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Keeping Your Brand Promises

keep your brand promise-Fivenson Studios, based in Ann Arbor, Michigan, specializes in design of all kinds including graphic, web, logo, app, and other forms of digital designs.

When people think about branding, they often visualize the Nike swoosh or the iconic golden arches of McDonald’s. But, when you get to the heart of the matter, while an amazing logo certainly helps, in the end, your brand is all about the relationship you have with your customers. It’s your brand promise.

Remember when Comcast had a bad (a very, very bad) customer service experience go viral? Unfortunately, customer service is a new form of marketing, and that huge mistake is now what many people equate with the broadcasting giant. It’s become part of its brand. Like it or not.

Branding goes beyond a swanky logo, top-notch color-scheme and ideal imagery—it’s a commitment you make to your customers, and it’s your customers who help spread your brand’s word. The good and the bad.

By Karen Vujnovic

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

How LinkedIn’s Big Data Approach is Influencing HR

How LinkedIn's Big Data Approach is Influencing HR-Fivenson Studios, based in Ann Arbor, Michigan, specializes in design of all kinds including graphic, web, logo, app, and other forms of digital designs.
Thanks to LinkedIn, it is possible to connect with others and to form business relationships that can jumpstart your career even before you get to really invest. On the other hand, with such a comprehensive and thorough pool of information, it is necessary to sift through it and make sure to find what you need. Moreover, with analytics tools being integrated into the very system, it will be even easier to find suitable employees or even partners to take your business to the next level.

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Using LinkedIn’s Advantages to Boost Yourself

Even if you are just a small business trying to make it big, it is vital that you look into what LinkedIn can bring to the table. Your HR team will have an easier time going through a magnitude of people who are suitable for your company, and it can be easily done with just a few clicks as well. Moreover, looking for skilled workers is effortless, because you can ask the system for exactly what you need. Though, keep in mind that you can also use it to advertise your business and to let other people discover you. Boosting your social media profile will make it easier to get ahead, and to find good workers.

Finding Talent Is Necessary to Move Forward

With practice, it will become less difficult to overcome the common hiring issues. Thanks to some useful online business advice on various blogs, you can help your HR processes become more efficient. Do not forget to review your HR’s decisions, so that you do not hire someone who might be problematic for your company. Overall, finding good quality workers is simpler if you know how to look for them using digital resources. Nowadays, if future employees have a good visible social network profile, it can mean a lot, and your business needs to work towards that as well, so that others will be able to find you as well.

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What Does Big Data Mean For Your Business

In essence, big data means exactly what it is describing. It’s a large chunk of useful data that needs to be extracted in order to gain valuable information. Using integrated big data analytics is a must to find what you need and to avoid running into dead ends. On the other hand, being able to read between the lines is required if you want to evolve your business in the right way. Though, extracting the data you really need might take some time and practice, and in general, practice makes perfect. But, it will also enable you to gain a competitive edge in the business world as well.
Human resources can have trouble finding an efficient workforce because sifting through what LinkedIn offers is a demanding task. Consider the fact that even though someone has a good profile, it could still be a fluke, and without doing a thorough background research, it will be hard to find what you are looking for. However, thanks to some integrated tools and analytics, it is possible to search for exact queries and to get the best possible results. But, do not rely on the system alone, this is where your HR experienced team comes in hand because they will be able to recognize bad employees from the very beginning.



Dan Radak is a web hosting security professional with ten years of experience. He is a coauthor on several websites and regular contributor to BizzMark Blog. Currently, he is working with a number of companies in the field of online security, closely collaborating with a couple of e-commerce companies.

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

5 Free Startup Marketing Growth Hacks

5 Free Startup Marketing Growth Hacks-designed by fivenson studios in ann arbor michigan

Everybody knows that startups have no money...

Which begs the question: how are you supposed to acquire users?

Luckily this question has been answered by many wise and intelligent people in the startup world that came before us that have devised methods that either take a little bit of time and quite a bit of ingenuity.

I will now share, in my opinion, the most effective of these strategies with examples of them being utilised by startups that have come before us and details in how to implement them into your business.

1. Email Signatures

This under-utilised real estate can lead to a surprising amount of growth as you never know when or to whom your emails will get forwarded.
Example: Hotmail exploded their growth for minimal cost by adding: "P.S. I Love You, Get Your Free Hotmail Account here."
How To: Simply add a benefit driven call to action to your email signature and a clear link to a landing page where a potential user can experience that benefit, in exchange for their email address.

2. Double Sided Referral Schemes

What is sweeter than getting your existing users to recruit new users? This can significantly lower your cost per acquisition...
Example: Dropbox pioneered the double sided referral scheme by giving away extra space for both accounts.
How To: Determine your lifetime customer value and then how much you are willing to "purchase" a new user and then optimise your inviting process so it is easy as possible for your existing users to invite their friends and experience your reward.

3. Leveraging Other Platforms

There are companies that have the users that you want and are happy to share, as long as you are able to provide some value...
Example: AirBnb leveraged Craiglist's traffic to enable hosts to share the article on both platforms, increasing exposure exponentially.
How To: Determine who has the users that you want and devise a win/win/win solution for yourself, the other platform and your new users.

4. Give Away Your Best Stuff

What is the part of your users problem are you able to solve for free? The may be with a free version of your product, an online tool or information.
Example: Spotify offer a free version of their product and then make it VERY easy to escalate your membership to a paid account.
How To: Determine one small part of your users problem that you are able to solve or outcome you are able to achieve for them without making a sale. Then make it as easy as possible for them to experience this.

5. Build Your List

You cannot afford to interrupt people whilst they are watching tv, listening to the radio or reading the newspaper as this costs money. What you can do however, is market to people that have you given you permission to do so.

Example: Virtual Valley enables users to calculate the amount of money they can save through outsourcing, in exchange for their email address.

How To: Identify a part of your product that can help your users in exchange for their email address, you can them follow up with them at a later date to make an offer.
So there we go...

You are now aware of the latest and greatest free startup growth hacks and it is now your turn to implement these into your startup.
However, one last point...

Ultimately, the best startup growth hack is to build something awesome that your customers love. This will then activate the oldest and most effective marketing strategy of all time: word of mouth.

"Tom is the Founder of Virtual Valley, a platform that connects Entrepreneurs and Rockstar Virtual Assistants with the mission of giving Entrepreneurs back 10 million hours of their time by 2020. Tom writes about how to grow your remote business on the Virtual Valley Blog, you can also follow him on Twitter here: @tomhuntio."

 

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

Keep Your Customers Satisfied

Keep Your Customers Satisfied-designed by fivenson studios in ann arbor michigan

Obtaining a client is paramount for business efforts today, and it has always been. But, this is only a half way to success, and sometimes an easier part of the job. To keep the customers coming back, one must invest a great deal of time and resources, and these are scarce in modern business. Failing to do this leads to the downfall of many companies. They make the mistake of not asking themselves the question: What happens if all those consumers decide to jump ship the next day?

May I have your attention, please?

What many do not know is that the costs of keeping the customer is much lower than acquiring a new one. It makes great sense money wise to focus on the former, and to put together a retention strategy. You will not be able to form lasting relationships without putting it in black and white first. Only then is the time to spread the word and make your promise.

Never underestimate the people, and make the promises you can keep. Today, they are quite adept at securing the best deals possible, and they have a myriad of ways to gain information about you or your competition. To grab attention, you also need a good marketing strategy, and to select the right avenues to deliver your messages.

So, open the communication channels with customers as they like to be well-informed. Consider your skills, manpower, and knowledge to figure out the realistic course of action. You will not get anywhere without competent and motivated staff that is always on task and prepared to go an extra mile. This often means investing in employee training, but this will pay off in the long run.

Business excellence

A golden tongue is not worth much if you do not nurture business excellence in everything you do. Your products and services must have good quality written all over them. Show integrity and consistence, and clients will not even think about switching to your competition. A great customer service can do wonders for your reputation, and enable you to gain an edge.

One of the most important things is to appear trustworthy. Otherwise, nobody will want to pay a dime for your products and services. Furthermore, companies that hold other people’s money or feature payment services must be extra vigilant. It is crucial to choose a reliable and efficient method of payment, and popular choices include an Escrow, credit cards, and services like PayPal and Amazon Payments.

A loyal customer will provide verbal referrals and do some of the marketing for you free of charge. He also tends to purchase other products you offer and develop a strong trust in your brand. The rewards are many indeed, but do not forget to provide some yourself to your most loyal customers. Incentives like vouchers, discounts, special pricing and gifts could do the trick.

A promised land

Customer retention is a decisive factor in today’s market teeming with competition. Bear in mind that actions speak louder than any words. You need to come up with the great customer service, and impeccable product quality. Having said that, knowing how to present and deliver them is all but irrelevant.

Make an effort to foster strong and lasting relationships with customers, because their loyalty is what will enable you to stay way ahead of the competition. Do not promise the world if you do not have it under your feet. Keep up the good work and you might get there.

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

Invoice: How Fast Is Too Fast

Invoice-How-Fast-Is-Too-Fast-designed-by-fivenson-studios-in-ann-arbor-michigan graphic design

There are few hard and fast rules to invoicing for small businesses. That said, prompt invoicing is a good practice to establish in your company.

Before you begin invoicing, you and your customer will have laid out a timeline for payment and delivery of your goods or services. Once the deal is inked and delivery of your product is in motion, send out your first invoice. It’s a generally accepted truth that the sooner you invoice, the sooner you’ll have payment in hand.

Quick invoicing isn’t just good theory—it’s a common-sense operational practice. You may be lucky enough to have a dedicated accounting team. If you’re like most small businesses, however, you likely have one or two staffers managing invoices in addition to many other duties. Perhaps you handle invoicing yourself. In the rapid pace of a small business, it’s easy to lose track of invoicing. Safeguard against this by sending invoices quickly and at regular intervals in the cycle of a contract.

With reliable customers, more often than not your first invoice will be your last. There will be late payments, though—you can bank on it. Early invoicing will set in motion the follow-up notices you may need to ensure payment is received. In general, allow 10 to 15 days between follow-up invoices once the first has been sent.

By Ford

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

Take Advantage Of The Latest Marketing Trends

Take Advantage Of The Latest Marketing Trends designed by fivenson studios in ann arbor michigan
Ever since the Information Technologies became the unavoidable ingredient of any business, regardless of scale, entire business landscape has been developing at relentless pace. The very landscape became more leveled than ever, and even small startups have a decent chance challenging the industry behemoths. It should be obvious that, in such circumstances, it is not that easy to stand out, so even the larger fish, which are used to dominate the bowl, have to stay ahead of the curve and use the latest marketing trends in order to survive. So, let us look at some of them and see how they can be used.

Loyalty Incentives for Actions

Rewarding loyal customers is as old as the trade itself, but recently the broad appeal of gamifying the repeated purchases has becoming to fade. Whether due to monotony of the very game or the fact that rewards are usually lackluster, but customers are becoming less and less willing to participate. The entire process was reinvigorated, however, when the purchases were replaced with the interesting activities. So, if you want to stand out in a good way ask your customers to participate in charity or do something good for the community, and reward them with the Visa gift card, or other similar gift cards.

Social Relevance

For better or for worse, but today’s society is obsessed with social media, so you should adapt to that fact and use it to your advantage. Namely, the brands which have a strong online presence and know how to play by the rules of the online communities are more relevant than those who are better positioned in the real life. Ask your followers to create a fan art, repost your pictures, write one sentence reviews of your products and the most importantly invite their friends in order to enter some contest, and you will start trending fairly easy.

Personalized Marketing Messages

The purpose of the marketing was, is, and it will ever be casting largest possible net for the biggest possible catch. What is changing over the times are the customers. So, while the end goal remains the same, approach for reaching the mass appeal has to evolve. Today, however it may seem strange, the mass appeal is heavily concerned with the individualization, so your marketing campaign has to be modified for each person you are trying to reach. The easiest way to introduce the change is to ditch your automated email marketing client and write personalized emails to every single subscriber.

Create an Exclusive Aura around Your Business

The entire business world is filled with examples of people being ready to spend more money for the products (services) with the aura of exclusivity around them, without ever thinking are the products are good enough. If you are, for example, a small-business owner you can offer premium quality to the limited amount of people. Hype your products by giving early access to the most loyal customers, and you quickly become highly sought commodity.

Stimulate the Emotion-Based Purchases

Thanks to the Internet communities and the power of the social media, fandoms became something that is not only associated with the sport stadiums. If we would look closely, we would see that today, every brand has its followers rather than customers, and also a fair share of evangelists who are ready to put a fierce Internet fight in order to prove that their brand-of-choice is the best. Such emotion-based loyalty should be stimulated and nourished. In order to do so, find the social group you want as your core customer base and try to tap into its sensibilities through Omni-channel marketing approach. Once you become the embodiment of your audience’s values, you will gain rock-solid core customers base ready to follow you even through some more difficult periods.

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

MYTH VS REALITY: 5/5 MY CAMPAIGN IS FINISHED

Myth VS Reality (4)

You want your brand to be memorable and have a fair amount of longevity. What you don’t want for it is to struggle under the weight of unforeseen legal issues, a weak strategy or arbitrary deadlines. Here is the 5th ways to make sure your brand sings.

Myth: My campaign is finished.
Reality: Marketing work is never done. It's important to constantly think about branding so it can evolve as your product does. Set up a schedule so that you are cultivating it and helping it grow every day through a blog post, social media engagement, in person meetings, cold calls, partnership meetings and more.

Nina Zipkin

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

MYTH VS REALITY: 4/5 MY PRODUCT WILL SELL ITSELF

MYTH VS REALITY 45 MY PRODUCT WILL SELL ITSELF- designed by fivenson studios in ann arbor michigan

You want your brand to be memorable and have a fair amount of longevity. What you don’t want for it is to struggle under the weight of unforeseen legal issues, a weak strategy or arbitrary deadlines. Here is the 4th way to make sure your brand sings.

Myth: My product will sell itself.
Reality: Of course a stellar product will lead to worth of mouth and social media praise, but you want your brand to expand on the qualities of the product to tell an emotionally-driven narrative that will appeal to your customers and make them want to come back for more.

Nina Zipkin

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

MYTH VS REALITY: 3/5 BRANDING CAN WAIT

MYTH VS REALITY 35 BRANDING CAN WAIT-designed by fivenson studios based in ann arbor michigan

You want your brand to be memorable and have a fair amount of longevity. What you don’t want for it is to struggle under the weight of unforeseen legal issues, a weak strategy or arbitrary deadlines. Here is the 3rd  way to make sure your brand sings.

Myth: Branding can wait.
Reality: Even if you haven’t yet launched, don’t neglect branding. A little early buzz can help pique people’s interest. Market research efforts can help you connect with customers while giving them a first look at what you have to offer. Blogs and updates during beta can help you test the waters and guage interest. Give your community the inside scoop and make them feel like a part of the process – because they are.

Nina Zipkin

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

MYTH VS REALITY: 2/5 I NEED A CELEBRITY ENDORSEMENT

MYTH VS REALITY 25 I NEED A CELEBRITY ENDORSEMENT designed by fivenson studios in ann arbor michigan

You want your brand to be memorable and have a fair amount of longevity. What you don’t want for it is to struggle under the weight of unforeseen legal issues, a weak strategy or arbitrary deadlines. Here is the 2nd way to make sure your brand sings.

Myth: I need a celebrity endorsement.
Reality: The face of your brand doesn’t need to be musician, sports star or other celebrity. You can always leverage real users to inspire future customers on how they could use your product or service.  But if you ink any brand ambassador deals, do your due diligence and be really sure you know the backgrounds of the people who’ll be representing your company.

Nina Zipkin

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

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Design must reflect the practical and aesthetic in business but above all... good design must primarily serve people. Let's start serving you.

Keep in touch with us

Lets get social. We would love to meet you! We Are Currently Open Monday-Sunday 8am-11pm Christopher@FivensonStudios.Com

Name: Christopher
Phone: (734) 224-9696
Address: 1214 S. University Ave Unit 4075 Ann Arbor, MI 48104

734-224-9696