Google Will Punish Your Site After April 21st
Back in November 2014, Google gave its first guidance about the impending algorithm changes to affect mobile SEO which were summarized in our past blog post Top 7 Marketing Trends
More recently, Google has been unusually specific and has revealed on its blog that there will be an algorithm update on the 21st April 2015, that will expand their use of mobile-friendliness as a ranking signal.
Google has announced that this update will take place in ‘real-time’, meaning that if changes are made to make websites more mobile-friendly, as soon as the changes have been indexed by Google the benefits will be shown.
Google has also said that this algorithm update will impact sites on a page-by-page basis, meaning that only those pages that are not mobile-friendly will be impacted, rather than the wider domain.
If your site is missing these 'Mobile-Friendly' labels you are likely to have a problem come the 21st of April.
A little about Google’s mobile-friendly updates
1.The update will heavily favor mobile-friendly pages in mobile search results.
2.“Mobile” means smartphones, not tablets.
3.The update is expected to roll out April 21, 2015, and could take up to a week to reach all sites.
4.The update will only effect search results on mobile devices, not desktop search results.
5.In addition to mobile-friendly web pages, this update will also improve rankings of index apps, if the user is logged in, and has the app installed.
6.Web pages that are not mobile-friendly can and will be dropped from high rankings in favor of mobile-friendly web pages.
7.Only the non-mobile-friendly page’s on your website will be negatively effected in mobile search results.
8.Websites and web pages that are not mobile-friendly will not be effected in desktop search results.
9.An entire website doesn’t need to be mobile-friendly for one mobile-friendly page, on that site, to be ranked high in mobile search results.
10.The mobile-friendly update will effect all languages, world-wide.
11.Google considers each page either mobile-friendly or not. There is no in-between.
12.Google recommends using responsive design above all other mobile-friendly options. This will minimize the risk crawling errors.
13.Google’s mobile-friendly update will effect more sites than Panda and Penguin.
14.Mobile-friendly pages must build a reputation for quality content on their own, apart from their desktop equivalent.
15.Mobile-friendly pages show a “Mobile-friendly” label in mobile search results.
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