Social Marketing: Pin Your Business to Pinterest
Consider adding Pinterest to your social media mix and promote your business with shared photos.
Pinterest—the social site known for ‘pinning’ images users aspire to have, or know more about, or just share—is making changes that are getting a lot of buzz. If you’re using social media to promote your business and develop brand awareness, and you should be, it’s time to consider adding Pinterest to your social media mix.
Pinterest launched in 2010, and self-describes as ‘visual bookmarking tool that helps you discover and save creative ideas.’ How can a visual bookmarking tool be of service to small businesses, especially those that aren’t particularly visual? Pinterest is aspirational—its users are looking for information and ideas, whether they’re in the market for a new bookcase, decorating inspiration, a pizza recipe, a local pizza restaurant or advice about saving money or how to do their taxes. Businesses that create a Pinterest profile are inviting more people to discover their offerings.
Pinterest provides a business board option and launched ‘promoted pins’ in beta to brand advertisers in 2014, some of whom reportedly saw a 30 percent uptick in impressions. Pinterest is also fine-tuning ways to localize and expects to add a ‘buy’ button soon.
Get inspired by ways other businesses are using Pinterest, and then start considering how you might make it work for your company.
Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.