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Take Advantage Of The Latest Marketing Trends

Take Advantage Of The Latest Marketing Trends designed by fivenson studios in ann arbor michigan
Ever since the Information Technologies became the unavoidable ingredient of any business, regardless of scale, entire business landscape has been developing at relentless pace. The very landscape became more leveled than ever, and even small startups have a decent chance challenging the industry behemoths. It should be obvious that, in such circumstances, it is not that easy to stand out, so even the larger fish, which are used to dominate the bowl, have to stay ahead of the curve and use the latest marketing trends in order to survive. So, let us look at some of them and see how they can be used.

Loyalty Incentives for Actions

Rewarding loyal customers is as old as the trade itself, but recently the broad appeal of gamifying the repeated purchases has becoming to fade. Whether due to monotony of the very game or the fact that rewards are usually lackluster, but customers are becoming less and less willing to participate. The entire process was reinvigorated, however, when the purchases were replaced with the interesting activities. So, if you want to stand out in a good way ask your customers to participate in charity or do something good for the community, and reward them with the Visa gift card, or other similar gift cards.

Social Relevance

For better or for worse, but today’s society is obsessed with social media, so you should adapt to that fact and use it to your advantage. Namely, the brands which have a strong online presence and know how to play by the rules of the online communities are more relevant than those who are better positioned in the real life. Ask your followers to create a fan art, repost your pictures, write one sentence reviews of your products and the most importantly invite their friends in order to enter some contest, and you will start trending fairly easy.

Personalized Marketing Messages

The purpose of the marketing was, is, and it will ever be casting largest possible net for the biggest possible catch. What is changing over the times are the customers. So, while the end goal remains the same, approach for reaching the mass appeal has to evolve. Today, however it may seem strange, the mass appeal is heavily concerned with the individualization, so your marketing campaign has to be modified for each person you are trying to reach. The easiest way to introduce the change is to ditch your automated email marketing client and write personalized emails to every single subscriber.

Create an Exclusive Aura around Your Business

The entire business world is filled with examples of people being ready to spend more money for the products (services) with the aura of exclusivity around them, without ever thinking are the products are good enough. If you are, for example, a small-business owner you can offer premium quality to the limited amount of people. Hype your products by giving early access to the most loyal customers, and you quickly become highly sought commodity.

Stimulate the Emotion-Based Purchases

Thanks to the Internet communities and the power of the social media, fandoms became something that is not only associated with the sport stadiums. If we would look closely, we would see that today, every brand has its followers rather than customers, and also a fair share of evangelists who are ready to put a fierce Internet fight in order to prove that their brand-of-choice is the best. Such emotion-based loyalty should be stimulated and nourished. In order to do so, find the social group you want as your core customer base and try to tap into its sensibilities through Omni-channel marketing approach. Once you become the embodiment of your audience’s values, you will gain rock-solid core customers base ready to follow you even through some more difficult periods.

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

MYTH VS REALITY: 5/5 MY CAMPAIGN IS FINISHED

Myth VS Reality (4)

You want your brand to be memorable and have a fair amount of longevity. What you don’t want for it is to struggle under the weight of unforeseen legal issues, a weak strategy or arbitrary deadlines. Here is the 5th ways to make sure your brand sings.

Myth: My campaign is finished.
Reality: Marketing work is never done. It's important to constantly think about branding so it can evolve as your product does. Set up a schedule so that you are cultivating it and helping it grow every day through a blog post, social media engagement, in person meetings, cold calls, partnership meetings and more.

Nina Zipkin

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

MYTH VS REALITY: 4/5 MY PRODUCT WILL SELL ITSELF

MYTH VS REALITY 45 MY PRODUCT WILL SELL ITSELF- designed by fivenson studios in ann arbor michigan

You want your brand to be memorable and have a fair amount of longevity. What you don’t want for it is to struggle under the weight of unforeseen legal issues, a weak strategy or arbitrary deadlines. Here is the 4th way to make sure your brand sings.

Myth: My product will sell itself.
Reality: Of course a stellar product will lead to worth of mouth and social media praise, but you want your brand to expand on the qualities of the product to tell an emotionally-driven narrative that will appeal to your customers and make them want to come back for more.

Nina Zipkin

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

MYTH VS REALITY: 3/5 BRANDING CAN WAIT

MYTH VS REALITY 35 BRANDING CAN WAIT-designed by fivenson studios based in ann arbor michigan

You want your brand to be memorable and have a fair amount of longevity. What you don’t want for it is to struggle under the weight of unforeseen legal issues, a weak strategy or arbitrary deadlines. Here is the 3rd  way to make sure your brand sings.

Myth: Branding can wait.
Reality: Even if you haven’t yet launched, don’t neglect branding. A little early buzz can help pique people’s interest. Market research efforts can help you connect with customers while giving them a first look at what you have to offer. Blogs and updates during beta can help you test the waters and guage interest. Give your community the inside scoop and make them feel like a part of the process – because they are.

Nina Zipkin

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

MYTH VS REALITY: 2/5 I NEED A CELEBRITY ENDORSEMENT

MYTH VS REALITY 25 I NEED A CELEBRITY ENDORSEMENT designed by fivenson studios in ann arbor michigan

You want your brand to be memorable and have a fair amount of longevity. What you don’t want for it is to struggle under the weight of unforeseen legal issues, a weak strategy or arbitrary deadlines. Here is the 2nd way to make sure your brand sings.

Myth: I need a celebrity endorsement.
Reality: The face of your brand doesn’t need to be musician, sports star or other celebrity. You can always leverage real users to inspire future customers on how they could use your product or service.  But if you ink any brand ambassador deals, do your due diligence and be really sure you know the backgrounds of the people who’ll be representing your company.

Nina Zipkin

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

MYTH VS REALITY: 1/5 BRANDING ALWAYS COST A FORTUNE

MYTH VS REALITY 15 BRANDING ALWAYS COST A FORTUNE designed by fivenson studios in ann arbor michigan

You want your brand to be memorable and have a fair amount of longevity. What you don’t want for it is to struggle under the weight of unforeseen legal issues, a weak strategy or arbitrary deadlines. Here is the 1st one of the five ways to make sure your brand sings.

Myth: Branding always costs a fortune.
Reality: If you’re bootstrapping, be selective and invest your dollars in what you can afford and what will be most meaningful in the long term. For instance, you might not need a full-time marketing staff right at the start, but you should consider a high-quality logo. Make every dollar make an impact.

Nina Zipkin

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

Showing a Bad Customers the Door

When to Show Bad Customers the Door-designed by fivenson studios in ann arbor michigan

Building a successful small business takes ingenuity, perseverance and stamina. But once established, staying at the top of your game requires exceptional customer service. Your clients are your biggest assets and worth the care and effort put into building those relationships. But every once in a while, a bad seed gets into the mix and you find yourself face-to-face with the customer from hell. So, what do you do?

You fire them.

Telltale signs you have a customer worth kicking to the curb:

  1. You lose money investing too much time on their escalating demands
  2. You put aside business obligations while taking care of needs that fall outside of your normal offerings
  3. Their requests violate the values of your company
  4. They are emotionally abusive to you or your staff

Even if the words “the customer is always right” were drilled into your head early on, know that it’s an archaic assumption and, frankly, untrue. Some customers are worth giving up to avoid unnecessary stress, expense or affecting the well-being of a valued employee.

Have you ever fired a customer? Share your experience

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

Google Makes its Mark as a Domain Name Registrar

Google Makes its Mark as a Domain Name Registrar designed by fivenson studios based in ann arbor michigan

The introduction of new domain name extensions—or, as we call them, “not-coms”—is proving to be the largest ever expansion of Internet namespace, with now more than 8 million registrations in these fresh, new options. It’s a seismic shift in the online world.

It’s becoming increasingly apparent that Google is all in on not-coms. In June 2014, the company launched Google Domains, followed in February 2015 by a more than $25 million investment in the new domain option .APP. More recently, Google made news with the formation of their new parent company Alphabet, complete with its new and intriguing domain name: ABC.XYZ.

And just this week Google Domains expanded its not-com offerings with nearly 90 new domains, making it a provider of one of the most varied menus of domain options anywhere. As Google VP and CIO Ben Fried said in a recent blog post: “New endings are continuously opening up to the web, like .LEGAL, .ACCOUNTANTS and .SERVICES, and can help you create a name that matches who you are and what you do.” Virtually overnight Google is now one of the most credible and visible sellers in the industry.

Since the launch of not-coms last year there’s been a lot of chatter from naysayers about how new gTLDs won’t be supported by Google, won’t perform well in search, and a whole host of other “sky is falling” scenarios. Looks like the only things falling now are those unfounded myths.

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

3 Plugins To Help You Shape Your Business

3 Plugins To Help You Shape Your Business

Keeping up with all the work schedules and making sure that everyone is doing their job can be tough, especially if you are trying to run a successful business. Thanks to the Internet and to various apps being developed to be used online and offline, it is possible to tackle some of the most common problems and to get your business right back on track without and serious loses.

1 (1)

Handling All the Paperwork and Forms

Running a business is one thing, but trying to get down with different forms can be really hard, especially if you need to put together surveys and quizzes to find out what your customers think. However, if you install Gravity Forms, an app that will help you with creating and managing a wide range of forms. Moreover, it will be easy to extract information and to make all the analytics easy to read and understand. Just remember to update your surveys from time to time so that you can find out what is trending and how you can improve your business to run more smoothly.

Keep Count of How Many Tickets Have Been Sold

Organizing an event can be stressful enough on its own, but, to really make sure that you have enough tickets and that you are going to make a profit in the end, you should be using a WordPress event ticketing plugin. Not only will it make it easier to follow ticket sales, but the software will tell you exactly all the numbers you could need before the event starts. Your only worry will be to make sure that there are enough tickets for sale so that a larger crowd could attend the event and that you can kick back and relax a little bit as well.

2 (1)
Your Internet Presence Truly Matters

Unless you have an appealing and engaging website for people to visit, it is going to be hard to attract new customers. However, with the help of Visual Composer, you will have an easy time to figure out and to put together a site that will be inviting and interesting to visit. Just remember to be critical and to view your creation from an objective perspective, otherwise your judgment could be clouded. On the other hand, this handy app will shorten the time you need to spend on rebranding and reshaping your business, and it will help you give it a fresh new look in an instant.

Promoting your business online is essential, and if you want to be successful, you will have to adhere to the modern demands of being online and how you can work on improving your website and the experiences your customers have. Take advantage of the online tools and apps as they were meant to help you make your business more successful and easier to run. Thinking outside the box and not being afraid to take risks with the help of technology will make your business soar.

Dan Radak is a web hosting security professional with ten years of experience. He is a coauthor on several websites and regular contributor to BizzMark Blog. Currently, he is working with a number of companies in the field of online security, closely collaborating with a couple of e-commerce companies.

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

Dear Monday

Dear Monday, I want to break up. I'm seeing Tuesday and dreaming of Friday. Sincerely, it's not me, it's you.

Dear Monday, I want to break up. I'm seeing Tuesday and dreaming of Friday. Sincerely, it's not me, it's you. designed by fivenson studios in ann arbor michigan

 

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

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