4 Ways to Make Your Customers Return for More
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While the greatest majority of businesses focus too much on increasing traffic on their website, there are marketing methods out there that yield much greater ROI. Even though the greater number of visits on your website is always better, you can never know which of these visitors are actually going to buy something. On the other hand, according to a recent survey, people who bought from you once have a 27 percent of chance to do it again. After the second purchase, this percent rises to 45 and after the third, it rises to 54. Still, how can you make people keep coming for more? Well, there are a few tricks out there that have been known as extremely effective.
1. OPTIMIZING YOUR WEBSITE
A slow response time of your website is one of the things that is least tolerated by your audience. In fact, there is a belief in e-commerce that you get only 8 seconds to make a first-timer stay on your website. Things aren’t much better when it comes to return customers either. Therefore, your main objective should always be keeping your website up to full speed.
In order to manage this, you need to take a closer look at your host, keep your website as minimalistic as possible, and always do a few tests after making any alterations. It is also vital that the aforementioned host provides you with an uptime of at least 99.99 percent. Nowadays, every single business niche is already oversaturated. Because of this, if your clients find your website down, they will probably just go someplace else.
2. THINK ABOUT SAFETY
Once you move your business into the digital environment, you are taking a great risk, almost a leap of faith. Even though 2017 is a time of cloud, a lot of people are still suspicious about the safety of this particular environment. If people are suspicious about storing their photos, videos and sensitive data on the cloud, asking them to pay through your platform would be even more difficult. This is why they need to have a 100 percent assurance that your own cloud grid is as ironclad as possible, even if it means getting managed IT services to handle your cloud security and compliance. Creating a safe shopping environment is bound to make your customers willing to pay more.
3. DON’T LET THEM FORGET ABOUT YOU
Another thing you can do in order to inspire your customers to come back reminds them that you are out there. Of course, you shouldn’t do this by spamming their inbox on a daily basis but simply remind them here and there that it’s been a long time since they last visited you. It might be even better to monitor their activity on your website and then remind them when an item they were particularly interested in gets a discount. All is fair in love and war and the world of modern business is definitely no short of a battlefield.
4. START A LOYALTY PROGRAM
Finally, you could also try to lure people back by starting a loyalty program. One of the things you can do is award a point for every set amount of dollars spent at your e-store. These points can later be used to get a discount, or even exchanged for a certain item from a gift-shop. All in all, this would mean that if your customers don’t come again, they will let their points go to waste. Even if the discount isn’t that impressive, they still might feel the urge to use the points eventually.
To make the long story short, in order to make your customers come back for more, you need to do one of the two things right — preferably both if possible. The first thing you should do is provide them with a positive customer experience, seeing how a first enjoyable purchase might encourage them to return. The second option is to give them a good reason to come back, like their favorite item on discount or “gift” points waiting for them only in your e-store. Needless to say, the aforementioned four suggestions are just a tip of the iceberg when it comes to all the things you can do to generate more return business. The choice is up to you.
Dan Radak is a marketing professional with eleven years of experience. He is currently working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies. He is also a coauthor on several technology websites and a regular contributor to Technivorz.
Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.