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2ND TIP ON HOW TO KEEP YOUR SEO CLIENTS

TIPS ON HOW TO KEEP SEO CLIENTS-FIVENSON STUDIOS GRAPHIC DESIGN IN ANN ARBOR MICHIGAN GO MULTI CHANNEL

We are all very well aware that the SEO landscape is one that is always changing. Keeping up with the Googles and Bings of the world is a job that requires constant management and upkeep.

For those of us who work in the industry, it’s easy to forget what are our roles are when servicing client needs. This is why over the years, and moving forward, the role of the SEO becomes more than just ranking web pages at the top of search engine results. Our roles need to factor in what our clients are really looking for, which usually involves more sales and more money in their pockets.

Understanding these client needs and how to properly service them is the key to any successful digital marketing agency. Let’s discuss some key factors that help you build a strong relationship with your clients. Tip number two.

 

Go Multi-Channel

Once you understand the importance of reporting on the numbers that make sense for your clients, you’re also going to want to ensure that you’re protecting the traffic your clients and projects are receiving from your search marketing efforts. Many times, SEO agencies rely solely on organic or paid search traffic as a means to generate leads and customers for their clients.

The reality is relying just on these channels is not a good long-term business strategy. Over the years most successful marketers have built out the proper multi-channel processes in order to provide a robust, full-service marketing service to their clients.

Even if you don’t want to go full-service, there is a few questions you should ask. If your search engine traffic isn’t converting, what are you doing to capture those visitors and turn them into future customers? Do you have an email marketing and acquisition strategy in place? Are you using Facebook ads and retargeting as a way to continue the conversation with these visitors and bring them back in the future? Are you keeping your nose to the grindstone on new and cutting edge digital marketing opportunities?

Any SEO worth their salt is not just focused on the organic search traffic their efforts are contributing to. They’re looking at how to convert this traffic in as many different ways as possible with a focus on their client’s business goals.

Written by Albert Costill 

We would love to hear your thoughts?

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

Tip One On How To Keep Your SEO Clients

TIPS ON HOW TO KEEP SEO CLIENTS-FIVENSON STUDIOS GRAPHIC DESIGN IN ANN ARBOR MICHIGAN

We are all very well aware that the SEO landscape is one that is always changing. Keeping up with the Googles and Bings of the world is a job that requires constant management and upkeep.

For those of us who work in the industry, it’s easy to forget what are our roles are when servicing client needs. This is why over the years, and moving forward, the role of the SEO becomes more than just ranking web pages at the top of search engine results. Our roles need to factor in what our clients are really looking for, which usually involves more sales and more money in their pockets.

Understanding these client needs and how to properly service them is the key to any successful digital marketing agency. Let’s discuss some key factors that help you build a strong relationship with your clients. Tip number one.

 

Understand Their Business Goals

Perhaps the most misunderstood aspect of managing SEO clients is understanding how they perceive the value of the services you provide. Many SEOs, especially those who are just starting out, tend to focus on search engine rankings as the main metric to report progress to their clients.

However, as search engine marketing has evolved, rankings alone no longer impact the client’s bottom line like they did in the past. With the “Google dance” and the fluctuation of search engine rankings, most business owners really don’t understand how rankings are impacting their bottom line unless the SEO agency is heavily involved in understanding customer acquisition and return on investment.

If you want to provide actual value to your clients, you need to understand their business and how it operates. You should also understand how much leads and customers are worth and then correlate that information into the work you’re doing as an SEO. If you can show your clients how both organic and paid search marketing campaigns are leading to increased sales or leads and then also understand the value of those sales and leads, your clients will always see the value in the service that you’re providing.

In short, you need to understand what your client considers valuable. 

If your client cares about leads, and you are sending ranking reports every month, your clients quite possibly will ask themselves, “What am I paying for?” or “How is this SEO service providing value to my company business and bottom line?”

In order to prevent this situation from arising, set the example from the get-go when you start working with managing a client. Talk to them about how their business operates, how they value the traffic and leads from their website, and other digital marketing channels. Discuss with them at length how important it is for you as an SEO to understand their business models.

Written by Albert Costill 

We would love to hear your thoughts?

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

How responsive web design is changing the Internet

An increase in mobile device users

We are all used to browsing the Internet via computers or when we have a large screen nearby, but people are starting to use mobile devices more avidly. For those who create Internet content, they have to think about the implications of mobile devices and how it will change the way we perceive and view the Internet. Using responsive web design is the new way of coding and making sure that all of the Internet’s content can be viewed easily and without any additional installations from your side.

responsive web design is changing the internet-designed by fivenson studios ann arobr graphci design

How different is responsive web design

Adjusting and in some cases even removing the limitations of the medium used to view content over the Internet is only part of what responsive web design allows coders to do for you. On the other hand, it is important that you can realize just how powerful this feature is and how limitless the new possibilities will be. However, there are still going to be a few restrictions which cannot be overcome, but there is a chance that it can be dampened in a way that will allow mobile device users to have more freedom.

Bigger is not always better for devices

Working with responsive web design means that you will have to take all kinds of screen sizes into account, and perhaps the most interesting ones will be android tablets. Not only because you have to adjust to the current operating system, but also to the different screen sizes, and in some cases the big ones will be hard to adjust to all, especially when new sizes are being modeled daily. However, if your web design is done right, it will be possible to adjust almost no matter what happens, and your customers will be happy when browsing.

How responsive web design is changing the Internet

The biggest problem is to get the images to act more responsively

One of the biggest problems web designers will face is to make sure that pictures and images are fluid, meaning that they will adjust to all sizes, and that you can view them without having to go through additional trouble. However, keep in mind that it is not possible to have all the images altered, and some will stay as they are, no matter what. Even with mobile devices, it will be possible to view almost all content unhindered, even if not everything is part of responsive design.

Many implications of responsive web design

At the end of the day, there are plenty of implications of responsive web design, especially if you think about how much work is done via mobile devices. Moreover, with increased speed and responsiveness, it will be possible to increase efficiency and to make sure that people get a better chance not only at browsing Internet content, but to work more productively. On the other hand, such web design will forever change how we view content and how it will affect our everyday life, not just on the Internet but also how we conduct business.

Dan Radak is a web hosting security professional with ten years of experience. He is currently working with a number of companies in the field of online security, closely collaborating with a couple of e-commerce companies. He is also a coauthor on several technology websites and regular contributor to Technivorz.

We would love to hear your thoughts?

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

S.E.O. MYTHS VS REALITY

S.E.O.  MYTHS VS REALITY  DESIGNED BY FIVENSON STUDIOS IN ANN ARBOR MI

Almost everyone with a website has heard about search engine optimization (SEO). But what exactly does that mean, and why should you care? According to Thomas Holland, president of the online marketing agency The Dark Horse Group, SEO is the process and strategy websites use to rank high in search engine results for specific terms. “It includes, not only things a website can do internally to improve its ranking, but also externally on other websites. We consider SEO to be a subset of tactics of search engine marketing (SEM), which focuses more on the actual marketing of a website.”

SEO can dramatically impact a business, notes Holland, but there are many common myths that lead to misunderstanding and less impact.

Myth: Ranking high equals more business.
Reality: Ranking high equals more traffic—not necessarily more business.

Myth: The benefits of good SEO occur immediately.
Reality: The benefits of good SEO take time (months or even years) to have lasting impact.

Myth: Changing text on pages and in URLs will deliver a significant SEO effect.
Reality: Not only is this not true, but it can have a devastating impact on a small business with decreased traffic and broken links.

Two simple tips to get you started:

Use key words where it counts

It’s important to rank high for your brand name, so you should have a clear understanding of what you offer and use the most appropriate keywords to target your audience. What are the right key words? Ask yourself: What products and services do I sell? Also, conduct some simple research by testing keywords in the major search engines to evaluate what terms your competitors are using, as well as identifying which ones best fit your business goals.

Content is king

Producing consistent and high-quality website or blog content based on products, services or other relevant information is an effective strategy. But be mindful not to sacrifice useful information and customer experience for too much emphasis on keywords or overcomplicating your site. (An added benefit to maintaining great content is improved customer engagement and increased brand identity!)

Above all, notes Holland, remember that SEO is a tactic, not a top-level strategy for driving traffic to your website. “As a small business owner, you need to think about how you can use SEO to complement your existing marketing and sales strategies, and not think of SEO as a replacement for these!”

 

We would love to hear your thoughts?

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

Good design is as little design as possible.

Daily Inspiration

Good design is as little design as possible-designed by fivenson studios graphic design and web design studios in ann arbor mi

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

LinkedIn Tips

LinkedIn-Tips-Your-Marketing’s-Missing-Link-designed-by-fivenson-studios-ann-arbor-mi-graphic-design studios

Some people only see LinkedIn as the place to go to find a new gig or to increase professional networks. And, yes, this is still the bulk of activity, but for small businesses, there’s more—it can help your business grow. According to BIA/Kelsey, the reach small businesses receive through LinkedIn surpasses other social sites by more than thirty percent.

Some starting points:

  • If you haven’t already, create a company page. Highlight your brand, your products and services, and post updates and add content regularly. (Be mindful of staying on brand and apply SEO strategies when applicable.)
  • Encourage employees to create personal pages—links to your company page help increase visibility.
  • Take part in LinkedIn groups or create your own. It’s where customers, potential customers and influencers go to share thoughts and opinions, and gain advice from experts (that’s you).
  • Ask customers—past and present—to write a recommendation. Consumers actively look for this kind of word-of-mouth marketing.
  • Use endorsements to get in front of other networks. These simple, but meaningful, gestures of support also strengthen connections.
  • Bulk up email lists. Invite connections (via private messages) to sign up for company emails or take part in special promotions.

When it comes to positioning your brand and expanding reach, LinkedIn provides an optimal platform. Figure out how it can work for you!

By The Manta Team

We would love to hear your thoughts?

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

Be noticed: Building an online brand

Be noticed Building an online brand-made by fivenson studios graphic design and web design in ann arbor

A brand is every way you are representing yourself to the public. In this day and age, most of the branding activities have moved from real life to the web, and you have to keep up with those changes. As the internet has made it possible for the competition to be more numerous than ever, you have to fight for your place under the sun. First phase in this process should be finding your business identity and discovering ways it can connect to, firstly web surfers, which will, hopefully gradually become your web site/social media page visitors and eventually users of the services you are offering. We'll give you some advices on how to make your online branding endeavor more successful.

be noticed Building an online brand

Starting from the very beginning

If you’ve not yet figured out some basics about your brand’s identity, now is the right time. The basics are, of course: name, symbol and tagline. Think of your brand as a person, it is the way he is introducing himself to people. The name of your brand is reflecting the product you are offering, so find the one describes you the best, which will give people some understanding of what you are doing. As a picture is worth thousands of words, come up with a symbol that will make your brand recognizable for that single image. Now is the time to give words to your brand persona, so find a catchy and short statement that describes what is it all about.

Now, put all that on the web

Building a highly functional website is the first thing that comes up everyone’s mind when it comes to online branding. To make potential customers return to your web page after their first exploring, you have to make it flawless and easy to navigate. It also has to be visually attractive page which will make your customers feel welcome. Your web page also has to reflect the personality of your brand, so personalizing it should be on the top of your list. Luckily, there are plenty of sites, such as Domain.me (http://domain.me/), which can help you with doing that and thus provide you an effective way of boosting your online present.

Be noticed Building an online brand boost online presents

Be social

Using social media for online branding today is what makes the difference between successful brand and unrecognizable one. They can have a big influence on the likeability of your brand, by creating a communication channel between you and your clients. You don’t have to be present on all social platforms, just do your research where is your targeted audience concentrated the most, and focus on that one. Some of the most probable choices are Facebook, Twitter, Instagram, etc.

It’s not just about the covers

Though design matters and it is what attracts visitors to your website or social media page, the content is what makes them stay and keep coming back. So, have in mind that you should regularly update your content and make it more interesting for them. One other tip we can give you is to be as more visual as you can, because in today’s technology rollercoaster, image is what can captivate someone’s attention.

Before you sail on to the ship of online branding, to avoid sinking during storms, ensure your business ship by having a strong and consistent online branding plan.

Dan Radak is a web hosting security professional with ten years of experience. He is currently working with a number of companies in the field of online security, closely collaborating with a couple of e-commerce companies. He is also a coauthor on several technology websites and regular contributor to Technivorz.

 

We would love to hear your thoughts?

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

What Social Media “Experts” Are Doing Wrong

What Social Media “Experts” Are Doing Wrong by fivenson studios graphic design in ann arbor mi

Hey, you. Yeah you. Are you on Twitter? Let’s be real: if you’re reading this, it’s highly unlikely that you are not on Twitter.

Ever notice how self proclaimed social media “experts” just tweet links all day? Yeah. Like, all day long. They just tweet links out with maybe a quick comment, or even just the title of the article they are linking to itself.

This is the biggest thing that all those so-called “gurus” are doing wrong.

They aren’t listening, and they aren’t thinking about the end goal.

As someone who wrote an entire book about the importance of engagement on social media, I am flabbergasted by this kind of behavior. Plenty of people who praised the book and shared it out weren’t taking my advice at all. I would look at their Twitter accounts and see that they had replied to absolutely no one. They were just posting links, over and over.

They were only caring about how many followers they had. And that is something I do not believe in. Potential top line awareness has nothing on going deep. I’ve said it before, and I’ll say it again: it’s about depth, not width. Having one extremely meaningful connection with someone on Twitter means far more than fifty pointless ones.

All those links being tweeted out? Pointless. You get the followers, but they aren’t engaged after the fact. And then what do you have in way of connections? New opportunities? Readership?

Your behavior has to map what you want to happen. Whatever actions you take, they have to back up the ultimate end goal. When I set out to become a prominent voice in all things social and digital marketing, it was because I knew it could lead to one day having an agency. And now I do. Heard of it? It’s called VaynerMedia.

But even VaynerMedia isn’t the very end for me. I am always evaluating myself to make sure my behavior points towards the next big thing.

Social media “experts” need to slow down and think about what they are doing. Did they just jump on social media because it’s hot right now? Or do they want to have a long meaningful career in this world? If it’s the latter, they need to take a step back and look at their social presence. What is it doing to further that?

There are a lot of players who jump ahead and try to collect fast money, followers, clout, as quickly as possible in the indecisive gray period. Unfortunately for them, it’s the long dollars that will count in the end.

What do you think? Agree? Disagree? Would love to hear your thoughts.

Written by Gary Vaynerchuk

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

HOW TO GET LONG-TERM CUSTOMERS

HOW TO GET CUSTOMERS TO FALL FOR YOU FIVENSON STUDIOS GRAPHIC DESIGN

Long-term customers make a difference. A big difference. There’s no way around the fact that investing in your faithful customers pays off. However, getting more traffic in the door (virtual or bricks and mortar) can’t take a back seat. Small business owners agree—a recent Manta surveyfound 50 percent rank ‘acquiring new customers’ as their top business resolution for 2015. But how can you actually do it?

1: Don’t underestimate the power of word-of-mouth. Treating loyal customers well gives them the ammunition they need to rave in 140 characters to friends and followers about why they love you.
2: Draw customers to you. You know who your ideal customer is (or you should), so use that knowledge to develop targeted content (e.g., blog and website messaging) that answers questions and serves up what they need. (This is known as inbound marketing.) As you get to know customers better, make tweaks and personalize messages.
3: Bring your products or services to your customer. There can be value in traditional outbound marketing (e.g., print advertising), but it’s not for every business. Consider costs, short-term verses long-term return, and how you might combine tactics with inbound efforts for increased success.
4: Lead generation shouldn’t be intimidating. You’re already doing it. The name of the game is optimization. Track all marketing initiatives, figure out what’s working and improve.

Keep in mind that attracting customers is only half the battle. Add elements (such as access to a report, whitepaper or a special offer in return for an email address) on your website that empower relationship building, and conversion from visitor to customer, and eventually, to promoter!

What are your marketing strategies? Talk to us in the comments.

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

Good Boss or Bad Boss?

WHICH ONE ARE YOU GOOD BOSS VS BAD BOSS DESIGNED BY FIVENSON STUDIOS IN ANN ARBOR MICHIGAN

Most of us can recall at least one great teacher who really made a difference in our lives. Bosses can be the same. There are the bosses who teach, mentor, guide and help you grow in your career, and then there are those who rule more like Genghis Khan and make life miserable. Where you fall as a leader makes a difference for morale, productivity, retention and hiring.

Consider these comparisons:

  • Great leaders respect and appreciate employees—and know an investment in employees has huge return on investment (ROI) potential.
  • Bad leaders don’t value every opinion and lack a big picture view of how every effort plays a role in ultimate success.
  • Great leaders see employees as human beings, and invest in their professional development and overall well-being.
  • Bad leaders hide faults, and often see employees only as resources to carry out an agenda.
  • Great leaders get in the trenches and provide support as a team player, and always take ultimate responsibility for failures.

You can have high expectations—and exceptional results—without running your company like a boot camp. Effective leaders inspire, encourage and set the bar high (for their team and themselves).

By The Manta Team

 

So, what kind of boss are you? Talk to us in the comments.

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

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Address: 1214 S. University Ave Unit 4075 Ann Arbor, MI 48104

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