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Costs of an app development vs. launching of a startup

Once you’ve got an awesome app idea, it’s high time to consider the costs needed to develop an app. But hold a second, a startup doesn’t blend seamlessly with an app - it’s two separate processes going either hand by hand or absolutely independently.

Most people mistakenly believe that developing an app equals to launching a startup. In fact, you can send forth a startup and then engage in developing an app.

But there is some bad news 9 out of 10 startups fails, and it’s a real fact. Wait, you shouldn’t give up and throw your app ideas away. Just remember, there are two main reasons for a startup failure:

 

  • Inexpert finance management
  • Improper target market research

 

Let’s get started analyzing the most frequently asked and shared Google answers.

Cost to build an app

A vast majority of people have no clue of the factors influencing the price of an app. Understanding the key drivers of app development pricing will help you make an informed and cost-effective decision.

Key drivers

  • App Features

What is the functionality of your app? Which pains does it solve? And what 3rd party services are required?

These are the basic questions to answer when you’re going to build a custom app. For example, your app needs to display all nearby restaurants and allow rating and comment on the dishes, etc. like Yelp. GPS or location features, feedback and communication services need to be developed.

There is a broader spectrum of features that an app can have:

 

  • Online booking
  • Loyalty programs
  • Camera or Gallery integration
  • User registration
  • Calendar integration
  • Payment option
  • Social media integration

 

In a nutshell, the more features an app has, the more it will cost. One more important thing to mention, all features aren’t equal i.e. some are more complex to develop than others. To save time and money, you can use some features developed by a 3rd party or APIs provider.

  • Screen sizes

Because there are a great many of screen sizes, you should decide on the platform (iOS, Android, the Web or Windows Mobile) as well as on a preferable screen size. In fact, the more is the number of screens, the more design and user experience work is needed.

Each screen requires a particular navigation through the app. And if there is a vast number of “paths” through the app, the time, as well as the costs, required to develop an app is increased.

  • Server

In case your app offers chat or booking or has a database, you’ll need a server. There are a great many of cloud servers nowadays that you can rent for a song. For example, Amazon Web Service offers a virtual place for apps, and you don’t need to buy a server anymore.

Instead of that you rent a space needed for storage and pay for time using the server.

Taking into account, there is a good many of variable influencing the final price of the app development, the price may range from $5,000 to $500,000 assuming that the app isn’t complex like Uber. In case you want to develop an Uber clone app, the prices start from $75,000.

Cost to launch a startup

СB Insights states that launching a FinTech startup today is failing. And since 2011 you need at least $5,000 to start your business.

But consider the fact that the costs needed to run a startup are much higher than those required for launching.

For example, the latest research reveals that you need to spend around $314,000 annually to run a startup in Zurich with two web developers and designer, and in Manila, it’s six times cheaper.

Another interesting thing to consider that there is a huge difference in the rates of designers, developers, and offices. The more quality products and the more experience has a developer/a designer, the higher rates for work. But it’s another topic to cover.

An interesting story happened to Groupon, a second fast-growing startup that features a billion-dollar valuation. Andrew Mason, the Groupon founder, thought that it was a harsh time when they got started.

Initially, it was an average WordPress blog used for selling T-shirts, and, moreover, there wasn’t any from for size and color.

They received orders via email. Then they decided to start generating PDF coupons and send them to people.

When they reached a milestone - 500 sushi coupons, they realized it was a real success. After Groupon sees its ever-growing popularity, they have developed the app to keep up with the times.

Key takeaways

All in all, the costs needed to deploy an app and launch a startup are as different as chalk and cheese. And sometimes it’s even better to launch a startup with a site, and in case it wins, start developing an app to bring the customers more benefits.

The key point is, launching a startup doesn’t depend on an application. You can follow the Groupon success story, and we bet, you won’t crater.

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

 

Why Digital PR Is a Must for Modern Companies

In order to increase to build brand awareness, improve organic rankings, and position as a thought leader in a particular industry, digital PR uses much larger media. For starters, we should introduce the term “digital public relations”

According to PRSA (Public Relations Society of America), the term “public relations” refers to a strategic communication process that creates mutually beneficial relationships between organizations – individuals, companies, or brands. Traditional and digital PR differ in the ways the channels in which they reach their audience, the way they build these relationships, and the tactics they use in the process.

The tactics of the two are similar, but digital PR has also added the benefit of link building across the Internet and impacting SEO. Digital PR tactics are measurable and provide tangible insight and results.

In order to show the Importance of digital PR, we give you several key things to have in mind if considering whether to incorporate digital PR into your marketing budget and strategy.

Increase brand awareness

Today’s world markets are highly competitive, and one of the ways to position yourself in front of your target audiences is to create media opportunities at publications with large reaches. By leveraging trusted publications, you’ll establish your company as being on the cutting edge in your industry. It can serve as an opportunity for prospective clients and customers to interact with your brand in a unique way.

Marketing strategies of many organizations focus on creating interactions with potential customers through websites, social media, and landing pages. However, they might not initially convert the potential customer because of lack of influence. Interactions with potential customers are created by digital PR leveraging vetted organizations in order to build upon the brand. By doing it in a natural way, the message will sink in easier, with content marketing strategies only being strengthened.

Traditional outreach is not enough

According to Financial Times, public trust in traditional media is at an all-time low. Their research reveals that people favor their friends and Internet contacts more when it comes to news sources and truth. People shift their faith towards the Internet as a purveyor of the truth, and online search engines are considered to be more reliable for information than traditional media.

On the other hand, one must not forget that not everything online is true, because there’s a huge amount of alternative facts and fake news that can’t be escaped. Unfortunately, there are websites that deliberately distort the truth, in their race for increased traffic and revenue. Digital PR creates opportunities to share your story without misinterpretation, filters, or selective editing when the information comes from your own newsroom, created so to protect your brand.

Digital PR influences SEO

Search engine optimization (SEO), is the concept that no finance or marketing article can go without at least a mention. Digital PR is the best-proven way to build highest quality backlinks that tell Google that your website is valuable and trustworthy. These indicators will help place your organization higher up in search engine results pages.

Your own website gets stronger when you land a backlink from a domain authority. The best places to land high-quality backlinks is in the larger media landscape because their websites are incredibly strong and they’re always looking for content.

With digital PR, you can pitch professionals in your niche industry to provide an expert commentary on current stories and trends. Also, high-quality backlinks can be created through byline articles. Digital PR team, comprised of people skilled in pitching articles to publications and people with contacts (those with a background in public relations or journalism) to land these opportunities.

These two strategies are used by digital PR teams to reach the top-notch publications. By landing your links there, your website’s domain authority will skyrocket, causing your site to rank higher in the Google’s search results.

Better handling of negative press

Negative press destroys a reputation. Reputation has always been important, and it’s more important than ever in the digital age. We have access to information about anything within a few clicks, including the ones about companies we might be interested in doing business with. Mistakes are made in every business – a customer service snafu or product launch gone bad - and can have long-lasting consequences in today’s digital environment, especially if the stories about them gain traction online.

Digital PR is one of the fastest ways of getting new, positive content into the large media landscape. Digital press releases can be distributed so they show up in authoritative media outlets. There may be some differences in formatting (depending on which network you use), but PRs are generally simple and concise news stories – going from new hires to new charitable works or product offering by your organization – and they can help you greatly with handling negative press.

Bad PR is something you should be prepared for, and it’s done by identifying potential crisis scenarios, developing response procedures, and reacting quickly and swiftly by addressing the public through the right channels (authoritative site’s that deliver authenticity).

Living and doing business in a digital environment requires digital PR for enhancing your outreach. This article is not about dismissing traditional media outreach, but rather highlighting to strategically enhance it online. With digital PR, you can improve your SEO, increase brand awareness, and handle negative press by responding with positive, authentic content about your organization.

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

 

7 Tips for Designing a Killer Logo for Your Business

Designing a logo for your business might seem like quite an easy task – draw a little square, add some effects or the name of your business and call it a day, right? Well, this is what many rookie entrepreneurs get wrong since there’s much more to designing a logo than that. Your logo is supposed to represent your brand and show your customers and business partners what you’re all about. And if you get the design of your logo right, it’s going to help your business succeed. The 7 tips we listed below are going to help you do exactly that, so make sure you check them all out.

Avoid clichés

We all know much about the clichés used in logo design. You sure may be tempted to go with a simple arc over the name of your business or random colored dots around it, but these are hardly going to do any good for your brand. In fact, opting for clichés like the ones we mentioned above is only going to show your customers that you’re unimaginative which might make them turn to some of your competitors. So, instead of using a cliché try to come up with something different and embrace it as much as possible.

Don’t copy

Copying the logo of an existent company might be the easiest way for you to come up with the one for your business. Still, even if you change the shapes or the color pattern, the logo you copy from someone else is hardly going to achieve any success. Firstly, having a logo that’s too similar to another company’s logo might confuse your customers and this might make them turn to someone else who offers the same products or services you do. Also, if people at another company realize you’ve stolen their logo idea, they might end up taking legal actions against you.

Give it a story to tell

Every good logo has an interesting story to tell. And you won’t be able to give such story to your logo if you see it as nothing more than a simple pattern of lines and colors. Therefore, when designing your logo, you’ll need to try to come up with something that will make your customers come up to you and ask about it. And if you manage to make it consist of deep thinking and meticulous ideology, people will be guaranteed to like it and remember your brand.

Keep it simple

It’s also very important to mention that designing your logo is something you shouldn’t overdo. Simple logos are becoming a big trend and that’s why you shouldn’t make yours about illustrational skills and typography. Just take a look at the Nike logo and you’ll realize that it’s all about keeping it simple. Most of the time, their logo doesn’t need any caption in order to represent the brand. In fact, we all started to confuse that little thing for the entire Nike brand. This is the case because a logo is supposed to be merely an emblem and not a manifesto.

Use the right colors

Colors are always going to play an important role when it comes to the design of your logo. You should choose your colors according to what kind of work your business does and what kind of message you want your logo to send. For example, the color red is usually associated with urgency and if you’re selling fast food, using it may be a great idea. Also, the color blue creates a sense of trust and that’s why most banks use it. Learn more about every color and try to choose the ones that represent your brand the best.

Make it versatile

Another thing you need to have in mind when designing your logo is how you’re planning to use it and will it be able to serve the purpose. For example, having a logo that looks amazing on key chains, but horrible on coffee mugs is never going to do the trick. Therefore, it’s very important to make your logo as versatile as possible. It may be a good idea to test how your logo will look if you decide to put it on custom t-shirts or custom USB flash drives. Only once you’re sure your logo is versatile enough should you think about using it.

Don’t expect instant success

Think about all the famous logos such Adidas, Audi or Google Chrome – it’s very important that you understand that these haven’t become iconic instantly. This can hardly happen even if you come up with the most amazing logo design for your company. The success of your logo is going to depend on the quality of your product success and the current state of the market. Therefore, don’t make any rash decisions and don’t think about changing your logo just because it doesn’t seem many people recognize it after the first few months.

Follow all of these tips and you should be able to design just the perfect logo for your business. Still, you should be ready to change it in case it becomes outdated or you end up needing to recharge your publicity.

Dan Radak is a marketing professional with eleven years of experience. He is currently working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies. He is also a coauthor on several technology websites and a regular contributor to Technivorz.

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

 

Cost Benefit Analysis

Speaking about business analysis, this is where businesses undertake a process wherein it establishes techniques to business challenges, to continue to boost its services to its clients, however without an appropriate system this stage usually takes considerable time. That's the reason why graphical dashboards and reports because of various business analysis tools nowadays are keys to making this method a lot easier and more useful. Furthermore, the active monitors and reports are useful for viewing visible workload and service levels at any time. As a result, possible breaches can be handled when these are observed and also may help examine every individual task.

Business analysis tools

Business analysis tools help keep track of alterations in individual productivity of activities, monitor volumes of work in numerous business departments and keep track of each work item to process. E5 Insight is one example of a medium for business analysis that utilizes real time graphics and dashboards in evaluating business challenges and determining systems.

In medical billing, a number of paper transfers and inappropriate applications will be reduced using a digital application and scanning the barcode in the workflow system. Once this is done, laboratories can reduce their service level agreement to 48 hours and even 24 hours. This can also cause billing representatives to process more than 100 applications during their 8-hour shift to finish much more every day for sure.

Important Business Analysis

Business analysis tools help create a more environmentally friendly environment with payroll parameters due to the reduction in the use of paper documents and switching it through "scanning and coding" methods. Also, diagnostic testing services will be able to identify and implement "green initiators" throughout the company, since this minimizes all paper forms related to wages.

This can make processes more efficient with the use of SharePoint combined with the company's business applications. By eliminating 99% of paper documents, it can speed up processing times as there's no reason to wait for documents to be mailed.

Popular Strategies of Business Analysis:

The SWOT evaluation is among the more usual types of business analysis. The objective of a SWOT is always to evaluate the inner and outside factors which are affecting your company or competition. This can be done by analyzing skills, weak points, opportunities plus. Using this method, it is possible to get a relatively detailed manifestation of the present market.

PESTLE is a second common evaluation strategy. PESTLE is short for that represents Political, Economical, Sociable, Technical, Legal and Ecological. The goal of PESTLE is always to check out the outer macro atmosphere to be able to identify possible factors that may affect the industry or company functions.

MOST is another common evaluation strategy. It's just like the PESTLE evaluation apart from its function is to evaluate the inner atmosphere instead of the outer environment. Similar to PESTLE, MOST Mission, objectives, strategies plus Techniques.

Business Analysts are an essential focal point in all businesses; they implement their abilities to take the overall picture and split it into more compact parts, making it simpler to make sure that company assets are being employed in the best way thus achieving the outcomes.

Finally, health claims can also be enhanced. Tools such as proprietary imaging and production workflow may help in offering efficiency through migration of all active claims and imaging data across new platforms. Its automated work allocation will be able to manage all resources and its productivity levels by knowing which work to assign to every team member thus improving workload management. This gives the end-to-end cycle to get the work done on time dealing with any issues of compliance.

Martha G. Nelson is author of this research article. She also writes about how to predict stocks at StocksNeural platform.

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

 

Marketing or Systems?

Your business is doing pretty well, but you can tell it could be a whole lot more productive. You notice that your staff spend a lot of time putting out fires to keep clients happy. On the other hand, you know that the marketing is unfocused and sales, while at a reasonable level, are unpredictable. Great one month, and not so much the next.

Your staff is fighting fires because your systems are gaffer taped together. They were fine in the earlier days when you weren’t so busy, and everything was a custom job, but now mistakes happen because of the pressure from the volume of customers and you and your staff are forever in fix it mode.

On the marketing side, you know about half your marketing works, but you just don’t know which half! You can also see that while some of the customers are worth their weight in gold, others are wasting your time, and you don’t have a way of filtering them.

So which comes first: your marketing or your business systems?

The reason for most people hesitate before answering, is they don’t have the time to do both, so the first step is to create more time.

This means:

  1. Deciding what is important, the mission critical items that only you can do.
  2. Delegating, outsourcing or dropping the not-important, non-urgent tasks which are taking your time.
  3. Booking uninterrupted time with yourself to focus on the mission critical items on your list.

Once you have created the time, and you examine the choice between your marketing and your systems, it will become clear that the problems are actually quite similar. The reason why you don’t know which marketing campaigns produce the best results is that you don’t have a system to measure them. The reason you aren’t able to filter your customers is that there is no system in place to do so.

With everything coming back to systems, the next priority is to create a system infrastructure for your business suitable both for operations and sales, otherwise known as a Business Management System.

Your Business Management System will have reporting tied to your bottom line so that you can see where the opportunities for improvement are. It will show you what marketing is working, and which customers are golden. The reporting will also identify the priority areas where fire prevention systems should be installed first in your operations.

Your Business Management System will enable you to better utilize your staff to address both the marketing and the operational issues so you are not trying to do it all yourself, and you can leave it to the philosophers to continue the never ending debate on which came first, the chicken or the egg.

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

 

Pitching Suicide

It seems many people actually want to publicly murder their own pitch. I love great pitches, and I hate to see them die slow, humiliating public deaths. If you're going to destroy something beautiful, do it right. These are the 6 most effective ways eviscerate a pitch while numbing the minds of your audience. Want a great pitch?

Avoid these 6 Pitch killers.

TALKING TOO MUCH AND GOING TOO SLOW

The human brain is being carpet bombed by billions of bits of data from all 5 senses every second. To avoid making you feel like you're in the middle of a horrendous trip, the human brain has evolved to radically filter inbound information.

You think that there is so much about your opportunity that is amazing, and you think that by telling people more, they're going to be even more impressed. Instead what happens is our brains register that we're under information attack and it begins rapidly purging not just the deluge of useless information you're forcing upon it, but everything. (Command + A) Delete. Gone. Next. Good journalists ask "What words can I remove without losing the meaning of the sentence?". Do that and see the difference.

NOT SPECIALISING / NICHING / DIFFERENTIATING

Because of the afore mentioned data bombing, if our brains come across something familiar or easily recognizable, our brain will pay no attention to it (assuming it's not dangerous). Trying to pitch something that is not unique, different or specialized in any way is an attention killer.

The more specialized you are and the more succinctly you articulate the unique problems you solve, the more novel your pitch will be, and the more attention your audiences will give you.

I do NOT mean you should spend hours flipping through your thesaurus to find different words to say the same thing or using superlatives to 'wow' your audience. Instead, this will just put a more cognitive load on your audience's brains forcing them to make one of two choices. a) Allocate significant recourses to decode what you're talking about. OR b) Ignore you. For your brain, which is a cognitive miser, it's a simple choice.

Our brains love simple so leave your fancy pants at home and dumb it down. Replace superlatives fancy words with the simplest word that explains what you mean. If you have to say your product or service is revolutionary, world class, amazing, innovative etc…it's probably not. If it is any good, let it speak for itself. If it's not, move on or iterate until it is.

OVERCOMPLICATING IT.

You're busy. You're juggling balls, you're spinning plates and you're trying to put out fires at home, work and in your social life. Now some noob comes up and asks you to allocate more brain power to solving another problem by giving you a complex pitch that they have to decode. Ignore.

Respect your audience by keeping it simple. Complex information and abstract ideas take a lot of brain power to process, and our brains have enough problems already without being loaded up with more. If you introduce complex ideas that require heavy thinking and problem solving, your audience's brains will shut down and start flicking through twitter looking for a cat video on youtube. KISS.

BEING NEEDY

This is social dynamics at it's best. As people, we want what we can't have, we tend to chase what moves away and we only value what others do too. If you come across as though you need something, that something will tend to move in the opposite direction. There's a big difference between intention and attachment. Having an intention to win the deal is essential. It will be good for you and the world and it's ok to want it, but if you appear to be attached to the outcome, you will come across as needy and desperate and that doesn't end well. Guys, for a case in point, approach the cute girl at the bar and say "I can't seem to get a date with anyone, will you please go out with me?" It works fast.

WAITING UNTIL YOUR PITCH IS PERFECT.

It's never perfect. Get over it. Half the data you need to improve your pitch is locked away inside the hearts and minds of the market so you need to get out and deliver your imperfect pitch so the market can tell you what's wrong with it.

Don't be afraid of rejection or criticism. Both of those things are opportunities to mine the market for gold nuggets that you can reverse engineer into your pitch to make it truly great. You sharpen your pitch on the stone of the market. Prolific beats perfect. Pitch.

TRYING TO PROTECT IT.

NDA's are junk. They're only as good as your ability to fight them in court, which you can't afford to do, so their attempted use flags a novice and devalues you in the eyes of any half sophisticated audience. If your idea is so fragile that it breaks the moment it leaves your mouth, it's not a good idea. If someone can replicate your idea without you, it's an indefensible commodity and not a good idea. If it can easily happen without you and requires heavy legal protection to keep you in the deal, it's not your deal to make.

Let it go. Move on. Find something no one can do without you and pitch the hell out of it.

There is a fundamental disconnect between 'value' and 'reward'. As a result, people with low skills and bad ideas can be highly paid, and people with high skills and great ideas can be chronically underpaid. The market is unable to place a high value on anything until that value is clearly articulated. A Killer Pitch must articulate that value clearly, simply and compellingly.

Hopefully, these 6 killer mistakes will help you hone your pitch so you get what you want. Remember, you get what you pitch for, and you're always pitching.

 

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

 

Website Visitors Gone in 60 seconds

So someone has just visited your website. Well done. All that money you paid for Search Engine Optimisation has paid off. Along with all those posts on social media. How many Facebook friends and LinkedIn connections do you have now? Then there are the AdWords you have paid for, not to mention the offline advertising to get people to your website.

What happens next?

Half website visitors never get past your first page. The average time on websites is less than a minute, perhaps time to read less than half a page of text. Then most are gone, never to return.

That is they won’t unless you give them a reason to do so.

In most cases, when a visitor reaches your website, unless you have spent a lot of time developing your brand in other channels, it will be the first time they have heard about you. So they have stumbled upon you by accident. Your first job is to make them feel that they are in the right place to find what they are looking for, and they should linger rather than clicking on the back button.

However, because they have just found you, they may not be ready to call or email you. Perhaps they will bookmark your site because they found it so interesting, and then forget about the bookmark. (How many sites have you bookmarked, and how many have you returned to?) Alternatively, they may ‘Like’ your page through your Facebook link. Both of these strategies leave things too much to chance.

One common strategy that puts you more in control is to offer some kind of download such as e-book to provide more information to the visitor in exchange for their email details, but if that’s all you do, you may still be quickly forgotten. (How many e-books have you on your hard drive that you haven’t read?)

As you build your database, you are able to stay in touch with your visitors giving further reasons to return to your site. Other strategies don’t even require email addresses to stay in touch.

While the initial visit may have been a brief one, and the person may not have been ready to buy at such an early stage in your relationship with them, by staying top of mind, when they are ready, they will remember you and the value you provided, and ready to trust you to meet their needs.

All you need to do now is to Empower yourself and take action …

 

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency 

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

Sales Techniques

 

 

How do you meet objections raised against your offers and advice? What do you say? How do you say it? Remember, objections have a positive upside because they give you the chance to help the prospect by removing their doubts, reshaping their attitudes or putting new thoughts into their minds.

The following tactical and strategic methods of answering and countering objections are varied and of different intensity.

Here are five methods of answering objections:

Head on

Some objections are best answered with a direct denial. This would be particularly true if the prospect makes a false statement about your proposal, products or personality.

The head-on method is used with prospects you know fairly well and where you understand their objection and the reason they made it. You can then dismiss the whole question with a direct statement.

When handled properly, a direct denial may favorably impress the prospect with your sincerity and belief in what you are suggesting. For example, when a prospect says: “I can’t afford it,” you might smile and answer, “Bill, I know you can afford it if you want to, otherwise, I’d never have called on you; you have a good job, a fine home, a well thought out asset accumulation plan – of course, you can afford it!”

“Yes, but”

This is the most widely used method because it fits most situations and can be used inoffensively and courteously with any type of prospect.

You can disarm your prospect by agreeing with his attitude or his prejudice. Then you move back on the offensive. For example, when he says: “I can do better with my money,” you say: “You may be right, Mr. Prospect. You might do better with your money if you laid it aside regularly and were lucky and had no losses – but what we’re talking about now is your total retirement and contingency planning, aren’t we?” “Yes, but” is both an agreement and a way forward to help the prospect. You agree with them, but present new evidence or represent existing evidence to support your case to the benefit of the prospect. A softer version of Yes But is Yes, However. This slight variation allows you to put up other alternatives

Boomerang

Here the prospect’s objection is turned into a positive reason for buying. This is an effective method; however, it should be used with considerable tact, since some prospects may resent having their objections thrown back at them.

For example, if he says: “Living expenses are too high. I don’t have any surplus income left,” you say: “That’s exactly why I am recommending this plan. It is low cost and provides a maximum protection just when your family needs it most when you have little disposal income left.”

Ignoring the objection

Both you and the prospect will be worn out if you try to give documented answers to every question they raise. Many times objections are a just conversation. So often the prospect doesn’t really mean them. They are just seeing if you know your stuff!

Here is an example of an objection that frequently can be bypassed. When the prospect says: “I’m not sure that I can handle that premium right now,” you say, “Mr. Prospect, do you know of anything in your physical condition which would prevent you from getting this protection?”

Even ask the question: "Is that of paramount importance to your decision?" Be prepared of course with an answer if they say yes!

Effective use of the motivational story

A strong closer is a person of conviction and belief in their advice and proposition. They believe implicitly in their product or service, and by their enthusiasm, they can really convert others. The reason some people find it difficult to use motivation is that they themselves lack a deep-seated belief in the plan they are offering.

The motivating story, like any other type of close, has its roots in the interview itself. The story is wasted, actually harmful, if not told at the proper place and without conviction.

A motivational story is exactly that. It is your verbal case study. It tells of a problem that is similar to the prospects. This means they can align themselves to the story. Then you propose a solution using your products, services or experience and expertise. The prospect can then see how by utilizing your capabilities they can divest their self of the problem by implementing your solution. True motivation is not a last-minute Appendix, hopefully, tacked on at the conclusion of a presentation. True motivation is built into the entire sales procedure.

 

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency 

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

Hiring a Good Marketing Agency

Not understanding and focusing on branding strategies is a common mistake that small businesses make, often leading them to their downfall. However, marketing your brand takes a large portion of your time, and time is a precious commodity when you’re running a small business.

People are always debating about whether enterprises should outsource marketing or create their own marketing departments. In many cases, it all comes down to finances, but other factors may play an important role as well. If you’re thinking of hiring a marketing agency, this is how you can benefit from their help.

1. Access to the latest technology

Today’s marketing is mostly driven by technology. This is why most companies don’t have enough resources to supply their own marketing teams with the latest software and apps. When hiring a marketing partner, you’re hiring specialized people who’ll do the work using the latest technology – from the latest big data analysis software to the content-producing equipment. This can give you a great advantage over your competition.

2. Not having to create, train, and manage a marketing department

Hiring new employees requires bringing them into your organization and helping them understand their role, which is the most time-consuming aspect of the whole process. Even after a few months, when the training process is done, company owners will need to create another layer of management to make sure that these new employees stay on their tasks. It’s different with a marketing agency because there’s no need for hiring, training, and managing employees. Everything is handled internally by the management team of the marketing agency, which allows you to focus on running your business.

3. Access to a team of experts

Today, companies are willing to pay large sums of money to retain their top talent. This is great news for those looking for a job, but not so much for companies who are hiring. The competition is fierce, and you’ll need a bigger budget if you’re looking to hire an expert. On the other hand, by hiring an agency, you will gain access to their team of experts that has probably worked on similar marketing campaigns in the past. They know what they are doing and how these things work.

4. On-going and crucial tweaks

When it comes to marketing, things always need to be tweaked along the way. It is a fluid concept, so no marketing strategy is set in stone. Due to the limited resources, in-house marketing departments often underestimate or neglect this aspect of work. By having a marketing agency on your side, you can rest assured that your campaigns will be regularly adjusted for achieving the best possible results.

5. Guaranteed ROI

When a company hires a digital marketing agency, the money is more likely to be invested properly. As the agency focuses on leads, they’ll spend time making sure you get the desired results. This helps you grow your business as well as save time and money.

6. Gaining insight into your business

By working with your company on a daily basis, the experience and knowledge you gather along the way should help you understand your business better. However, the data brought to you by a marketing agency can help you understand which aspects of your business you should optimize in order for it to grow and attract more visitors. In short, you’ll get a new perspective of your business.

Once you transfer your marketing endeavors to an agency, you will get a chance to focus more on the core of your business. If you want to keep marketing processes independent from the core of your company, then you should consider hiring a digital marketing agency. With the right access, information, and better strategies, the agency can plan, develop, and execute fruitful strategies for your company.

Dan Radak is a marketing professional with eleven years of experience. He is currently working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies. He is also a coauthor on several technology websites and a regular contributor to Technivorz.

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency 

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

Mastering the Art of Writing a Good Tweet

This guide will help you get the most exposure out of the tweets you write.

1.  Use your release headline as a starting point.
A good place to start is the headline of your news release, but don’t be limited by this alone. When writing your tweet, think about the words related to your news that people would most likely search for within a query.

2.  Leave room for others to retweet (repeat) your message.
Twitter limits each tweet to 140 characters, including spaces.  When you broadcast your message through the SocialPost™ news release distribution service, we require that the message you write be limited to 100 characters. This allows us to link back to your full release with a 20-character URL, while also leaving 20 characters available to make retweeting your message easier for other Twitter users.
If you don’t leave room for retweeting, people may cut words from your message and unintentionally change its meaning.

3.  Keep it simple. Lose the fluff.
It's important to keep the integrity of the message/headline while stripping away fluffy language that acts as "filler.” Stick with the basics: subject, verb, object. The best tweets use the fewest and most relevant words.

Example:

  • Original Headline:

    ABC Widgets Stores Nationwide to Open When the Clock Strikes Midnight on Black Friday and Will Remain Open 24/7 Through Midnight on Christmas Eve Giving Shoppers More Hours to Shop than Any Other widget store

  • Proposed Twitter Headline:

    ABC Widgets Opens at Midnight on Black Friday

4.  Use familiar acronyms and abbreviations.

Example:

  • Original Headline:

    ABC Widgets Delivery Delayed Due To the Federal Aviation Administration System Outage, Customers May Request Home Delivery without Extra Charges

  • Proposed Twitter Headline:

    No Penalty for ABC Widgets Customers Affected by FAA System Outage

5.  Make it more search-friendly with #hashtags.
Hashtags – Twitter tags or keywords – can help your story be part of a "conversation" on Twitter. They are generally used for nouns and industries, not company names unless it is a very well known company. Some very popular examples include #socialmedia, #marketing, #auto, and #tech.

Examples:

  • No Penalty for ABC #Widgets Customers Affected by FAA System Outage #aviation
  • ABC #Widgets Opens at Midnight on #BlackFriday #retail

Note: Company names should stay intact. If the headline is too long, don't force a #hashtag.

6.  Don’t spam. 
Never use #hashtags that have nothing to do with your message, as it amounts to Twitter spam. Remember, keywords and #hashtags must be relevant.

7.  Spread the word.
Always strive to maximize the search opportunities for your message. Remember to post your tweet on your brand’s own Twitter page, and also encourage others to retweet it.

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan's #1 Graphic Design, Web Design, & Digital Advertising Agency 

Let's Get Social | http://fivensonstudios.com | (734) 224-9696 | Info@FivensonStudios.Com

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Lets get social. We would love to meet you! We Are Currently Open Monday-Sunday 8am-11pm Christopher@FivensonStudios.Com

Name: Christopher
Phone: (734) 224-9696
Address: 1214 S. University Ave Unit 4075 Ann Arbor, MI 48104

734-224-9696