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Take Your Website Ranking to the Next Level

After you've selected the keywords you want to optimize your website for, you need to focus on what is called on-page optimization. On-Page, optimization is what you do on your website pages to improve organic rankings. The good news is that through years of research and experimentation I have identified the most important on-page factors for improving organic rankings.

There are a variety of optimization factors to consider when optimizing your web pages. I have found three factors, in particular, to have more of an impact than others when correlating them to search engine rankings. In particular, meta tags, URL structure, and page load speed all have a direct impact on search engine rankings for particular keywords or keyword phrases.

Meta tags are important to website rankings because they provide some basic information to search engine spiders. Meta tags need to be formatted correctly to enhance search engine rankings. My research as shows that meta tags by themselves cannot radically improve rankings. It is my belief that meta tags may be used to verify other aspects of your website and are important for getting users to click through from search engine results.

The best-formatted meta tags should include a title tag that includes the keywords that you are trying to optimize for. It is recommended that the size of the title tag is sixty or fewer characters as this is the limit shown on Google search results. The second meta tag is the description tag which should be limited to fewer than one hundred and fifty characters and repeat your keyword phrase no more than two times.

The last meta tag worthy of description is the keyword tag. I see this tag misused all too often and it may actually be hurting your search engine rankings. When using a keyword tag, focus on only a dozen of your most important and highly trafficked keywords. Search engines should know that you are an authority site and worthy of top rankings. Do your research and only include the keywords that truly matter. You can also evaluate the sites in the top positions and model their keywords as long as they are included on your website or blog.

Once you have your meta tags within your web page code it's time to focus on the next on-page optimization factor. The load time of your webpages matters a great deal to Google and other search engines. Not only does your web page need to be formatted correctly but it needs to load quickly. Fast loading websites mean a better user experience. Search engines like Google reward you for providing the right information quickly to website browsers. Keep load times to a minimum and continually work to improve the speed at which your site loads.

The third and certainly one of the most important factors is URL structure. It is true that having your keyword in the URL helps but it is not the only or the most heavily weighed optimization factor by Google. There are plenty of examples of sites that include the keyword in the URL being outranked by other websites. If you can purchase a URL that has your keyword in it though, consider it advantageous. If you are unable to do so, consider adding a folder or page to your site that includes the keyword you want to optimize your site for. A good example would be www.sample.com/keyword. By doing so you are placing your keyword close to the root and giving it more value. Also, consider a subdomain strategy.

Before you begin any search engine optimization effort, evaluate your website, landing page, or blog from the perspective of meta tags, load speed, and URLs. There are additional on-page factors we'll discuss in the next lesson, but the three mentioned herein are vitally important to your search engine optimization success.

 

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency 

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

Article Marketing

In today's web world, one thing is clear. Content is still king. Writing the right kind of content and disturbing that content, also known as article marketing, can help you establish yourself as an expert and improve your online marketing results.

Getting started with article marketing is easy to do and can pay huge dividends. Many individuals use article marketing to improve search engine rankings, to inform, or to pitch products and services they sell. Regardless of your purpose, consider using article marketing as a great way to build a loyal following.

The proliferation of information online has brought with it varying degrees of content. Some content is valid, other content is purely fictional. When you write, be sure to provide references, examples, or quote data from other sources. This helps to build credibility and informs your audience that your content can be trusted. For your article marketing to be effective, follow these guidelines:

Research your niche. Before you begin any writing whatsoever, start by finding a niche that is popular and that you feel you can write about. It should be something you enjoy. If you are not interested in a particular area, it will be difficult to enjoy the process of writing articles.

Create a plan. Are you going to write one article per week or one each day? Think about how much time and energy you want to put into your article writing and for what purpose. If you simply want to write and publish your work, you may only want to do a little bit each day. Once you have a complete work, then you would submit to websites or blogs. On the other hand, if you are looking for improved rankings or sales from your article marketing, your publishing schedule may need to be more aggressive.

Write your article. Write and article on your subject that includes the specific keywords you seek to optimize for. Your article should be between four to seven hundred words. It all depends on the intent and purpose of the article. After you write your article make sure you proof it for spelling and grammatical errors.

Submit your article to article directories. This is a great way to get your information published quickly and easily. Register with an article directory. By doing so, you will have a place to submit your articles and build an author profile. Webmasters use these article directories to find content for their website. Additionally, article directories give you added exposure in a given topic area.

Article marketing has many benefits. The most important aspect of article marketing, in my opinion, is to clearly understand what you want to use it for, building a plan, and consistently creating and distributing content. This is essential for long-term success.

 

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency 

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

Easily Reach a Target Audience

Marketing is a complex business loaded with statistics, strategies, and formulas. The internet is the hottest marketing venue going right now, but learning the intricacies of keywords and search engine optimization can be a daunting task for those just starting out. Sometimes it is best to simplify a given process, and marketing is no different. Confusion usually characterizes a venture about to fail. Mobile marketing is a simple way for many types of businesses to gain a captive audience in a very personal manner.

Mobile marketing utilizes promotional techniques that bear their roots at the tradeshow level. When deciding if a mobile marketing company would benefit a business, it's important to consider several questions. Does your business have a related or corresponding trade show? This is important, as it would be a huge waste of time and money for a carpet store to attend an outdoor and fishing exposition. Next, a business must address the costs of attending a trade show. A company that specializes in advising businesses on their available options is a valuable commodity.

Mobile marketing is just that: mobile, and this quality has inherent advantages. It's possible, through meticulous planning, to attend multiple trade shows on a single trip, thus eliminating the expenses of traveling to each venue independently. Such company can take the guesswork out of this process, and many of these firms will cover every aspect of creating a successful trade show presence. It is impossible to put a price on the opportunity to greet prospective clients face-to-face, and the ability to establish long-term business contacts is another invaluable attribute.

If a business is not performing up to its potential, it is time to explore mobile marketing companies and the mobile marketing campaigns they offer. It could just be the kick-start that a business needs to thrive and survive.

 

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency 

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

How To Improve Your Online Conversion

Do I have your attention? Anyone trying to make a living online is interested in one thing, improving conversions. As an Internet marketing veteran, I’ve seen plenty of websites and blogs miss one their biggest opportunities for growth. The answer is actually quite simple, making the most of your list.

Maybe you have your own email list of fifty-thousand names or more. Perhaps you have a small list of just a few dozen prospects who have emailed you questions or comments. Regardless of where you begin, having a list is only part of the equation. The most successful marketers I know utilize their list in a variety of ways to build relationships and sell products that are a win-win for both buyer and seller.

The first way to utilize your list is through an auto responder sequence. If you’re not using an autoresponder, I advise you to search for autoresponder services online. Popular services like Aweber only charge around twenty dollars per month, allowing you to send unlimited messages. These messages should position you as an expert, provide purchase ideas, and continually provide value.

The second way to use your list effectively is to provide pre-notification of product launches. There are many super affiliates that use their list in this manner, generating tens of thousands of dollars per month. Once you know of an affiliate product being launched within a six to eight week period, map out a pre-launch communication plan that reaches out to individuals prior to launch. This may include access to product information, downloads, videos, etc., to build anticipation around launch day. When launch day comes, create a sense of immediacy and scarcity – purchases will ensue.

The third way to leverage the power of your list is through referrers, building an even larger list that you can communicate with. Are you asking those who sign up for your list to refer your company, products, or services to others? Make your emails easy to forward and encourage referrals. This is a great way to reach individuals who are more likely to value your content and accept your offers.

The final method for leveraging an email list is to communicate on a regular basis. Your auto-responder sequence should integrate a series of messages spread out over time. By continually staying in front of your list and utilizing the content that you have to provide value, these individuals will stay engaged and have a higher propensity to purchase from you.

The time to start building your email list is now. In parallel, be sure to focus your energies on leveraging that list using the proper techniques. Having a great list is fine but unless you utilize it properly, you’ll never see the true value inherent in the list itself.

 

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency 

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

How to Use Social Bookmarking for Business

Social Bookmarking is the flagship of the web 2.0 movement. The basic concept behind social bookmarking is similar to “Add to Favorites” or “Bookmarks” that you are most familiar with using your web browsers like Firefox or Chrome. The bookmarks you create are stored on your computer though. Social bookmarking allows you to store the information online, so you can access it anywhere, anytime. The difference is that when you bookmark a page within a social bookmarking system, you are allowing your bookmarks to be seen across the web.

Some of the best-known web 2.0 bookmarking sites include Del.icio.us, Blinklist, Blogmarks, Furl, Kaboodle, ma.gnolia, Simpy, Spurl, StumbleUpon, Digg, and Wink.

Here’s the concept: When a person bookmarks a page, they find the information useful. If two or three people bookmark the same page, the page might be useful to more internet users. There is a ranking system on these sites, which moves pages that have been bookmarked by several users higher in the ranking system. If several hundred or several thousand people bookmark a page, then that page is ranked even higher as it is deemed to have extremely useful information on it, and can find itself on the front page of the social bookmarking main page.

Listings on the main page of a social bookmarking site alone can send 10,000 to over a million people to that page in one day’s time since it is heavily viewed by users and their site carries serious ranking weight in Google and the other major search engines.

Social Bookmarking is at least a decade old; with the advent of Web 2.0 technology, Del.icio.we brought it to an entirely new level of significance and sophistication. If you visit the front page of Del.icio.us, you will see the front end of social bookmarking in action. On the left-hand side, there is a column called hotlist. These web pages are the current hot web pages, which are receiving the attention of hundreds of thousands of people, not to mention the attention of Google and Yahoo.

So what's in this for me?

Social Bookmarking websites like Digg, and Del.icio.we represent the opportunity to get a log of traffic fast, with high value / high quality linking to your website. Social bookmarking sites offer the best type of web traffic … VIRAL. Business owners know that the most reliable customers are the prospects that come from the referral of someone else. And that’s what online bookmarking sites offer and that’s what viral traffic or networking is all about.

In order to get views on a large scale from an online bookmarking site, your content must be good enough to meet the approval of enough people to warrant the listing of your website on the front page. This amounts to a huge mass referral for your web page with the obvious ton of credibility that goes with it.

The amount of traffic that I am referring to can easily reach 8,000 to 10,000 visitors a day as a result of reaching the front page of Del.icio.us alone.

This does not take into account the bloggers, website owners, and regular search engine directed visitors that will post a link to your site from their site or forum, which in turn creates more and more compounding traffic. Now that’s real viral marketing!!!
Social Bookmarking sites are very popular which is also reflecting in high page rankings by Google. This, in turn, means that the spiders visit these sites often to help index and rank the popular websites that are then reflected in the organic listings. When the spiders are directed to crawl your site more often, the results are always positive.

Backlinks (one-way links directly to your site) are increased significantly and your organic rank in the Search Engines reflects this as well.

This snowballs as your site are seen by more and more people who also bookmark your site only adding to the popularity which is duly noted by the social site and the search engines of course.

Online bookmarking is a growing trend and successful online marketing strategies involve social bookmarking as a necessary, even essential component.

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency 

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

Tips For Cleaning Up Your Social Media Following

Social media success is not achieved simply by adding thousands of unknown followers to your contacts. When you focus on numbers only, you invite in a fair share of unwanted spam and junk followers.

It's important to have a well-matched following who is open to your comments, information, and expertise. Otherwise, you're stuck in the cyber equivalent of a crowded room full of people you really have nothing in common with.

There comes a time when you need to weed out the mismatches. Don't worry- even if your numbers dip after doing this, the percentage of well-matched contacts will increase as a result. That means the majority of people in your network hold potential for opportunities.

If you're afraid you might delete the wrong person, here are 6 guidelines to help you determine how to weed out your social media following.

  1. No Avatar

If the person has no avatar (photo that accompanies your posts), then remove him or her.

  1. Not a Real Person

If the person isn't even a person but rather a puppy, a teddy bear, a slot machine, or my personal favorite- a flashy dollar sign- then delete. I also put pin-up type pics in this category, especially ones with user names like "MakeLotsaMoney". Some businesses have social media accounts that aren't related back to an individual. As long as it's clear that there is a legitimate business behind this, then those can be the exception.

  1. Uneven Follower/Following Ratio

On Twitter, the ratio between followers and following must not have a huge gap. Twitter accounts that have thousands of followers but are only following a few people need to go. Those are usually spammers.

  1. Obvious Language Barrier

It's great to connect with followers out of your country or who speak another language if you can understand one another, but if not, then there's an obvious barrier. Unless you've committed to learning a new language via your Twitter friends, best to unfollow people who pose an obvious language gap.

  1. People Who Don't Post

You may have someone in your following who signed up for Twitter or Facebook but never actually uses the sites or posts. Unless it's someone you know who's still learning and you have the patience, remove.

  1. Haters and Mean People

When you surround yourself with agreeable people, you can forget that the occasional mean person can surface and wreck the party for everyone. Don't even waste your time with people who are using social networking as a place to bully, berate, and intimidate. You might be the next victim and it's really not worth the time or effort to keep people like this on your list of followers. Block them or report them if a hater turns on you.

You want to weed out your social media contacts for the same reason you prune a fruit tree: so your harvest gives you a bountiful, high-quality yield. When you focus on quality over quantity, you have what it takes for real social media success.

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency 

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

Keyword Research

The best way to achieve search engine dominance is by focusing on keyword research. As a search engine optimization consultant, I’ve worked with hundreds of companies that miss this very important step. Achieving top search engine rankings is largely based on the competitiveness of the keyword phrase you are trying to optimize for. If your competitor is in the top spot with a well-entrenched website, then your chances of outranking him may be limited.

In addition to focusing on a keyword phrase that doesn’t have strong competition, you need to find terms that are frequently searched on. I recently finished a consulting assignment for a foundation trying to optimize their website. They had top rankings for a keyword term that seemed to be somewhat desirable. However, keyword research proved that the term received less than 100 searches per month. As a result, top rankings for this keyword phrase were nearly meaningless.

Once you have found a keyword phrase that isn’t too competitive and receives an adequate number of monthly searches, the next step is to thoroughly check out your competition. Google the keyword phrases you want to optimize for a run a back link check on the top three ranked websites. This indicates the strength of those websites relative to their search engine ranking. The more links, the more difficult it will be to rank higher than they do without some type of sustained link building campaign.

After doing your keyword research and confirming your choice of keywords and keyword phrases, it’s time to focus on improving your web pages around the keywords you’ve selected. Enhance your meta tags, titles, and web copy to include your keyword phrases. This helps to tell the search engines what your website is about so it can rank your site appropriately. In addition to the on-page factors, Google weighs off page factors to determine website ranking.

Off page, optimization requires a sustained effort that uses new content and additional links from third party websites. The most effective strategies are the most basic. Begin with a link building plan. Focus on article directories, website directories, blogs, social bookmarking sites, and other resources where you can establish inbound links.

Your plan should include daily, weekly and monthly tasks that can attract links from authority websites consistently over time. Your goal should not be to generate thousands of inbound links quickly because Google will penalize your website. Rather, focus on steady link building.

If you want to improve your organic search engine ranking, begin with keyword research. By selecting the right keywords, you’ll be able to optimize your website more quickly than your competitors. After choosing the right keywords, focus on integrating your chosen keywords into your website. Then you’re ready for link building and other off page optimization tactics that significantly improve rankings.

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency 

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

4 Reasons Why You Should Use Video Marketing

If you prefer to listen to this article please click the link 4 Reasons Why You Should Use Video Marketing

A recent survey showed that 8 out of 10 people have no inclination to read past the headline. This means that even a best-written text could be skipped completely by 80 percent of its audience before it even gets a chance to shine. Well, if this is so, is there any other way in which you can convey a message to your target demographic? Actually, there is. Video marketing is your next best bet. Here are four most prominent reasons why you should definitely give video marketing a shot.

1. It Is Mobile-Friendly

The first thing every digital marketer needs to know is that, in 2017, about 80 percent of all internet users own a smartphone. The importance of this became even more clear last month when Android OS became more popular than Windows OS when it comes to browsing the web. You see, earlier on we’ve mentioned that people don’t like reading in general, and this is even more true for mobile users. The reason behind this is the fact that smaller font (coupled with a smaller screen size) looks even more discouraging. On the other hand, a video seems as a much more mobile-friendly format. According to YouTube, its mobile video consumption jumps roughly 100 percent each year.

2. A Team-Building Activity

Aside from your marketing efforts, making a video can also become a team-building activity. By allowing your team to interact on this project, you are allowing them to get a much better understanding of the creative processes of their colleagues. Some companies even offer performance coaching for your staff, which both helps your team bond and provides them with much-needed skills. Not only will this enable your staff to act independently on such issues in the future (making it a one-time investment), but it will also yield an immediate ROI, seeing how the video itself will be a part of your marketing efforts.

3. The Rule Of Seven

The rule of seven is one of the oldest principles in the world of marketing. It implies that in order for your clients to make an actual purchase, they need to hear about your product at least seven times. Still, there might be a way to cheat the system. You see, over 80 percent of users can recall a video they saw last month, which means that you could perhaps establish an aura of trust around your business in 2 or 3 instead of seven interactions. In this way, one could rightfully claim that video marketing tends to be a much more persuasive method.

4. Video In Email

Email marketing is definitely not dead, but in order to utilize it to your full benefit, you would have to learn a thing or two about it. When it comes to the use of video in your email marketing strategy the numbers speak strongly in its favor. For instance, just using the word video in the subject line can boost the open rate by 19 percent and boost the click-through rate by a staggering 65 percent. Not to mention the fact that the video itself has a potential to increase the leads by 200 or even 300 percent.

Conclusion

The best thing about video marketing is the fact that it is applicable regardless of the niche you are in. Which leaves you a lot of room when it comes to the way in which you want to present your product and business to the world. In order to wrap things up, here is another interesting info – the average internet user watches about 16 minutes of video ads every day. With the right strategy, your video could definitely be one of them.

Dan Radak is a marketing professional with eleven years of experience. He is currently working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies. He is also a coauthor on several technology websites and regular contributor to Technivorz.

 

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency 

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

Lead Generation Through Email Marketing

If you really want to add power to your email campaign, while increasing response, there are a few simple tips to follow which will increase your reader's sense of interest and your click-through rate, thus increasing the number of leads generated or sales made.

Give your letters a human feel and personal touch. Otherwise, they look mass produced and no-one feels special reading a mass-produced piece. For the same reason, avoid flash. Flashy pieces say "mass-marketing", while simple pieces feel more individual. After all, if you sat down to write an individual letter to your granny, would you put a flashing banner ad at the top, with 10 different font colors and sizes throughout, trying to grab her attention? Not likely. So keep it simple.

Having said that though, you will want to avoid your pieces appearing boring and bland. You do need to hold the reader's interest, after all. To do this, add an occasional change in font size or color. Or break up your piece with bullet points. Play around with design by changing your margins or centering your text. Just remember rule number 1 (to keep it simple, rather than screaming) and use design changes sparingly.

If you know your reader's name, use it. Nothing personalizes a letter like using the reader's name. But again, do it sparingly. Overuse is not only annoying but again, the letter tends to take on the feel of an auto-produced, mass-market piece. If your reader feels like they are part of a small select group of recipients, they are more likely to respond to your offer.

There are two schools of thought regarding length. Some say the longer the letter, the longer you can hold the reader's attention and the more likely they are to click through to your offer. This may be true until the point the reader decides he is way too busy to read all the way through that HUGE and cluttered mountain of words and just clicks the delete button.

The second school of thought says to keep it short and sweet - no more than a sentence or two. For example, yesterday I received a marketing email that said simply, "click here to read a letter I wrote" and then it had a link. That was it. Nothing more. Now it's possible in some cases, this might pique a reader's curiosity, but for me, it's not enough. Sadly for the writer, I deleted the email without clicking through. I mean, why would care if he wrote a letter, much less want to read it?! You have to give me some reason to care. What is the subject matter of the letter he wrote? Is it a subject I care deeply about? Is it something that will solve a problem I have? In other words, give me a reason to click through!

The point of your email letter campaign is to keep your reader attentively engaged in what you have to say just long enough to get them to click through to your offer. So with that in mind, keep your piece as long as it needs to be but no longer and by all means keep it straight to the point. Any superfluous fluff not only adds length to the piece, risking the loss of interest but also gets the reader off track, decreasing click-through rate.

Devise a subject line that captures interest. You'll want to get your reader to open the email in the first place, right? If your subject line gets the reader curious, they'll want to open the email to find out more. Using the above example, if my subject line says something like "see the letter I wrote", unless this email came from your sister, and especially if it is a stranger, you are most likely to delete it and may possibly take the extra initiative to add them to your junk/spam filter. Not what you want as a writer. If your subject line captivates the reader, they'll want to find out more. So, for example, if your subject line reads, "The number one way to get your teenager to communicate with you", your reader is going think, "Now that's something I want to know more about!" They won't be able to open your email fast enough!

Consider the use of graphics. A single well-placed photo or drawing is just enough to capture the reader's interest, but not so much that it makes the letter look mass-produced or too busy.

Include a call to action! All marketing pieces, be it your website, a flyer, an article, a paid-for ad, etc, should always contain a call to action. What is it you wish the reader to do as a result of reading your piece? Click on the link? Buy your product? Call you? What? Do not leave the reader with any doubt as to what you wish them to do.

By incorporating these few simple rules into your email campaign, you should see a large jump in your click through rate, and assuming you have a strong landing page on the other side of the click, hopefully also see an increase in your uptake, as well. Happy emailing!

 

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency 

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

The Fundamentals of Quality Link Building

 

Links are the connection between two pages across the web. In fact, all the web pages available on the Internet are connected via one or more links. These links play a crucial role in the search engine optimization as the search engines count on the links to award the web pages for their relevance and credibility. Generally, the links are considered as votes for a web page and hence, more the number of link to a site the more useful it is for the visitors. Therefore, the search engines consider the links as one of the important criteria while ranking a web page for a particular keyword. Sometimes, the links become the important means to bring visitors, including search engines, to a website. Hence, the best SEO company strategically develops the link building programs for any SEO campaign.

Links are another important SEO term and the different features of the links are discussed bellow.

Links- Internal, Inbound and Outbound

In a layman’s term, you can use incoming and outgoing links for the inbound and outbound links of a website. As it is discussed, the incoming links are like votes for a website and can significantly improve the rank of a web page on the search engine result pages. So, the webmasters try their level best to secure numerous incoming links to their sites. A couple of years ago, there were numerous ethical and unethical techniques of link building. But, the search engines have grown smart with their changing algorithms and counting only quality links of a web page. Outbound links are also equally important and if you are linking to any reputed website, you are referring your visitors to an informative and useful page. The internal links of a website also have a major role to play in making all pages of the site get indexed by search engines.

Source Page and the Anchor Text of the Link

There are two parts of a link- a source page and a destination page. The source page of the link is called linking page and the destination pages are called linked page. While evaluating a link the search engine takes into account both the source as well as destination page. And, when the quality of the link is considered, the source page, its PR, and relevance are the features that are important. The text the link starts from is also an important feature for the search engines. You may get a link from one of the reputed sites but the anchor text can make a lot of difference to the quality of the link. Therefore, the best SEO company gives importance to use the keyword in the anchor text.

The Don’ts of Link Building Strategies

As the mechanism behind the search engine algorithms has changed a lot, now the search engines are able to differentiate between the qualities of the links. Any unethical practice of link building can lead your site to get penalized by the search engines. Purchasing links and building links from the links firms should be avoided. Even links from a web page with numerous outbound links are not effective for a site.

Make a careful strategy for link building or take help of the best SEO company in this regard to enhance your site ranking on the SERPs.

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency 

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

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Design must reflect the practical and aesthetic in business but above all... good design must primarily serve people. Let's start serving you.

Keep in touch with us

Lets get social. We would love to meet you! We Are Currently Open Monday-Sunday 8am-11pm Christopher@FivensonStudios.Com

Name: Christopher
Phone: (734) 224-9696
Address: 1214 S. University Ave Unit 4075 Ann Arbor, MI 48104

734-224-9696