X

All Things Business Related.

Marketing Tips | Business Advice | Business & Tech News | Videos | Photos | Motivation & Inspirational Quotes | Advice | Tips | & Much More…

The Internet of Things and Mobile Homes of the Future

The Internet of Things (IOT) concept has already been put into practice. Even today some of us live in smart homes and drive cars with dozens of smart functions. The common characteristic of all smart features in all devices is that they can be remotely controlled or set in advance to perform a task. Although the IoT is revolutionizing our lives as we speak, the future is yet to bring interesting innovations into our homes. So, let's see what we will be using in the years to come.

01 (1)

The Internet of Things and Mobile Homes of the Future

 

Money-saving energy features

As we are rushing into an ecologically problematic future, construction engineers and IT-specialists have joined forces to improve the energy efficiency of our future homes. By introducing smart household appliances and devices accessible via the Internet even when we are not at home, we will be able to save a lot of money. The only drawback of such approach is the initial price. It costs a bit more to equip your home with energy-efficient, IoT-optimized devices. However, they will save a lot of money and pay off in a few years. Smart solutions that will enhance the quality of homes are definitely the most important outcomes of the second digital revolution, as reported by the UK Government.

Internet of hologram things

Now that we will finally be able to control our devices remotely, through apps, IT engineers are pushing the envelope even further. In the future, it is expected that we will no longer need to use tangible keyboards or remote controls, but we will have holograms instead. A close relative to the IoT system, such a holographic home is expected to make our lives even more comfortable, since our daily chores and business tasks are expected to be performed in a more efficient way. Here you can read more about the home-friendly holograms of the future, in a text brought by the International Business Times.  

02

The Internet of Things and Mobile Homes of the Future

New gaming dimension

Although playing video games online or using wireless gaming equipment is old news, new trends in the gaming niche will enable gaming enthusiasts to truly immerse themselves into virtual worlds. While gaming consoles such as Nintendo Wii have been here for a decade, nowadays gamers can already use some new cutting-edge devices, like the Oculus Rift, to enhance their playing experience. Also, the abovementioned holograms will play an important role in the gaming of the future. With such a large number of gaming devices and features that rely on the Internet connection, it is important to ensure a fast data flow. This is why reliable providers have prepared dozens of Internet packages for every pocket. Gamers only need to compare broadband bundles and choose what suits them best.

Smart illumination casts a new light

How many times did you go to bed, just to realize that you forgot to switch off the lights? Leaving lights on is a common problem when it comes to energy efficiency. However, when you install a smart lighting system, you will be able to control each and every light from your smartphone or even your smartwatch. It will not only save you the trouble of going round the house and switching off the lights, but also increase your safety. Before you get back home at night, just turn on the lights and you will enter a bright and safe home.

The Internet of Things is already our reality. It also has a bright future, since people want to live in more efficient and healthier homes. It will without any doubt turn our homes into modern and cozy places and improve the quality of life in general.

Dan Radak is a web hosting security professional with ten years of experience. He is currently working with a number of companies in the field of online security, closely collaborating with a couple of e-commerce companies. He is also a coauthor on several technology websites and regular contributor to Technivorz.

 

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

Word-Of-Mouth Advertising

The content on your website is the digital equivalent of word-of-mouth advertising-designed by fivenson studios graphic design and web design studios

The content on your business website is the digital equivalent of word-of-mouth advertising. When clients find your content interesting they share it with others. In return your site’s ranking improves, and higher placement on search engines like Google, Bing and Yahoo boosts web traffic and sales for your business. To take full advantage of these search results, your website needs to include more than written descriptions of your business or blog articles. It need to take advantages of YouTube and Viemo which will give you powerful back-links to your site.

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

Black History Month

Black History Month- black lives matter-designed by fivenson studios graphic design and web design studios

 

Black History Month, also known as African-American History Month in America, is an annual observance in the United States, Canada, and the United Kingdom for remembrance of important people and events in the history of the African diaspora. It is celebrated annually in the United States[1] and Canada[2] in February, and the United Kingdom[3] in October.

Negro History Week (1926)

The precursor to Black History Month was created in 1926 in the United States, when historian Carter G. Woodsonand the Association for the Study of Negro Life and History announced the second week of February to be "Negro History Week."[1]This week was chosen because it coincided with the birthday of Abraham Lincoln on February 12 and of Frederick Douglass on February 14, both of which dates Black communities had celebrated together since the late 19th century.[1]

From the event's initial phase, primary emphasis was placed on encouraging the coordinated teaching of the history of American blacks in the nation's public schools. The first Negro History Week was met with a lukewarm response, gaining the cooperation of the Departments of Education of the states of North Carolina, Delaware, and West Virginia as well as the city school administrations ofBaltimore and Washington, D.C..[4] Despite this far from universal acceptance, the event was regarded by Woodson as "one of the most fortunate steps ever taken by the Association," and plans for a repeat of the event on an annual basis continued apace.[4]

At the time of Negro History Week's launch, Woodson contended that the teaching of black history was essential to ensure the physical and intellectual survival of the race within broader society:

"If a race has no history, it has no worthwhile tradition, it becomes a negligible factor in the thought of the world, and it stands in danger of being exterminated. The American Indian left no continuous record. He did not appreciate the value of tradition; and where is he today? The Hebrew keenly appreciated the value of tradition, as is attested by the Bible itself. In spite of worldwide persecution, therefore, he is a great factor in our civilization."[5]

By 1929 The Journal of Negro History was able to note that with only two exceptions, officials with the State Departments of Educations of "every state with considerable Negro population" had made the event known to that state's teachers and distributed official literature associated with the event."[6] Churches also played a significant role in the distribution of literature in association with Negro History Week during this initial interval, with the mainstream and black press aiding in the publicity effort.[7]

Negro History Week was met with enthusiastic response; it prompted the creation of black history clubs, an increase in interest among teachers, and interest from progressive whites. Negro History Week grew in popularity throughout the following decades, with mayors across the United States endorsing it as a holiday.[1]

Black History Month (1976)

The expansion of Black History Week to Black History Month was first proposed by the leaders of the Black United Students at Kent State University in February 1969. The first celebration of the Black History Month took place at Kent State one year later, in February 1970.[8]

In 1976 as part of the United States Bicentennial, the informal expansion of Negro History Week to Black History Month was officially recognized by the U.S. government. President Gerald Ford spoke in regards to this, urging Americans to "seize the opportunity to honor the too-often neglected accomplishments of black Americans in every area of endeavor throughout our history."[9]

United Kingdom (1987)

Black History Month was first celebrated in the United Kingdom in 1987. It was organized through the leadership of Ghanaian analyst Akyaaba Addai-Sebo, who then served as a coordinator of special projects for the Greater London Council (GLC) and created a collaboration to get it underway.[10] It was first celebrated in London and has become a national institution.[3]

Canada (1995)

In 1995, after a motion by politician Jean Augustine, representing the riding of Etobicoke—Lakeshore in Ontario, Canada's House of Commons officially recognized February as Black History Month and honored Black Canadians. In 2008, Senator Donald Oliver moved to have the Senate officially recognize Black History Month, which was unanimously approved.[2]

Criticism

Black History Month often sparks an annual debate about the continued usefulness and fairness of a designated month dedicated to the history of one race. Criticism include questions over whether it is appropriate to confine the celebration of black history to one month, as opposed to integration of black history into the mainstream education the rest of the year. Another criticism is that contrary to the original inspiration for Black History Month, which was a desire to redress the manner in which British schools failed to represent black historical figures as anything other than slaves or colonial subjects, Black History Month reduces complex historical figures to overly simplified objects of hero worship. Another criticism, usually leveled by whites, is that the celebration is racist.[11]

Black celebrities such as actor and director Morgan Freeman and actress Stacey Dash have criticized Black History Month,[12][13] with Freeman saying, "I don't want a black history month. Black history is American history." Freeman has argued that there was no White History Month, because white people did not want their history relegated to just one month.[14]

Information provided by Wikipedia, the free encyclopedia

 

 

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

Why Brand Creation Is the Key of Every Business

 

BRAND CREATION- designed by fivenson studios graphic design and web design studios

You can launch a startup and keep working for many, many years, but it will never take off as you hoped if you do not turn your business into a real brand. Brands evoke the feeling of familiarity and recognizability in their loyal users and customers. When you have realized that your business has become a well-known entity in the business jungle, it will mean that you have done a great marketing job. But the question is: how to get there for real?

Customer-centered approach

Showing up at the table at which cards have been dealt long before you have entered the room can put terrible pressure on the back of every new business owner. Business people who want to achieve their ambition and get recognition have to work twice as hard as their already established rivals. What needs to be in the center of your focus at the beginning of a business quest are the customers. The rule of thumb is that you should sweep them off their feet. However, in reality it is much harder to hit the bull's eye of your customers' attention. For starters, you should introduce a reliable customer support, no matter if you are a shoe seller or an IT startup. In addition, always allow your unsatisfied customers to have their product exchanged for new ones.  Moreover, becoming an active member of the online business community is the next stage of your business growth.

Benefits of the digital realm

The process of brand creation has significantly changed since the moment the Internet has become the leading force of the business world. It might not seem obvious at first glance, but the open form of the Internet has enabled small businesses to enter the business race shoulder to shoulder with their giant colleagues. As a matter of fact, the flexible nature of small businesses make such entities more adaptable for the fast-changing pace of modern business.

It goes without saying that a modern small business aiming at becoming a renowned brand has to make the best use of social media. While an important share of work will have to be done by business owners and their employees, once you have attracted a certain number of followers, your brand will be popularized and shared by their efforts. Social media can launch your business to an unexpected level of online visibility if you manage to entice the multi-channel shoppers to buy your products.

brand-awareness-1

Brand Awareness: by NY - http://nyphotographic.com/ License: Creative Commons 3 - CC BY-SA 3.0

Business success through brand awareness

Making your target audience aware of your existence and your products is the end goal for every business owner. Once your target customers learn that you manufacture or provide first-class products or services, it will be a clear sign that you are on the right path.  People still respect verbal recommendation and this promotional technique can contribute a lot to business popularization. Reaching wide brand recognition is the key feature of every successful business. This is why entrepreneurs have to contact experienced experts for branding design to create an impressive visual appeal.

Once people can tell you from other similar small businesses, it means that you have turned your startup into a respectable business. Thanks to the power of the Internet, a business can become a renowned brand much more easily today than ever before. However, it still takes a lot of courage, effort and knowledge to join the most famous global brands.

Dan Radak is a web hosting security professional with ten years of experience. He is currently working with a number of companies in the field of online security, closely collaborating with a couple of e-commerce companies. He is also a coauthor on several technology websites and regular contributor to Technivorz.

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

Traditional Business Plan Is An Insane Waste of Time

Traditional-Business-Plan-Is-A-Insane-Waste-of-Time-designed-by-fivenson-studios-graphic-design-and-web-design-agency-in-michigan

 

Business Plan Process

The business plan is commonly, and erroneous, thought of as the Holy Grail or the template for success. It's more than often the position you're pointed if you have an idea and talking to any old-school business person, corporate lifer or banker at least when it comes to getting your business idea off the ground. It's simply a predictable response: "Sure, email me or send me your business plan, and I'll look it over." The truth of the matter is, if you're seeking advice from these people early on, you're barking up the wrong tree, because that formal plan you're going to spend an incredible amount of time putting together is going to do more harm than good. Here are some reasons you’re wasting your time. The formal structure doesn't apply to the reality of the world we are living in. The traditional business plan is commonly made up of around eight sections: an executive summary, company summary, products and services, market analysis summary, strategy and implantation summary, management summary, financial plan and an appendix. They all have somewhere between three and 10 subsections. This creates a manuscript that runs upwards of 40 pages and takes a very long time to accomplish. Guess what? People as a whole are now accustomed to getting short bursts of information, because our attention spans has shortened over time, so this 40 page epic novel of a plan is going to do a great job of occupying space on your intended reader’s computer or collecting dust on their desk, but it’s not likely to get read.

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

QUOTE OF THE DAY

Nothing Worth Having Comes Easy

The things that we actually put our all into getting are the things that will matter to us most at the end of our lifetime. So many wonder why those who are given fame without having to work for it usually end up having tragic downfalls. Essentially it is because they are given the benefits and rewards of someone who worked extremely hard without doing the hard work, and instead of being intelligent and careful, end up being careless because they didn't have to work too hard to be where they are.

 Nothing That's Worth Having Comes Easy

quote-of-the-day-nothing-worth-having-comes-easy-designed-by-fivenson-studios-graphic-design-and-webdesign-company-michigan-based-michigan.jpg

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

What Makes a Business-To-Business Website Successful?

What Makes a B2B Website Successful-designed by Fivenson Studios Graphic Design and Web Design Studios in Michigan

Business-to-Business Website Success

 

Business 2 business trades are almost entirely performed through websites. For its 2015 State of product marketing in b2b report, the company Regalix surveyed some of the most experienced professionals and senior marketers working in the b2b marketing. 91% of them confirmed that a website is still a dominating digital channel for their business, which makes it the most important asset of every b2b agency.

B2B Website Success

 

If you are a b2b marketer as well, you should read the following article in order to understand which aspects of your website are the most important ones for your success. This concerns your conversions, and overall for your b2b friendly website design that will act compelling to your potential customers and honor certain standards.

Your Homepage

The very first landing page that your prospects reach has to contain all the required information that they need to know about your product or service. Everything from your offer to your very contact should be presented. What is more important, you have to explain concisely who you are and what is it that you do, and why that particular visitor should hire you on the spot. This is why having a video feature explaining your business and product is always a good idea.

The Ease of Doing Business

The faster a customer can purchase a product the higher your conversion rate will be. It is simply an established fact so keep your order forms short as possible. However, don’t neglect the question of secure payments either. A three step purchase process with an encryption software that will protect all the files submitted is a standard for a decent b2b commerce website. So make that trip from the shopping kart to the checkout concise and comprehensive. Ideally, the entire platform should function like that and that is why I would advise to you to check out the magento b2b solution.

Transparency

The number one reason why prospects change their minds about whether they will or won’t hire you, are hidden fees and shady testimonials. While finding a unique method of presenting your work experience in the best possible way seem less important, don’t forget that there is a vast difference between clients today and clients from two decades ago. More than 94% of b2b decision makers research the product or service thoroughly before choosing the right solution. This is why you have to provide a turnkey solution for every visitor that comes inquiring for your services. This also means that all of your fees should be clearly presented as well.

SEO

Onsite SEO will always be an extremely important factor, but in b2b marketing, it is essential. Simply, in this type of trade people will search for information on Google first. Not being on the first or the second page of the results will put you out of the business fast. This is why you will have to either hire an SEO expert that will optimize your website, or you can try and install some plugins (Yoast for example, if you own a WordPress website). Remember – as long as there are searches, there will be a search engine optimizations as well.

Target Mobile

A few decades ago, commercial printing dominated the world of marketing. After that, we’ve leveraged the media. Today, the best and the most efficient marketing is happening right on the screens of our mobile devices. Since the last summer, mobile searches have surpassed desktop, and it became evident that all consumers are using their mobile devices as a tool for research. Checking whether a certain product is right for you is just a few clicks away. This is why your b2b website has to be fully optimized for mobile, with responsive, flat design. Mind the time that it takes to load, the faster it loads the higher your conversions are.

At the very end, your loyal customers are also an extremely important part of your b2b platform. Having genuine testimonials and clients willing to advocate for you is a great addition to any commerce based website.

Dan Radak is a web hosting security professional with ten years of experience. He is currently working with a number of companies in the field of online security, closely collaborating with a couple of e-commerce companies. He is also a coauthor on several technology websites and regular contributor to Technivorz.

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

Make Your Website Stand out From the Rest

Make Your Website Stand out From the Rest designed by fivenson studios in ann arbor michigan-michigans number one graphic design and web design company

In the age of digital marketing it is very important that you can make your website stand out. Gaining customers and increasing conversion rates is not a walk in the park, especially once you decide to go online. Users are becoming progressively less patient and they will want information served quickly, and without them having to wait. Even the slightest of mistakes in marketing your business online can be costly and it could have a great impact on the future of your company. Pay heed to customer demands and keep an eye out on current trends as they can be useful in improving your website.

01

Seamless Pop-up Ad Experience Is Crucial for Customers

Nobody is safe from forceful ads appearing all over your screen once you open a page, and it seems that there is no end to it any time soon. While it is a bad decision to bombard your customers with constant ads raining down on them, be sure to do it subtly and in a way that will not ruin their experience. Examine how and why ads have become so passive-aggressive and be sure to change that on your website, because your customers will appreciate it. Alternatively, sometimes the simplest of ways to promote your business or product will be the most successful, as well as with ads.

Offer Various Payment Methods for Your Customers

Even though we have journeyed deep into the digital age, people are still not fond of purchasing things over the Internet, as they are afraid of how easy it is to steal their money. Your website should accommodate different online payment services so that customers will have a chance to choose what they like. Provide detail instructions on what is going on when they are purchasing something, to ensure that your website will be a safe place to spend their money. Ultimately, as more people hear about your online security, they will start clicking to your website increasing sales and rates.

Make Sure to Make Your Online Presence Stand Out

Making your website is the first step towards making sure that people will hear about you, but unless you start promotional campaigns, do not expect a lot of visitors. With the help of social media, you can mark your online presence and make it known to all users that your business is available. However, you will need to have a dedicated team who will be committed to post only good quality content and engaging with customers. Bear in mind that good communication and networking will help you establish your online brand, visible for all users who come across.

02

Being different is a great idea, but you will need to have some limits, because too weird and strange will not always succeed. Before you start posting online and creating content, you need to research your target audience. Never assume what they like and what their habits are, because then you will have a hard time figuring out what your next step is to make your business more successful. Furthermore, over time you will have an easier time sprucing up your website and ensuring that everything will work efficiently. In the end, conversion rates will go up, if you keep your website appearance up and running.

Dan Radak is a web hosting security professional with ten years of experience. He is a coauthor on several websites and regular contributor to BizzMark Blog. Currently, he is working with a number of companies in the field of online security, closely collaborating with a couple of e-commerce companies.

 

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

Google Kills Off Google+ Local

Google Kills Off Google+ Local but is Still Committed to Local Search-designed by fivenson studios-michigans number 1 graphic design and web design company

__________________________________________________________________________________

Article Summary

(Don't have time to read the full article here is the summary. Complete article is displayed under summary)

So, guess what? Google has changed the way they show local results! Again! For those of us who operate in and around the local search industry this change is just another in a long string of functionality changes, display updates, and rebrands that Google Local has been through in recent years. The latest change came out of the blue on November 17th. Google gave very little warning or explanation to business owners about these changes, which has created plenty of confusion and frustration among many SMBs. It feels like Google has ripped the rug out from under their feet and they’re left wondering whether it’s worth bothering with local search any more. In this post I’ll explain what Google has changed, why it’s changed, and why Google Local is still a huge opportunity for local businesses to attract new customers. What has Google Changed? These changes are entirely centered on Google Local pages. Up until recently these pages displayed all the useful & important data that Google holds about a business, and Google linked to these pages from local and map search results. In September, Google removed the links from Search Results to Google Local pages and now they have removed most of the business data from them. The new look Google is a place for 'interests', with an emphasis on its 'Communities' and 'Collections'. I explain more about these later in this post. The most important point for business owners to understand from this change is that Google is still committed to local search & giving searchers information about local businesses, but they no longer think that Google is the right place to display business information.

__________________________________________________________________________________

Full Article

So, guess what? Google has changed the way they show local results! Again!

For those of us who operate in and around the local search industry this change is just another in a long string of functionality changes, display updates, and rebrands that Google Local has been through in recent years.

The latest change came out of the blue on November 17th. Google gave very little warning or explanation to business owners about these changes, which has created plenty of confusion and frustration among many SMBs. It feels like Google has ripped the rug out from under their feet and they’re left wondering whether it’s worth bothering with local search any more.

In this post I’ll explain what Google has changed, why it’s changed, and why Google Local is still a huge opportunity for local businesses to attract new customers.

What has Google Changed?

These changes are entirely centered on Google+ Local pages. Up until recently these pages displayed all the useful & important data that Google holds about a business, and Google linked to these pages from local and map search results.

In September, Google removed the links from Search Results to Google+ Local pages and now they have removed most of the business data from them.

The new look Google+ is a place for 'interests', with an emphasis on its 'Communities' and 'Collections'. I explain more about these later in this post.

The most important point for business owners to understand from this change is that Google is still committed to local search & giving searchers information about local businesses, but they no longer think that Google+ is the right place to display business information.

So let's take a look at the changes & compare old vs new.

Old Style Google+ Page​

The old Google+ interface displays plenty of useful and important information about a business (note that Google still offers a link “Back to classic G+" so you can still view this old style page, but this won't be forever).

This old style page was rich with content that was relevant to local businesses, including map, photo uploads, business description, and reviews. However, the new G+ pages no longer display the following features and info:
⦁ Reviews / Star Rating
⦁ Business Categories
⦁ Maps / Directions
⦁ Photo uploads / Interior photos
⦁ Opening hours
⦁ OpenTable/ Apps integration

So if we take away all those features, what are we left with?

New Google+ Page​

The first thing you will notice is that the new Google+ is much simpler, and also more mobile friendly. According to Google, it focuses on ‘simple navigation and improved search’.

But there is almost no information about the business.

There is a very discreet ‘info’ icon. Clicking on the info icon opens up an ‘About’ page, which loads the following pop-up which does contain very basic contact info.

What are Communities and Collections?

​The new Google+ is geared towards sharing content with those who share similar interests. Communities and Collections are areas on Google+ where users can find people with similar interests, and share content related to those subjects.

⦁ Communities - Google states that Communities now average 1.2 million new joins per day, and allows users to immerse themselves in content they are interested in, such as ⦁ Star Wars or ⦁ SEO.

⦁ Collections - Launched just five months ago, Collections are growing even faster and broadly focus on more creative or niche groups, such as ⦁ Zombie Cats and ⦁ Motorcycle Art.

Why has Google Made These Changes?

Google+ started life as a social network, but for a number of reasons it never really took off and Google is systematically breaking it up and keeping only the pieces that did work - e.g. Photos, Communities, and Collections.

Google+ Local piggybacked on G+ and became the place that Google displayed local business data. It always felt like an odd association - social features with business information - and now that association is ending.

As I said above, Google is still staunchly committed to providing quality local information, but this isn't via Google+ anymore.

What Does the Change Mean for Local Businesses?

​​The change doesn't have a material impact on local businesses. The reality is that very few search users actually visited/used Google+ Local pages because they got the information they needed from within search results pages.

Google+ Local pages are mostly used by business owners or SEOs to help them check, audit, and manage their business information. From this perspective, the change is annoying but shouldn't affect how local businesses attract new customers from Google.

Google still presents local business data prominently in both normal search results and in map results (see screen shots below)

In fact Google now shows local/map results for more search terms than ever before - because they know that searchers want local information. Great news for local businesses!

We can see that on a typical search for a local service / product (in this case "Plumber Boston MA"), Google gives plenty of real estate to local business websites; not only in the three pack (left), but also in the additional results featured on the Local Finder page (right).

Google's relationship with local hasn't changed. Local search optimization has never been just about Google+ pages, and over the years Google has demonstrated its commitment to showcasing not just large, popular brands, but also small and local businesses that can serve a users' needs.

Google My Business: Still the Place to Update Your Business Data

Nothing with Google My Business (GMB) has changed and you should continue to use your dashboard to manage your business information. The data from your GMB dashboard will show up everywhere that Google deems necessary; notably in Google Search, Maps, mobile search, and the Knowledge Graph.

In the annual Local Search Ranking Factors study, GMB signals made up 14.7% of the overall ranking factors (see image below). This is not going to change overnight, so Google is still very much focused on local, and there is little need for SEOs and local business owners to worry about changes to Google+.

 

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

Samsung Galaxy S7 Rumors

Samsung's just a month away from the unveiling the new phone and rumors are spreading about the new designs. Here is a list of the rumors floating around the internet.

  • Two versions of the Galaxy
  • One model could use Samsung-made processor and other a Qualcomm
  • Galaxy S7 Plus could run on a Qualcomm Snapdragon 820 processor
  • Rear-facing camera will be 12.2 megapixel and the front will be 5-megapixels 
  • Phones unveiled at Mobile World Congress in Barcelona, Spain, next month

samsung s7 pluss

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

1 ...9 10 11 12 13 14 15 16 17 18 19 29

Contact us

Design must reflect the practical and aesthetic in business but above all... good design must primarily serve people. Let's start serving you.

Keep in touch with us

Lets get social. We would love to meet you! We Are Currently Open Monday-Sunday 8am-11pm Christopher@FivensonStudios.Com

Name: Christopher
Phone: (734) 224-9696
Address: 1214 S. University Ave Unit 4075 Ann Arbor, MI 48104

734-224-9696