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Google Issues Warning About Guest Posting to Build Links

If you prefer to listen to this article please click the link Google Issues Warning About Guest Posting to Build Links

Google has issued a warning about the dangers of publishing content on other sites to build inbound links. They aren’t against guest posts or syndicated posts in general but have seen an increase in spammy links in these types of posts. Hence this sudden warning from Google. Distributing content on a large scale to build links to your own site is strictly prohibited under Google’s guidelines on link schemes. Google does allow guest posts and syndicated posts that “inform users, educate another site’s audience or bring awareness to your cause or company.”
Google explains other article writing and distribution practices that are against its guidelines:

  • Placing keyword-rich links to your site in guest posts/syndicated articles.
  • Publishing guest posts/syndicated articles across many different sites; or having a large number of guest posts/syndicated articles on different sites.
  • Guest posts/Syndicated article writers who aren’t knowledgeable about the subjects they’re writing about.
  • Using the same or similar content across guest posts/syndicated articles; or, duplicating the full content of articles found on your site.

Google says being caught publishing guest posts/syndicated articles with spammy links could affect the perceived quality of your site and thus negatively impact rankings. Site owners should be vigilant when selecting guest posts, and nofollow all questionable links.

A reminder about links in large-scale article campaigns

Lately, we've seen an increase in spammy links contained in articles referred to as contributor posts, guest posts, partner posts, or syndicated posts. These articles are generally written by or in the name of one website, and published on a different one.

Google does not discourage these types of articles in the cases when they inform users, educate another site’s audience or bring awareness to your cause or company. However, what does violate Google's guidelines on link schemes is when the main intent is to build links in a large-scale way back to the author’s site. Below are factors that, when taken to an extreme, can indicate when an article is in violation of these guidelines:

  • Stuffing keyword-rich links to your site in your articles
  • Having the articles published across many different sites; alternatively, having a large number of articles on a few large, different sites
  • Using or hiring article writers that aren’t knowledgeable about the topics they’re writing on
  • Using the same or similar content across these articles; alternatively, duplicating the full content of articles found on your own site (in which case use of rel=”canonical”, in addition to rel=”nofollow”, is advised)

When Google detects that a website is publishing articles that contain spammy links, this may change Google's perception of the quality of the site and could affect its ranking. Sites accepting and publishing such articles should carefully vet them, asking questions like: Do I know this person? Does this person’s message fit with my site’s audience? Does the article contain useful content? If there are links of questionable intent in the article, has the author used rel=”nofollow” on them?

For websites creating articles made for links, Google takes action on this behavior because it’s bad for the Web as a whole. When link building comes first, the quality of the articles can suffer and create a bad experience for users. Also, webmasters generally prefer not to receive aggressive or repeated "Post my article!" requests, and we encourage such cases to be reported to our spam report form. And lastly, if a link is a form of endorsement, and you’re the one creating most of the endorsements for your own site, is this putting forth the best impression of your site? Our best advice in relation to link building is to focus on improving your site’s content and everything--including links--will follow (no pun intended).

Posted by the Google Webspam Team

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency 

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

Improving Your Email Marketing

If you prefer to listen to this article please click the link Improving Your Email Marketing

The success of your email marketing campaign is often based on a set of complex factors. However, a number of these issues can be proactively managed to ensure an optimized response. When developing your next email campaign, consider the following guidelines.

1. Your list.

Certainly one of the most important aspects of any email marketing campaign, your list is directly correlated to your success. Are your names recent? Have they agreed to be marketed to? Have they shown an interest in products or services similar to your own? Make sure that you are using a house list (names you collected on your own) or have been purchased from a reputable broker.

2. Your subject line.

Getting a user to open your message is paramount any email marketing campaign. The best way to determine the subject line that works best is to break your emails into three random yet equal groups. Measure the response to each email and use the highest producing one as your control. In follow up emails, try to beat the response rate of your control email.

3. Your sender information.

What information appears on the sender line of your email? Will your prospects recognize it? Do they want to hear from you? Often times, emails are deleted without ever being opened due to an indiscernible sender name. Your sender name should be brief and easily understood.Track your results.

4. Track your results.

Tracking allows you to determine who opened your message and clicked on a link or multiple links within your email. By determining what worked and what didn't, you can replicate success on your next email. As described above, tracking is particularly important when testing subject lines, embedded links, and other direct response vehicles.

5. Make sure your unsubscribe method is in place and working.

The CAN-SPAM Act of 2003 requires that all email messages contain clear directions on how to opt-out from subsequent mailings. Provide an unsubscribe mechanism that allows those receiving your email to send you an email and indicate their desire to opt-out from receiving further emails from you or your business. If recipients no longer want to hear from you, it's in your best interest to remove them from your list.

6. Your images are correctly referenced and you've used alt tags in each image.

Improperly referencing your images can cause them to appear broken when you send your message - the dreaded red x. To ensure the image is referenced correctly it must appear as, img src="http://www.yourdomain.com...." rather than, img src="/images/picture.jpg". Alt tags are another important part of your images. The new security features on almost every email client these days disables images automatically. Having alt tags in place allow your reader to identify the image and determine if it is safe to enable.

7. Test, Test, Test!

No matter what your involvement with email marketing happens to be, it is essential that you follow the guidelines above for successful results. In addition, the key is to test, test, test! After each email campaign, measure your opens, click-throughs, and purchases. Document the specific date, time, list, subject line, and content used to produce your results. Refer back to your documentation prior to your next campaign. Email doesn't have to be a complex form of marketing. There are many best practices you can follow and some simple rules that ensure effectively delivery, open and conversion. By following the simple rules presented in this article, you'll not only deliver and effective email campaign, you'll discover a consistent method for generation revenue for your business.

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency 

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

5 Tips to Help you Build Your Ecommerce Brand

If you prefer to listen to this article please click the link 5 Tips to Help you Build Your Ecommerce Brand

While there is no definitive number of e-commerce websites (or even an approximate one, for that matter), it is safe to say that we are talking about millions of stores from all over the world, all trying to find a place under the sun and attract a portion of the limited number of online shoppers.

The majority of e-commerce stores are just an attempt at a quick buck and those stores are all but doomed to fail. Still, there are plenty e-commerce business owners who know what they are doing and who understand that their e-commerce endeavor needs to be a brand.

So, how do you build an e-commerce brand? Well, here are 5 tips to help you do it the right way.

1. ADOPT A VISUAL IDENTITY

Like with any other type of branding, your e-commerce business will need to have a union visual identity that will be present every step of the way. From the home page to product pages and even the About Us page, your visitors need to understand they are visiting the same website with the same brand message.

Your e-commerce brand will need a color palette that will make sense for the type or products you are selling and you will also need a logo that will make your store stand out. This is where agencies like Fivenson Studios can help with years of experience and a team that understands the importance of visual identity.

You need to keep this identity present whatever you do besides your website. For example, your email marketing efforts need to be visibly yours and if you should venture into physical retail in any way, you have to accompany your presence with your visual identity too.

2. IDENTIFY WHAT SETS YOU APART

Depending on what it is you are selling, you will be more or less able to really identify what it is that sets your e-commerce business apart from the competition.

If you are selling your own products, this will not be a problem. Identifying your unique selling proposition will be as easy as sitting down and doing a bit of mulling over your product and the way you actually manufacture it. There will always be something that is not like what the others are doing and your brand should revolve around it.

If you are selling stuff that other manufacturers' produce, you might find it somewhat difficult to identify your USP. Still, in most cases, it can be done. For instance, you may be geared towards festival-attending crowds as a clothes seller; or you may be focusing on dads as your customer base; perhaps you are only producing 100% green and sustainable products.

Finding the thing that sets you apart and making it the cornerstone of your brand is always a good idea.

3. USE SOCIAL MEDIA

Online shoppers use social media. It is one of those internet truths that even little children are aware of. Many online shoppers will talk about their purchases and their purchasing plans on social media. They will also spend time researching online shops on social media, trying to find out more about various e-commerce brands and what they can expect from them.

This is the market that you cannot afford to lose. In other words, your e-commerce brand needs to be present on social media and it needs to be smart while doing it.

For one, you will not simply be selling on social media. In fact, you will be doing very little of direct promotion. Instead, share your content, interact with your followers and share their social media posts in case they mention you in any context.

Do a search every now and then and find out what people are looking for. If it is something you sell, approach them, but not aggressively.

Also, make sure to use images and videos. Without photos and vids, your social media branding efforts will fall on deaf ears.

4. DO SOME SEO

In a perfect world, you wouldn't have to do SEO in order to build your e-commerce brand, but since we live in an imperfect world, you will need to do some basic search engine optimization, if nothing else then because most of your competitors will be doing it.

We are not saying that you should spend thousands of dollars each month on SEO, but make sure to cover the bases. Make sure your website is up to SEO code, so to say – that you do not have duplicate pages and content, that your alt tags, title tags, and meta descriptions are taken care of and that you write your own product descriptions.

Make sure your blog is at least half-alive. Feature customer comments on your website. Build a few links every now and then. Don't make spammy links.

5. VENTURE INTO THE PHYSICAL WORLD

It may seem silly to take your e-commerce business into the physical world, but it actually makes a lot of sense. While many people are perfectly okay with shopping online, there are still many people who prefer to have a physical contact with what they are buying and what they are considering buying.

Perhaps the easiest way to attract such people and to bring your e-commerce business into the real world is to set up a pop-up store from time to time. Find a space that you can rent out for a limited time, set up everything, hire a sales team and start promoting your brand.

Once again, you will want to feature your brand's visual identity prominently in your pop-up store and you will also want to make sure everything else is synchronized across your website and your physical store. For example, Shopify recently introduced a swipe reader that eCommerce business owners can use to seamlessly sell as part of their pop-up store experience.

With a pop-up store, you might just reach customers that are traditionally uncomfortable about purchasing online.

It can be a great thing for your e-commerce brand.

James D. Burbank has been involved in the world of marketing for almost 15 years. He is currently splitting his time between Australia and Europe and working only when he has to. You can check him out on Twitter - @JBurbank2019

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency 

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

Growing Social Media Audience for Startups

If you prefer to listen to this article please click the link Growing Social Media Audience for Startups

Regardless of your startup size, sooner or later, you have to consider promoting your business. With social media spanning all the spheres of life today, there is hardly a better place to win hearts and minds of customers. If you look at the numbers – there are around 500 million tweets every 24 hours, and as far as the engagement of the audience is considered, Facebook is an absolute leader since people aged 18-34 spend more than 1000 hours per month on it. The question remains: how to grow the audience on platforms like these? These four tips will give you some ideas.

PROVIDE QUALITY CONTENT

You can set the stage even before you open for business. Share quality content that is related to your products or services, which will attract potential customers. If you aren’t sure what kind of content, think about interesting articles about the industry you are in or instructional how-to videos your followers can learn from. Soon, posts like these will attract a wide audience and you could help people learn about your business. This, however, doesn’t mean that none of your posts should be promotional. Just bear in mind not to overdo with advertising in the early stage, as people will start labeling those posts as spam. Remember that you need followers who share your content.     

TALK TO YOUR AUDIENCE

Among many benefits of promoting through social media, probably the most important one is the ability to communicate directly with your customers. For example, if you are on Facebook, it’s recommended that you follow comments on your posts so you can reply on time and be an active participant in the discussion every time. If people like your replies, and especially if you answer their questions, they will be more prone to share links to your page and help you get more followers. On the other hand, if your followers are asking for instructions, you can always respond by sharing an instructional video or article that you have on your website, or one you shared earlier. Still, in order for your audience to share your website, it needs to be well designed and easy to use.

INVEST INTO VISUAL CONTENT

If you scroll up and down through your history of likes, most of them will be posts that have some kind of a visual content attached to them. In the same way, if you want your posts to be noticed, always strive for sharing photos, videos, interesting infographics, maps, and illustrations. Just make sure that the photos you are sharing are in compliance with copyright laws. Lucky for you, Google image search will provide you with tons of images that are labeled for reuse. Similarly, YouTube is full of instructional videos for every niche. Also, hiring a company that specializes in high-quality and content driven corporate video production is an engaging way of raising interest in your business.    

CROSS-PROMOTE BETWEEN PLATFORMS

Once you have amassed a large audience on one platform, it is only natural to expand onto a few others. This is actually much easier than it sounds. For example, if you already have a Facebook presentation, you don’t have to do anything more than asking your followers if they have a Twitter account and if they’ve already liked your page there. What is more, some platforms let you link your social media pages. Pinterest, for example, allows you to link your Facebook and Twitter, making promoting visual content on those platforms much easier. Growing your audience on multiple social media platforms is only possible through cross-promoting your pages. Besides these billion-strong platforms, remember to include niche platforms as well.  

If you follow these tips, your social media audience will increase. Bear in mind, though, that quality content and regular updates mean little without a friendly company face that shares them.  

Dan Radak is a marketing professional with eleven years of experience. He is currently working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies. He is also a coauthor on several technology websites and a regular contributor to Technivorz.

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency 

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

4 Ways to Make Your Customers Return for More

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While the greatest majority of businesses focus too much on increasing traffic on their website, there are marketing methods out there that yield much greater ROI. Even though the greater number of visits on your website is always better, you can never know which of these visitors are actually going to buy something. On the other hand, according to a recent survey, people who bought from you once have a 27 percent of chance to do it again. After the second purchase, this percent rises to 45 and after the third, it rises to 54. Still, how can you make people keep coming for more? Well, there are a few tricks out there that have been known as extremely effective. 

1. OPTIMIZING YOUR WEBSITE

A slow response time of your website is one of the things that is least tolerated by your audience. In fact, there is a belief in e-commerce that you get only 8 seconds to make a first-timer stay on your website. Things aren’t much better when it comes to return customers either. Therefore, your main objective should always be keeping your website up to full speed.

In order to manage this, you need to take a closer look at your host, keep your website as minimalistic as possible, and always do a few tests after making any alterations. It is also vital that the aforementioned host provides you with an uptime of at least 99.99 percent. Nowadays, every single business niche is already oversaturated. Because of this, if your clients find your website down, they will probably just go someplace else.

2. THINK ABOUT SAFETY

Once you move your business into the digital environment, you are taking a great risk, almost a leap of faith. Even though 2017 is a time of cloud, a lot of people are still suspicious about the safety of this particular environment. If people are suspicious about storing their photos, videos and sensitive data on the cloud, asking them to pay through your platform would be even more difficult. This is why they need to have a 100 percent assurance that your own cloud grid is as ironclad as possible, even if it means getting managed IT services to handle your cloud security and compliance. Creating a safe shopping environment is bound to make your customers willing to pay more.

3. DON’T LET THEM FORGET ABOUT YOU

Another thing you can do in order to inspire your customers to come back reminds them that you are out there. Of course, you shouldn’t do this by spamming their inbox on a daily basis but simply remind them here and there that it’s been a long time since they last visited you. It might be even better to monitor their activity on your website and then remind them when an item they were particularly interested in gets a discount. All is fair in love and war and the world of modern business is definitely no short of a battlefield.

4. START A LOYALTY PROGRAM

Finally, you could also try to lure people back by starting a loyalty program. One of the things you can do is award a point for every set amount of dollars spent at your e-store. These points can later be used to get a discount, or even exchanged for a certain item from a gift-shop. All in all, this would mean that if your customers don’t come again, they will let their points go to waste. Even if the discount isn’t that impressive, they still might feel the urge to use the points eventually.

CONCLUSION

To make the long story short, in order to make your customers come back for more, you need to do one of the two things right — preferably both if possible. The first thing you should do is provide them with a positive customer experience, seeing how a first enjoyable purchase might encourage them to return. The second option is to give them a good reason to come back, like their favorite item on discount or “gift” points waiting for them only in your e-store. Needless to say, the aforementioned four suggestions are just a tip of the iceberg when it comes to all the things you can do to generate more return business. The choice is up to you.

Dan Radak is a marketing professional with eleven years of experience. He is currently working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies. He is also a coauthor on several technology websites and a regular contributor to Technivorz.

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency 

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

HOW TO GET MORE REFERRALS

 

If you prefer to listen to this article please click the link How To Get Referrals

Referrals are one of the most cost-effective ways to market your business. But they don't come without effort, and they won't come if your services or products are just 'average.' It's the exceptional services and products that people rave about to their friends, relatives, and associates. Here are a few simple ways to get people to rave about you:

1 MAKE THEM FEEL IMPORTANT

Treat the people who have the ability to refer you-- your customers, friends, associates, family members, church members, etc.--like the gold they represent. Be interested in what they have to say. Compliment them whenever the opportunity arises. Talk to them with respect. Congratulate them on their successes.

Treat the people who have the ability to refer you-- your customers, friends, associates, family members, church members, etc.--like the gold they represent. Be interested in what they have to say. Compliment them whenever the opportunity arises. Talk to them with respect. Congratulate them on their successes.

Treat the people who have the ability to refer you-- your customers, friends, associates, family members, church members, etc.--like the gold they represent. Be interested in what they have to say. Compliment them whenever the opportunity arises. Talk to them with respect. Congratulate them on their successes.

2. GIVE THEM VALUE-ADDED SERVICES AND PRODUCTS

It's not enough to only give what you say you will. Give 'more' than you say you will. If you promise 5-day delivery, deliver in 3 days. If you promise to complete a job in 7 days, finish it ahead of time. Give them an hour's worth of complementary coaching, for allowing you the opportunity of helping them. You get the picture. Add value, and you'll get them talking.

3. RESPOND PROMPTLY

Get back to people within 24 hours, or sooner! The quicker you get back to them, the better they'll perceive your customer service to be.

4. REALLY LISTEN WHEN YOU TALK WITH THEM

When people talk to you, listen closely to what they're saying. If Jim mentions he enjoys golf, the next time you see him you'll be able to ask him how he's coming along with his swing. If Jean tells you her birthday is coming up in a week, you'll have the opportunity to put a birthday card in the mail.

5. SEND THINGS THAT WILL INTEREST THEM

Whenever you see or think of something that will interest someone, let them know about it. If you see an article that pertains to a particular person, send it in the mail. Have you read something in a book that you were just talking to someone about? If so, write them an e- mail and give them information about the book. Know that your prospect is about to visit Hawaii? Send her a Web site that may interest her. '

6. BE CARING

Be genuinely caring and willing to help people. If you are not being sincere, they'll know. Be generous in offering assistance, giving information and making offers.

7. GIVE THEM A LOT FOR A LITTLE

Perception is everything. The phrase, 'How could they afford to give me so much, for so little!' is definitely one that you want to strive for. You wouldn't want to strive for the opposite of that, 'How could they give me so little, for so much.' Be sure that your products and services are perceived as an excellent value.

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency 

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

Convert Leads Into Customers

If you prefer to listen to this article please click the link Convert Leads Into Customers

Consumer's behavior is often consistent with their previous decisions. Therefore, if a customer says "yes" to an offer, make another offer that relates to the first.  Determine the nature of the product so you can relate it to your prospect. Find which characteristics of your product have caught the prospect's interest. If your product has a flaw, don't avoid it. Address the flaw right away. This will make the negative features less negative. Then concentrate on the benefits. Tell prospects a story concerning the product you are selling; this establishes a relationship while focusing their attention. Make them feel special. Offer an exclusive product to make your prospective customer or client feel like they will be the owner of something only a few can have. Simplicity is the key. The easier it is for a potential customer to make a choice, the more likely they are going to make it. Live up to your promises. Be as specific as you can in your copy. Be an authority on your product; this will further establish you as a credible source. Get customers actively involved in the buying process. Talk to them as if they already owned the product.

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency 

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

CAPTURING THE ATTENTION OF YOUR AUDIENCE

In order to get your prospects' and customers' attention, you have to offer them something that they want. The tool that you use to do that is the headline.

If you prefer to listen to this article please click the link Capturing The Attention Of Your Audience 

1. THE PURPOSE OF YOUR HEADLINES

The number one purpose of your headlines on your marketing vehicles is to grab the attention of your targeted audience. It should be the most prominent words on your marketing vehicle or the opening line of your verbal presentation. Yes, verbal in-person presentations, as well as mobile presentations should all have headlines too. If you don't grab and hold your prospects' or customers' attention immediately with your headline, you've lost your opportunity to make a sale. Look through any newspaper or magazine, and take particular note of the headlines of the articles. Why do you stop and read a particular article? More than likely, it's because the headline grabbed your attention and interest. It's no different with the headlines of your ads, flyers, brochures, sales letters, Web sites, and openings to your verbal presentations. Immediately grab the attention with your headlines, or all your marketing time and effort will be wasted.

2. EVERY MARKETING VEHICLE SHOULD HAVE A HEADLINE

People skim over a marketing piece quickly to determine if there is anything in it for them. They look to the headline to tell them if they should stop and read more or to toss the piece aside and continue searching elsewhere. If you don't put a headline on your marketing piece, how will they know if you have anything of interest for them? They won't -- and they'll be gone. Never create a marketing piece without a headline. People call marketing pieces without headlines, 'headless wonders' and they are right. A marketing piece without a headline is like walking up to a someone and just staring at him . . . without saying a word.

3. NEVER USE THE NAME OF YOUR BUSINESS AS THE HEADLINE

We see hundreds, even thousands of small business ads, flyers, brochures, post cards, etc. with the name of the business as the headline, and we just shake our heads. So much time and money wasted. Marketing is about 'helping people get what they want.' If you don't let your prospects know what you have for them up front -- they're gone. Telling them the name of your business is not what they want. Flip through a few of your local newspapers, especially those weekly shoppers, and look at the small business ads throughout the paper. You'll discover that 'many' of them use their business name as their headline. Why? Because they're not aware of the purpose of a headline, or how to create one. It's just easier for them to put the name of their business at the top of their ads, rather than learning how to write a compelling, attention-grabbing headline. It may be easy, but it is a complete waste of money. No one's attention is grabbed by the name of your company.

4. NEVER USE A PUN OR A JOKE AS YOUR HEADLINE

If you begin to look more closely at the marketing pieces around you, you'll begin to discover that many advertisers are fond of using puns as the headlines for their ads. 'Go Ahead, MAC my Day!' (For a MacIntosh computer store) or 'We've Got You Covered! (For a carpet store) There is an entire school of thought in marketing that says that your marketing should be clever and creative -- even funny. All you have to do is watch an evening of TV commercials and you'll see what we mean. Some commercials are very clever, and some are extremely funny, but that doesn't mean that they are effective. The advertising agencies that produce these kinds of marketing pieces, often win awards for cleverness. But they then lose the accounts because few people bought the products. Marketing is about 'helping people get what they want,' not about being clever or funny. People don't buy from clowns -- they laugh at them.

5. HAVE A CLEAR UNDERSTANDING OF THE PURPOSE OF YOUR MARKETING PIECE BEFORE YOU WRITE YOUR HEADLINE
  • a. The purpose of many marketing pieces is to attract prospects to a business.
  • b. The purpose of other marketing pieces is to convert those prospects into First-Time Buyers.
  • c. And the purpose of other marketing pieces is to sell more products and services to your current customers.

What you offer in your headline is going to be 100% dependent on which purpose you choose for your marketing piece. If you choose to attract prospects to your business, then you may offer your prospects free information, or a free tips report, etc. to get them to respond. If the purpose of your marketing piece is to convert your prospects into First-Time Customers, you may offer them an exceptionally good deal on their first purchase, or a free trial. If the purpose of your marketing piece is to sell more products or services to your current list of customers, you may offer them a special, preferred customer discount, on their next order, or a special package deal. The point we're making here is that not all marketing pieces have the same purpose. And your headline is dependent on the purpose of your marketing piece. Your headline is one of your most powerful tools in attracting prospects, converting them into First-Time Customers and selling more products and services to your current customers. Learn how to use this tool correctly and your sales will soar.

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency 

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

Writing Web Content For Search Engine

In the present era, the world of quality search engine optimization depends on the key mantra of genuine and fresh content on the website. Without quality content on the site concept on search engine optimization is a myth. The content, playing the role of a silent salesman can either make or break your website. So, here we present to you a few effective ways which will definitely help in persuading the users.

If you prefer to listen to this article please click the link Writing Web Content For Search Engine

1. Identify A Topic

This is of course key when it comes to developing a successful series. Pick a manageable topic that will serve as your website niche. An SEO (Search Engine Optimized) website has a defined niche. Pick one topic or theme that will be covered on your website. If you are targeting leads in a specific geographic location, then choose one and I do mean the one main area that will serve as your niche.

2. Do Keyword Research

Use a keyword research tool to determine what keywords and keyword phrases are being searched for most. I recommend the following tools: Google Keyword Research Tool - Free Wordtracker - Free Trial (I find that it's a bit overkill for typical SEO jobs) Yahoo! Keyword Tool - Gives precise numerical activity of searches. The goal of your keyword research is to obtain a list of keyword phrases relevant to your website's theme. Note the levels of searches being conducted for the various phrases. This will help you determine what you want your keywords to be. TIP: Google's Keyword Research Tool allows you to add your keywords to a list and export them into an Excel file.

3. Determine Main Keyword Phrase (Main KP)

First, rank the keyword phrases you discover in the order of importance. The keyword phrases that are searched for the most should get a higher ranking than the ones with no searches. Second, you should always rank the keyword phrases in terms of competition. If you find a phrase with a high search volume but a small amount of advertiser competition, you can bet that it will likely have less competition in the natural search area as well. Choose your keyword phrase to be the Main keyword phrase of your site that does all of the following:

  • Have the most searches with the least competition
  • Accurately describe your web site's chosen theme
  • Describes your product or service in a very common way
  • Includes your main geo-target (city, state, country)
4. Determine Your Secondary Keyword Phrases (Secondary KPs)

The remaining keyword phrases play an important role in the content of your website. Keep your ranked list handy for integrating into your website's content. In fact, these secondary KPs will later become your main KPs of the interior pages of your Web site.

5. Pick A Title

Start writing the content of your websites interior pages before you write the home page. Decide how many pages of content your site will have and select one keyword phrase from your research that most closely relates to your theme and meets your objectives. Starting with only 3-5 pages when you first launch the website. You can always add more pages later.

6. Start Writing Interior Pages

Start by putting your keyword phrase on the page. This will be your title. Research your page topic and write basic facts pertaining to the keyword phrase. Keep in mind that it's facts that people are looking for and stay away from all forms of puffery. Give the facts without a lot of hype. This will naturally pull more keywords into the equation. Feel free to weave keywords into your content, but be careful not to overdo it as you can set-off Google's penalty triggers. If you find yourself writing sentences just to incorporate keywords-don't. Stop yourself and get back to the topic. If you are really writing on the topic, keywords should flow naturally.

WEB CONTENT WRITING TIPS

Write scannable text! People scan the web; they don't read it so write text that can be scanned:

  • Use bullets like they are on sale two for one.
  • BOLD KEYWORDS.
  • Use a combination of compelling and keyword rich headings.
  • Use headings liberally (practically for each paragraph).
  • Write short and choppy sentences (long ones are for print)
  • Use the shortest word possible to get your point across.
  • Write at the 9th-grade level.
Remember Your Goal Is To Provide Information

The search engines today have become answer engines. People come online wanting an answer to their question. Providing the answer to these information-hungry visitors will help you put them at ease, gain credibility and build rapport. Credibility online can lead to the same in person when that visitor becomes a lead. Incorporate KPs and Keywords - Add keywords liberally, but don't make it sound unnatural. It's wise to add them to the beginning of sentences, paragraphs, and headings. The very end of the page is also important. Staying on topic is one sure way to get more than enough keywords on the page. Be sure not to over do it you need a keyword density of 6% per phrase to get real recognition from search engine crawlers. More than that can get you penalized. Don't try to sell too soon or too hard! - Save your sales copy for the end. "Give to get." Provide the information they crave and at the end, offer your services. Do this as opposed to selling from line one which puts people off and puts them on guard. Be the one to give people the answers they are looking for and they'll respect you for it and be more open to your soft sell approaches at the end of the page or in the right and left columns. Keep your opinions to yourself - Using words like "fantastic" or "incredible" too often sounds fishy. Take a look at the successful Wiki's and notice that there is very little opinion going on. Of course, your opinion is valuable, but it's more important to give the facts. Edit to the bone- Please do not put copy that's destined for print on the web. Yuck! Copy written for print is just totally different than that on the web. The web is more succinct, choppier and less visceral, so get out your pencil and click "delete" to many of those extra words you don't need. Be original- You can't get away with copying the content of someone else. Google will catch you, and if they even remotely THINK your content is duplicated, your page may never see the light of day. Try to take an angle that no one else is taking. Be thorough and go the extra mile to bring content to the table from sources other than the web (like the newspaper, the tv news or Barnes and Noble). Do a spelling and grammar check - This goes without saying since it's easy to get in a hurry when writing on the web.

7. Write An Introduction To The Series

In it basically, 2 main things are done- Firstly it is outlined where one will be headed over the coming days. This might even include announcing your actual topics (if you are that organized) but could be more general also. Secondly (and more importantly) the main focus of the introductory post is to help highlight the need that the series will help to address.

8. Interlink Your Posts

Always apply interlinking whenever you can. Here are a few of them: Central Page - In this case, you have one page/post on your blog that you link to from each post in your series that lists links to each post in the series. For examples of this check out my blogging for beginners series central page and the 31 days to building a better blog central page. Another variation of this is to make your introductory post the central page and as you write other posts add them to it.

Linking at the beginning and or end of posts

In this strategy, each post in your series will link to other posts in the series. There are two ways of doing this. You can either just link to the post before and after the post in the series or you can link to all the posts in the series from each post (for example my AdSense for blogging series and my blogging for change series for two variations on this).

9. Finish Your Series Well

While it might sound obvious to finish your series It’s important to do this well. Readers like closure and so do bloggers. it's often good to finish a series with a short summary of what’s been written and/or some reflections on the process of writing the series itself. Especially helpful in a concluding post (or just a concluding paragraph in the last post) is the invitation for readers to add their own thoughts and points. In my experience, a series could have other posts added to it and so it's a good thing to acknowledge this and invite others to continue it in comments (or on their own blog). In this way, you not only get reader interaction but also develop a more well-rounded coverage of the topic as your readers add their own expertise and experience.

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency 

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

Top SEO Trends to Follow and Utilize in 2017

Anyone who has spent any significant amount of time in the business arena knows that it’s a tough world out there. One of the mainstays of modern business is building brand awareness through a strong web presence. Apart from the ubiquitous social media, people are still managing to stay relevant through good old-fashioned websites and blogs. However, just providing great content – while always the basis – is not enough. SEO is the name of the game you need to play if you want success. However, things are far from simple. SEO is not static – it constantly changes and evolves. Big search engines, most notably Google, are dictating how to play the game, and you must keep track of all the newest changes and trends if you want to benefit from SEO. Here are the top SEO trends for 2017, and some tips on how to use them to improve user experience on your pages.

Provide dense content

Content is and always will be the cornerstone of web success. With such an incredible expansion of the web in the past few years, people are getting tired of fluff. More than ever, they are going to be looking for proper, informative and valuable content. Tweaking your web presence to perfection is a must. Social media profiles should be carefully curated and targeted. Content needs to be written to offer genuine value, better and more informative than anyone else’s. A memorable logo and a catchy name can’t hurt when you are building your brand awareness either. The best way to secure a stellar online presence is to consult a top branding firm.

Aim for rich answers

Rich answers have been gaining in popularity. Plenty of times, users are too impatient or lazy to click through a few links. They look only at the answer Google has provided at the very top of the page. Of course, Google has to take that answer from a reputable source. Aim to be that source. In 2017, we will see people trying to ride this wave and set up websites specifically for rich answers.

Recognize search intent

If you use Google search, you will see that autofill is gearing towards full questions rather than shorter phrases. User searches are getting very specific – they are geared specifically towards finding an answer to a question. The focus will no longer be just on finding exact keywords, but rather on predicting or guessing the intent and need hiding behind the keywords. Most of the internet giants have been dabbling with machine learning. That means that, in their fight over market share, users will benefit, and the SEO game will become more sophisticated than ever.

Optimize for handheld devices

Computers are increasingly giving way to smaller devices such as tablets and smartphones. Optimization for these devices has become the norm – especially because that is leading to a higher level of User Experience Optimization (UEO). Increased UEO is in a direct correlation with SEO – as search engines tend to favor pages that load fast and keep users longer. Enter the Accelerated Mobile Project – an open source project aiming to revolutionize loading speed with a few simple structural changes. We are talking about cutting down loading time four times – not bad, right? Of course, users are all about speed and comfort of use, so developers will be falling over themselves to implement this fresh new technology and reap the early benefits.

Being aware of how search engines are changing and evolving will elevate your visibility and help you get the upper hand over your rivals.

Dan Radak is a marketing professional with eleven years of experience. He is currently working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies. He is also a coauthor on several technology websites and regular contributor to Technivorz.

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency 

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

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