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TIPS FOR WEBSITE DESIGN AND HOSTING

CLICK HERE TO LISTEN TO TIPS FOR WEBSITE DESIGN AND HOSTING 

When it comes to your website, extra attention should be paid to every minute detail to make sure it performs optimally to serve its purpose.

Here are seven important rules of thumb to observe to make sure your website performs well:
1) Do not use splash pages

Splash pages are the first pages you see when you arrive at a website. They normally have a very beautiful image with words like “welcome” or “click here to enter”. In fact, they are just that — pretty vases with no real purpose. Do not let your visitors have a reason to click on the “back” button! Give them the value of your site up front without the splash page.

2) Do not use excessive banner advertisements

Even the least net savvy people have trained themselves to ignore banner advertisements so you will be wasting valuable website real estate. Instead, provide more valuable content and weave relevant affiliate links into your content, and let your visitors feel that they want to buy instead of being pushed to buy.

3) Have a simple and clear navigation

You have to provide a simple and very straightforward navigation menu so that even a young child will know how to use it. Stay away from complicated Flash based menus or multi-tiered dropdown menus. If your visitors don’t know how to navigate, they will leave your site.

4) Have a clear indication of where the user is

When visitors are deeply engrossed in browsing your site, you will want to make sure they know which part of the site they are in at that moment. That way, they will be able to browse relevant information or navigate to any section of the site easily. Don’t confuse your visitors because confusion means “abandon ship”!

5) Avoid using audio on your site

If your visitor is going to stay a long time at your site, reading your content, you will want to make sure they’re not annoyed by some audio looping on and on your website. If you insist on adding audio, make sure they have some control over it — volume or muting controls would work fine.

6)  Host only with a Reliable Hosting Provider.

Before Choosing a Web Hosting provider, read its reviews and always check the top 10 hosting providers.

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency 

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

Mobile Marketing For Small Business

Click Here To Listen To Mobile Marketing For Small Business 
As a business owner, you don’t have time to single-task. At today’s pace, neither do your customers. That’s why mobile marketing is so effective for small businesses.

Mobile marketing tools allow you to manage your company without stepping away from your primary business. Meanwhile, your customers can keep up with you anytime, anywhere, through social media and smartphone apps. It’s a win-win proposition.

Your business can have a tremendous impact in your market by engaging potential clients on their smartphones and in real life. Digital and real-world experiences are integrated like never before. According to Nielsen’s recent U.S. Digital Consumer Report, consumers increasingly rely on their digital devices to comparison shop.

As a business owner, your challenge is to put your company in front of potential clients wherever they may be, whether it’s on the street or on their smartphones.

We use Facebook, Twitter, Instagram and a blog to reach customers—connections are essential. Social media is a large part of what we’re doing and how we’re doing it. We rely on that as a tool for communicating with our customers. We want to have a real conversation with them in those environments.

Social media allows you to get in front of the 47% of smartphone owners who log into sites like Facebook and Twitter daily. According to Nielsen, four out of five smartphone and tablet owners use their devices to shop, making mobile commerce crucial in capturing the attention of tech-savvy consumers.

The relationship that we build on Facebook feeds our brand. Social media is a wonderful thing if you pay attention to it. You can get out in front of problems. It keeps us on our toes because they will ask us questions and they will often make us aware of things that we’re not even aware of.

At the same time, it isn’t enough to market to today’s consumer through digital channels alone. Many business owners are returning to real-world tactics to reach customers at opportune moments—while they’re at a red light, for example.

Your business can leave a lasting impression with strong graphics on your company vehicle, according to the results of a recent survey by the American Trucking Association. The ATA found that 75% of people surveyed formed first impressions of businesses based on their vehicle graphics. Of those surveyed, 91% could recall the details of the vehicle wrap days after seeing it.

Many small businesses rely on word-of-mouth marketing and visibility at events to engage with customers. Having a vehicle wrap should be one of the main keys to your marketing strategy. It will give you visibility and recognition at events.

The Outdoor Advertising Association of America (OAAA) says that vehicle wraps offer businesses a higher return on investment than any other outdoor advertising. A wrap has the potential to reach up to 70,000 viewers daily and last several years on average, says the OAAA. That simple, one-time investment allows you to market every time you or your employees are on the road.

It’s a driving billboard. People will recognize you so much quicker because of wrapping your vehicle. It is an inexpensive way to build a brand. It serves as a tool for driving business to your website. It drives business to your phones. It drives business to your mobile site. It drives business to your Twitter account. People will take pictures of the vehicles and send them to us. Wrapping a vehicle is the smartest thing you can do.

By Manta
Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency 

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

Optimism Is The Key

“A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty.”– Winston Churchill

Fill your life with optimism. Optimism will keep you going and make life more enjoyable. This doesn’t mean everything that happens is good. It’s more about keeping the big picture in mind, having faith that good things will happen. And recognizing that many good things are happening right now.

We have to ignore the setbacks and keep moving forward, expecting that good thing will happen. Counting our losses and obsessing over why certain things happen will prevent us from seeing good things that are right under our nose.

We’re capable of creating a positive state of mind for ourselves. But we have to stay away from negative influences. When we’re around other people we are entering their world — their perception of reality. That perception may be quite different from our own.

We have no choice but to be optimistic. The alternative offers us no advantage. Pessimism is not a viable option. There’s plenty of reason to be pessimistic. But there’s also plenty of reason to be optimistic. Being optimistic starts with appreciating what you have. Everyone has something to be grateful for.

P.S. I’m not talking about down-side risk. It’s important to consider the potential downside to decisions we make. But our overall outlook on life should be optimistic.

By Dan Pederse

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency 

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

Google Launches Customer Reviews

Google tells retailers the Trusted Stores program is shutting down. The new program, Google Customer Reviews, will be managed by Google Merchant Center.

Last month, we reported that Google would be shutting down Google Trusted Stores, its six-year-old ratings and certification program, and replacing it with Google Customer Reviews. That time has come. Google announced the transition in a blog post-Monday.

About Google Customer Reviews

The new, leaner program picks up the seller rating piece of the Google Trusted Stores program only. It is available through Google Merchant Center, the hub for advertisers’ product feeds used to power shopping ads.

The Google Customer Reviews program solicits and collects ratings and feedback from customers through Google surveys on behalf of advertisers. Advertisers place the code that triggers a survey opt-in after a customer completes a transaction. The surveys are emailed to customers with questions about the shopping experience. Those reviews will count toward a merchant’s seller rating, aggregated ratings across a number of review sources.

The new Google Customer Reviews badge.

Participating merchants have the option of displaying the Google Customer Reviews badge on their sites showing the aggregate seller rating if enough are available.

The consumer protection piece of the Trusted Stores program has been retired. The Trusted Stores icon is no longer appearing in shopping ads, and former Trusted Stores participating sites now have the Google Customer Ratings badges showing in their footers.

Last August, Google raised the minimum number of reviews needed for seller rating stars to display in shopping and text ads from 30 to 150 in the past 12 months.

How to get started

Merchants that were already in the Trusted Stores program have been migrated automatically.

New merchants can access Google Customer Reviews through Merchant Center. Click the three-dot menu option in the upper right-hand corner of the dashboard and select “Merchant Center Programs.” There you’ll find the new option for Google Customer Reviews. Once you agree to the terms, you’ll get the survey opt-in code to add to your site, along with the optional badge code.

Google Customer Reviews is available in 23 countries, including the United States, France, Germany, the United Kingdom, Japan and Australia.

By Ginny Marv

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency 

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

Steps To Speed Up Your Website

There is hardly a reason that will keep users from waiting a few seconds more for a site that loads too slowly. It is more likely they will move on to another site. In the worst possible scenario, it will happen in the middle of making an online purchase. Although optimizing the speed of your website may sound easy, you definitely need to do some research before you start making any improvements on your website. Take a look at the following suggestions as for the most effective steps to launch your site into the fast track.

Enable Caching

Storing data in temporary storage area speeds up a site’s performance as a lot of content is already prepared and doesn’t have to be processed every time it needs to be displayed. Ask your hosting provider about caching options.

Limit The Number of Plugins

Plugins are useful, but having too many of them will slow your site, create security issues and often cause crashes and other technical issues. In order to measure server performance, try disabling plugins one at a time to pinpoint those that slow your site speed.

Use a Content Delivery Network

Known as CDN, it is a worldwide network of servers that enables you to duplicate and store your site’s static files like CSS, JavaScript, images, documents, videos, etc. In this way, this content is delivered to visitors from a server closer to their physical location.

Specify Image Dimensions

As your browser begins to render the page before images are loaded, specifying their dimensions will help it to wrap around non-replicable elements. You can do that in <img> elements, using height and width tags specifications.

Optimize images

Users on slow connections will appreciate if you keep image size to a minimum. Always save in JPEG format. A Ctrl+Shift+Alt+S shortcut saves an optimized image in Adobe Photoshop, and if you use WordPress, install the WP Smush.it image optimization plugin.

Minify HTLM, JavaScript, and CSS

Minifying means reducing the size of CSS and JavaScript text files by removing comments, extra spaces, breaks, and block delimiters from the code to make it lighter. WordPress plugins like WP Super Minify and Better WordPress Minify will do that automatically.

Specify a character set

Another way to speed up your site’s performance is to specify a character set in HTTP headers. Simply add this piece of code into your header:

<meta http-equiv="Content-Type" content="text/html; charset=utf-8">

If you are sure about the character set, it’s recommended that you write it instead of using PHP functions.  

Find a Fast Hosting Company

Before you even start thinking about improving your site’s performance, you need to have a reputable company with reliable hardware to host your website. Hosting packages offered by most companies start with affordable shared hosting, and the prices increase for upgraded offers, such as for virtual servers, cloud sites, and dedicated servers.

Clean Your Database

Using WordPress has one downside – your database can quickly get very cluttered because of the saved drafts, post revisions, deactivated plugins, etc. The remedy comes in the form of a terrific plugin called WP-Optimize that regularly deletes all the stuff that clogs up your database.  

CSS at The Top, JavaScript at The Bottom

Always makes sure that your CSS is placed closer to the top of your page as browsers render the CSS file before rendering the page. In the same way, JavaScript needs to be close to the bottom since it prevents browsers from parsing after the tag before it is loaded and complete.    

With each day, user expectations grow and their patience decreases. If we remember that Google has warned that the speed of a site will affect its ranking in the results, paying attention to site speed is equally important as the quality of content it displays.

Dan Radak is a marketing professional with eleven years of experience. He is currently working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies. He is also a coauthor on several technology websites and a regular contributor to Technivorz.

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency 

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

Why Having A Website Is Important

Like many small to medium business owners, you may believe there’s little to be gained from investing in a professional website. Such an important milestone is often overlooked due to the upfront costs or time needed to create your own.

Take a look at our top 3 reasons why it’s essential to get yourself a cracking website in time for the New Year.

Credibility

Now more than ever people associate a strong web presence with a credible business. For example, if you’re a plumber with nowhere online to shout about all the great work you’ve done, people are less likely to choose you over someone with a site full of testimonials, projects, and contact details. Even better, having an online presence opens you up to a much larger audience. Instead of relying on word of mouth your website can be found by people using search engines to find a specific industry or company.

A website saves you money

If you weigh up the costs associated with advertising in the local paper or investing in large banners or billboards, you will see how getting a professional new website can actually be a more affordable option. Many people turn straight to the web to find a company or service instead of flipping through to the last page in a newspaper.

Create a personality

Perhaps one of the most important aspects of getting yourself online is the ability to create your own brand identity. With the words on your website, you can experiment with your company’s tone of voice. Are you formal, informal, chatty, humorous or professional? By giving visitors an immediate impression of who you are and what you do, you’re more likely to draw in the type of demographic you want.

If you’re ready to give your business a strong online presence, take a look at our Website Design service and see what our Studio can do for you. (734-224-9696)

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Can’t switch off after work? Restless? Anxious?

Can’t switch off after work? Restless? Anxious? Thoughts endlessly going round your mind? Heart racing? Grumpy with your family for no particular reason? Maybe it is time to relax!

1. Make Time

Relaxation may seem like an indulgence, almost a taboo in our fast-paced 24/7 society when in reality it should be part of a healthy lifestyle. Relaxation is just as important as eating healthily, exercising regularly and getting enough sleep, especially when you are running a business as well as trying to have a family and social life. So do pencil in some time for relaxation and keep that time free from commitments.

2. Get Physical

When we are under pressure, our body produces stress hormones, mainly adrenaline, and cortisol. Stress hormones are designed to help you deal with danger by running away or fighting. That is why physical activity is the best way to get rid of them and feel more at ease again. It does not really matter what you do: Walking, running, cycling, swimming, yoga, playing football or tennis, any exercise has a relaxing effect.

3. Get Out

If exercise is beneficial, then exercising or simply going for a leisurely walk outside is even better. Spending time in a natural environment can lift the mood and clear the mind, a walk before an exam can help recall learned material. It does not have to be the great outdoors, even small natural spaces in urban settings can increase happiness.

4. Be Creative

Whether it is composing or carpentry, painting or playing the piano, knitting or writing poetry, being creative has a relaxing effect. This is probably because you have to concentrate on what you are doing and because it feels good to be absorbed in an activity you are enjoying.

5. Learn Relaxation Techniques

The ultimate way to relax must be to do nothing. Some people may find this quite difficult. This is where relaxation techniques come in. Relaxation techniques are routines, which induce a relaxed state of mind. The main ones are meditation, breathing techniques, progressive muscle relaxation, autogenic training and mindfulness exercises.

By SME
Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency 

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

Attracting Customers

Attracting customers is one of the top challenges for startup businesses, especially if you do not have any marketing background yourself. However, the principles of marketing are common sense and can get you a long way without excessive expenditure.

1. Know Yourself

Time spent on working out what makes your product or service special (its unique selling proposition) is time well spent because it helps you differentiate yourself from the competition. Clarifying your mission and values will provide you with a framework for positioning your business.

2. Know your Customers

Who is supposed to buy your product or service? Be clear about who you want to sell to. Even if your service or product theoretically could be of interest to almost everybody, pick a customer segment and start marketing to it. Once you have decided on a market segment, it will be easier to decide how to reach potential customers and which channels to focus on.

3. Set a Budget

Making a marketing plan and allocating a fixed budget can help you keep an eye on costs. It is easy to overspend; having a budget will help you focus your mind and your marketing activities. Beware of advertising scams: Unscrupulous fraudsters systematically target new businesses. If a deal sounds too good to be true, it probably isn’t any good at all. Don’t commit to anything over the telephone, and don’t be shy to say “no thank you”.

4. Care for Contacts

Referrals and word-of-mouth are a fantastic way to get new customers. Think about who you know who could help endorse your business. Ask for testimonials, referrals, and recommendations.

5. Be Visible

A website is a must for any new business, but it can be simple and inexpensive. The three most important elements are your contact details, a compelling offer, and an attractive design. The same applies to any other promotional material such as leaflets, flyers, and posters.

By SME
Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency 

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

Boom. Foursquare for the win.

After Years of Challenges, Foursquare Has Found its Purpose -- and Profits

Foursquare had always thought of itself as an app for consumers, but this treasure trove suggested something else to Glueck: The company needed to think of itself as a location data company. Enormous companies like Yahoo and Pinterest were using it a billion times a year; for example, when you pin a photo in Pinterest and tag its location, that’s using Foursquare’s data.

In mid-2014, it split its consumer apps in two -- Swarm became the check-in app, and Foursquare City Guide recommended activities based on user interests. Three of the top five hedge funds are using Foursquare data to give them an investing edge. More than one million users have agreed to leave location sharing on all the time so Foursquare can track and analyze their movements; through a partnership with Nielsen, that data is then being connected to consumers' purchasing data, so that marketers can understand how ads people see directly relate to purchases they make. Glueck sought inspiration for how to evolve the company’s culture, and referred to Good to Great, a book by Jim Collins about how 11 companies shook off mediocrity to become market leaders. Foursquare’s core as a data company was always there, just waiting for the right technology to make it possible. Glueck had been making the rounds for less than a year, seeding the market with all kinds of predictions based on his company’s data -- how many new iPhones Apple would sell, or how well McDonald’s all-day breakfast launch was going. Foursquare had reinvented itself as a location intelligence company for business, but it was in the painstaking process of shaking off its image as a forgotten consumer app.

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency 

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

Keep on keeping on

"It does not matter how slowly you go as long as you do not stop." - Confucius

Keep on keeping on! Go the distance. It isn’t over until I win. However you want to word it, you keep moving in the direction of your goal. Some goals come easily. Others take weeks, years, even a lifetime (or more). Don’t stop. Don’t let any setback, no matter how trivial or how severe, stop you.

If you find a mountain in your way, go over it or around it. If you find a ravine in your way, build a bridge or climb down & back out. You might not make much forward progress during the time you are surmounting your obstacle, but you are still moving towards the goal.

 

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency 

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

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Design must reflect the practical and aesthetic in business but above all... good design must primarily serve people. Let's start serving you.

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Lets get social. We would love to meet you! We Are Currently Open Monday-Sunday 8am-11pm Christopher@FivensonStudios.Com

Name: Christopher
Phone: (734) 224-9696
Address: 1214 S. University Ave Unit 4075 Ann Arbor, MI 48104

734-224-9696