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Debunking Marketing Myths

Debunking Marketing Myths-designed by fivenson studios graphic design and web design studios in ann arbor michigan

Marketing and branding are the processes that make and break most of the modern companies. We still write plans in black and white, do road shows and host events, yet the wind of change is upon us. The tools, channels and strategies have been transformed in the last decade, and many are predicting the bright future of digital marketing. That may be so, but it is important to separate the wheat from the chaff and see what myths have no place in serious marketing endeavors.

Marketing is not a science

Brilliant ideas are not worth a plug nickel without facts and figures as a driving force behind them. Good marketing is based on firm rules and thorough planning. The rules are not universal though, and each product or marketing tool may require a different approach. Dig into numbers because they do not lie, and use analytical tools such as HubSpot, Google Analytics, and Buffer. A periodic evaluation and measurement of business goals and marketing activities enable businessmen to adjust the strategies and refocus their goals.

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Customers are rewarded only for consuming

Wrong. Old-fashioned stacking up of the points related to shopping is something customers are not that keen on. Today, companies reward buyers for participating in actions, various real-life activities, and donating money for humanitarian purposes. Gratification is one of the most effective ways to stimulate repeated purchases, but businesses should make them engaging and satisfying. One of the common and adored rewards is a visa gift card, and others include cumulative discounts, free items, and preferential service terms.

The winner takes it all

Being the first or a leader in a certain industry sure helps, but it does not guarantee the long-term success. Many people tend to overlook that Facebook was not always the top of the tops in social networking and that Google is not the first search engine to see the light of the day. They came from behind, and what enabled them to hit big was the quality and timeliness of their products and services. Being the first can be a limiting factor that makes businessmen feel like they are carrying the weight of the world on their shoulders.

Superior products sell themselves

Some consumer products find their own way into the customer’s hands, but the best one does not always win the race. Good product quality is paramount for companies, but sometimes not as important as great product marketing. What it takes is a solid value proposition that hits the mark and provokes reaction. Customers who do not recognize the purpose, value and appeal of the certain products will not hesitate to switch to the competition. Branded products can sell like hot cakes and provide the best word-of-mouth promotion.

Face-to-face communication is obsolete

Why would anyone throw resources at old-school marketing when Social Media provide effective channels for free? Well, that is not quite true, since a proper social media strategy requires both time and money. Also, there are some things digital realm cannot offer the customers. More and more companies are hosting their own industry events and conferences to engage the clients in person. Customers look forward to big events, and still want to meet the company’s representatives. Hence, it is always a good idea to connect products and services with the human face.

Just build it, they will come

Content marketing is a hot topic in the world of digital marketing because quality content increases brand awareness and attract the internet traffic. But, this is not a law like that of a universal gravitation. Only companies that make an effort to distinguish themselves from the competition and create a unique content can hope to succeed. Similar products and posts blur and are easily lost in all the overwhelming noise of social networks. The same goes for business websites that could always use a bit of search engine optimization (SEO) to increase the Google rankings.

The game has changed

There is no better way to get the business of the ground than to engage in well-though, planned marketing. Today we have an immense digital frontier of social media and tools like Twitter ads and Google Adwords. The game has changed both for customers and enterprises, and old rules are not set in stone anymore. There are no silver bullet strategies and one-size-fits-all solutions, and it is important to debunk some common marketing myths. With the air cleared, it is much easier to focus on activities that make a real difference.

 

Written by

Lilly J Adams has worked for six years in different marketing agencies across Australia. Her specialties are advertising, digital marketing, marketing for small businesses and consumers behavior. She loves art, books and watching crime TV dramas. I'm a regular author at http://bizzmarkblog.com/,

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

How to Make Your Website a (Ran)King

How to Make Your Website a RANKING- designed by fivenson studios in ann arbor michigan your number 1 graphic design and web design studio

 

If you are not online, you are not a serious business player. Then again, you might be online and stay completely invisible for search engines and Internet users. A business or an individual that wants to take part in the online race should know that the whole thing depends on the process of search engine optimization. It can be applied and improved in numerous ways, but some of them are more efficient than the others.

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Content dictates traffic

From the creative point of view, nothing can get close to content. What you post to your website, as well as how you organize it will either attract the visitors to your website or push them away from it. What can we say about content that has not already been said in thousands of posts? The smartest advice we can give is that website owners should always read the content they publish on their sites or blogs. Today content is often created by ghost- and content writers. While this strategy can help the whole thing being performed in a faster way, there has to be a supervisor to either approve of the content or ask for corrections. Remember that the content on your website will either bury you or launch you to SEO heights.

Link building matters

Google has changed some of their rules for link building, to prevent junk and scam websites to boost their ranking through the pay-per-click strategy, as well as other unnatural SEO tactics. However, this does not mean that the whole link building strategy should be abandoned. On the contrary, relevant sources and links from credible experts can contribute to higher traffic and backlinking, as well. So, a website that craves more visits and wants to build better reputation should definitely go for guest posts written by trustworthy professionals. Also, the more links to your website appear on the web, the better SEO performance will you have.

User-friendly means SEO-handy

The visual appearance of your website will also play a huge role when it comes to traffic, SEO and search engines. When a visitor comes to your website, everything has to be simple and clear. This is why website maps and SEO are closely related. The easier the navigation throughout the site is, the more time the visitors will spend on it. Also, the information on the website should be given in form of articles, but not too long ones. Would you have enough patience to read 3000+ words posts? Probably not, so have mercy on your visitors. If you want to find out more about the SEO compatibility of your site, check it on this website SEO checker.

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Keywords – key to success

Every web search is performed on the basis of some expectations. For instance, if you type ”shoes on discount“ in the search field, the search engine you are using will give you the sites that have those keywords in their description. This is why the keywords you use to describe your website are of great importance when it comes to the whole SEO process. So, you should use the keywords that sum up the purpose of your website, but do not go for too general terms. Also, those keywords should also appear in the content you publish on your site.

The SEO game is an amusing and interesting way to tell the world about your online presence. Once you have mastered these techniques, your business will definitely become more successful.

Dan Radak is a web hosting security professional with ten years of experience. He is currently working with a number of companies in the field of online security, closely collaborating with a couple of e-commerce companies. He is also a coauthor on several technology websites and regular contributor to Technivorz.

 

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

Talk is Cheap—and It Works

Talk is Cheap & It Works designed by Fivenson Studios, based in Ann Arbor, Michigan, specializes in design of all kinds including graphic, web, logo, app, and other forms of digital designs.

Marketing comes in all shapes, sizes and budgets—and one of the very best, and least expensive, is influencer marketing, or word-of mouth.

According to Suzanne Fanning, president of Word of Mouth Marketing Association (WOMMA), influencer marketing is the practice of reaching out to a small group of individuals to influence the rest of your audience. Imagine one influencer telling their five friends (or a slew of Twitter followers or Facebook friends) how great your products or services are—suddenly you’re hitting audiences you’ve never had before.

Influencer marketing elicits a positive reaction because it’s not a company talking to us, but rather someone we know and like. It’s basic psychology. When a friend, or someone you admire enough to follow on social media, raves about a product or service, you’re far more likely to check it out. Why? It’s all about trust.

To seek out influencers, find out who’s talking about your type of business. Do hashtag research, and set up Google alerts for keywords pertaining to your business—these are like breadcrumbs directly to influencers. Reach out to them and send them coupons, samples or content. You never know where your next advocate will come from.

By Karen Vujnovic

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

My mother worked too hard for me not to be great

QUOTE OF THE DAY

"My Mother Worked Too Hard For Me Not To Be Great

quote of the day-my mother worked too hard for me not to be great- designed by Fivenson Studios, based in Ann Arbor, Michigan, specializes in design of all kinds

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

6 Ways to Motivate Employees to Care About Your Business

6 Ways to Motivate Employees to Care About Your Business designed by Fivenson Studios, based in Ann Arbor, Michigan, specializes in design of all kinds

Have you ever been on the receiving end of bad customer service? It often looks like this: A grumpy employee ignores you, treats you dismissively, acts in an unprofessional manner and makes you question why you stopped by the business in the first place. Sometimes a bad employee is just a bad employee. But often, rude, unhelpful and unproductive employees are a signal that an owner has not motivated them to care about their business.

Disengaged employees can have a negative impact on almost every aspect of your business, including safety incidents, customer satisfaction, staff turnover and profitability.

So how do you lead your staff to feel pride in their work? Here are a few strategies:

  • Empower staff to make decisions within their purview (and within the chain of command)
  • Establish a forum for staff feedback and suggestions. Listen and value the suggestions of your trusted employees
  • Recognize and respect the work your employees do, particularly when they go above and beyond. It takes more than lip service: Award the bonuses, flex time or incentives you can afford
  • Model pride in your own work, and express gratitude for your establishment, employees and customers. Let employees know you value their professionalism, and encourage them to view their job performance with pride
  • Get them out of the office from time to time. Staff outings are an opportunity to learn, meet new people, and build team bonds
  • As your business grows, let your employees evolve with you. Groom them to take on more responsibilities

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

Keeping Your Brand Promises

keep your brand promise-Fivenson Studios, based in Ann Arbor, Michigan, specializes in design of all kinds including graphic, web, logo, app, and other forms of digital designs.

When people think about branding, they often visualize the Nike swoosh or the iconic golden arches of McDonald’s. But, when you get to the heart of the matter, while an amazing logo certainly helps, in the end, your brand is all about the relationship you have with your customers. It’s your brand promise.

Remember when Comcast had a bad (a very, very bad) customer service experience go viral? Unfortunately, customer service is a new form of marketing, and that huge mistake is now what many people equate with the broadcasting giant. It’s become part of its brand. Like it or not.

Branding goes beyond a swanky logo, top-notch color-scheme and ideal imagery—it’s a commitment you make to your customers, and it’s your customers who help spread your brand’s word. The good and the bad.

By Karen Vujnovic

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

How LinkedIn’s Big Data Approach is Influencing HR

How LinkedIn's Big Data Approach is Influencing HR-Fivenson Studios, based in Ann Arbor, Michigan, specializes in design of all kinds including graphic, web, logo, app, and other forms of digital designs.
Thanks to LinkedIn, it is possible to connect with others and to form business relationships that can jumpstart your career even before you get to really invest. On the other hand, with such a comprehensive and thorough pool of information, it is necessary to sift through it and make sure to find what you need. Moreover, with analytics tools being integrated into the very system, it will be even easier to find suitable employees or even partners to take your business to the next level.

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Using LinkedIn’s Advantages to Boost Yourself

Even if you are just a small business trying to make it big, it is vital that you look into what LinkedIn can bring to the table. Your HR team will have an easier time going through a magnitude of people who are suitable for your company, and it can be easily done with just a few clicks as well. Moreover, looking for skilled workers is effortless, because you can ask the system for exactly what you need. Though, keep in mind that you can also use it to advertise your business and to let other people discover you. Boosting your social media profile will make it easier to get ahead, and to find good workers.

Finding Talent Is Necessary to Move Forward

With practice, it will become less difficult to overcome the common hiring issues. Thanks to some useful online business advice on various blogs, you can help your HR processes become more efficient. Do not forget to review your HR’s decisions, so that you do not hire someone who might be problematic for your company. Overall, finding good quality workers is simpler if you know how to look for them using digital resources. Nowadays, if future employees have a good visible social network profile, it can mean a lot, and your business needs to work towards that as well, so that others will be able to find you as well.

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What Does Big Data Mean For Your Business

In essence, big data means exactly what it is describing. It’s a large chunk of useful data that needs to be extracted in order to gain valuable information. Using integrated big data analytics is a must to find what you need and to avoid running into dead ends. On the other hand, being able to read between the lines is required if you want to evolve your business in the right way. Though, extracting the data you really need might take some time and practice, and in general, practice makes perfect. But, it will also enable you to gain a competitive edge in the business world as well.
Human resources can have trouble finding an efficient workforce because sifting through what LinkedIn offers is a demanding task. Consider the fact that even though someone has a good profile, it could still be a fluke, and without doing a thorough background research, it will be hard to find what you are looking for. However, thanks to some integrated tools and analytics, it is possible to search for exact queries and to get the best possible results. But, do not rely on the system alone, this is where your HR experienced team comes in hand because they will be able to recognize bad employees from the very beginning.



Dan Radak is a web hosting security professional with ten years of experience. He is a coauthor on several websites and regular contributor to BizzMark Blog. Currently, he is working with a number of companies in the field of online security, closely collaborating with a couple of e-commerce companies.

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

5 Free Startup Marketing Growth Hacks

5 Free Startup Marketing Growth Hacks-designed by fivenson studios in ann arbor michigan

Everybody knows that startups have no money...

Which begs the question: how are you supposed to acquire users?

Luckily this question has been answered by many wise and intelligent people in the startup world that came before us that have devised methods that either take a little bit of time and quite a bit of ingenuity.

I will now share, in my opinion, the most effective of these strategies with examples of them being utilised by startups that have come before us and details in how to implement them into your business.

1. Email Signatures

This under-utilised real estate can lead to a surprising amount of growth as you never know when or to whom your emails will get forwarded.
Example: Hotmail exploded their growth for minimal cost by adding: "P.S. I Love You, Get Your Free Hotmail Account here."
How To: Simply add a benefit driven call to action to your email signature and a clear link to a landing page where a potential user can experience that benefit, in exchange for their email address.

2. Double Sided Referral Schemes

What is sweeter than getting your existing users to recruit new users? This can significantly lower your cost per acquisition...
Example: Dropbox pioneered the double sided referral scheme by giving away extra space for both accounts.
How To: Determine your lifetime customer value and then how much you are willing to "purchase" a new user and then optimise your inviting process so it is easy as possible for your existing users to invite their friends and experience your reward.

3. Leveraging Other Platforms

There are companies that have the users that you want and are happy to share, as long as you are able to provide some value...
Example: AirBnb leveraged Craiglist's traffic to enable hosts to share the article on both platforms, increasing exposure exponentially.
How To: Determine who has the users that you want and devise a win/win/win solution for yourself, the other platform and your new users.

4. Give Away Your Best Stuff

What is the part of your users problem are you able to solve for free? The may be with a free version of your product, an online tool or information.
Example: Spotify offer a free version of their product and then make it VERY easy to escalate your membership to a paid account.
How To: Determine one small part of your users problem that you are able to solve or outcome you are able to achieve for them without making a sale. Then make it as easy as possible for them to experience this.

5. Build Your List

You cannot afford to interrupt people whilst they are watching tv, listening to the radio or reading the newspaper as this costs money. What you can do however, is market to people that have you given you permission to do so.

Example: Virtual Valley enables users to calculate the amount of money they can save through outsourcing, in exchange for their email address.

How To: Identify a part of your product that can help your users in exchange for their email address, you can them follow up with them at a later date to make an offer.
So there we go...

You are now aware of the latest and greatest free startup growth hacks and it is now your turn to implement these into your startup.
However, one last point...

Ultimately, the best startup growth hack is to build something awesome that your customers love. This will then activate the oldest and most effective marketing strategy of all time: word of mouth.

"Tom is the Founder of Virtual Valley, a platform that connects Entrepreneurs and Rockstar Virtual Assistants with the mission of giving Entrepreneurs back 10 million hours of their time by 2020. Tom writes about how to grow your remote business on the Virtual Valley Blog, you can also follow him on Twitter here: @tomhuntio."

 

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

Keep Your Customers Satisfied

Keep Your Customers Satisfied-designed by fivenson studios in ann arbor michigan

Obtaining a client is paramount for business efforts today, and it has always been. But, this is only a half way to success, and sometimes an easier part of the job. To keep the customers coming back, one must invest a great deal of time and resources, and these are scarce in modern business. Failing to do this leads to the downfall of many companies. They make the mistake of not asking themselves the question: What happens if all those consumers decide to jump ship the next day?

May I have your attention, please?

What many do not know is that the costs of keeping the customer is much lower than acquiring a new one. It makes great sense money wise to focus on the former, and to put together a retention strategy. You will not be able to form lasting relationships without putting it in black and white first. Only then is the time to spread the word and make your promise.

Never underestimate the people, and make the promises you can keep. Today, they are quite adept at securing the best deals possible, and they have a myriad of ways to gain information about you or your competition. To grab attention, you also need a good marketing strategy, and to select the right avenues to deliver your messages.

So, open the communication channels with customers as they like to be well-informed. Consider your skills, manpower, and knowledge to figure out the realistic course of action. You will not get anywhere without competent and motivated staff that is always on task and prepared to go an extra mile. This often means investing in employee training, but this will pay off in the long run.

Business excellence

A golden tongue is not worth much if you do not nurture business excellence in everything you do. Your products and services must have good quality written all over them. Show integrity and consistence, and clients will not even think about switching to your competition. A great customer service can do wonders for your reputation, and enable you to gain an edge.

One of the most important things is to appear trustworthy. Otherwise, nobody will want to pay a dime for your products and services. Furthermore, companies that hold other people’s money or feature payment services must be extra vigilant. It is crucial to choose a reliable and efficient method of payment, and popular choices include an Escrow, credit cards, and services like PayPal and Amazon Payments.

A loyal customer will provide verbal referrals and do some of the marketing for you free of charge. He also tends to purchase other products you offer and develop a strong trust in your brand. The rewards are many indeed, but do not forget to provide some yourself to your most loyal customers. Incentives like vouchers, discounts, special pricing and gifts could do the trick.

A promised land

Customer retention is a decisive factor in today’s market teeming with competition. Bear in mind that actions speak louder than any words. You need to come up with the great customer service, and impeccable product quality. Having said that, knowing how to present and deliver them is all but irrelevant.

Make an effort to foster strong and lasting relationships with customers, because their loyalty is what will enable you to stay way ahead of the competition. Do not promise the world if you do not have it under your feet. Keep up the good work and you might get there.

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

Invoice: How Fast Is Too Fast

Invoice-How-Fast-Is-Too-Fast-designed-by-fivenson-studios-in-ann-arbor-michigan graphic design

There are few hard and fast rules to invoicing for small businesses. That said, prompt invoicing is a good practice to establish in your company.

Before you begin invoicing, you and your customer will have laid out a timeline for payment and delivery of your goods or services. Once the deal is inked and delivery of your product is in motion, send out your first invoice. It’s a generally accepted truth that the sooner you invoice, the sooner you’ll have payment in hand.

Quick invoicing isn’t just good theory—it’s a common-sense operational practice. You may be lucky enough to have a dedicated accounting team. If you’re like most small businesses, however, you likely have one or two staffers managing invoices in addition to many other duties. Perhaps you handle invoicing yourself. In the rapid pace of a small business, it’s easy to lose track of invoicing. Safeguard against this by sending invoices quickly and at regular intervals in the cycle of a contract.

With reliable customers, more often than not your first invoice will be your last. There will be late payments, though—you can bank on it. Early invoicing will set in motion the follow-up notices you may need to ensure payment is received. In general, allow 10 to 15 days between follow-up invoices once the first has been sent.

By Ford

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

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