END OF THE YEAR PLANNING FOR SMALL BUSINESS
The long, sunny days of summer are quickly drawing to a close. Oct. 1 is right around the corner, which means the start of fourth quarter and, soon, the end of the calendar year. Yes, it's time to get your ducks in a row for 2016.
Tasks to tackle:
- Clean up your email list. There's no point in spending money on emails that go unopened or to bad email addresses. Purge users that are not active.
- Small Business Saturday: It might seem a bit early to start talking about the holidays, but this event takes some planning. No matter your specialty, find a way to participate in the annual small business shopping day following Black Friday—it helps build relationships, gives your brand a bit of street cred and you're likely to rake in more sales than you would without it.
- Holiday gifts and cards. Create a card and gift list for vendors and clients and start selecting gifts now to make sure everything arrives on time. Don't let a backorder ruin your thoughtfulness.
- Back it up. Make sure digital files are stored in alternate locations. Consider using a cloud platform or an app like Dropbox.
By Karen Vujnovic
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Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.