy.

3. Re-activate customers.

What happens when customers never return to your website and/or make a purchase offline? Observing intent data that is captured beyond a retailer’s website helps marketers re-activate past customers.

For example, I purchased skis last year and have never returned to the retailer, either on and offline. However, this year I was in-market for a new helmet. If that retailer knew I was in-market, they could have delivered relevant information to me via email or display ads on desktop or mobile to try getting me to return to their store. Additionally, enticing customers with special offers on seasonal items or those items that have an expiration date is another way to boost re-activation.

The consumer you are reaching today might have entirely different interests tomorrow even though his or her persona hasn’t change at all. Having access to intent data will give retailers a comprehensive view of their audience and help them ultimately expand their customer base and increase sales.

Written by James Green

We would love to hear your thoughts?

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

5 TIPS ON HOW TO RANK YOUR BLOG

 

5 TIPS ON HOW TO RANK YOUR BLOG-ANN ARBOR GRAPHIC DESIGN- WEB DESIGN STUDIOS

Everyone wants to get succeed with their blog, but few people know the “secret recipe.” Writing a great blog is one of those things that once you find your groove, you just don’t want to stop writing. However, all those great write-ups aren’t worth much if their visibility is poor. And this is one of the reasons why majority of the blogs fail; they think that SEO is no more important and “keyword research” is a waste of time.

Because of the Google‘s frequent refinements for updating algorithm, most of the bloggers are pissed off. People need to realize that, there’s one thing that’s remained pretty much unchanged as far as website optimization for increased visibility is concerned: “keyword research.” To put it more accurately, the need for keyword research hasn’t changed, rather how you do it has.

Follow these keyword research steps and narrow down your own list to include terms you need to target. Through this approach, you can establish and execute a head-on keyword strategy that will help your audiences find you for the search terms which apply and are relevant, depending on your niche or area of expertise.

Step 1: Based on Your Niche, Make a List of Relevant Topics

Think of the topics which you want to be ranked for – let’s refer to this as “generic buckets.” Come up with five to ten topic buckets you feel are relevant to your blog. Then, use the topic buckets to come up with specific keywords later.

If you happen to be a regular blogger, the topics you chose are the ones your blog revolves around. Picture this from your reader’s perspective: what type of topics would your niche audience search that you’d want your blog to be found for? For instance, if your blog is all about graphic design companies in your area, you’ll probably have general topic buckets like “graphic design,” “logo design,” “website design,” “flyer design,” “marketing” or “social media marketing.”

Step 2: Fill the Topic Buckets with Keywords

You have the topic buckets you need to focus on, now you need to identify a few keywords that are relevant to those buckets. These should be keyword phrases you feel are necessary to rank for in the SERPs (search engine results pages), since your target audience may be conducting searches using those keyword phrases or terms.

Let’s take the last topic bucket for graphic design companies near me which our blog is tailored – we need to brainstorm keyword phrases people might type in as far as the blog goes. This might include:

  • Best graphic design company in Ann Arbor Michigan
  • Logo design for new business
  • Best website design in Ann Arbor Michigan?
  • Social media marketing in Ann Arbor

And on it goes. The general idea here isn’t to prepare a final list of keyword phrases but rather brainstorm a bunch of phrases you think people might key-in to look for content related to the topic bucket – in this case, your graphic design blog. Later down the process, we’ll be narrowing down these lists.

Google encrypts an increasing amount of keywords each day, though another clever way of discovering keyword ideas is to find out which keywords your website is already ranking for – i.e. getting found by users keying in certain terms and phrases. Thanks to “Not provided,” we couldn’t be able to get that treasure any more but there are ways to become a Jack Sparrow.

This will help you identify keywords people are using to find your website. You can repeat this drill for as many topic buckets as you like.

Step 3: Dig up Related Search Terms

Here’s another way of filling those topic bucket lists:

Go to Google and check out the related search terms found on the bottom of the page, which you get once you’ve entered a keyword. These are suggestions for searches that are related to the original keyword you entered. These related keywords can really help you come up with even more ideas as far as collecting your keyword/topic bucket lists are concerned.

Want to take this to another level? Click on a related keyword suggestion, and check out its related keywords on the bottom of the search page! Endless possibilities.

You should also check the Google wildcard suggestions for better understanding of people’s intent around your search terms.

Bonus Tip: Keywordtool.io and Uber Suggest are the tools that you should use for this. They provide very useful data that most of the time Google Keyword planner doesn’t show.

Step 4: Pinpoint Head Terms and Long Tail Keywords in Each Bucket

If you’re not already aware, it’s important to understand how head terms or keywords differ from long-tail keywords.

Head terms can be defined as keyword phrases which are generic and generally not more than a word or two long, depending on the type of phrase entered. Long tail keywords on the other hand, are as you guessed it, longer keyword phrases – three words or more – which typically take the form of a short sentence or question.

You need to have a good mix of head terms and long tail keywords in your bucket lists. Why? So that you’ll have a well-balanced keyword strategy which translates into short-term gains as well as long-term goals.

You see, head terms are usually searched more by people, as you can imagine, which usually makes them far more competitive and also harder to rank as opposed to long tail terms. Let’s think about this for a moment: in your opinion, which one of these terms would be harder to rank?

  1. Website design and logo design companies in Ann Arbor Michigan
  2. Graphic Design

You probably went with “graphic design,” and you’re completely right. However, it’s important to understand that even though head terms generate more search volume (which means higher potential for driving traffic to your blog or site), the traffic you’re going to get from “website design and logo design companies in Ann Arbor Michigan” is actually more desirable. Let’s expand further.

A person who’s searching for something more specific makes him/her a more qualified searcher for what you’re selling (the blog), compared to someone who’s just looking for something generic. Since long tail keywords are more specific, it’s easier to guess what people using them are looking for. Now, on the other hand, a person just looking for “graphic design” may be looking it up for a host of reasons which could be almost completely unrelated to your blog or website.

Therefore, always make sure your keyword lists contain a good mix of head terms as well as long tail keywords. So, as a rule: long tail keywords for some quick wins, and more complex head terms for the long haul.

Step 5: How Your Competitors Rank Keywords

You don’t need to follow in your competitor’s footsteps just because something is working for them. This especially applies to keywords. Though, you still need to understand which keywords your competitors are ranking for.

If your competitors are ranking for the same keywords as your list, you need to work on bettering your ranking for those. However, this is not to say you should be ignoring the keywords your competitors aren’t using, as this could be an excellent opportunity to for you to grab market share based on those keyword terms.

Bonus tip: Cyfe is one of the tools that can gives you all the insights of your competitor including web analytics, SEO performance, rankings, content strategy, email marketing strategy and social media strategy.

So keep in mind that finding the right balance will definitely ensure quick wins but also in the process, help you move towards bigger and more challenging SEO goals.

One of the best ways to determine what keywords your competitors are ranking for is SEMrush, which lets you run unlimited reports and display top keywords for any given domain. This way, you get a good sense of the kinds of terms your competitors are striving to rank for.

The above points will certainly guide your blog on the road of success. Did I miss something important? What’s your best approach in keyword research these days? Let’s talk about under the comment section!

Umar Khan

We would love to hear your thoughts?

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

14 Reasons Your E-mail Marketing Campaign Was Doomed To Fail

14 Reasons Your E-mail Marketing Campaign Was Doomed To Fail FIVENSON STUDIOS GRAPHIC DESIGN IN ANN ARBOR MICHIGAN

One cannot underestimate the power of email marketing even as social media is becoming a trend. People still do check emails and prefer it as a mode of communication since social media does have privacy issues. But like many marketers, you may be contemplating about giving up on email marketing after launching campaigns that eventually fail. You may not know it then, but it could be that from the start, your email marketing campaign was doomed to fail. To help you understand what you could’ve done wrong and how to avoid these mistakes in the future, know these 14 reasons behind your failed attempts.

Indications of a campaign that is destined to fail

  1. Your emails appear to be spam.

Despite having good content, your message can be perceived as spam by your contacts. Without knowing it, you may be giving your message the appearance of a spam. Have you been typing your subject line or message body in all caps? Do you think your subject line may appear to be ambiguous from the point of view of your readers? If you answer yes to both of these questions, then chances are high that you are being perceived as a spammer by your recipients!

  1. Your email lacks a human touch.

Even if your viewers can not see you, they can sense the tone behind your email. You set the tone of your email by the words you choose to use. Readers would surely love to read something personalised so they can feel that they are appreciated.

  1. Your personalised emails make your readers feel awkward rather than comfortable.

Though you should be approaching your clients through a friendly email, you should not over-do it. A good marketer knows how to set the pace and tone in delivering crucial information. He can distinguish when the email should sound casual or when it should sound formal.

  1. You never tidy up your email lists.

Clearing out your email lists with unnecessary contacts is a must. Unnecessary contacts mean those people whose accounts are either closed or full. Sending out emails to them is not only a total waste of time but can damage your sender score too. In worse cases, you may end up being blacklisted by big email clients.

  1. Your content is of little value.

This is self-explanatory. You don’t want your readers to quit clicking on your emails just because they’re expecting that it will be the same piece of worthless content that you previously sent. Work on the quality of your content and do not compromise it for quantity.

  1. You are being deceptive.

If you are offering a free personalised shirt as a promotional product, you better make sure that your recipients will get exactly that. Do not trick them by providing an eBook instead. Believe me. Word will go out.

  1. You deliberately do not provide an opt-out option.

Providing an opt-out option in your email can assure your clients that your company is not some desperate business looking out for money. It will earn your clients’ respect as it will give them the impression that you, too, are respecting their decision in case they want to unsubscribe eventually.

  1. You deny the fact that you’re advertising.

It is definitely better if you can make your message less of an advertising material and prevent it from being too commercialised. However, when asked, never deny that you are advertising. It could do more harm than good to you as a marketer. You should find a balance between that of getting a customer, plain and simple and that of getting a customer’s trust.

  1. Your emails are not optimized for mobile devices.

A third of marketers say their subscribers read emails on mobile devices at least 50% of the time. As a marketer, you should know the impact of mobile phones in today’s digital world. Never underestimate its power and optimise your email marketing via mobile phones.

 

  1. You purchase email lists from unreliable sources.

Do not go buying email lists just because a company offers them at a cheap price. Do research to avoid falling prey to disreputable list companies. Having to respond to spam complaint caused by dirty email lists can cost you even more money than you imagine.

  1. You never sort the email so your contacts get irrelevant data.

Remember that your contacts may have different preferences. A client who wants to know more about your company’s product will not be overjoyed reading an email about your company’s teambuilding or about a company party that only people in your organisation can relate to.

  1. You fail to welcome new members.

The key to successful email marketing is not just to keep your loyal contacts but to keep building your email lists. Welcome new members and make them feel really valued.

  1. You never indicate vital company information such as address and contact number.

Not providing these details can cause your contacts to suspect that your business is a non-existent one.

  1. You never set your heart to it.

The greatest folly that you can commit in email marketing is doing this marketing campaign half-heartedly. If you really are determined to succeed, you should believe from the start that you are, after all, not doomed to fail.

Learn from your mistakes and move forward

If you recognise the mistakes you committed in your past email marketing campaigns, then it’s time to reform using these guides and you will surely be taking the right track form hereon.

Masroor is conversion optimization analyst at Invesp. Founded in 2006, Invesp Marketing has successfully implemented 400+ conversion optimization projects with an average uplift of 65%

We would love to hear your thoughts?

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

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