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THE TOP 10 HIGHEST-PAYING COMPANIES FOR TECH JOBS

It's safe to say that tech skills are in demand. And some of the best known companies in the world are willing to pay for those skills. Job site Paysa analyzes over 35 million salary data points for over 100,000 companies along with tens of millions of résumés to paint a clearer picture of what employees can expect if they're looking to work in tech.

10.

 

This online restaurant-reservation service is based in San Francisco.

Average pay: $251,000

Average base salary: $138,000

Pay range: $165,000-$346,000

In 1999, the website began operations serving a limited selection of restaurants in San Francisco. It has since expanded to cover more than 30,000 restaurants in most U.S. states as well as in several major international cities. Reservations can be made online through its website. On June 13, 2014 the company announced it had agreed to terms with The Priceline Group to be acquired in an all-cash deal for $2.6 billion.

The company's home market consists of the United States. However, this has expanded in recent years to include Canada, France, Germany, Japan, Mexico, and the United Kingdom. Reservations are free to end users; the company charges restaurants flat monthly and per-reservation fees for their use of the system. According to the company, it provides online reservations for about 37,000 restaurants around the world and seats about 19 million diners per month

 

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Mix Up Your Marketing Strategy

If you want a healthy business, you need to mix up your marketing strategy to get customers talking.

The key to a healthy diet, according to nutritionists, is variety. Without this, you risk missing out on nutrients that can support your body’s energy and vitality. The same philosophy holds true when it comes to your business advertising. If you want a healthy and robust business, you need to mix it up, using a variety of vehicles—online and old-school—to get people talking.

But you can’t take a scattershot approach. In order for your advertising efforts to truly work and deliver results, the calculation is required. One of the best ways of doing this is the three Ts:

  • Target
  • Track
  • Test

Target advertising by drawing a clear picture of who your customers are. Think about what’s important to them. For example, are your customers on a budget and therefore price-driven? Or, are you selling to a high-end customer, where money isn’t a primary concern and instead, other attributes like prestige or high-quality or extraordinary customer service, resonate with them? Knowing your customers will help determine the best advertising vehicle to use.

Although it’s tempting to rely entirely on social media and your website to drive folks to your business, especially if your advertising budget is slim, this is a big no-no. You also need to reach people when they’re not online. So, think flyers, billboards people always read the bus and subway billboards—radio, and newspapers and magazines. You need to use a combination of social media and traditional advertising.

Your customer often defines the approach. For example the owner of a martial arts studio in Boston who wanted to reach the parents of younger children. Instead of traditional advertising, she went to the various elementary schools in the area and handed out flyers directly to parents as they were dropping off or picking up their kids. It was a huge success.

With time and ad dollars at a premium, tracking how well your advertising is working is essential. And tracking results doesn’t have to be a complicated effort. It can be as simple as asking customers where they heard about you or including a promotional offer that allows for tracking. For your online efforts, we recommend tracking via Google Analytics. The free (basic) service provides detailed statistics about website traffic and can help measure conversions and sales. You can use the data to figure out where people are coming from and enhance advertising for these channels.

Utilizing a variety of advertising vehicles and tracking the results allows you to test which tactic is right for your unique business. But remember, it’s important to give advertising initiatives enough time to hit home. Although you don’t want to let it go on too long, especially if you’re not getting the desired results, don’t pull the trigger too soon. For the most part, advertising is about repetition and consistency.

Finally, don’t forget one of the best, least expensive, and most old-fashioned forms of advertising available to any small business: word-of-mouth. Network every chance you get. If appropriate, ask people for referrals. Join your local chamber of commerce and small business groups. Go to community events. Hand out cards. Word-of-mouth is invaluable.

By Karen Austin

 

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency 

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

Dont dwell on your weakness

Quote of the day: "Don't dwell on your weaknesses ...Everybody else is doing that for you already"

 

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency 

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

How to Set Your Salary as a Small Business Owner

Deciding how much to pay yourself can be surprisingly tricky. Answering these questions will help small business owners find the right number.

Being your own boss comes with perks and challenges. Deciding how much to pay yourself falls into both categories: You have the flexibility and the responsibility of deciding just how much is enough.

How do you walk the line between taking enough for your personal expenses and savings, without overburdening your business? The answer will be different for every business owner, but here are some important questions to consider as you decide.

How Much Are You Worth?

It’s a good idea to find a ballpark number that represents your earning capacity based on your position and experience. Do your research, small business owners need to know what their labor is worth, even if it’s executive labor.

If you retire or sell the business, someone else will need to step into your role, and that will be much easier if your salary is already part of the company’s financial picture. Working with an HR consultant or career counselor cold help.

How Much Can Your Business Afford?

Of course, your ideal salary might be too high. How do you know for sure? Start by looking at your net profit (revenue minus cost of goods and operating expenses). That’s where your paycheck will come from. But first, you need to set money aside for taxes, emergencies, and reinvestment. Then you can use whatever is left to pay yourself.

When you do the math, you might realize your paycheck is discouraging. The great news is that you are in complete control. You have the freedom and ability to adjust your business as necessary to get your personal income where you want it to be.

What About Retirement?

Every small business owner should be saving for retirement. The amount you’re able to save can depend on how you pay yourself. When determining the owner salary amount, it is important to consider the type of retirement plan in place, so as not to limit the amount of that tax-deductible contribution. For example, if the owner has a SEP IRA, only 25% of his or her compensation can be contributed, so a low salary could be limiting for this contribution.

By Ivy Lamb

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency 

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

Get to Know Your Customer

Sales 101

Understanding your customers’ needs can help you deliver the level of personalization they expect. Answering these 7 questions will help you get started. The age-old marketing advice "know your customer" is about more than remembering the names of your business’ most loyal fans.

How can you deliver that level of personalization to your prospects? Ask these questions about your current and potential customers to help refine your marketing efforts and boost sales:

  1. Who are they (age, gender, location, income level)?
  2. What products and services do they need?
  3. Who else provides those products and services (your competition)?
  4. How can you set your products and services apart in a positive way customers will notice?
  5. How close are your target customers to buying what they want from your company?
  6. What will it take to get them to make that purchase?
  7. What will it take to retain their business?

Your answers to these questions will help you understand your customers’ needs and attract their business with products and services they want.

 

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency 

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

A man who stops advertising to save money is like a man who stops a clock to save time.

 

Quote of the day.

"A man who stops advertising to save money is like a man who stops a clock to save time.” Henry Ford

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency 

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

DuckDuckGo Hits Milestone 14 Million Searches Per Day

DuckDuckGo revealed it has hit a milestone of 14 million searches in a single day. In addition, the search engine is celebrating a combined total of 10 billion searches performed, with 4 billion searches conducted in 2016 alone.

For a niche search engine that many people don’t know exists, that’s some notable year-over-year growth. Around this same time last year, DuckDuckGo was serving 8–9 million searches per day on average.

DuckDuckGo is a search engine which has built its reputation on privacy and transparency. All searches are performed anonymously, meaning the company doesn’t track or record data about its users. It’s also one of the most transparent search engines in the sense that it makes its own data publicly available for everyone to see.

According to the company, it is growing faster than ever, which could be credited to the fact that people are actively looking for ways to reduce their digital footprint. DuckDuckGo cites a study from Pew Research which states: “40% think that their search engine provider shouldn’t retain information about their activity.”

Staying true to its mission, the company donated $225,000 to nine organizations that are also dedicated to raising the standard of trust online. DuckDuckGo is on the hunt for privacy-focused organizations to donate to this year, so if you have any in mind give them a shout.

 

The information below was taken from a The Garden article written a few years ago to give you a better understanding of the founder and the history of the company.

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Which Content Features Will Dominate the Web in 2017

According to the Live Stats real-time calculator, there are about 58,000 Google searches performed every single second. Due to the fact that the number of websites and Internet users are constantly growing, Web competition is getting harsh, as many businesses and freelancers try to find their place in the online cloud. That’s great news for ordinary Internet users since online content is dramatically improving. But what should ambitious Web marketers pay attention to in 2017, in order to produce resourceful and informative content?

The reign of UX

User experience (UX), i.e. the way people perceive and use your content will have a strong influence on the online market in 2017. Every single step consumers or visitors take on your website will be determined by UX. This is why it’s important not to launch a website or any other online feature before it’s been properly tested. Also, during the process of website creation, you need to work closely with the web designer, so as to direct them towards the website outlook and functionality you want to get. Additionally, take a look at examples of exquisite web design in a post brought to us by Hongkiat. They might help you and your design team find inspiration for your website.

The value of literary creativity

The aforementioned benefits that Internet users will have a fiercer competition on the Web are perhaps most obvious when it comes to content writing. As a result of the improved Google algorithm, texts published on the Internet need to actually carry some value and relevance. We can expect that in 2017, the bar will be raised in this field of work. Consequently, only the most valuable writers and websites will manage to make ends meet on the Web. If you want to get aboard this ark of content survivors, work hard to produce catchy headlines and subheadings, as well as to conduct thorough research on every piece you publish on your, or any other, website.

The potential of the mobile market

The number of users who search the Internet via smart gadgets is rapidly growing. When you search the Web on your smartphone, you have different expectations than an average PC user. Websites need to load faster, otherwise, they’ll be abandoned if they provide mobile surfers with irrelevant content features. In a nutshell, everything happens faster on mobile phones and tablets. Therefore, entrepreneurs and content creators should focus on the potential of the mobile market. While responsive design is still something that can improve your position in mobile search, it would be smart to go with the flow and make a mobile app. You can ask your website designer to make it for you, or use one of the many app-building tools available and make it on your own.

A strategy for the future

Even if you follow in the footsteps of the most renowned marketers and entrepreneurs, it doesn’t mean that their strategies will work for you. What you need to do first is decide what you want to achieve with your website content. Is it increasing your online sales or do you just want to generate more traffic on your website and earn some money from ads? Those questions should be answered before you start making any content. Alternatively, if you can’t set all the goals by yourself, it’s always useful to ask for assistance. As explained by the Leafcutter digital gurus, website owners first need to identify the number of platforms they want to target and then start implementing their strategy. It’s a rational approach to business planning and budgeting. Of course, getting advice from your employees and friends can also bring some useful results.

Website owners and entrepreneurs shouldn’t take content for granted. The fact that Google pays special attention to it shouldn’t worry them, as much as the increased awareness of regular Internet users. Therefore, keep an average Jane/John Doe in your mind while creating your content features. This might help you come up with the right content for reaching your online goals.

 

Dan Radak is a marketing professional with ten years of experience. He is currently working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies. He is also a coauthor on several technology websites and a regular contributor to Technivorz.

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There’s no reason in 2017, to do s**t you hate. NONE!

Many emails I receive start with, "I hate doing X, but..." and go on to explain that the sender wants to figure out how to force themselves to do something they don’t like in order to achieve something else. Here’s the thing: stop doing shit you don’t like. Stop wasting your time and energy. Especially if you work for yourself. Especially if you have the choice not to do that thing you hate. Especially if it doesn’t feel right for your personality or jive with your values. Ditch that networking event. Stop saying yes to every single project that falls into your lap. Decline interviews if you’d rather be in heads-down, work mode. Don’t use that software tool just because others do. Most of us, at some point in our lives, don’t have a choice to stop doing things we don’t like. Rent needs to be paid, food needs to be eaten — and often — it’s more than just ourselves that depend on us. Do what it takes to get yourself out of those situations, to get a point where you do have a choice. That choice is what I’m talking about here — having a choice and picking the wrong one, just because someone else said it was right. At the end of the day, it's your life and you only have one life to live. You can choose whether that life is going to be filled with things you don't want to do or things you absolute want to do. I hope you chose the latter.

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5 Things That Make a Perfect Teleworker

The development of modern technologies has changed the way business people look at work organization. The rigid and strict attitude that dominated the corporate world in the past is being replaced by a laid-back and flexible policy. One of the pivotal innovations is undoubtedly the introduction of teleworking. Although this concept and practice have always been present in some fields of work, they’ve become a widespread trend in the last twenty years. Working remotely requires some special organizational and tech features. So, here are some crucial things that make a great remote worker.

Full understanding of tasks

This is the core of every work, especially if it’s remote and via the Internet. Teleworkers need to fully understand the tasks assigned by their employers and clients. Of course, you won’t be able to process the information received properly if your English isn’t good. So, if you’re planning to work as an online worker for a foreign company, start improving your English.

If you don’t understand a task, don’t hesitate to repeatedly ask the client to break it down to you in simple terms.

Strict time management

The fact that you don’t have to waste your time commuting to work will fill your heart with joy. However, it’s very important to be disciplined so that you avoid procrastination. In order to ensure you meet your business goals, you have to set a detailed work HYPERLINK "http://www.inc.com/jayson-demers/10-habits-to-work-from-home-effectively.html" schedule. What’s more, you have to stick with it. First and foremost, always get up at the same time during work days. That way, you’ll get used to having obligations. Secondly, make breaks at the same time, as well. Thirdly, add some social or sports activities after work. That will help you let off some steam. Finally, don’t work at weekends and spend them doing only the things you enjoy.

Using project management software

If you have to search through email to find your tasks, you’ll probably get frustrated and perform your tasks poorly. Also, it’s a time-consuming way for task distribution. Therefore, you should use project management software. Such a tool will yield multi-fold benefits to your work. Firstly, you will be able to follow your progress and see what tasks you still haven’t done. Also, some of those tools have integrated tracking options. Those can be helpful when determining your work hours since they’ll show you when your productivity is on the highest level.

Apart from that, many project management solutions also have billing options, so that you can create and send invoices without launching any new tools.

Fast flow of information

Information is the most important bit (literally) of every teleworker’s office. Here, the formula is quite simple – the more practical information you exchange with the world, the higher revenue you will have. Because of that, you have to master various ways of ensuring a smooth flow of information. The first prerequisite for achieving this objective is getting a reliable and fast Internet connection. After that, ensure that you have enough cloud space for your business needs.

Also, if you’re planning to live abroad for some period of time, make sure you don’t lose the comfort of fast information exchange. Many foreign companies offer great packages for international users. For instance, Orange provides Internet and cloud services that can be pretty handy if you’re visiting Asia. So, check out different options and never fall behind your competition when it comes to access to fresh data.

Devoted virtual assistant

No matter if you’re a remote worker in a company or you work for several clients, it might happen that you can’t handle all the tasks you have to cope with. At that point, you’ll probably think that you have to pass on some of the tasks on other workers or decline some of the projects. However, this doesn’t have to be the case if you hire a virtual assistant. Instead of refusing tasks, you can save time on the errands that aren’t essential part of your work tasks (appointments, replying to emails etc.). That way, you’ll have more time for your projects and add new accomplishments to your portfolio.

If you’re among millions of workers who’re migrating to the Web, you should take care of online work-related features before you start your teleworking career. The more organized and tech-educated you get, the better results you’ll have. Bear that in mind and make a great business story as a remote worker.

 

Dan Radak is a marketing professional with ten years of experience. He is currently working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies. He is also a coauthor on several technology websites and a regular contributor to Technivorz.

 

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency 

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

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