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What Makes a Business-To-Business Website Successful?

What Makes a B2B Website Successful-designed by Fivenson Studios Graphic Design and Web Design Studios in Michigan

Business-to-Business Website Success

 

Business 2 business trades are almost entirely performed through websites. For its 2015 State of product marketing in b2b report, the company Regalix surveyed some of the most experienced professionals and senior marketers working in the b2b marketing. 91% of them confirmed that a website is still a dominating digital channel for their business, which makes it the most important asset of every b2b agency.

B2B Website Success

 

If you are a b2b marketer as well, you should read the following article in order to understand which aspects of your website are the most important ones for your success. This concerns your conversions, and overall for your b2b friendly website design that will act compelling to your potential customers and honor certain standards.

Your Homepage

The very first landing page that your prospects reach has to contain all the required information that they need to know about your product or service. Everything from your offer to your very contact should be presented. What is more important, you have to explain concisely who you are and what is it that you do, and why that particular visitor should hire you on the spot. This is why having a video feature explaining your business and product is always a good idea.

The Ease of Doing Business

The faster a customer can purchase a product the higher your conversion rate will be. It is simply an established fact so keep your order forms short as possible. However, don’t neglect the question of secure payments either. A three step purchase process with an encryption software that will protect all the files submitted is a standard for a decent b2b commerce website. So make that trip from the shopping kart to the checkout concise and comprehensive. Ideally, the entire platform should function like that and that is why I would advise to you to check out the magento b2b solution.

Transparency

The number one reason why prospects change their minds about whether they will or won’t hire you, are hidden fees and shady testimonials. While finding a unique method of presenting your work experience in the best possible way seem less important, don’t forget that there is a vast difference between clients today and clients from two decades ago. More than 94% of b2b decision makers research the product or service thoroughly before choosing the right solution. This is why you have to provide a turnkey solution for every visitor that comes inquiring for your services. This also means that all of your fees should be clearly presented as well.

SEO

Onsite SEO will always be an extremely important factor, but in b2b marketing, it is essential. Simply, in this type of trade people will search for information on Google first. Not being on the first or the second page of the results will put you out of the business fast. This is why you will have to either hire an SEO expert that will optimize your website, or you can try and install some plugins (Yoast for example, if you own a WordPress website). Remember – as long as there are searches, there will be a search engine optimizations as well.

Target Mobile

A few decades ago, commercial printing dominated the world of marketing. After that, we’ve leveraged the media. Today, the best and the most efficient marketing is happening right on the screens of our mobile devices. Since the last summer, mobile searches have surpassed desktop, and it became evident that all consumers are using their mobile devices as a tool for research. Checking whether a certain product is right for you is just a few clicks away. This is why your b2b website has to be fully optimized for mobile, with responsive, flat design. Mind the time that it takes to load, the faster it loads the higher your conversions are.

At the very end, your loyal customers are also an extremely important part of your b2b platform. Having genuine testimonials and clients willing to advocate for you is a great addition to any commerce based website.

Dan Radak is a web hosting security professional with ten years of experience. He is currently working with a number of companies in the field of online security, closely collaborating with a couple of e-commerce companies. He is also a coauthor on several technology websites and regular contributor to Technivorz.

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

Make Your Website Stand out From the Rest

Make Your Website Stand out From the Rest designed by fivenson studios in ann arbor michigan-michigans number one graphic design and web design company

In the age of digital marketing it is very important that you can make your website stand out. Gaining customers and increasing conversion rates is not a walk in the park, especially once you decide to go online. Users are becoming progressively less patient and they will want information served quickly, and without them having to wait. Even the slightest of mistakes in marketing your business online can be costly and it could have a great impact on the future of your company. Pay heed to customer demands and keep an eye out on current trends as they can be useful in improving your website.

01

Seamless Pop-up Ad Experience Is Crucial for Customers

Nobody is safe from forceful ads appearing all over your screen once you open a page, and it seems that there is no end to it any time soon. While it is a bad decision to bombard your customers with constant ads raining down on them, be sure to do it subtly and in a way that will not ruin their experience. Examine how and why ads have become so passive-aggressive and be sure to change that on your website, because your customers will appreciate it. Alternatively, sometimes the simplest of ways to promote your business or product will be the most successful, as well as with ads.

Offer Various Payment Methods for Your Customers

Even though we have journeyed deep into the digital age, people are still not fond of purchasing things over the Internet, as they are afraid of how easy it is to steal their money. Your website should accommodate different online payment services so that customers will have a chance to choose what they like. Provide detail instructions on what is going on when they are purchasing something, to ensure that your website will be a safe place to spend their money. Ultimately, as more people hear about your online security, they will start clicking to your website increasing sales and rates.

Make Sure to Make Your Online Presence Stand Out

Making your website is the first step towards making sure that people will hear about you, but unless you start promotional campaigns, do not expect a lot of visitors. With the help of social media, you can mark your online presence and make it known to all users that your business is available. However, you will need to have a dedicated team who will be committed to post only good quality content and engaging with customers. Bear in mind that good communication and networking will help you establish your online brand, visible for all users who come across.

02

Being different is a great idea, but you will need to have some limits, because too weird and strange will not always succeed. Before you start posting online and creating content, you need to research your target audience. Never assume what they like and what their habits are, because then you will have a hard time figuring out what your next step is to make your business more successful. Furthermore, over time you will have an easier time sprucing up your website and ensuring that everything will work efficiently. In the end, conversion rates will go up, if you keep your website appearance up and running.

Dan Radak is a web hosting security professional with ten years of experience. He is a coauthor on several websites and regular contributor to BizzMark Blog. Currently, he is working with a number of companies in the field of online security, closely collaborating with a couple of e-commerce companies.

 

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

Google Kills Off Google+ Local

Google Kills Off Google+ Local but is Still Committed to Local Search-designed by fivenson studios-michigans number 1 graphic design and web design company

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Article Summary

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So, guess what? Google has changed the way they show local results! Again! For those of us who operate in and around the local search industry this change is just another in a long string of functionality changes, display updates, and rebrands that Google Local has been through in recent years. The latest change came out of the blue on November 17th. Google gave very little warning or explanation to business owners about these changes, which has created plenty of confusion and frustration among many SMBs. It feels like Google has ripped the rug out from under their feet and they’re left wondering whether it’s worth bothering with local search any more. In this post I’ll explain what Google has changed, why it’s changed, and why Google Local is still a huge opportunity for local businesses to attract new customers. What has Google Changed? These changes are entirely centered on Google Local pages. Up until recently these pages displayed all the useful & important data that Google holds about a business, and Google linked to these pages from local and map search results. In September, Google removed the links from Search Results to Google Local pages and now they have removed most of the business data from them. The new look Google is a place for 'interests', with an emphasis on its 'Communities' and 'Collections'. I explain more about these later in this post. The most important point for business owners to understand from this change is that Google is still committed to local search & giving searchers information about local businesses, but they no longer think that Google is the right place to display business information.

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Full Article

So, guess what? Google has changed the way they show local results! Again!

For those of us who operate in and around the local search industry this change is just another in a long string of functionality changes, display updates, and rebrands that Google Local has been through in recent years.

The latest change came out of the blue on November 17th. Google gave very little warning or explanation to business owners about these changes, which has created plenty of confusion and frustration among many SMBs. It feels like Google has ripped the rug out from under their feet and they’re left wondering whether it’s worth bothering with local search any more.

In this post I’ll explain what Google has changed, why it’s changed, and why Google Local is still a huge opportunity for local businesses to attract new customers.

What has Google Changed?

These changes are entirely centered on Google+ Local pages. Up until recently these pages displayed all the useful & important data that Google holds about a business, and Google linked to these pages from local and map search results.

In September, Google removed the links from Search Results to Google+ Local pages and now they have removed most of the business data from them.

The new look Google+ is a place for 'interests', with an emphasis on its 'Communities' and 'Collections'. I explain more about these later in this post.

The most important point for business owners to understand from this change is that Google is still committed to local search & giving searchers information about local businesses, but they no longer think that Google+ is the right place to display business information.

So let's take a look at the changes & compare old vs new.

Old Style Google+ Page​

The old Google+ interface displays plenty of useful and important information about a business (note that Google still offers a link “Back to classic G+" so you can still view this old style page, but this won't be forever).

This old style page was rich with content that was relevant to local businesses, including map, photo uploads, business description, and reviews. However, the new G+ pages no longer display the following features and info:
⦁ Reviews / Star Rating
⦁ Business Categories
⦁ Maps / Directions
⦁ Photo uploads / Interior photos
⦁ Opening hours
⦁ OpenTable/ Apps integration

So if we take away all those features, what are we left with?

New Google+ Page​

The first thing you will notice is that the new Google+ is much simpler, and also more mobile friendly. According to Google, it focuses on ‘simple navigation and improved search’.

But there is almost no information about the business.

There is a very discreet ‘info’ icon. Clicking on the info icon opens up an ‘About’ page, which loads the following pop-up which does contain very basic contact info.

What are Communities and Collections?

​The new Google+ is geared towards sharing content with those who share similar interests. Communities and Collections are areas on Google+ where users can find people with similar interests, and share content related to those subjects.

⦁ Communities - Google states that Communities now average 1.2 million new joins per day, and allows users to immerse themselves in content they are interested in, such as ⦁ Star Wars or ⦁ SEO.

⦁ Collections - Launched just five months ago, Collections are growing even faster and broadly focus on more creative or niche groups, such as ⦁ Zombie Cats and ⦁ Motorcycle Art.

Why has Google Made These Changes?

Google+ started life as a social network, but for a number of reasons it never really took off and Google is systematically breaking it up and keeping only the pieces that did work - e.g. Photos, Communities, and Collections.

Google+ Local piggybacked on G+ and became the place that Google displayed local business data. It always felt like an odd association - social features with business information - and now that association is ending.

As I said above, Google is still staunchly committed to providing quality local information, but this isn't via Google+ anymore.

What Does the Change Mean for Local Businesses?

​​The change doesn't have a material impact on local businesses. The reality is that very few search users actually visited/used Google+ Local pages because they got the information they needed from within search results pages.

Google+ Local pages are mostly used by business owners or SEOs to help them check, audit, and manage their business information. From this perspective, the change is annoying but shouldn't affect how local businesses attract new customers from Google.

Google still presents local business data prominently in both normal search results and in map results (see screen shots below)

In fact Google now shows local/map results for more search terms than ever before - because they know that searchers want local information. Great news for local businesses!

We can see that on a typical search for a local service / product (in this case "Plumber Boston MA"), Google gives plenty of real estate to local business websites; not only in the three pack (left), but also in the additional results featured on the Local Finder page (right).

Google's relationship with local hasn't changed. Local search optimization has never been just about Google+ pages, and over the years Google has demonstrated its commitment to showcasing not just large, popular brands, but also small and local businesses that can serve a users' needs.

Google My Business: Still the Place to Update Your Business Data

Nothing with Google My Business (GMB) has changed and you should continue to use your dashboard to manage your business information. The data from your GMB dashboard will show up everywhere that Google deems necessary; notably in Google Search, Maps, mobile search, and the Knowledge Graph.

In the annual Local Search Ranking Factors study, GMB signals made up 14.7% of the overall ranking factors (see image below). This is not going to change overnight, so Google is still very much focused on local, and there is little need for SEOs and local business owners to worry about changes to Google+.

 

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

Samsung Galaxy S7 Rumors

Samsung's just a month away from the unveiling the new phone and rumors are spreading about the new designs. Here is a list of the rumors floating around the internet.

  • Two versions of the Galaxy
  • One model could use Samsung-made processor and other a Qualcomm
  • Galaxy S7 Plus could run on a Qualcomm Snapdragon 820 processor
  • Rear-facing camera will be 12.2 megapixel and the front will be 5-megapixels 
  • Phones unveiled at Mobile World Congress in Barcelona, Spain, next month

samsung s7 pluss

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

FORD & TOYOTA ALLY AGAINST GOOGLE & APPLE

Ford & Toyota Ally Against Google and apple fivenson studios tech and business news

Toyota Motor Corp and Ford Motor Co said on Monday they will adopt the same software to link smartphone apps to vehicle dashboard screens and invited other automakers to join them to counter Apple Inc and Google's push to control cars of the future. Toyota, the world's largest automaker by vehicle sales, and Ford, the No. 2 U.S. automaker, said they will adopt a Ford-developed software called SmartDeviceLink, or SDL, as the standard for connecting smartphone apps to vehicle dashboard screens. SDL technology integrates smartphones apps with vehicles through dashboard buttons, display screens and voice recognition technology. Using it as a standard for projecting navigation or music streaming apps from a driver’s smartphone could help Ford and Toyota reduce dependence on Apple or Alphabet Inc's Google, company officials said.

Read the full article at http://www.reuters.com/article/us-tech-ces-ford-toyota-idUSKBN0UI1G620160104

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

Pirate Bay Returns From The Dead

The-Pirate-Bay-logo-645x250

Modern-day pirates need not worry about walking the plank. They just need to reconsider the risk of visiting sites like the Pirate Bay and Kickass Torrents after a report showing that hackers have more chance of taking control of one of these sites than a legitimate, authorized content provider. It's a good time to be in the internet piracy business. Affordable streaming services are more popular than ever, but it's clear that illegal download sites like the Pirate Bay and Kickass Torrents provided free content, and made money, at an unparalleled rate in 2015. The year didn't start off that way. After the Pirate Bay, the longest-running and most popular illegal torrent site, was shut down in an international police raid in November 2014, it looked like the piracy ecosystem was in trouble. But the Pirate Bay, Kickass Torrents, Popcorn Time and other heavyweights all rebounded from investigations and malicious software infestations to end the year with more influence than ever. While that might be good news for the millions who visit each site every day — who doesn't love a free movie, after all? — the proliferation of criminal sites, and the lack of a clear enforcement strategy, actually puts users at risk.

Read full article at
http://www.ibtimes.com/pirate-bays-return-kickass-torrents-malware-trouble-pirates-dominated-2015-2246058

 

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

Key Features Your Marketing Software Needs to Have

Key Features Your Marketing Software Needs To Have. Fivenson Studios Graphic Design and Web design studios in Michigan

Software cannot and should not replace a human professional when it comes to marketing. It is not something that should put somebody out of their job, but it is something that will supplement the knowledge of the professional, cut down on the time needed to do pesky tasks and chores. Therefore a good software is a great addition to any company that takes marketing seriously. Here are some of the key features your marketing software needs to have.
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It Needs to Make Your Life Easier

Let’s say that your marketing software has a task to send emails about your promotion to all the email addresses from a list, personalizing the messages. If you need to check the emails before sending, one by one, for any particular detail, then your software is not helping you. Simply replacing copy/paste is not enough. Successful integration of your calendars, contacts and schedules is something that would be a great example of useful marketing software.

It Needs to Save Time

The first purpose of the automated processes is to make tedious tasks easier. Another is to save time that a human would waste on doing them. To use the same example regarding emails: sending out hundreds of emails to different addresses would take hours from a human. Those are paid hours for a task that does not use the full capacities of that employee. He or she could be used in a better way. Good marketing software does it in a matter of minutes and with less mistakes and slips.

It Must Be Reliable

If you cannot trust your software to do the stuff you need it to do, then you are better off without it. This combines the previous two features of good marketing software: if you need somebody to revise the work of your software, it will not save time and it will render itself useless. Finding a reliable piece of software means that you should seek the reference from people that have similar needs like you do.

It Has to Suit Your Business Type

Different types of business have different types of marketing plans. The software needs to have features that suit your marketing type. Email marketing needs a good app that synchronizes contacts and sends emails in a bulk. It also needs to have clear categories of contacts and it needs to be able to make small alterations in the emails. The online marketing needs to integrate the social networking platforms and it needs options for delayed posting and scheduled posting. Multi level marketing software needs to cater to the needs of this sort of marketing platform and allow its users to track and monitor their advancement.

A lot of people feel that the marketing software and the automated marketing lack the personal touch that the real marketers have. However, this is not true. The software does not take the job from a person but is rather their tool. Moreover, gathering and analyzing large amounts of data means that this type of software will be able to provide you with the more personalized and useful experience. It is all a matter of picking a satisfying and appropriate software that will suit your needs and the needs of your business the best, by following your precise marketing plan.

Dan Radak is a web hosting security professional with ten years of experience. He is a coauthor on several websites and regular contributor to BizzMark Blog. Currently, he is working with a number of companies in the field of online security, closely collaborating with a couple of e-commerce companies.

 

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

HAPPY NEW YEAR

HAPPY NEW YEARS FROM FIVENSON STUDIOS

Happy New Year Everyone. Thanks so much for the letting us be apart of your business and lives. We look forward to another amazing year with everyone of you.

May the New Year bring your way plethora of opportunities that allow you to weave success stories.

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

10 New Year’s Resolution Ideas

happy new year from Fivenson Studios ann arbor graphic design studios

The New Year is minutes away, and the holiday season is coming to a close. All around you, you hear people reevaluating some of their life choices and you being to do the same.  New Year’s resolutions are the perfect opportunity for all those who have failed to start making the changes that they said they would make tomorrow, next week, next month, or next year.

Now is your change to do so. We have provided a list of the top 10 New Year's Resolution Ideas.

1. Get in shape:

Losing weight is the top resolution for Americans, and combined with “exercise more” and “stay fit and healthy” it is something that over a third of the population wishes to achieve. It’s easy enough to start an exercise and diet program, but the trick is to find a decent one that will give you steady results and will be easy to stick to in the long run.

2. Start eating healthier food, and less food overall:

This is usually an extension of the previous resolution. Switching to a healthier diet can be incredibly tricky when we are surrounded by cheap junk food. However, with a good amount of determination and some basic tips you can slowly develop healthier eating habits.

3. Stop procrastinating:

The biggest barrier that keeps most people from reaching their goals is the desire to relax and do something fun instead of working hard. Once you get used to procrastinating it’s difficult to snap yourself out of it, so you’ll need to put in a lot of work to change this bad habit.

4. Improve your concentration and mental skills:

People have been trying to find ways to improve their focus and cognitive capacities for thousands of years, and most ancient civilizations had some combination of mental exercise and herbal medicine to help them reach this goal. Today we can use anything from apps to ancient meditation techniques to boost concentration and hone our mental skills. If you go through with this, you will be able to control your mood, learn faster and have an easier time solving problems.

5. Become more confident and take some chances:

If you are confident other people notice it, and it is much easier to have your opinions heard, ask people out on dates and get ahead at work. A good dose of self-confidence will help you lead a much happier life overall. Don’t hesitate to get some input on ways to boost your confidence.

7. Earn more money:

Even billionaires are always looking for ways to earn more money, and we common folk can definitely use an additional source of income to make life a bit more comfortable. Fortunately there are plenty of options available, like having sidejobs, working as afreelancer or using the internet to your advantage.

9. Give up cigarettes:

A bit of bad habit that a lot of people don’t know how to kick, smoking will not only endanger your health, but can burn a hole in your wallet as well. Just be prepared to dedicate a lot of will power to giving up cigarettes once and for all.

10. Turn your hobby into a career:

If we could all manage to marry fun and productivity, and be able to make money doing what we love, we’d be a much more content and well-balanced society. This may not always be possible, but there are cases where a hobby can be turned into a lucrative career.

BY IVA DIMITRIJEVIC

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

Star Wars: The Force Awakens Is Expected to Make Over $8 Billion USD

'Star Wars- The Force Awakens' Is Expected to Make Over $8 Billion USD-designed by fivenson studios in ann arbor mi

 

Having already shattered pre-sale ticket records, J.J. Abrams’ entry into the Star Wars universe is well on its way to being one of the biggest films of all time. According to a new research report, American multinational investment banking firm Goldman Sachs expects The Force Awakens to rake in roughly $8 billion USD in total sales. The forecast includes $1.95 billion USD at the global box office ($750 million domestically and $1.2 billion abroad) while roughly $6 billion USD will come from consumer product sales below.

If the box office forecast holds true, The Force Awakens would become the third-highest-grossing film of all time behind only Titanic and Avatar.

Source: BUSINESS INSIDER

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

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Address: 1214 S. University Ave Unit 4075 Ann Arbor, MI 48104

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